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How Adobe Built a Moat on Creative Cloud and Switching Costs
In this episode of Business Strategy Talks, Lucas and Luna unpack how Adobe built one of the stickiest moats in enterprise software. They examine the switching costs embedded in Creative Cloud's subscription model, the network effects of the PDF format, and how Adobe's ecosystem of plugins and enterprise contracts locks in customers from individual designers to Fortune 500 marketers. With Adobe's earnings per share growing at a compound annual growth rate of roughly 14 percent over five years, they debate whether the moat is widening or facing cracks from competitors like Canva…
The skinny
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