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Latest / Craft Brewery Financial Training Podcast

Pouring Over the Details: How Feasibility Studies Set Breweries Up for Success

For the first time, in a long time, more breweries are closing than opening.

One of the success factors for breweries that survive and thrive vs. those who do not, is a feasibility study.

Jon Reynolds from Brew Plan Marketing specializes in feasibility studies, market research, and data gathering.

In today's podcast, Jon shares trends, growth areas, and the details of how to build a feasibility study for brewery success.

Summary

What a feasibility study is and why it's important

7 benefits of market analysis

Resource run-down of brewery data to make informed decisions

Resources

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The skinny

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