Ci2026: Understanding Event ROI with Professional Booksellers School
Events can drive sales, build community, and strengthen your store's brand, but how do you know if an event is successful? This session will introduce practical ways to use ROI and key metrics to track and measure event success. You'll learn what data to gather before, during, and after events and how to interpret it to understand impact. We'll also explore how to evaluate your store's current event capacity, from staffing to sales potential, so you can make informed decisions about growth. You'll leave with a clearer framework for assessing performance and shaping an effective events…
The skinny
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