Fresh, Frozen, Refrigerated: Views on the Newest Craze in Pet Food
In the latest episode of Petworking, we had the pleasure of hosting Matthew Sherman, SVP of Marketing at PetPlate, for a deep dive into the rapidly growing fresh/frozen refrigerated pet food market. In a market that has been long been dominated by Freshpet in the grocery space, and DTC players such as The Farmer's Dog, Nom Nom, JustFoodForDogs, and Ollie , an increasing number of traditional manufacturers are moving into the fresh refrigerated space, and giving pet parents the option of buying fresh refrigerated foods at their local pet food store. PetPlate exhibited at Global Pet Expo for…
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