Jim Herr – Third-generation snack industry leader and champion of flavor innovation
For nearly 80 years, Herr’s has remained a family-owned snack company by staying rooted in its values while continuing to evolve. Jim Herr, Senior Vice President of Sales, Marketing and R&D, represents the third generation of the Herr family and oversees the consumer-facing side of the business, helping guide everything from product innovation to marketing and growth. In this episode of Forktales, Jim discusses the opportunities and challenges of leading a multigenerational family business, building brand loyalty through authenticity and maintaining Herr’s deep connection to Philadelphia. He…
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