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Fast Five Shorts | Buy Or Sell: Best Buy Storefronts? · Omni Talk Retail

• 0:00
  Best
• 0:00
  Buy
• 0:00
  has
• 0:00
  debuted
• 0:01
  a
• 0:01
  new
• 0:01
  creator
• 0:02
  program
• 0:02
  that
• 0:02
  features
• 0:03
  shoppable
• 0:04
  storefronts.
• 0:05
  According
• 0:05
  to
• 0:06
  a
• 0:06
  Best
• 0:06
  Buy
• 0:06
  press
• 0:06
  release,
• 0:07
  Best
• 0:07
  Buy
• 0:07
  storefronts
• 0:07
  gives
• 0:08
  creators
• 0:08
  the
• 0:08
  ability
• 0:09
  to
• 0:09
  create
• 0:09
  a
• 0:10
  one
• 0:10
  stop
• 0:10
  shop
• 0:11
  to
• 0:11
  highlight
• 0:11
  tech
• 0:11
  featured
• 0:12
  in
• 0:12
  their
• 0:12
  content
• 0:13
  and
• 0:13
  earn
• 0:13
  a
• 0:13
  commission
• 0:14
  on
• 0:14
  sales
• 0:14
  referred
• 0:15
  through
• 0:15
  their
• 0:16
  storefront
• 0:16
  with
• 0:17
  no
• 0:17
  commission
• 0:18
  cap.
• 0:18
  Several
• 0:19
  leading
• 0:19
  tech
• 0:20
  influencers
• 0:20
  are
• 0:20
  joining
• 0:21
  Best
• 0:21
  Buy
• 0:21
  creator
• 0:22
  program
• 0:22
  at
• 0:22
  launch
• 0:23
  with
• 0:23
  their
• 0:23
  own
• 0:23
  storefronts,
• 0:24
  including
• 0:25
  launch
• 0:25
  Linus
• 0:26
  Sebastian
• 0:27
  of
• 0:27
  Linus
• 0:28
  Tech
• 0:28
  Tips,
• 0:28
  who
• 0:29
  has
• 0:29
  over
• 0:29
  16
• 0:30
  million
• 0:30
  YouTube
• 0:31
  subscribers,
• 0:32
  obviously,
• 0:33
  and
• 0:34
  8
• 0:34
  billion
• 0:35
  views,
• 0:35
  as
• 0:35
  well
• 0:36
  as
• 0:36
  popular
• 0:37
  and
• 0:37
  trusted
• 0:37
  tech
• 0:37
  reviewer
• 0:38
  Judner
• 0:39
  Aura,
• 0:39
  also
• 0:40
  known
• 0:40
  as
• 0:41
  your
• 0:42
  average
• 0:43
  customer.
• 0:44
  Yeah,
• 0:45
  he
• 0:45
  is.
• 0:46
  Obviously
• 0:46
  is.
• 0:47
  I
• 0:47
  don't
• 0:47
  know,
• 0:47
  Judder.
• 0:47
  I'm
• 0:48
  assuming
• 0:48
  it's
• 0:48
  a
• 0:48
  guy
• 0:49
  I
• 0:49
  know.
• 0:49
  Well,
• 0:50
  we
• 0:50
  know
• 0:50
  that
• 0:50
  they
• 0:50
  have
• 0:50
  a
• 0:51
  lot
• 0:51
  of
• 0:51
  aura,
• 0:51
  so
• 0:52
  that's
• 0:52
  a
• 0:52
  great
• 0:53
  thing.
• 0:53
  Um,
• 0:53
  but
• 0:53
  Chris,
• 0:54
  are
• 0:54
  you
• 0:54
  buying
• 0:54
  or
• 0:55
  selling
• 0:55
  Best
• 0:56
  Buys
• 0:57
  new
• 0:57
  storefronts
• 0:58
  for
• 0:58
  creators?
• 0:59
  Ooh.
• 1:00
  Ooh.
• 1:00
  I
• 1:00
  like.
• 1:00
  I,
• 1:01
  and
• 1:01
  I
• 1:01
  like
• 1:02
  this
• 1:02
  story.
• 1:02
  I'm
• 1:02
  buying
• 1:03
  this
• 1:03
  for
• 1:03
  the
• 1:03
  here
• 1:04
  and
• 1:04
  the
• 1:04
  now.
• 1:05
  The
• 1:05
  here
• 1:05
  and
• 1:06
  the
• 1:06
  now
• 1:06
  and
• 1:06
  the
• 1:06
  future
• 1:06
  is
• 1:07
  what
• 1:07
  I
• 1:07
  meant
• 1:07
  to
• 1:07
  say.
• 1:07
  If
• 1:07
  I'm
• 1:07
  gonna
• 1:08
  ask
• 1:08
  correctly.
• 1:09
  Okay.
• 1:10
  And
• 1:10
  the
• 1:10
  reason
• 1:10
  I
• 1:10
  say
• 1:10
  that
• 1:10
  is
• 1:11
  this
• 1:11
  is
• 1:11
  something
• 1:11
  I
• 1:11
  used
• 1:11
  to
• 1:12
  talk
• 1:12
  on
• 1:12
  the
• 1:12
  show
• 1:12
  about
• 1:13
  years
• 1:13
  back.
• 1:13
  I
• 1:13
  don't
• 1:14
  feel
• 1:14
  like
• 1:14
  I've
• 1:14
  talked
• 1:14
  about
• 1:14
  it
• 1:14
  as
• 1:15
  much,
• 1:15
  although
• 1:15
  I
• 1:15
  think
• 1:15
  it's
• 1:15
  been
• 1:16
  coming
• 1:16
  back
• 1:16
  recently
• 1:17
  based
• 1:17
  on
• 1:17
  the
• 1:17
  recent
• 1:17
  headlines.
• 1:18
  And
• 1:19
  that
• 1:19
  is
• 1:19
  that,
• 1:20
  like
• 1:20
  it
• 1:20
  or
• 1:20
  not,
• 1:21
  the
• 1:21
  retail
• 1:21
  influencers
• 1:22
  in
• 1:22
  the
• 1:22
  online
• 1:23
  space
• 1:23
  particularly
• 1:24
  are
• 1:24
  the
• 1:25
  new
• 1:25
  merchants.
• 1:25
  They
• 1:25
  are
• 1:25
  the
• 1:25
  new
• 1:26
  retail
• 1:26
  merchants
• 1:26
  of
• 1:27
  the
• 1:27
  online
• 1:27
  space.
• 1:27
  They're
• 1:27
  the
• 1:28
  ones
• 1:28
  that
• 1:28
  curate
• 1:28
  everything.
• 1:28
  They're
• 1:29
  the
• 1:29
  ones
• 1:29
  that
• 1:29
  tell
• 1:30
  everyone
• 1:30
  what
• 1:30
  to
• 1:31
  buy.
• 1:31
  So
• 1:32
  I
• 1:32
  think
• 1:32
  let
• 1:32
  that
• 1:32
  sink
• 1:32
  in.
• 1:33
  Everyone,
• 1:33
  retail
• 1:33
  merchants
• 1:34
  are
• 1:34
  getting
• 1:35
  displaced
• 1:35
  by
• 1:36
  the
• 1:36
  influencers
• 1:36
  in
• 1:37
  the
• 1:37
  online
• 1:37
  space.
• 1:37
  It's
• 1:38
  very
• 1:38
  important
• 1:38
  to
• 1:38
  just
• 1:39
  come
• 1:39
  to
• 1:39
  the
• 1:39
  realization
• 1:40
  and
• 1:40
  just
• 1:41
  buy
• 1:41
  into
• 1:41
  it
• 1:41
  because
• 1:41
  it's
• 1:42
  happening.
• 1:43
  So
• 1:43
  I
• 1:43
  like
• 1:43
  what
• 1:43
  Best
• 1:44
  Buy
• 1:44
  is
• 1:44
  doing
• 1:44
  for
• 1:44
  a
• 1:44
  number
• 1:44
  of
• 1:45
  reasons.
• 1:45
  One,
• 1:45
  it
• 1:46
  plays
• 1:46
  on
• 1:46
  that
• 1:46
  trend.
• 1:47
  Two,
• 1:47
  it
• 1:48
  shows
• 1:48
  that
• 1:48
  Best
• 1:48
  Buy
• 1:49
  understands
• 1:49
  the
• 1:49
  trend
• 1:50
  and
• 1:50
  wants
• 1:50
  to
• 1:50
  build,
• 1:51
  build
• 1:52
  tools
• 1:52
  for
• 1:53
  this
• 1:53
  new
• 1:53
  merchant
• 1:54
  community.
• 1:54
  And
• 1:55
  that
• 1:55
  means
• 1:55
  in
• 1:56
  turn
• 1:56
  that
• 1:56
  number
• 1:56
  three
• 1:57
  influencers
• 1:57
  will
• 1:57
  want
• 1:58
  to
• 1:58
  work
• 1:58
  with
• 1:58
  Best
• 1:58
  Buy
• 1:59
  because
• 1:59
  they'll
• 1:59
  want
• 2:00
  to
• 2:00
  show
• 2:00
  off
• 2:00
  their
• 2:00
  pages
• 2:00
  and
• 2:01
  they'll
• 2:01
  want
• 2:01
  to
• 2:01
  get
• 2:01
  the
• 2:01
  commissions
• 2:02
  from
• 2:02
  this.
• 2:02
  So
• 2:03
  it's
• 2:03
  not,
• 2:03
  it's
• 2:04
  not
• 2:04
  that
• 2:04
  dissimilar
• 2:05
  to
• 2:05
  the
• 2:05
  story
• 2:05
  we
• 2:05
  talked
• 2:05
  about
• 2:06
  with
• 2:06
  Dig
• 2:06
  Sporting
• 2:06
  Goods
• 2:07
  a
• 2:07
  few
• 2:07
  weeks
• 2:07
  ago
• 2:07
  with
• 2:07
  their
• 2:08
  influencer
• 2:08
  program.
• 2:09
  So
• 2:09
  this
• 2:09
  is
• 2:09
  the
• 2:09
  wave
• 2:09
  of
• 2:09
  the
• 2:10
  future,
• 2:11
  but
• 2:11
  here's
• 2:11
  the.
• 2:12
  So
• 2:12
  this
• 2:12
  is
• 2:12
  the
• 2:13
  now.
• 2:13
  Now
• 2:13
  I'll
• 2:13
  talk
• 2:13
  about
• 2:13
  the
• 2:14
  next,
• 2:14
  the
• 2:14
  future
• 2:14
  part.
• 2:15
  But
• 2:15
  the
• 2:15
  really
• 2:15
  cool
• 2:16
  thing
• 2:16
  here
• 2:16
  is
• 2:16
  what
• 2:16
  does
• 2:17
  this
• 2:17
  mean?
• 2:17
  For
• 2:17
  bricks
• 2:17
  and
• 2:17
  mortar
• 2:18
  retailers,
• 2:19
  because
• 2:19
  I
• 2:19
  think
• 2:20
  they
• 2:20
  can
• 2:20
  figure
• 2:20
  out
• 2:20
  how
• 2:21
  to
• 2:21
  turn
• 2:21
  their
• 2:21
  actual
• 2:22
  merchandising
• 2:23
  organizations
• 2:24
  into
• 2:24
  influencers
• 2:25
  as
• 2:25
  well
• 2:26
  if
• 2:26
  they
• 2:26
  want
• 2:26
  to.
• 2:27
  But
• 2:27
  I've
• 2:27
  been
• 2:27
  talking
• 2:27
  about
• 2:28
  the
• 2:28
  first
• 2:28
  part
• 2:28
  for
• 2:29
  10
• 2:29
  years.
• 2:29
  It's
• 2:29
  going
• 2:29
  to
• 2:30
  take
• 2:30
  another
• 2:30
  10
• 2:30
  years
• 2:31
  for
• 2:31
  some
• 2:31
  merchant
• 2:32
  organization
• 2:32
  with
• 2:32
  the
• 2:32
  200
• 2:33
  plus
• 2:33
  merchants
• 2:33
  that
• 2:33
  they've
• 2:33
  got
• 2:34
  running
• 2:34
  it
• 2:34
  to
• 2:35
  be
• 2:35
  able
• 2:35
  to
• 2:35
  take
• 2:35
  their
• 2:35
  PR
• 2:36
  teams
• 2:36
  and
• 2:36
  their
• 2:36
  comp
• 2:36
  teams
• 2:37
  and
• 2:37
  be
• 2:37
  like,
• 2:37
  let's
• 2:37
  put
• 2:38
  our
• 2:38
  merchants
• 2:38
  front
• 2:38
  and
• 2:39
  center
• 2:39
  and,
• 2:39
  and
• 2:39
  allow
• 2:40
  them
• 2:40
  to
• 2:40
  talk
• 2:40
  about
• 2:41
  why
• 2:41
  they're
• 2:41
  picking
• 2:41
  the
• 2:42
  products
• 2:42
  that
• 2:42
  they
• 2:42
  are
• 2:43
  and
• 2:43
  then
• 2:43
  let
• 2:43
  the
• 2:43
  merchants
• 2:44
  kind
• 2:44
  of
• 2:44
  duke
• 2:44
  it
• 2:44
  out
• 2:44
  in
• 2:44
  terms
• 2:45
  of
• 2:45
  who's
• 2:45
  the
• 2:45
  best
• 2:46
  influencer
• 2:46
  inside
• 2:47
  those
• 2:47
  organizations.
• 2:48
  That's
• 2:48
  where
• 2:48
  I
• 2:48
  see
• 2:48
  this
• 2:48
  going
• 2:49
  in
• 2:49
  the
• 2:49
  long
• 2:49
  run.
• 2:49
  So
• 2:50
  tell
• 2:50
  me
• 2:50
  more
• 2:50
  a
• 2:50
  little
• 2:50
  bit
• 2:50
  about
• 2:51
  what
• 2:51
  that
• 2:51
  looks
• 2:51
  like
• 2:51
  in
• 2:52
  the
• 2:52
  physical
• 2:53
  bricks
• 2:53
  and
• 2:53
  mortar
• 2:54
  store
• 2:54
  sense.
• 2:54
  Chris,
• 2:54
  like,
• 2:55
  elaborate
• 2:55
  on
• 2:55
  that
• 2:55
  for
• 2:56
  me
• 2:56
  because
• 2:56
  I'm.
• 2:56
  Yeah,
• 2:57
  I
• 2:57
  get
• 2:57
  where
• 2:57
  you're
• 2:57
  going,
• 2:58
  but
• 2:58
  like,
• 2:59
  what
• 2:59
  does
• 2:59
  that
• 2:59
  feel
• 2:59
  like,
• 3:00
  look
• 3:00
  like
• 3:01
  in
• 3:01
  your
• 3:01
  mind?
• 3:02
  Yeah.
• 3:02
  So
• 3:02
  if
• 3:02
  I
• 3:02
  was
• 3:03
  going
• 3:03
  to
• 3:03
  activate
• 3:03
  this
• 3:03
  today,
• 3:04
  like,
• 3:04
  say
• 3:04
  if
• 3:04
  I
• 3:04
  was
• 3:04
  back
• 3:05
  at
• 3:05
  Target
• 3:05
  and
• 3:05
  I
• 3:05
  was
• 3:05
  running
• 3:05
  Hope
• 3:06
  Furnishings,
• 3:06
  I
• 3:06
  would
• 3:06
  be
• 3:06
  like,
• 3:07
  okay,
• 3:08
  all
• 3:08
  right.
• 3:08
  I've
• 3:08
  got,
• 3:08
  you
• 3:09
  know,
• 3:09
  I
• 3:09
  think
• 3:09
  at
• 3:10
  the
• 3:10
  time,
• 3:10
  50,
• 3:10
  60
• 3:11
  buyers
• 3:11
  under
• 3:11
  me.
• 3:12
  And
• 3:12
  they're
• 3:12
  all
• 3:12
  picking
• 3:13
  products,
• 3:13
  right?
• 3:13
  Yeah.
• 3:14
  And
• 3:14
  they're
• 3:14
  all
• 3:14
  picking
• 3:14
  products.
• 3:15
  And
• 3:15
  they
• 3:15
  all
• 3:15
  understand,
• 3:16
  they
• 3:16
  should
• 3:16
  understand
• 3:17
  their
• 3:17
  categories
• 3:18
  better
• 3:18
  than
• 3:18
  the
• 3:18
  average
• 3:18
  consumer.
• 3:19
  That's
• 3:19
  why
• 3:19
  they
• 3:19
  have
• 3:20
  the
• 3:20
  jobs
• 3:20
  that
• 3:20
  they
• 3:20
  have.
• 3:21
  So
• 3:21
  I
• 3:21
  would
• 3:22
  go.
• 3:22
  So
• 3:22
  I
• 3:22
  would
• 3:23
  go
• 3:23
  to
• 3:23
  my
• 3:23
  marketing
• 3:24
  team
• 3:24
  and
• 3:24
  be
• 3:24
  like,
• 3:24
  all
• 3:24
  right,
• 3:25
  putting
• 3:25
  out
• 3:25
  an
• 3:25
  rfi,
• 3:26
  RFP
• 3:26
  to
• 3:27
  a
• 3:27
  PR
• 3:27
  agency
• 3:28
  that's
• 3:28
  going
• 3:28
  to
• 3:28
  put
• 3:29
  our
• 3:29
  merchants
• 3:30
  in
• 3:30
  the
• 3:30
  role
• 3:31
  of
• 3:31
  influencer.
• 3:32
  Get
• 3:32
  them
• 3:32
  a
• 3:32
  marketing
• 3:33
  campaign.
• 3:33
  Get
• 3:33
  them.
• 3:33
  Got
• 3:34
  it,
• 3:34
  got
• 3:34
  it,
• 3:34
  got
• 3:34
  it.
• 3:35
  Put
• 3:35
  our
• 3:36
  marketing
• 3:36
  dollars
• 3:36
  behind
• 3:36
  them
• 3:37
  because,
• 3:37
  like,
• 3:37
  if
• 3:37
  they
• 3:37
  try
• 3:38
  to
• 3:38
  do
• 3:38
  it
• 3:38
  on
• 3:38
  their
• 3:38
  own,
• 3:38
  it's
• 3:39
  not
• 3:39
  going
• 3:39
  to
• 3:39
  go
• 3:39
  anywhere.
• 3:39
  But
• 3:40
  they
• 3:40
  could
• 3:40
  do
• 3:40
  it
• 3:40
  with
• 3:40
  the
• 3:40
  power
• 3:41
  of
• 3:41
  Target
• 3:41
  or
• 3:41
  Walmart
• 3:42
  behind
• 3:42
  them.
• 3:42
  It
• 3:43
  becomes
• 3:43
  really
• 3:43
  powerful
• 3:44
  and
• 3:44
  they
• 3:44
  can
• 3:45
  become
• 3:45
  celebrities
• 3:46
  in
• 3:46
  their
• 3:46
  own
• 3:46
  right
• 3:47
  to
• 3:47
  the
• 3:47
  advantage
• 3:48
  of
• 3:48
  the
• 3:48
  companies.
• 3:49
  Right.
• 3:49
  That
• 3:50
  might
• 3:50
  make
• 3:50
  the
• 3:51
  job
• 3:51
  of
• 3:51
  buyer
• 3:52
  a
• 3:52
  little
• 3:52
  bit
• 3:52
  more
• 3:53
  appealing
• 3:53
  than
• 3:53
  it
• 3:53
  is
• 3:54
  right
• 3:54
  now.
• 3:56
  Those
• 3:57
  teams
• 3:57
  are
• 3:58
  under
• 3:59
  it
• 3:59
  right
• 3:59
  now
• 4:00
  just
• 4:00
  trying
• 4:00
  to
• 4:00
  sort
• 4:01
  through
• 4:01
  everything
• 4:02
  that
• 4:02
  they're.
• 4:03
  Everything
• 4:03
  that's
• 4:03
  going
• 4:03
  on
• 4:03
  right
• 4:04
  now,
• 4:04
  100%.
• 4:05
  And
• 4:05
  then
• 4:05
  also
• 4:05
  it
• 4:05
  gets.
• 4:06
  Helps
• 4:06
  the
• 4:06
  rubber
• 4:06
  meet
• 4:06
  the
• 4:07
  road
• 4:07
  too,
• 4:07
  because
• 4:07
  a
• 4:07
  lot
• 4:07
  of
• 4:07
  merchandising
• 4:08
  success
• 4:08
  is
• 4:08
  based
• 4:09
  on
• 4:10
  how
• 4:11
  you
• 4:11
  operate
• 4:11
  politically.
• 4:12
  Where
• 4:12
  this
• 4:12
  could
• 4:13
  actually
• 4:13
  be
• 4:13
  determined
• 4:13
  by
• 4:14
  who
• 4:14
  actually
• 4:14
  has
• 4:15
  the
• 4:15
  most
• 4:15
  followers,
• 4:16
  who
• 4:16
  brings
• 4:16
  in
• 4:16
  the
• 4:16
  most
• 4:17
  commissions.
• 4:17
  Like,
• 4:17
  right.
• 4:18
  It's
• 4:18
  every.
• 4:19
  It
• 4:19
  turns
• 4:19
  everything
• 4:19
  on
• 4:20
  its
• 4:20
  head.
• 4:20
  So
• 4:20
  I
• 4:20
  think,
• 4:21
  I
• 4:21
  think
• 4:21
  There's
• 4:21
  a
• 4:21
  there,
• 4:21
  there.
• 4:22
  It's
• 4:22
  just
• 4:22
  a
• 4:22
  question
• 4:22
  of
• 4:23
  who's
• 4:23
  going
• 4:23
  to
• 4:23
  bite
• 4:23
  the
• 4:23
  bullet
• 4:23
  and
• 4:23
  do
• 4:24
  it.
• 4:24
  It'll
• 4:24
  be
• 4:24
  the
• 4:25
  startups.
• 4:25
  First
• 4:25
  they'll
• 4:26
  come
• 4:26
  up
• 4:26
  with
• 4:26
  this
• 4:26
  idea
• 4:26
  and
• 4:26
  go
• 4:27
  after
• 4:27
  it,
• 4:27
  which
• 4:27
  is
• 4:27
  what
• 4:27
  they
• 4:28
  do
• 4:28
  already.
• 4:28
  That's
• 4:29
  the
• 4:29
  funny
• 4:29
  thing
• 4:29
  about
• 4:30
  it.
• 4:30
  Right?
• 4:31
  Yeah,
• 4:31
  well,
• 4:31
  so
• 4:32
  I,
• 4:32
  I,
• 4:33
  I
• 4:33
  love
• 4:33
  that
• 4:34
  concept
• 4:34
  and
• 4:34
  thought
• 4:35
  and
• 4:35
  I'm
• 4:35
  excited
• 4:35
  to
• 4:36
  see
• 4:36
  that
• 4:36
  kind
• 4:36
  of
• 4:36
  take
• 4:37
  shape
• 4:37
  and
• 4:37
  especially
• 4:37
  what
• 4:38
  that,
• 4:38
  and
• 4:38
  if
• 4:39
  that
• 4:39
  ends
• 4:39
  up
• 4:39
  working
• 4:39
  and
• 4:40
  if
• 4:40
  that's
• 4:40
  a,
• 4:41
  a
• 4:41
  tool
• 4:41
  to
• 4:42
  acquire
• 4:42
  new
• 4:43
  teams
• 4:44
  within
• 4:44
  retailers
• 4:45
  that
• 4:45
  are,
• 4:46
  excuse
• 4:46
  me,
• 4:46
  have
• 4:46
  much
• 4:47
  more
• 4:47
  dimension
• 4:47
  to
• 4:47
  them
• 4:48
  and
• 4:48
  are
• 4:48
  able
• 4:48
  to
• 4:48
  actually
• 4:49
  do
• 4:49
  some
• 4:49
  things
• 4:50
  that
• 4:50
  allow
• 4:50
  their
• 4:50
  creativity
• 4:51
  to
• 4:51
  come
• 4:51
  through
• 4:52
  as
• 4:53
  well.
• 4:53
  But
• 4:53
  I,
• 4:54
  for
• 4:54
  me,
• 4:54
  I
• 4:54
  think
• 4:55
  there
• 4:55
  were
• 4:55
  three
• 4:55
  immediate
• 4:56
  wins
• 4:56
  here
• 4:57
  in
• 4:57
  addition
• 4:58
  to
• 4:58
  what
• 4:58
  you
• 4:58
  talked
• 4:59
  about.
• 4:59
  Number
• 5:00
  one,
• 5:00
  I
• 5:00
  think
• 5:00
  from
• 5:01
  a
• 5:01
  marketing
• 5:01
  angle,
• 5:01
  what
• 5:02
  Best
• 5:02
  Buy
• 5:02
  doing
• 5:02
  here
• 5:03
  is
• 5:03
  doing
• 5:03
  here
• 5:03
  is
• 5:03
  really
• 5:04
  smart
• 5:05
  because
• 5:05
  I
• 5:05
  think
• 5:06
  you
• 5:06
  start
• 5:06
  to
• 5:06
  look
• 5:06
  at
• 5:07
  how
• 5:07
  this
• 5:07
  influencer
• 5:08
  economy
• 5:09
  is
• 5:09
  going
• 5:10
  to
• 5:10
  start
• 5:10
  to
• 5:10
  shape
• 5:11
  how
• 5:11
  marketing
• 5:12
  spend
• 5:12
  is,
• 5:13
  is,
• 5:14
  is
• 5:14
  done
• 5:15
  in
• 5:15
  these
• 5:15
  retail
• 5:16
  organizations.
• 5:17
  Because
• 5:17
  I
• 5:17
  don't
• 5:17
  think
• 5:17
  you're
• 5:17
  throwing
• 5:18
  as
• 5:18
  much
• 5:18
  money
• 5:19
  in
• 5:19
  this
• 5:19
  case
• 5:19
  at
• 5:19
  traditional
• 5:20
  marketing
• 5:20
  spending
• 5:21
  tactics.
• 5:21
  You're
• 5:21
  not
• 5:21
  throwing
• 5:22
  money
• 5:22
  at
• 5:22
  TV
• 5:22
  ads
• 5:23
  that,
• 5:23
  and
• 5:23
  crossing
• 5:24
  your
• 5:24
  fingers
• 5:24
  that
• 5:24
  you
• 5:24
  see
• 5:24
  a
• 5:25
  sales
• 5:25
  lift
• 5:25
  afterward.
• 5:26
  The
• 5:26
  best
• 5:27
  thing
• 5:27
  that
• 5:27
  brands
• 5:28
  can
• 5:28
  do
• 5:28
  right
• 5:28
  now
• 5:29
  to
• 5:29
  stay
• 5:29
  relevant,
• 5:29
  to
• 5:30
  increase
• 5:30
  awareness
• 5:30
  and
• 5:31
  to
• 5:31
  market
• 5:31
  is
• 5:31
  to
• 5:31
  create
• 5:32
  content.
• 5:32
  And
• 5:33
  this
• 5:33
  removes
• 5:34
  Best
• 5:34
  Buys
• 5:35
  duty
• 5:35
  and
• 5:36
  expense
• 5:37
  in
• 5:37
  creating
• 5:37
  this
• 5:37
  content
• 5:38
  and
• 5:38
  becoming
• 5:38
  relevant
• 5:39
  or
• 5:39
  staying
• 5:39
  relevant
• 5:40
  with
• 5:40
  today's
• 5:41
  consumer,
• 5:41
  I
• 5:42
  think,
• 5:42
  you
• 5:43
  know,
• 5:43
  they're
• 5:43
  only
• 5:43
  paying
• 5:44
  influencers
• 5:44
  when
• 5:45
  sales
• 5:45
  are
• 5:45
  made
• 5:45
  here
• 5:46
  the
• 5:46
  sales
• 5:47
  are
• 5:47
  directly
• 5:47
  attributable
• 5:48
  to
• 5:48
  those
• 5:49
  influencers.
• 5:49
  I
• 5:50
  think
• 5:50
  this
• 5:50
  just
• 5:50
  kind
• 5:51
  of
• 5:51
  shakes
• 5:51
  up
• 5:51
  exactly
• 5:52
  how,
• 5:53
  how
• 5:53
  they're
• 5:53
  marketing
• 5:54
  to
• 5:54
  consumers
• 5:54
  and
• 5:55
  for
• 5:55
  the
• 5:55
  better.
• 5:56
  I
• 5:56
  think
• 5:56
  the
• 5:56
  second
• 5:57
  thing
• 5:57
  to
• 5:57
  pay
• 5:57
  attention
• 5:57
  to
• 5:58
  is
• 5:58
  search.
• 5:59
  Now
• 5:59
  when
• 5:59
  you
• 5:59
  think
• 5:59
  about
• 6:00
  where
• 6:00
  people
• 6:00
  are
• 6:01
  discovering
• 6:01
  products
• 6:02
  now,
• 6:02
  not
• 6:03
  only
• 6:03
  when
• 6:03
  I
• 6:04
  go
• 6:04
  to
• 6:04
  Perplexity
• 6:05
  or
• 6:06
  Google
• 6:06
  or
• 6:06
  wherever
• 6:07
  I'm
• 6:07
  going
• 6:07
  to
• 6:07
  search
• 6:07
  these
• 6:08
  products,
• 6:09
  Best
• 6:09
  Buy
• 6:10
  is
• 6:10
  showing
• 6:10
  up
• 6:10
  in
• 6:10
  those
• 6:11
  search
• 6:11
  results
• 6:12
  and
• 6:12
  the
• 6:12
  influencers
• 6:13
  are
• 6:13
  showing
• 6:13
  up
• 6:13
  in
• 6:13
  the
• 6:13
  search
• 6:14
  results.
• 6:14
  And
• 6:14
  I
• 6:14
  think
• 6:15
  that
• 6:15
  just
• 6:15
  boosts
• 6:16
  both
• 6:16
  Best
• 6:16
  Buy
• 6:17
  and
• 6:17
  the
• 6:17
  influencers
• 6:18
  relevance
• 6:19
  and
• 6:20
  allows
• 6:20
  you
• 6:21
  again
• 6:21
  to
• 6:22
  show
• 6:22
  up
• 6:22
  in
• 6:23
  more
• 6:23
  places
• 6:23
  where
• 6:24
  people
• 6:24
  are
• 6:24
  looking
• 6:24
  to
• 6:25
  discover
• 6:25
  content.
• 6:26
  And
• 6:26
  then
• 6:26
  finally,
• 6:27
  I
• 6:27
  think
• 6:27
  scaled
• 6:28
  content
• 6:29
  is
• 6:29
  another
• 6:29
  thing
• 6:29
  here
• 6:30
  for
• 6:30
  these
• 6:30
  influencers.
• 6:31
  They're
• 6:31
  only
• 6:31
  creating
• 6:32
  one
• 6:32
  video.
• 6:32
  They're
• 6:33
  taking
• 6:33
  the
• 6:33
  content
• 6:33
  that
• 6:33
  they're
• 6:34
  already
• 6:34
  producing
• 6:34
  and
• 6:35
  then
• 6:35
  they're
• 6:35
  able
• 6:35
  to
• 6:35
  distribute
• 6:36
  that
• 6:36
  now
• 6:36
  across
• 6:37
  all
• 6:37
  of
• 6:37
  Best
• 6:37
  Buys
• 6:38
  platforms
• 6:38
  and
• 6:39
  make
• 6:39
  more
• 6:39
  money
• 6:39
  on
• 6:39
  it.
• 6:40
  And
• 6:40
  they're
• 6:40
  not
• 6:40
  capped.
• 6:41
  They
• 6:41
  can,
• 6:41
  you
• 6:42
  know,
• 6:42
  like
• 6:42
  this
• 6:42
  is
• 6:42
  endless
• 6:43
  possibility
• 6:44
  for
• 6:44
  them
• 6:44
  as
• 6:44
  influencers.
• 6:45
  So
• 6:45
  I
• 6:46
  think
• 6:46
  those
• 6:46
  are
• 6:46
  three
• 6:47
  areas
• 6:47
  that
• 6:47
  I'm
• 6:48
  really
• 6:48
  keen
• 6:48
  to
• 6:48
  follow.
• 6:49
  You
• 6:49
  know
• 6:50
  what
• 6:50
  Best
• 6:50
  Buy
• 6:50
  is
• 6:51
  doing,
• 6:51
  what
• 6:51
  Dick's
• 6:51
  Sporting
• 6:52
  Goods
• 6:52
  is
• 6:52
  doing
• 6:52
  and
• 6:52
  just
• 6:53
  kind
• 6:53
  of
• 6:53
  how
• 6:53
  this
• 6:53
  whole
• 6:53
  thing
• 6:54
  evolves
• 6:54
  and
• 6:54
  what
• 6:55
  that
• 6:55
  does
• 6:55
  to
• 6:55
  our
• 6:56
  industry
• 6:56
  as
• 6:56
  a
• 6:56
  whole.
• 6:57
  Yeah.
• 6:58
  You
• 6:58
  know,
• 6:58
  and
• 6:59
  I
• 6:59
  got
• 6:59
  to
• 6:59
  call
• 6:59
  you
• 6:59
  out
• 6:59
  for
• 6:59
  something
• 7:00
  there
• 7:00
  that
• 7:00
  you
• 7:00
  just
• 7:00
  said.
• 7:00
  You
• 7:01
  know
• 7:01
  what
• 7:01
  it
• 7:01
  was,
• 7:01
  what
• 7:02
  you
• 7:03
  said?
• 7:03
  Duty.
• 7:05
  Duty.
• 7:06
  Duty.
• 7:07
  Did
• 7:07
  I?
• 7:07
  Duty.
• 7:09
  You
• 7:09
  said
• 7:09
  duty.
• 7:10
  Yes,
• 7:11
  duty.
• 7:12
  My
• 7:12
  God.
• 7:12
  Duty.
• 7:12
  And
• 7:13
  it's
• 7:13
  duty
• 7:13
  for
• 7:14
  duty
• 7:14
  for
• 7:14
  Beavis
• 7:15
  and
• 7:15
  Butthead
• 7:15
  fans
• 7:15
  and
• 7:16
  duty
• 7:16
  for
• 7:16
  tariffs.
• 7:16
  So
• 7:17
  very,
• 7:17
  very
• 7:17
  apropic
• 7:18
  time.
• 7:18
  Again,
• 7:18
  you
• 7:19
  said
• 7:19
  duty.
• 7:19
  All
• 7:20
  right,
• 7:20
  all
• 7:21
  right.
• 7:21
  Yeah.
• 7:22
  But
• 7:22
  I
• 7:22
  agree
• 7:22
  with
• 7:22
  you
• 7:22
  100%.
• 7:23
  I
• 7:23
  agree
• 7:23
  with
• 7:23
  you
• 7:23
  100%.
• 7:24
  The
• 7:24
  one
• 7:24
  caveat
• 7:24
  I
• 7:25
  would
• 7:25
  have
• 7:25
  in
• 7:25
  this
• 7:25
  story,
• 7:25
  though,
• 7:26
  is
• 7:27
  you
• 7:27
  still
• 7:27
  got
• 7:27
  to
• 7:27
  get
• 7:27
  traffic
• 7:28
  to
• 7:28
  these
• 7:28
  pages.
• 7:28
  Right.
• 7:29
  So
• 7:29
  the
• 7:29
  first
• 7:29
  thing,
• 7:29
  the
• 7:29
  first
• 7:30
  and
• 7:30
  foremost
• 7:30
  thing
• 7:30
  that
• 7:31
  that
• 7:31
  Best
• 7:31
  Buy
• 7:32
  needs
• 7:32
  to
• 7:32
  do
• 7:32
  is
• 7:33
  to
• 7:33
  make
• 7:33
  the
• 7:33
  conversion
• 7:34
  of
• 7:34
  the
• 7:34
  sale
• 7:34
  and
• 7:35
  social
• 7:35
  commerce
• 7:35
  easy
• 7:36
  for
• 7:36
  these
• 7:36
  influencers,
• 7:37
  which
• 7:37
  I
• 7:37
  imagine
• 7:37
  it's
• 7:37
  thinking
• 7:38
  about.
• 7:38
  But
• 7:39
  this
• 7:39
  gives
• 7:39
  them
• 7:40
  an
• 7:40
  easy
• 7:40
  landing
• 7:41
  spot
• 7:41
  for
• 7:41
  that
• 7:41
  to
• 7:42
  happen,
• 7:42
  too.
• 7:42
  So
• 7:42
  that's
• 7:42
  part
• 7:42
  of.
• 7:43
  Well,
• 7:43
  and
• 7:43
  data
• 7:44
  to
• 7:44
  support
• 7:44
  it.
• 7:44
  Like,
• 7:44
  they'll
• 7:45
  know
• 7:45
  quickly
• 7:45
  if
• 7:46
  it's
• 7:46
  not
• 7:46
  working.
• 7:46
  Like,
• 7:46
  they'll
• 7:47
  be
• 7:47
  able
• 7:47
  to
• 7:47
  see,
• 7:48
  like
• 7:48
  this
• 7:48
  person
• 7:49
  was
• 7:49
  not
• 7:49
  able
• 7:49
  to
• 7:50
  sell
• 7:50
  or
• 7:50
  this
• 7:50
  person's
• 7:51
  not
• 7:51
  converting,
• 7:52
  and
• 7:52
  it
• 7:52
  allow
• 7:53
  them
• 7:53
  to,
• 7:53
  like,
• 7:53
  pinpoint
• 7:54
  that
• 7:54
  to
• 7:54
  an
• 7:54
  exact
• 7:55
  degree
• 7:55
  where
• 7:55
  with
• 7:56
  TV
• 7:56
  or
• 7:56
  with
• 7:57
  out
• 7:57
  of
• 7:57
  home
• 7:57
  or
• 7:57
  some
• 7:58
  of
• 7:58
  these
• 7:58
  other
• 7:58
  traditional
• 7:59
  radio
• 7:59
  ads,
• 7:59
  whatever
• 8:00
  it
• 8:00
  might
• 8:00
  be.
• 8:00
  Like,
• 8:01
  you
• 8:01
  don't
• 8:01
  have
• 8:02
  the
• 8:02
  specificity
• 8:03
  that
• 8:03
  you
• 8:03
  get
• 8:04
  with
• 8:04
  these
• 8:04
  types
• 8:04
  of
• 8:04
  campaigns.
• 8:05
  So
• 8:05
  I
• 8:05
  love
• 8:05
  it.