Latest / Industry Insights - The EFM Podcast
Speak to the Young: Storytelling & Tools that Resonate
Industry Insights – The EFM Podcast is presented by the European Film Market of the Berlinale. Hosted by media analyst Johanna Koljonen, it delves deep into the rapidly evolving film industry.
In this episode, host Johanna Koljonen, a media analyst and experience designer, explores what it really takes to connect with young viewers. Joined by Anne Schultka (KIDS Regio & Golden Sparrow Festival), Rikke Flodin (Will & Agency / Publikum), and producer Joram Willink (BIND), we unpack audience strategies, AI-driven insights, and the creative, political, and ethical stakes of youth storytelling…
The skinny
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