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Fast Five Shorts | Buy or Sell: Reckitt’s Claim AI Has Reduced Product Development Lead Times By 60% · Omni Talk Retail

• 0:00
  Reckitt
• 0:01
  has
• 0:01
  increased
• 0:02
  its
• 0:02
  product
• 0:02
  development
• 0:03
  output,
• 0:03
  allegedly
• 0:04
  via
• 0:05
  AI.
• 0:06
  According
• 0:06
  to
• 0:06
  ConsumerGoodTechnology.com
• 0:09
  early
• 0:10
  findings
• 0:10
  of
• 0:10
  gen
• 0:10
  AI
• 0:11
  applications
• 0:11
  in
• 0:11
  product
• 0:12
  innovation
• 0:12
  have
• 0:12
  reduced
• 0:13
  development
• 0:13
  time
• 0:13
  for
• 0:14
  REKT
• 0:14
  by
• 0:14
  up
• 0:14
  to
• 0:15
  60%
• 0:16
  while
• 0:16
  also
• 0:16
  improving
• 0:17
  quality.
• 0:18
  The
• 0:18
  company
• 0:18
  has
• 0:18
  been
• 0:18
  piloting
• 0:19
  the
• 0:19
  technology
• 0:19
  with
• 0:20
  its
• 0:20
  finish
• 0:21
  brands
• 0:22
  to
• 0:22
  analyze
• 0:22
  years
• 0:22
  of
• 0:23
  past
• 0:23
  research
• 0:23
  and
• 0:24
  test
• 0:24
  data
• 0:24
  to
• 0:25
  develop
• 0:25
  new
• 0:25
  product
• 0:26
  concepts,
• 0:26
  quote,
• 0:26
  grounded
• 0:27
  in
• 0:27
  science
• 0:27
  and
• 0:28
  consumer
• 0:28
  insights.
• 0:29
  End
• 0:29
  quote
• 0:29
  and
• 0:30
  shout
• 0:30
  out
• 0:30
  to
• 0:30
  all
• 0:30
  our
• 0:30
  Finnish
• 0:31
  listeners.
• 0:32
  And
• 0:32
  Shannon
• 0:33
  Eisenhart,
• 0:33
  Reckitt's
• 0:34
  cfo,
• 0:34
  said
• 0:35
  during
• 0:35
  the
• 0:35
  company's
• 0:35
  recent
• 0:36
  earnings
• 0:36
  call
• 0:37
  that
• 0:37
  new
• 0:37
  generative
• 0:38
  AI
• 0:38
  tools
• 0:38
  would
• 0:38
  be
• 0:38
  rolled
• 0:39
  out
• 0:39
  across
• 0:39
  its
• 0:39
  R
• 0:40
  and
• 0:40
  D
• 0:40
  function
• 0:40
  in
• 0:40
  2025
• 0:42
  to
• 0:42
  drive
• 0:42
  productivity
• 0:43
  and
• 0:43
  product
• 0:44
  superiority.
• 0:45
  Before
• 0:45
  adding
• 0:46
  you
• 0:46
  had
• 0:46
  better
• 0:47
  check
• 0:47
  yourself
• 0:47
  before
• 0:48
  you
• 0:48
  wreck
• 0:48
  it
• 0:49
  yourself.
• 0:49
  David,
• 0:50
  are
• 0:50
  you
• 0:50
  buying
• 0:50
  or
• 0:51
  selling?
• 0:51
  Records
• 0:52
  claim
• 0:52
  the
• 0:52
  generative
• 0:52
  AI
• 0:53
  has
• 0:53
  reduced
• 0:53
  its
• 0:54
  product
• 0:54
  development
• 0:54
  lead
• 0:55
  times
• 0:55
  by
• 0:55
  60%.
• 0:57
  So
• 0:57
  so
• 0:57
  that
• 0:58
  disclaimer
• 0:58
  that
• 0:59
  Chris
• 0:59
  was
• 0:59
  talking
• 0:59
  about
• 1:00
  is
• 1:00
  yes,
• 1:00
  I
• 1:01
  did
• 1:01
  work
• 1:01
  at
• 1:01
  Reckitt
• 1:02
  for
• 1:02
  a
• 1:02
  few
• 1:03
  a
• 1:04
  decade
• 1:04
  ago
• 1:04
  now.
• 1:06
  One
• 1:06
  of
• 1:06
  the
• 1:06
  things
• 1:06
  that
• 1:07
  really
• 1:07
  resonated
• 1:07
  with
• 1:08
  me
• 1:08
  during
• 1:08
  my
• 1:08
  time
• 1:09
  was
• 1:09
  that
• 1:09
  there
• 1:09
  was
• 1:09
  this
• 1:10
  concept
• 1:10
  of
• 1:10
  speed
• 1:11
  over
• 1:11
  perfection
• 1:12
  and
• 1:13
  that
• 1:13
  really
• 1:13
  has
• 1:14
  resonated
• 1:14
  with
• 1:14
  me.
• 1:15
  Not
• 1:16
  sure
• 1:16
  if
• 1:16
  it's
• 1:16
  still
• 1:17
  embedded
• 1:17
  in
• 1:17
  their
• 1:17
  core
• 1:18
  culture,
• 1:18
  but
• 1:18
  what
• 1:19
  I
• 1:19
  liked
• 1:19
  about
• 1:19
  that
• 1:20
  is
• 1:20
  when
• 1:20
  it
• 1:21
  comes
• 1:21
  to
• 1:21
  consumer
• 1:21
  goods
• 1:22
  companies,
• 1:22
  the
• 1:22
  way
• 1:23
  to
• 1:23
  drive
• 1:24
  significant
• 1:24
  growth
• 1:25
  outside
• 1:25
  of
• 1:26
  geographic
• 1:27
  scale
• 1:28
  is
• 1:29
  incremental
• 1:30
  new
• 1:30
  product
• 1:30
  launches.
• 1:32
  And
• 1:32
  so
• 1:32
  you
• 1:33
  really
• 1:33
  have
• 1:33
  to
• 1:33
  nail
• 1:34
  that.
• 1:34
  Your
• 1:34
  entire
• 1:35
  year
• 1:35
  is
• 1:36
  based
• 1:36
  on
• 1:36
  how
• 1:37
  do
• 1:37
  you
• 1:37
  launch,
• 1:38
  drive,
• 1:39
  grow
• 1:39
  scale
• 1:40
  new
• 1:41
  product.
• 1:41
  And
• 1:41
  so
• 1:42
  the
• 1:42
  two
• 1:43
  big
• 1:43
  things
• 1:43
  around
• 1:43
  there
• 1:44
  is
• 1:44
  speed
• 1:44
  to
• 1:45
  market
• 1:45
  and
• 1:45
  then
• 1:45
  quality
• 1:46
  which
• 1:46
  drives
• 1:47
  incrementality.
• 1:48
  And
• 1:48
  so
• 1:49
  if
• 1:49
  they're
• 1:49
  actually
• 1:50
  hitting
• 1:50
  both,
• 1:51
  that
• 1:51
  could
• 1:51
  be
• 1:52
  huge.
• 1:52
  So
• 1:52
  conceptually
• 1:54
  I'm
• 1:54
  buying
• 1:55
  from
• 1:55
  an
• 1:56
  execution
• 1:56
  standpoint
• 1:57
  I
• 1:57
  don't
• 1:57
  think
• 1:57
  it's
• 1:58
  as
• 1:58
  simple
• 1:58
  as
• 1:58
  that.
• 1:59
  Leveraging
• 2:00
  that
• 2:00
  real
• 2:01
  time
• 2:01
  data
• 2:02
  to
• 2:02
  have
• 2:03
  understanding
• 2:04
  from
• 2:04
  consumers
• 2:05
  where
• 2:05
  you
• 2:05
  can
• 2:05
  then
• 2:05
  make
• 2:06
  those
• 2:06
  changes.
• 2:07
  I
• 2:07
  mean
• 2:07
  right
• 2:07
  now
• 2:08
  most
• 2:08
  consumer
• 2:09
  goods
• 2:09
  companies
• 2:10
  it's
• 2:10
  anywhere
• 2:11
  from
• 2:11
  12
• 2:11
  to
• 2:11
  24
• 2:12
  months
• 2:13
  to
• 2:13
  actually
• 2:14
  launch
• 2:14
  a
• 2:15
  product
• 2:15
  from
• 2:16
  concept
• 2:16
  to
• 2:16
  in
• 2:17
  market.
• 2:17
  And
• 2:18
  oftentimes
• 2:19
  by
• 2:19
  the
• 2:19
  time
• 2:19
  you
• 2:19
  launch
• 2:20
  that
• 2:21
  trend
• 2:21
  or
• 2:21
  fad
• 2:22
  is
• 2:22
  already
• 2:22
  late,
• 2:24
  it's
• 2:24
  already
• 2:24
  passed.
• 2:25
  And
• 2:26
  so
• 2:26
  if,
• 2:26
  if,
• 2:27
  if
• 2:27
  reckon
• 2:27
  can
• 2:28
  actually
• 2:28
  reduce
• 2:29
  the
• 2:29
  the
• 2:29
  time
• 2:30
  to
• 2:30
  launch
• 2:31
  by
• 2:31
  60%,
• 2:32
  they
• 2:32
  can
• 2:33
  actually
• 2:34
  be
• 2:34
  there
• 2:35
  while
• 2:35
  the
• 2:35
  trend
• 2:35
  is
• 2:36
  happening,
• 2:36
  drive
• 2:37
  those
• 2:37
  incremental
• 2:38
  sales
• 2:38
  earlier
• 2:39
  and
• 2:40
  then
• 2:40
  also
• 2:40
  optimize
• 2:42
  a
• 2:42
  new
• 2:42
  product
• 2:43
  launch
• 2:44
  to
• 2:44
  actually
• 2:44
  then
• 2:45
  be
• 2:45
  more
• 2:45
  scaled
• 2:46
  and
• 2:46
  more
• 2:46
  efficient.
• 2:47
  So
• 2:47
  if
• 2:47
  they
• 2:48
  can
• 2:48
  can
• 2:48
  do
• 2:48
  this,
• 2:49
  this
• 2:49
  could
• 2:49
  be
• 2:49
  huge.
• 2:50
  And
• 2:51
  so
• 2:51
  I'm
• 2:51
  really
• 2:51
  going
• 2:51
  to
• 2:51
  be
• 2:52
  looking
• 2:52
  forward
• 2:52
  to
• 2:52
  seeing
• 2:52
  what
• 2:53
  happens
• 2:53
  with
• 2:53
  this.
• 2:54
  So
• 2:55
  I'm
• 2:55
  buying
• 2:56
  this
• 2:56
  technology
• 2:57
  if
• 2:57
  it
• 2:57
  actually
• 2:57
  says
• 2:58
  what
• 2:58
  it
• 2:58
  does.
• 2:59
  So
• 2:59
  you're
• 2:59
  buying
• 3:00
  it.
• 3:00
  Yeah.
• 3:00
  It
• 3:00
  reminds
• 3:01
  me
• 3:01
  of
• 3:01
  one
• 3:01
  of
• 3:01
  my
• 3:01
  favorite
• 3:02
  quotes
• 3:02
  too
• 3:02
  which
• 3:02
  is
• 3:02
  I
• 3:03
  think
• 3:03
  from
• 3:03
  ideo,
• 3:03
  which
• 3:03
  is
• 3:03
  enlightened
• 3:04
  trial
• 3:04
  and
• 3:04
  error
• 3:05
  succeeds
• 3:05
  over
• 3:05
  planning
• 3:06
  every
• 3:06
  time.
• 3:06
  And
• 3:06
  what
• 3:06
  you're
• 3:07
  saying
• 3:07
  is
• 3:07
  that
• 3:07
  AI
• 3:08
  is
• 3:08
  enlightening
• 3:09
  the
• 3:09
  trial
• 3:09
  and
• 3:09
  error
• 3:09
  which
• 3:10
  enables
• 3:10
  them
• 3:10
  to
• 3:10
  bring
• 3:11
  products
• 3:11
  to
• 3:11
  market
• 3:12
  faster
• 3:12
  and
• 3:12
  to
• 3:12
  innovate
• 3:13
  more
• 3:13
  quickly.
• 3:14
  Yeah,
• 3:14
  I
• 3:15
  mean
• 3:15
  if
• 3:15
  you
• 3:15
  think
• 3:15
  about
• 3:15
  it,
• 3:15
  you
• 3:16
  don't
• 3:16
  actually
• 3:16
  know
• 3:17
  what's
• 3:17
  going
• 3:17
  to
• 3:18
  happen
• 3:18
  with
• 3:18
  the
• 3:18
  consumer
• 3:19
  till
• 3:19
  they
• 3:19
  try
• 3:19
  it.
• 3:20
  So
• 3:20
  if
• 3:20
  you're
• 3:20
  worried
• 3:21
  about
• 3:21
  perfection,
• 3:23
  what
• 3:23
  you
• 3:23
  really
• 3:23
  need
• 3:24
  to
• 3:24
  do
• 3:24
  is
• 3:24
  get
• 3:24
  the
• 3:24
  product
• 3:24
  in
• 3:25
  consumers
• 3:25
  hands,
• 3:26
  listen,
• 3:27
  learn,
• 3:28
  improve
• 3:28
  it
• 3:28
  and
• 3:29
  then
• 3:29
  continue
• 3:29
  to
• 3:30
  grow.
• 3:30
  And
• 3:30
  so
• 3:30
  I
• 3:31
  think
• 3:31
  it's
• 3:31
  a
• 3:31
  continuous
• 3:32
  process.
• 3:34
  So
• 3:34
  without
• 3:35
  a
• 3:35
  doubt,
• 3:36
  yeah,
• 3:37
  I'm
• 3:37
  buying
• 3:37
  it
• 3:37
  too,
• 3:38
  man.
• 3:38
  I
• 3:38
  mean
• 3:40
  particularly
• 3:41
  the
• 3:41
  applications
• 3:41
  of
• 3:42
  Gen
• 3:42
  for
• 3:42
  me,
• 3:42
  for
• 3:43
  CPGs
• 3:43
  relative
• 3:44
  to
• 3:44
  retailers
• 3:44
  I
• 3:45
  think
• 3:45
  are
• 3:45
  much,
• 3:45
  much
• 3:46
  stronger
• 3:46
  and
• 3:46
  much
• 3:46
  more
• 3:47
  readily
• 3:47
  available
• 3:48
  too.
• 3:48
  That's
• 3:48
  a
• 3:48
  point
• 3:48
  that
• 3:48
  we've
• 3:49
  made
• 3:49
  on
• 3:49
  this
• 3:49
  show
• 3:49
  a
• 3:49
  number
• 3:49
  of
• 3:49
  times
• 3:50
  because
• 3:50
  and
• 3:50
  I'll
• 3:51
  never
• 3:51
  forget
• 3:52
  last
• 3:52
  year
• 3:52
  I
• 3:52
  sat
• 3:52
  in
• 3:53
  at
• 3:53
  Shop
• 3:53
  Talk
• 3:53
  on
• 3:53
  a
• 3:54
  Kellogg
• 3:54
  professor
• 3:55
  talking
• 3:55
  about
• 3:55
  how
• 3:56
  to
• 3:56
  do.
• 3:56
  Yeah,
• 3:57
  he
• 3:57
  had
• 3:57
  basically
• 3:57
  built
• 3:57
  out
• 3:58
  an
• 3:58
  entire
• 3:58
  process
• 3:59
  for
• 3:59
  how
• 3:59
  to
• 3:59
  do
• 4:00
  this.
• 4:00
  And
• 4:00
  I
• 4:00
  was
• 4:01
  sitting
• 4:01
  in
• 4:01
  there
• 4:01
  speechless,
• 4:02
  like
• 4:02
  my
• 4:02
  mouth
• 4:02
  was
• 4:02
  just
• 4:02
  hanging
• 4:03
  open
• 4:03
  like
• 4:03
  oh
• 4:04
  my
• 4:04
  God,
• 4:04
  look
• 4:05
  what
• 4:05
  you
• 4:05
  can
• 4:05
  do
• 4:05
  from
• 4:05
  a
• 4:05
  product
• 4:06
  development
• 4:06
  perspective.
• 4:07
  And
• 4:07
  if
• 4:07
  I
• 4:07
  was
• 4:07
  a
• 4:07
  CPG
• 4:08
  executive
• 4:08
  or
• 4:08
  if
• 4:08
  I
• 4:09
  was
• 4:09
  in
• 4:09
  charge
• 4:09
  of
• 4:09
  private
• 4:09
  label
• 4:10
  brand
• 4:10
  development
• 4:10
  at
• 4:11
  a
• 4:11
  retailer,
• 4:11
  the
• 4:11
  first
• 4:12
  thing
• 4:12
  I
• 4:12
  would
• 4:12
  have
• 4:12
  done
• 4:12
  is
• 4:12
  gone
• 4:13
  up
• 4:13
  to
• 4:13
  that
• 4:13
  guy
• 4:13
  and
• 4:13
  be
• 4:13
  like
• 4:14
  I
• 4:14
  want
• 4:14
  you
• 4:14
  to
• 4:14
  take
• 4:15
  this
• 4:15
  to
• 4:15
  my
• 4:15
  company
• 4:16
  right
• 4:16
  now.
• 4:16
  And
• 4:16
  I'm
• 4:17
  sure
• 4:17
  if
• 4:17
  he
• 4:17
  can
• 4:17
  do
• 4:17
  it,
• 4:18
  other
• 4:18
  people
• 4:18
  can
• 4:18
  do
• 4:18
  it.
• 4:19
  And
• 4:19
  so
• 4:20
  yeah,
• 4:20
  I'm
• 4:20
  with
• 4:20
  Dave.
• 4:20
  Like
• 4:21
  I
• 4:21
  think,
• 4:21
  I
• 4:21
  think
• 4:21
  this
• 4:22
  is
• 4:22
  probably
• 4:22
  real,
• 4:23
  the
• 4:23
  devil
• 4:24
  be
• 4:24
  in
• 4:24
  the
• 4:24
  details
• 4:24
  from
• 4:24
  the
• 4:24
  operations
• 4:25
  perspective.
• 4:26
  But
• 4:26
  Ann,
• 4:26
  what
• 4:26
  do
• 4:26
  you
• 4:26
  think?
• 4:27
  Yeah,
• 4:27
  no,
• 4:27
  I
• 4:28
  completely
• 4:28
  agree.
• 4:29
  I,
• 4:29
  I've
• 4:30
  actually
• 4:30
  been
• 4:30
  talking
• 4:30
  to
• 4:30
  quite
• 4:31
  a
• 4:31
  few
• 4:31
  CPG
• 4:32
  executives
• 4:33
  in
• 4:33
  preparation
• 4:33
  for
• 4:34
  a
• 4:34
  session
• 4:34
  I'm
• 4:34
  doing
• 4:35
  at
• 4:35
  Shop
• 4:35
  Talk.
• 4:36
  And
• 4:36
  what
• 4:36
  I
• 4:36
  think
• 4:37
  is
• 4:37
  even
• 4:37
  crazier,
• 4:38
  Chris,
• 4:38
  and
• 4:38
  might
• 4:38
  blow
• 4:39
  your
• 4:39
  mind
• 4:39
  this
• 4:39
  year
• 4:39
  at
• 4:40
  Shop
• 4:40
  Talk
• 4:40
  is
• 4:40
  how
• 4:40
  they've
• 4:41
  take
• 4:41
  the,
• 4:41
  the
• 4:42
  smart
• 4:42
  early
• 4:43
  investors
• 4:43
  in
• 4:45
  AI
• 4:46
  for
• 4:46
  their
• 4:46
  R
• 4:47
  and
• 4:47
  D
• 4:47
  processes
• 4:48
  and
• 4:48
  collection
• 4:49
  of
• 4:49
  trend
• 4:49
  data,
• 4:49
  purchase
• 4:50
  data,
• 4:50
  focus
• 4:50
  groups,
• 4:51
  all
• 4:51
  data
• 4:51
  that
• 4:51
  they're
• 4:51
  collecting
• 4:52
  to
• 4:52
  inform
• 4:53
  where
• 4:53
  they
• 4:53
  take
• 4:54
  their
• 4:54
  products.
• 4:54
  Now
• 4:55
  they're
• 4:55
  building
• 4:56
  AI
• 4:56
  agents
• 4:57
  to
• 4:58
  go
• 4:58
  in
• 4:58
  and
• 4:59
  kind
• 4:59
  of
• 4:59
  cross
• 5:00
  check
• 5:00
  what,
• 5:01
  what
• 5:01
  the
• 5:01
  AI
• 5:02
  has
• 5:02
  found,
• 5:02
  what
• 5:03
  the
• 5:03
  people
• 5:03
  working
• 5:04
  at
• 5:04
  the
• 5:04
  CPG
• 5:05
  organization
• 5:05
  have
• 5:05
  found
• 5:06
  as
• 5:06
  like
• 5:06
  a
• 5:06
  third
• 5:06
  party
• 5:07
  check
• 5:07
  on
• 5:08
  what's
• 5:08
  been
• 5:08
  happening
• 5:09
  here.
• 5:09
  So
• 5:10
  there's
• 5:10
  already
• 5:10
  companies
• 5:11
  that
• 5:11
  are
• 5:11
  like
• 5:11
  Light
• 5:12
  years
• 5:12
  ahead
• 5:12
  on
• 5:13
  really
• 5:13
  trying
• 5:13
  to
• 5:14
  maximize
• 5:15
  how
• 5:15
  they're
• 5:15
  applying
• 5:16
  gen
• 5:16
  and
• 5:17
  AI
• 5:17
  tools
• 5:18
  to
• 5:18
  this
• 5:18
  process.
• 5:19
  So
• 5:19
  it's.
• 5:20
  I'm
• 5:20
  100%
• 5:21
  buying
• 5:21
  it
• 5:21
  because
• 5:22
  what
• 5:22
  a.
• 5:22
  CPG
• 5:22
  does
• 5:23
  is
• 5:23
  different
• 5:23
  than
• 5:23
  what
• 5:23
  a
• 5:23
  retailer
• 5:24
  does
• 5:24
  fundamentally.
• 5:25
  End
• 5:25
  of
• 5:25
  the
• 5:25
  day.
• 5:26
  Correct.
• 5:26
  And
• 5:26
  one
• 5:26
  of
• 5:26
  the
• 5:27
  things
• 5:27
  I
• 5:27
  would
• 5:27
  love
• 5:28
  to
• 5:28
  understand
• 5:28
  is
• 5:29
  how
• 5:30
  does
• 5:30
  Genai
• 5:30
  take
• 5:31
  into
• 5:31
  account
• 5:32
  your
• 5:32
  actual
• 5:33
  route
• 5:33
  to
• 5:33
  market
• 5:34
  and
• 5:34
  production
• 5:34
  capabilities.
• 5:36
  So
• 5:36
  you
• 5:36
  can,
• 5:36
  you
• 5:37
  can
• 5:37
  fundamentally
• 5:38
  say
• 5:38
  this
• 5:38
  is
• 5:38
  the
• 5:38
  next
• 5:39
  trend,
• 5:39
  this
• 5:39
  is
• 5:39
  the
• 5:39
  next
• 5:40
  product
• 5:40
  you
• 5:40
  have,
• 5:40
  but
• 5:40
  if
• 5:40
  you
• 5:40
  don't
• 5:41
  have
• 5:41
  the
• 5:41
  capacity,
• 5:42
  the
• 5:42
  capabilities,
• 5:45
  the
• 5:45
  actual
• 5:45
  logistics,
• 5:46
  that
• 5:46
  then
• 5:47
  it's
• 5:48
  more
• 5:48
  of
• 5:48
  a
• 5:48
  conceptual,
• 5:49
  theoretical
• 5:50
  piece.
• 5:51
  So
• 5:51
  I
• 5:51
  think
• 5:51
  that
• 5:51
  would
• 5:52
  be
• 5:52
  interesting.
• 5:53
  And
• 5:53
  as
• 5:53
  it
• 5:53
  relates
• 5:54
  to
• 5:54
  a
• 5:54
  lot
• 5:54
  of
• 5:55
  cpg,
• 5:56
  you
• 5:56
  know,
• 5:56
  it's
• 5:57
  not
• 5:57
  fast
• 5:58
  fashion
• 5:58
  as
• 5:58
  it
• 5:58
  relates
• 5:59
  to
• 6:00
  beauty
• 6:00
  and
• 6:01
  retail.
• 6:01
  So
• 6:02
  I
• 6:02
  would
• 6:02
  love
• 6:02
  to
• 6:02
  see
• 6:02
  how
• 6:03
  this
• 6:03
  can
• 6:03
  actually
• 6:03
  be
• 6:04
  democratized
• 6:05
  to
• 6:05
  where
• 6:06
  speed
• 6:06
  is
• 6:06
  the
• 6:06
  most
• 6:07
  important
• 6:07
  thing
• 6:08
  for
• 6:08
  innovation
• 6:09
  with
• 6:09
  certain
• 6:10
  categories
• 6:10
  like
• 6:10
  that.
• 6:11
  So
• 6:11
  I
• 6:11
  think
• 6:11
  there's
• 6:11
  a
• 6:11
  lot
• 6:11
  of
• 6:12
  interesting
• 6:12
  things
• 6:12
  with
• 6:12
  Chennai
• 6:13
  that,
• 6:13
  that
• 6:13
  we're
• 6:13
  going
• 6:13
  to
• 6:14
  see
• 6:14
  in
• 6:14
  the
• 6:14
  next,
• 6:15
  you
• 6:15
  know,
• 6:15
  3,
• 6:16
  6,
• 6:16
  12,
• 6:16
  18
• 6:17
  months.
• 6:17
  I'm
• 6:18
  really
• 6:18
  excited
• 6:18
  to
• 6:18
  see
• 6:18
  where
• 6:18
  it
• 6:19
  goes.
• 6:19
  It's
• 6:20
  kind
• 6:20
  of
• 6:20
  crazy
• 6:20
  that
• 6:20
  we're
• 6:20
  still
• 6:20
  in
• 6:21
  year
• 6:21
  two
• 6:21
  of
• 6:21
  this
• 6:21
  whole
• 6:22
  thing.
• 6:22
  All
• 6:22
  right,
• 6:23
  all
• 6:23
  right,
• 6:24
  other
• 6:24
  Chris,
• 6:25
  what
• 6:25
  are
• 6:25
  your
• 6:25
  final
• 6:26
  thoughts
• 6:26
  on
• 6:26
  this
• 6:26
  record
• 6:27
  story?
• 6:27
  No,
• 6:28
  I
• 6:28
  think
• 6:28
  you
• 6:28
  guys
• 6:29
  had
• 6:29
  some
• 6:29
  really
• 6:29
  good
• 6:29
  points.
• 6:30
  We
• 6:31
  talked
• 6:31
  a
• 6:31
  lot
• 6:31
  about
• 6:31
  like
• 6:32
  in
• 6:33
  customer
• 6:33
  insight
• 6:34
  and
• 6:34
  sentiment
• 6:35
  generation
• 6:35
  and
• 6:35
  how
• 6:36
  that'll
• 6:36
  help
• 6:36
  you
• 6:36
  reframe,
• 6:37
  you
• 6:38
  know,
• 6:38
  possibly
• 6:38
  failing
• 6:39
  products
• 6:39
  or
• 6:39
  invent
• 6:40
  new
• 6:40
  products.
• 6:40
  I
• 6:40
  think
• 6:41
  that's.
• 6:41
  That's
• 6:41
  all.
• 6:41
  It
• 6:42
  makes
• 6:42
  a
• 6:42
  ton
• 6:42
  of
• 6:42
  sense.
• 6:43
  The
• 6:43
  other
• 6:43
  thing
• 6:43
  is,
• 6:44
  I
• 6:44
  think,
• 6:44
  like,
• 6:44
  when
• 6:45
  you
• 6:45
  think
• 6:45
  about
• 6:45
  speed
• 6:45
  to
• 6:46
  market,
• 6:46
  there's
• 6:46
  like
• 6:47
  product
• 6:47
  design
• 6:49
  and
• 6:49
  like
• 6:49
  feature
• 6:50
  innovation
• 6:50
  and
• 6:51
  all
• 6:51
  that.
• 6:51
  But
• 6:51
  there's
• 6:52
  the
• 6:52
  second
• 6:52
  half
• 6:52
  of
• 6:53
  that.
• 6:53
  Speed
• 6:53
  to
• 6:53
  market
• 6:53
  is
• 6:54
  like
• 6:54
  the
• 6:54
  marketing
• 6:55
  campaigns
• 6:56
  too,
• 6:56
  which
• 6:56
  I
• 6:56
  think
• 6:57
  this
• 6:57
  will
• 6:57
  also
• 6:57
  help
• 6:58
  of
• 6:58
  how
• 6:58
  do
• 6:58
  you
• 6:59
  localize
• 6:59
  and
• 7:00
  adapt
• 7:01
  the
• 7:01
  main
• 7:01
  marketing
• 7:02
  messages
• 7:02
  from
• 7:03
  wherever
• 7:03
  the
• 7:03
  product
• 7:03
  originated
• 7:04
  to,
• 7:04
  to
• 7:04
  the,
• 7:05
  you
• 7:05
  know,
• 7:05
  if
• 7:05
  you're
• 7:05
  a
• 7:05
  multinational
• 7:06
  30,
• 7:06
  40
• 7:07
  other
• 7:07
  countries
• 7:07
  where
• 7:08
  you're
• 7:08
  trying
• 7:08
  to
• 7:08
  sell
• 7:08
  this
• 7:09
  product,
• 7:09
  which
• 7:10
  can
• 7:10
  actually
• 7:10
  slow
• 7:10
  down
• 7:11
  that
• 7:11
  speed
• 7:11
  to
• 7:12
  speed
• 7:12
  to
• 7:12
  market
• 7:12
  as
• 7:12
  well,
• 7:12
  I
• 7:13
  think
• 7:13
  is
• 7:13
  a
• 7:13
  whole
• 7:13
  nother
• 7:14
  interesting
• 7:15
  kind
• 7:15
  of
• 7:15
  lens
• 7:16
  too.
• 7:16
  Right.
• 7:16
  It
• 7:16
  speeds
• 7:17
  up
• 7:17
  the
• 7:17
  innovation
• 7:18
  process.
• 7:18
  It
• 7:18
  also
• 7:18
  speeds
• 7:19
  up
• 7:19
  the
• 7:19
  marketing
• 7:20
  campaigns
• 7:20
  and
• 7:20
  launch
• 7:21
  process
• 7:21
  to
• 7:21
  get
• 7:21
  you
• 7:22
  that
• 7:22
  faster
• 7:22
  go
• 7:22
  to
• 7:22
  market
• 7:23
  time.
• 7:24
  Yeah.
• 7:24
  And
• 7:24
  that
• 7:25
  was
• 7:25
  the
• 7:25
  number
• 7:25
  one
• 7:25
  use
• 7:25
  case
• 7:26
  that
• 7:26
  I
• 7:26
  heard
• 7:26
  loud
• 7:26
  and
• 7:26
  clear
• 7:27
  throughout
• 7:27
  most
• 7:28
  of
• 7:28
  last
• 7:28
  year
• 7:28
  with
• 7:28
  the
• 7:29
  CPG
• 7:29
  brands
• 7:29
  that
• 7:29
  Ann
• 7:30
  and
• 7:30
  I
• 7:30
  were
• 7:30
  talking
• 7:30
  to.