Latest / Outspoken the Podcast / Shani Grimmond: The It Girl of the 2010s
Transcript
- 0:02Speaker 1: Shani Grimond was the ultimate it girl of the 2010s.
- 0:05Speaker 2: I hope you guys like this vlog.
- 0:07Speaker 3: If you did, please give it a thumbs up because
- 0:09Speaker 3: it helps me out so much.
- 0:12Speaker 1: It all started on Tumblr, where she went by the
- 0:14Speaker 1: handle Vans and Spray Tans.
- 0:17Speaker 2: Woo! Go Bindi!
- 0:19Speaker 1: When she was 16, she switched over to YouTube, sharing
- 0:22Speaker 1: makeup tutorials and daily vlogs alongside her school best friend,
- 0:26Speaker 1: Chloe Zep. Her videos began attracting hundreds of thousands of views.
- 0:30Speaker 1: with Sharni seen as the girl next door. Her channel
- 0:33Speaker 1: reached new heights when the ultimate boyfriend of Instagram, Jonathan Sauer,
- 0:38Speaker 1: entered the scene.
- 0:39Speaker 2: How did we meet? On our birthdays when we went out.
- 0:42Speaker 2: We had the same birthdays.
- 0:45Speaker 1: The 23-year-old accountant quickly became her manager and the pair
- 0:49Speaker 1: became hashtag couple goals.
- 0:51Speaker 2: Who was the first person to say I love you
- 0:52Speaker 2: and how did it happen? It was me, of course.
- 0:55Speaker 1: But it wasn't long before fame became overwhelming for the
- 0:59Speaker 1: self-confessed introvert.
- 1:00Speaker 3: I want to keep my personal life personal, private, you
- 1:04Speaker 3: know what I mean? So I'm going to share as
- 1:06Speaker 3: much as I can without like, you know, giving too
- 1:09Speaker 3: much away.
- 1:10Speaker 1: In this series, we explore the phenomenon of shiny grim
- 1:13Speaker 1: and what happens when you want to pull back and
- 1:15Speaker 1: live a more private life. Hello and welcome to Outspoken.
- 1:21Speaker 1: I'm Sophie Torber. And I have been hanging out for
- 1:24Speaker 1: this series. It has been so highly requested. And I
- 1:28Speaker 1: think that is because Sharni Grimmon was so many people's
- 1:31Speaker 1: first introduction to the influencer world. I know for me,
- 1:35Speaker 1: she was the first YouTuber I ever started watching. I
- 1:38Speaker 1: vividly remember our younger cousin's girlfriend showing us Sharni's morning routine.
- 1:42Speaker 1: And firstly, I was shocked that people would actually be
- 1:45Speaker 1: interested in that sort of content. But then I quickly
- 1:48Speaker 1: became hooked as well. I also couldn't believe that someone
- 1:51Speaker 1: would feel comfortable sharing that level of information and detail
- 1:55Speaker 1: about themselves online because we were living in the days
- 1:58Speaker 1: of Instagram where everyone was putting very curated photos up.
- 2:01Speaker 1: And here we were seeing Sharni Grumman in her bathroom,
- 2:04Speaker 1: no makeup on, taking us through her morning routine. Now,
- 2:08Speaker 1: if you are a millennial, the handle Vans and Spray
- 2:11Speaker 1: Tans will make you feel incredibly nostalgic. So it is
- 2:14Speaker 1: the handle that Sharni Grumman created on Tumblr when she
- 2:17Speaker 1: was just 13 years old.
- 2:19Speaker 3: Yeah.
- 2:19Speaker 1: And in the 2010s, Tumblr was a blogging platform teenagers
- 2:23Speaker 1: used to express themselves. And it allowed users to design
- 2:27Speaker 1: their own homepage where they could share curated images, videos, quotes,
- 2:31Speaker 1: and also write blogs. Were you a little bit too
- 2:34Speaker 1: old for Tumblr? I don't ever remember having a Tumblr account,
- 2:36Speaker 1: but I do remember my younger cousins having one.
- 2:39Speaker 3: Yeah.
- 2:39Speaker 1: I'm kind of glad that I missed that phase because
- 2:43Speaker 1: When you reflect on the sort of quotes that you
- 2:45Speaker 1: might've been sharing around that time, it's quite horrifying and embarrassing. Well,
- 2:49Speaker 1: I think Shani would be cringing if she was to
- 2:51Speaker 1: look back at her Tumblr now, because she was an
- 2:53Speaker 1: open book on there. Her audience was made up mostly
- 2:57Speaker 1: of teenage girls who really could relate to her struggles
- 3:00Speaker 1: at school or with boys.
- 3:01Speaker 3: I always, always, always am so open when I'm answering
- 3:05Speaker 3: my questions. Like people ask about sex, boys, friends, family problems, school,
- 3:10Speaker 3: and I literally answer everything. I'm the most honest person
- 3:13Speaker 3: you'll probably ever know. Some followers aren't very open, obviously.
- 3:17Speaker 3: And they're like, Sharni, why are you so open? Like,
- 3:20Speaker 3: why are you telling us your whole life story? And
- 3:22Speaker 3: I'm like, well, people are asking and I want to
- 3:24Speaker 3: be honest and like help you guys out.
- 3:25Speaker 2: If you need advice with my like things that have
- 3:27Speaker 2: happened to me.
- 3:29Speaker 1: Sharni did say that Tumblr was her favorite platform because
- 3:32Speaker 1: she found it was a nonjudgmental place where she could
- 3:35Speaker 1: just be herself and people couldn't Loved her on there
- 3:39Speaker 1: because as you touched on, Amy, the girls following her
- 3:42Speaker 1: were also planning their school formals or their schoolies week celebrations.
- 3:46Speaker 1: And they felt like Shani was their friend. So they
- 3:48Speaker 1: felt like they could relate to every aspect of their life.
- 3:51Speaker 1: And over four years, Shani amassed a very loyal following
- 3:55Speaker 1: of 90,000 followers on Tumblr. And she decided it was
- 3:59Speaker 1: time to build on that relationship further. So at 16,
- 4:03Speaker 1: she started her own YouTube channel. The first video Sharni
- 4:06Speaker 1: ever uploaded to YouTube was a makeup tutorial featuring her
- 4:10Speaker 1: best friend, Chloe Zepp. The year was 2013, and they
- 4:14Speaker 1: were both 16-year-old schoolgirls. They look like such babies in
- 4:19Speaker 1: this clip. So they were both wearing the big chunky
- 4:21Speaker 1: necklaces that were the hottest accessory at the time. And
- 4:24Speaker 1: Chloe was Sharni's model in the video. So Sharni was
- 4:28Speaker 1: explaining step by step of how she was doing her
- 4:31Speaker 1: makeup for what they said was a casual night out.
- 4:34Speaker 2: Hi, I'm Sharni and this is Chloe, my model.
- 4:37Speaker 1: I couldn't get over how much a young Chloe Zep
- 4:40Speaker 1: looked like her son Artie. Oh, they look like twins
- 4:43Speaker 1: in these old videos. Now, Sharni did begin sharing more
- 4:47Speaker 1: mini tutorials and they were only a couple of minutes long.
- 4:51Speaker 1: And it did make me laugh because in one of
- 4:52Speaker 1: the tutorials, Shani explained how to do a sock bun,
- 4:56Speaker 1: which again, I don't think she would be caught in
- 4:58Speaker 1: dead now, but it was very of the moment. And
- 5:01Speaker 1: in the comment section, Shani would list all of the
- 5:03Speaker 1: products she used and what she was wearing. At the time,
- 5:06Speaker 1: she didn't have any brand deals, but it's so clever
- 5:09Speaker 1: because she was already authentically sharing about these brands. So
- 5:14Speaker 1: it didn't look bad when she started being paid by
- 5:17Speaker 1: them to promote them. And that probably wasn't a strategic
- 5:20Speaker 1: thing either. I think she was just genuinely sharing with
- 5:23Speaker 1: her followers like she would with her friends. And I
- 5:25Speaker 1: think she was emulating what other big YouTubers were doing
- 5:28Speaker 1: at the time. Now, when it came to makeup, Shani
- 5:31Speaker 1: was self-taught and ironically, she learned her skills off YouTube
- 5:35Speaker 1: when she started watching makeup tutorials at the age of 10.
- 5:39Speaker 1: And while she was at school, Sharni said that she
- 5:41Speaker 1: did want to do a course at Mac and become
- 5:44Speaker 1: a qualified makeup artist. Now, I don't think she ever
- 5:47Speaker 1: ended up getting qualifications in makeup. Again, that is just
- 5:50Speaker 1: so 2010 to be a makeup artist at Mac. Now,
- 5:53Speaker 1: it wasn't until 2014 when Sharni started sharing more of
- 5:57Speaker 1: her personality in her videos. And she had the realization
- 6:01Speaker 1: that people weren't just coming to her channel to learn
- 6:04Speaker 1: how to do hair and makeup. They wanted to connect
- 6:06Speaker 1: with her. Yeah, she did start creating chit chat, get
- 6:09Speaker 1: ready with me videos where she would answer questions about
- 6:12Speaker 1: her life. And I had so much fun going back
- 6:15Speaker 1: and watching these videos. So in one of Sharni's early videos,
- 6:19Speaker 1: she took part in a viral trend called the common
- 6:23Speaker 1: white girl tag. And she answered 20 questions so her
- 6:26Speaker 1: followers could get to know her better. Let's give you
- 6:29Speaker 1: a taste of some of the things we found out
- 6:31Speaker 1: about baby Sharni.
- 6:33Speaker 3: My favorite drink from Starbucks would have to be the Frappuccinos,
- 6:37Speaker 3: also known as Frappes. And I really love the caramel,
- 6:40Speaker 3: the caramel and the hazelnut and just the plain vanilla.
- 6:43Speaker 3: They're so delicious despite the fact that they're like $ 7
- 6:45Speaker 3: for like a little cup this big, but so worth it.
- 6:48Speaker 2: They're just amazing.
- 6:50Speaker 1: I did laugh at how she pronounced frappes. Look, I'm
- 6:53Speaker 1: not throwing any shade at her because we get criticized
- 6:56Speaker 1: anytime we try to pronounce it. So who knows? She
- 6:58Speaker 1: could actually be correct. Now, she did also answer a
- 7:01Speaker 1: number of questions about her favorite social media apps at
- 7:05Speaker 1: the time. Here's what she said.
- 7:06Speaker 2: I don't have Twitter anymore.
- 7:09Speaker 3: Well, I guess I do because I never deleted it,
- 7:10Speaker 3: but I don't know how many tweets I've got. I
- 7:12Speaker 3: probably have like 1,000 tweets saying, Justin, will you please
- 7:15Speaker 3: follow me?
- 7:15Speaker 2: Cody Simpson, I love you.
- 7:17Speaker 3: Because I know Cody Simpson followed me and I was
- 7:19Speaker 3: so excited, but yeah, I just don't go on it.
- 7:21Speaker 3: I think it's so boring and I'm just going to
- 7:23Speaker 3: stick to my Instagram and Facebook and Tumblr.
- 7:27Speaker 2: I'm obsessed with them so much.
- 7:29Speaker 1: I totally forgot that school kids would use Twitter to
- 7:33Speaker 1: beg for responses from celebrities. This really brought it all
- 7:36Speaker 1: back to me. Remember how kids would also try to
- 7:39Speaker 1: grow their Instagram following on by writing like for like
- 7:42Speaker 1: under celebrities or randoms posts. Well, what's ironic is that
- 7:46Speaker 1: so many influencers from back in the day, they've been
- 7:49Speaker 1: burnt from offensive tweets coming out. But I think for
- 7:53Speaker 1: Sharni's Twitter account, it's probably just more embarrassing in terms
- 7:56Speaker 1: of her begging Cody Simpson to follow her. this stage,
- 7:59Speaker 1: Instagram had only been around for a few years. So
- 8:02Speaker 1: the platform launched in 2010 and initially it was a
- 8:05Speaker 1: way for people to connect with friends. I remember it
- 8:08Speaker 1: was the days where you'd upload a photo and you'd
- 8:10Speaker 1: probably get three likes.
- 8:11Speaker 3: Yeah.
- 8:12Speaker 1: And that always looked really weird. Like you use all
- 8:14Speaker 1: these grainy filters.
- 8:15Speaker 2: Yeah.
- 8:15Speaker 1: It wasn't really a vibe, but then by 2013, the
- 8:19Speaker 1: term Insta fame, it started to be thrown around a bit.
- 8:22Speaker 1: So an SBS article described it as a term that
- 8:25Speaker 1: refers to ordinary everyday people who have amassed large followings
- 8:30Speaker 1: on social media, in particular Instagram, for no apparent reason.
- 8:34Speaker 1: I remember I was working at Today Tonight and I
- 8:36Speaker 1: was trying to convince the boss to do a story
- 8:39Speaker 1: about an influencer. And I was like, they've got nearly
- 8:42Speaker 1: 500,000 followers. And he just didn't get it. He's like,
- 8:45Speaker 1: why are the people following them? And I'm like, because
- 8:46Speaker 1: they like their content. Because you did do a story
- 8:50Speaker 1: about Insta fame and you interviewed Kayla Itzinas. And that
- 8:54Speaker 1: was before she was obviously exploded in popularity. Well, she
- 8:58Speaker 1: was pretty popular on there, but she's not what she
- 9:00Speaker 1: is now in terms of just how big she was
- 9:02Speaker 1: back then. Well, this SBS article continued saying, these people
- 9:06Speaker 1: aren't movie stars or high profile athletes. They're not even bloggers.
- 9:10Speaker 1: In fact, they don't even necessarily do anything other than
- 9:13Speaker 1: take nice photos or more commonly still have a nice
- 9:16Speaker 1: photo taken of them. The author did note that in
- 9:20Speaker 1: order to be Insta-famous, you had to have a healthy
- 9:23Speaker 1: or unhealthy level of narcissism. It said, no surprise on
- 9:27Speaker 1: this one, you have to be pretty self-involved to post
- 9:29Speaker 1: 30 plus selfies a day and expect that other people
- 9:32Speaker 1: are going to not only want to see them, but
- 9:34Speaker 1: also like them. To be fair to Sharni, I don't
- 9:38Speaker 1: actually think she came across as a narcissist in her
- 9:41Speaker 1: heyday on YouTube, but I think it was such a
- 9:44Speaker 1: new thing for people to be posting videos selfies and
- 9:47Speaker 1: really promoting themselves in this way. Because a lot of
- 9:49Speaker 1: the time, you know, people would joke that you only
- 9:51Speaker 1: put up photos of your food or other people.
- 9:54Speaker 2: Yeah.
- 9:55Speaker 1: I do get it because then it was a weird thing.
- 9:58Speaker 1: Like people didn't really have careers in social media. Now
- 10:02Speaker 1: we know that the people who were the early adopters
- 10:04Speaker 1: are so clever because they're the ones who've made so
- 10:06Speaker 1: much money off it.
- 10:07Speaker 2: Yeah.
- 10:07Speaker 1: And I mean, at this stage, the term influencer wasn't
- 10:10Speaker 1: even widely being used. And Shani was taking inspiration from
- 10:14Speaker 1: other beauty influencers in the space like Shan XO, Lauren Beauty,
- 10:18Speaker 1: and also Chloe Morello. And while she did have a
- 10:21Speaker 1: big following on Tumblr, at this stage, she had around
- 10:24Speaker 1: 17,000 followers on Instagram. Here's how Shani described how she
- 10:30Speaker 1: used Instagram.
- 10:32Speaker 3: So yeah, I just keep everyone updated on what I'm doing.
- 10:34Speaker 3: I post like photos of my new video. If I
- 10:38Speaker 3: like posted a new video that day, I'd be like, yo,
- 10:40Speaker 3: check this out. And then I like post selfies and
- 10:43Speaker 3: photos of my dog and my boyfriend and my friends
- 10:45Speaker 3: and everything like that.
- 10:46Speaker 2: So it's basically just my personal life on Instagram.
- 10:50Speaker 1: I love how simple and authentic her posting sounded. And
- 10:53Speaker 1: I think it genuinely was at that time because we
- 10:56Speaker 1: really didn't have the onslaught of paid advertisements that we
- 11:00Speaker 1: see now, because every time I go my Instagram now
- 11:03Speaker 1: I'm being sold something.
- 11:05Speaker 3: Yeah.
- 11:05Speaker 1: Well, it was actually in 2013 that Instagram introduced the
- 11:09Speaker 1: feature of paid advertisements and this really changed things for influencers.
- 11:14Speaker 1: So it enabled brands to connect directly with influencers across
- 11:18Speaker 1: its platform and selling products became easier than ever with
- 11:22Speaker 1: just a click of the button. influencers could share what
- 11:25Speaker 1: they enjoyed and they got paid for doing it. At
- 11:27Speaker 1: the time, we weren't really savvy to this kind of advertising.
- 11:30Speaker 1: It was before influencers had to declare paid partnerships. So
- 11:34Speaker 1: most of the time, we were led to believe that
- 11:37Speaker 1: the influencers really swore by these products and it was
- 11:40Speaker 1: a genuine recommendation from them. And for a brand to
- 11:43Speaker 1: have a tick of approval from an influencer like Shiny Grimm,
- 11:47Speaker 1: it was incredibly powerful and it resulted in dramatic sales
- 11:51Speaker 1: for that brand.
- 11:52Speaker 3: The last thing that I want to talk about is
- 11:53Speaker 3: the things that I got from triangle.com. And for you
- 11:56Speaker 3: guys that don't know what that is, it is a
- 11:57Speaker 3: bikini store and it also sells underwear sets as well.
- 12:01Speaker 3: I swear by that side, they have the most amazing
- 12:03Speaker 3: bikinis I have ever experienced.
- 12:07Speaker 1: Now, due to the blurred line between recommendations and partnerships
- 12:12Speaker 1: at the time, it is still unclear what was going
- 12:16Speaker 1: on between shiny and triangle, but all of a sudden
- 12:19Speaker 1: she started sharing a lot about their swimwear. which was
- 12:22Speaker 1: the bikini brand of the time. The hold that Triangle's
- 12:26Speaker 1: tangerine set had on the zeitgeist at the time was insane.
- 12:31Speaker 1: But was that from Shani? Like, was it Shani that
- 12:34Speaker 1: built them up or was it? I definitely think the
- 12:37Speaker 1: Shani Grimmond effect really helped that brand. I had quite
- 12:42Speaker 1: a few pairs of Triangle. I loved them at the time.
- 12:45Speaker 1: I always wanted the orange bikini, but it was always
- 12:47Speaker 1: sold out. Sharni did do a number of haul videos
- 12:51Speaker 1: showing off the bikinis and talking about what she liked
- 12:54Speaker 1: and she didn't like about them. If this was a
- 12:57Speaker 1: paid partnership, I wonder how the marketing team at Triangle
- 13:00Speaker 1: felt about this comment.
- 13:02Speaker 2: So people have been.
- 13:03Speaker 3: Asking me if you can wear this set into the
- 13:06Speaker 3: water or like take to the beach or whatever. And
- 13:08Speaker 3: I would have to say that I would not recommend
- 13:10Speaker 3: the bottoms because as I said before, they're really see-through
- 13:14Speaker 3: and sheer. So as soon as you get them wet,
- 13:16Speaker 3: you're going to be able to see everything. So I
- 13:18Speaker 3: don't really recommend that.
- 13:19Speaker 1: I laugh so much when I watch this back. I
- 13:22Speaker 1: do think it added to her review of the brand though,
- 13:25Speaker 1: because it made it feel more authentic. And she did
- 13:28Speaker 1: follow it up by gushing about the free bag that
- 13:30Speaker 1: came with the bathers. So people will remember that it
- 13:33Speaker 1: had this like drawstring bag and she said it was
- 13:36Speaker 1: the perfect beach accessory, which I found so funny because
- 13:39Speaker 1: all I could think about when I got that bag
- 13:41Speaker 1: was clearly this was the off cuts of the bathers.
- 13:44Speaker 1: It makes me think that maybe she was just gifted
- 13:47Speaker 1: the bathers and that's why she was able to be
- 13:49Speaker 1: honest about them because a lot of influences have come
- 13:51Speaker 1: out recently and said, Back in the day, we didn't
- 13:54Speaker 1: realize what we were actually worth. And we were doing
- 13:57Speaker 1: full on haul videos for a couple of free bathers.
- 13:59Speaker 1: Do you know what I'm disturbed about? Because as I said,
- 14:02Speaker 1: I did have these bathers. I didn't realize that they
- 14:04Speaker 1: were quite secret. Well, by 2015, Shani's channel was starting
- 14:09Speaker 1: to hit the big time. So she notched up 100,000 followers.
- 14:14Speaker 1: I feel like we're so used to seeing big celebrations
- 14:17Speaker 1: now when a creator reaches a million subscribers. But back then,
- 14:21Speaker 1: 100,000 was such a big deal and YouTube would reward
- 14:25Speaker 1: creators by sending them a silver play button trophy.
- 14:29Speaker 3: I hit 100,000 subscribers last week. I was so excited.
- 14:35Speaker 3: You would not even believe my reaction. I was jumping
- 14:38Speaker 3: off the walls, bouncing off the walls. I was so
- 14:41Speaker 3: happy and I'm still so happy. Thank you guys so
- 14:43Speaker 3: much for subscribing to me. It honestly means the world
- 14:46Speaker 3: to me. I wouldn't be here without you, as cliche
- 14:49Speaker 3: as that sounds, but I just want to let you
- 14:51Speaker 3: guys know how much you mean to me and all
- 14:54Speaker 3: the comments that you guys leave.
- 14:55Speaker 2: It just, it makes my day.
- 14:58Speaker 1: At 16, Sharni was already planning to pursue YouTube as
- 15:02Speaker 1: a full-time career once she graduated from school. And it's
- 15:05Speaker 1: not surprising as she was starting to receive exciting opportunities
- 15:09Speaker 1: from brands and agencies.
- 15:12Speaker 3: I've been offered like a few modeling things and being
- 15:15Speaker 3: a part of all of these crazy things that I
- 15:17Speaker 3: will talk about in the future and But yeah, I'm
- 15:20Speaker 3: just excited to be independent and move out and just
- 15:23Speaker 3: keep going with my YouTube because it makes me so
- 15:25Speaker 3: happy and I just love you guys so much.
- 15:28Speaker 1: After notching up 100,000 subscribers, Shani made the move into
- 15:32Speaker 1: vlogging and she was a natural from the get-go. She
- 15:35Speaker 1: had this really goofy side which shone through in her
- 15:38Speaker 1: vlogs and Even though she was doing these really mundane tasks,
- 15:42Speaker 1: she managed to make them really engaging and interesting. Yeah,
- 15:45Speaker 1: I always remember she was down at the post office
- 15:48Speaker 1: collecting all of the mail that had been sent to her.
- 15:51Speaker 1: She was also doing giveaways for her subscribers. So she'd
- 15:54Speaker 1: be posting, you know, things of lip smacker or just
- 15:57Speaker 1: like random items. And her car was so relatable. It
- 16:01Speaker 1: was like this old bomb. Yeah, she just recently got
- 16:03Speaker 1: her license and she was driving around in this absolute
- 16:07Speaker 1: shit tip of a car.
- 16:09Speaker 3: Could definitely say that I'm at the happiest point of
- 16:12Speaker 3: my life right now, having my license, having the most
- 16:14Speaker 3: amazing viewers on YouTube, having so much support from people.
- 16:18Speaker 2: My life is just so great right now.
- 16:20Speaker 3: And if any of you guys are going for your
- 16:22Speaker 3: license and you're nervous, I know the feeling because I
- 16:24Speaker 3: was so nervous before my test because I thought I
- 16:27Speaker 3: was going to fail because I just didn't really have
- 16:29Speaker 3: that much confidence, but I practice a lot.
- 16:32Speaker 2: Like I just was driving a lot. Trust me.
- 16:36Speaker 1: This is what made her so relatable because I think
- 16:39Speaker 1: everyone will have high school memories of their first shitty
- 16:42Speaker 1: old car. We actually had to share a red Barina,
- 16:45Speaker 1: which had no air conditioning. It's a rite of passage.
- 16:48Speaker 1: You have to have a shit car to begin with. Well,
- 16:50Speaker 1: in one of Sharni's vlogs, she shared- this video of
- 16:54Speaker 1: her and Chloe on the side of the road because
- 16:57Speaker 1: her car had broken down because it overheated and they
- 16:59Speaker 1: had to sit there waiting for it to cool down.
- 17:02Speaker 1: Why does that remind me of that scene on Laguna Beach? Yeah,
- 17:05Speaker 1: when Kristen's car breaks down. She's like, I'm donezo with this.
- 17:09Speaker 1: I'm so donezo. It's kind of sad because there is
- 17:12Speaker 1: this pattern when influencers start to make good money. Of course,
- 17:15Speaker 1: they go out and buy new cars and they seem
- 17:17Speaker 1: to rent or buy these amazing places. And that's when
- 17:20Speaker 1: their audience suddenly doesn't feel like they're on the same
- 17:23Speaker 1: playing field and they start to become a bit disconnected.
- 17:26Speaker 2: Yeah.
- 17:26Speaker 1: And it's an interesting one for Sharni because to begin with,
- 17:29Speaker 1: she was the girl next door. She was very relatable,
- 17:32Speaker 1: but as her wealth started to grow, her content then
- 17:35Speaker 1: did become aspirational. But I think because she was so
- 17:39Speaker 1: good at vlogging and talking to viewers like they were
- 17:42Speaker 1: a friend, people still bought in and enjoyed her content.
- 17:47Speaker 3: Before we get started, I just want to ask you
- 17:48Speaker 3: guys one question and I'd really appreciate it if you
- 17:51Speaker 3: could actually answer it in the comments below.
- 17:53Speaker 2: And that is, what kind of videos do you want
- 17:55Speaker 2: to see on my channel?
- 17:56Speaker 3: Because I asked you guys on all of my social
- 17:58Speaker 3: media accounts what video you want to see or what
- 18:00Speaker 3: videos in general you want to see and not many
- 18:03Speaker 3: people were saying like makeup or beauty related videos. A
- 18:06Speaker 3: lot of them are more like vlogs and personality videos
- 18:08Speaker 3: and I'm really confused because I started making videos with
- 18:11Speaker 3: makeup tutorials and stuff. And now it's kind of getting
- 18:14Speaker 3: overtaken by my vlogs.
- 18:15Speaker 2: And I'm like, what's going on? So I would love
- 18:17Speaker 2: if you could let me know in the comments, what
- 18:19Speaker 2: video you want to see.
- 18:21Speaker 1: The overwhelming response from Shani's followers was that they were
- 18:24Speaker 1: obsessed with her vlogs and they wanted to know more
- 18:27Speaker 1: about her private life. And she didn't really have any
- 18:29Speaker 1: boundaries when it came to sharing her life online. The
- 18:33Speaker 1: one thing that she was always so open about was
- 18:36Speaker 1: her relationships. And It wasn't long before 16-year-old Sharni introduced
- 18:41Speaker 1: her first boyfriend, Sean, to her YouTube channel. Now, he
- 18:45Speaker 1: made his first appearance in a video entitled Chubby Bunny
- 18:48Speaker 1: Challenge with my boyfriend. I do remember these videos. And
- 18:51Speaker 1: for people who haven't heard of Chubby Bunny, that is,
- 18:53Speaker 1: of course, when you shove marshmallows in your mouth. And
- 18:56Speaker 1: at each additional marshmallow, you have to try and say
- 18:59Speaker 1: Chubby Bunny. I think it's been banned, though, because it's
- 19:02Speaker 1: quite dangerous. A lot of people have passed out or
- 19:05Speaker 1: they choke on the marshmallows.
- 19:07Speaker 2: Yeah, yeah.
- 19:08Speaker 1: Well, despite being the same age, Sharni looked considerably older
- 19:13Speaker 1: than Sean in this video. One commenter said, he looks
- 19:17Speaker 1: like your younger brother who is trying to grow a
- 19:19Speaker 1: moustache because he did have a very patchy moustache, which
- 19:23Speaker 1: just looked like a few strands of pubes almost. Like
- 19:25Speaker 1: it was not impressive at all. To be fair to
- 19:28Speaker 1: poor Sean- Shani, of course, is sitting there with a
- 19:31Speaker 1: full face of makeup. I think girls do mature a
- 19:33Speaker 1: lot faster, but they're also able, you know, we're able
- 19:36Speaker 1: to look older because we're able to do our makeup
- 19:38Speaker 1: in a certain way. One follower did say they were
- 19:41Speaker 1: quite defensive over the relationship and said she obviously thought
- 19:44Speaker 1: he looked good and thought he was a good person.
- 19:46Speaker 1: So that's why she dated him. Now, Sean did appear
- 19:50Speaker 1: in a number of her subsequent videos. He did go
- 19:52Speaker 1: to Vanuatu with her. But with most young love stories, unfortunately,
- 19:57Speaker 1: it did end in heartache. A month out from her
- 19:59Speaker 1: school formal, after two years together, Sharni and Sean officially
- 20:04Speaker 1: broke up. And despite the split, Sharni still took Sean
- 20:07Speaker 1: as her partner to her school formal.
- 20:10Speaker 3: We were dating for two years and we broke up
- 20:12Speaker 3: a month before formal and I still wanted him to
- 20:14Speaker 3: come because I didn't want to take someone that didn't
- 20:17Speaker 3: really mean anything to me.
- 20:18Speaker 2: I think that's a bit silly because.
- 20:20Speaker 3: You're going to look back at these photos when you're
- 20:21Speaker 3: older and I want to look back and be happy
- 20:24Speaker 3: with who I went with and stuff.
- 20:26Speaker 2: I don't know, it's hard to explain but I am
- 20:28Speaker 2: glad that I took him.
- 20:29Speaker 3: It was a little bit awkward just because we only
- 20:32Speaker 3: did just break up but we're still friends.
- 20:35Speaker 2: It's just really kind of weird.
- 20:38Speaker 1: How juicy would it be if you were actually at
- 20:40Speaker 1: Shani and Chloe's school? Because you've got these two girls
- 20:43Speaker 1: who are sharing all of these private details. I think
- 20:47Speaker 1: it would have also brought out a lot of jealousy.
- 20:50Speaker 3: Yeah.
- 20:50Speaker 1: Because Shani was being offered all of these modeling contracts
- 20:54Speaker 1: and opportunities to work with brands. And I think that
- 20:58Speaker 1: people would have paid it out, but been secretly very envious. Now,
- 21:02Speaker 1: Shani went on to thank her audience for getting her
- 21:05Speaker 1: through the breakup, saying she was crying her eyeballs out
- 21:08Speaker 1: on Tumblr, but her followers were there for her the
- 21:10Speaker 1: entire time. She then urged her followers going through tough
- 21:13Speaker 1: times to reach out to her and chat to her
- 21:16Speaker 1: about it, and she will respond to them. So it
- 21:18Speaker 1: really does show that relationship that she was building with
- 21:22Speaker 1: her followers. It wasn't just a parasocial relationship because she
- 21:26Speaker 1: was actually conversing back with them. It seemed to be
- 21:29Speaker 1: like a real friendship. Yeah. And I think it really
- 21:32Speaker 1: was Sharni's year 12 experience, which really struck a chord
- 21:35Speaker 1: with other teenagers. So she was going through these big
- 21:38Speaker 1: life changes. And at the same time, so were the
- 21:41Speaker 1: people watching her vlogs. She would even share about fights
- 21:44Speaker 1: she was having with her mom and how she was
- 21:46Speaker 1: close to moving out on her own or with her brother.
- 21:49Speaker 1: And she really did push the boundary of when she
- 21:52Speaker 1: shared a video about her schoolies experience entitled Schoolies Talk,
- 21:57Speaker 1: Unconscious Underage Drinking and Drugs. Now, in the video, she
- 22:01Speaker 1: admitted to underage drinking and explained she was unconscious for
- 22:05Speaker 1: four and a half hours after her drink was spiked
- 22:08Speaker 1: at schoolies. Oh, that's awful. Here's what she said.
- 22:12Speaker 3: So here I was minding my own business on like
- 22:15Speaker 3: the third night of schoolies with my friend Courtney and
- 22:17Speaker 3: we're just having some shots. I think I had like
- 22:19Speaker 3: six shots in like three minutes so that's really bad.
- 22:21Speaker 3: I do not recommend that at all. So here I
- 22:24Speaker 3: was having the shots, walked out the door to go
- 22:26Speaker 3: to an apartment like apartment kind of party.
- 22:28Speaker 2: Across the road with Court. So I was already drunk
- 22:31Speaker 2: at that stage.
- 22:32Speaker 3: I went over there and then I was handed two
- 22:34Speaker 3: like shots of something. I don't know what it was.
- 22:36Speaker 3: I had no idea and stupid shiny takes the shot.
- 22:40Speaker 3: After I Took that shot. I cannot remember one single
- 22:43Speaker 3: thing that happened that night.
- 22:46Speaker 1: So Sharni was taken to the paramedic tent and given
- 22:48Speaker 1: a drip to get hydrated. She ended up vomiting on
- 22:51Speaker 1: herself several times. Now, paramedics were 95% sure her drink
- 22:56Speaker 1: was spiked. She did use it, though, as an opportunity
- 22:59Speaker 1: to encourage her audience to be vigilant with their drinks
- 23:02Speaker 1: and said she had learned from her mistake. I was
- 23:05Speaker 1: very disturbed about another schoolie story that she shared. So
- 23:10Speaker 1: Sharni's friend won a schoolies competition to get a massage
- 23:14Speaker 1: with Scotty T from Geordie Shore. What a blast from
- 23:18Speaker 1: the past. Now, Sharni was allowed to come along as
- 23:21Speaker 1: part of the prize. And putting things into perspective... At
- 23:25Speaker 1: the time, Scottie T was 27 years old and Shani
- 23:29Speaker 1: and her friend were 17. I'm sorry, who came up
- 23:32Speaker 1: with this concept? Let's get this guy from Geordie Shore
- 23:36Speaker 1: who's a ladies' man. Let's get him, this 27-year-old, around
- 23:38Speaker 1: a bunch of teenage schoolgirls. Because Scottie T was good
- 23:42Speaker 1: friends with Gary Beadle and they were known for just
- 23:44Speaker 1: bringing girls home after all of their nights out. Now,
- 23:48Speaker 1: when the girls arrived, they were told to get undressed
- 23:50Speaker 1: in front of Scottie T to get ready for the massage.
- 23:53Speaker 1: And Sharni said she told Scott to put his head
- 23:55Speaker 1: in a pillow and not look at them. This is
- 23:59Speaker 1: highly inappropriate. Now, following the massage, Scotty T asked for
- 24:03Speaker 1: Sharni's number and continued texting her throughout the night. He
- 24:07Speaker 1: asked her to meet up and if she had a
- 24:09Speaker 1: friend for his friend. So Sharni very quickly got the
- 24:12Speaker 1: vibe that he was just interested in sex and said
- 24:15Speaker 1: to have a good night. She clearly watched Shorty Short.
- 24:17Speaker 3: Yeah.
- 24:18Speaker 1: Well, Scotty T called her back and asked what was up.
- 24:20Speaker 1: And if she wanted to hang out the next night
- 24:22Speaker 1: and have drinks, and she told him she was actually
- 24:25Speaker 1: going home that day. She did confirm on her YouTube
- 24:28Speaker 1: that she didn't go to drinks with him because she
- 24:30Speaker 1: didn't want to have sex with him. And that's all
- 24:32Speaker 1: he seemed interested in. She even ended up making a
- 24:35Speaker 1: Snapchat where she explained that he just called to hang out,
- 24:38Speaker 1: but she said that she couldn't because she was leaving. Now,
- 24:41Speaker 1: she did say that even though she didn't want to
- 24:44Speaker 1: have sex with him, she was quite starstruck by this
- 24:47Speaker 1: experience and was somewhat about him on her Snapchat story.
- 24:52Speaker 1: I wonder if he knew how big she was at
- 24:54Speaker 1: the time. Well, Scott ended up seeing the Snapchat story,
- 24:58Speaker 1: so I assume he knew who she was and he
- 25:01Speaker 1: contacted her and said, why did you make that Snapchat
- 25:04Speaker 1: and asked her to take it down? And she said
- 25:05Speaker 1: she was mortified and embarrassed by the whole experience. Well,
- 25:08Speaker 1: I'm assuming Schoolies probably said, please don't sleep with the
- 25:11Speaker 1: teenage girls that we're lining up activities with. Well, he
- 25:14Speaker 1: continued to have a role with Schoolies online From that
- 25:18Speaker 1: time on, it just seems highly inappropriate. I'd love to
- 25:20Speaker 1: know how much he was paid. Well, he probably got
- 25:23Speaker 1: paid for free because he had the smorgasbord of young girls. No,
- 25:27Speaker 1: he definitely would have been paid. I mean, that's at
- 25:29Speaker 1: a time when they were absolutely huge and they were
- 25:31Speaker 1: doing lots of club appearances. Now that Sharni was out
- 25:34Speaker 1: of school, she was officially a full-time YouTuber. And this
- 25:38Speaker 1: was fairly unheard of at the time. An influencer or
- 25:41Speaker 1: a YouTuber, it wasn't really viewed as a job title
- 25:44Speaker 1: or a career as it is now. because most people
- 25:47Speaker 1: were unaware of how much money could actually be made
- 25:50Speaker 1: through brand deals. And it was clear that YouTube was
- 25:54Speaker 1: an escape and a passion project for Shani during her
- 25:57Speaker 1: school years. But that's why she was so good at it,
- 25:59Speaker 1: I think, because she didn't go into it thinking, I'm
- 26:01Speaker 1: going to make lots of money from YouTube like a
- 26:03Speaker 1: lot of people do now. I think, you know, she
- 26:07Speaker 1: wasn't that confident. It was kind of her way, her
- 26:10Speaker 1: outlet almost. Yeah, well, any free time she got, she
- 26:13Speaker 1: would vlog. And she had the realization that when it
- 26:16Speaker 1: became her full-time job it would add a level of
- 26:19Speaker 1: pressure because there was money riding on it and I
- 26:22Speaker 1: think she was worried that it would become less authentic
- 26:25Speaker 1: because she'd be required to film on these days instead
- 26:27Speaker 1: of choosing to film and you could really see that
- 26:30Speaker 1: she was grappling with it very early on.
- 26:33Speaker 3: I personally don't really want to do a schedule because
- 26:36Speaker 3: I don't want to feel like I have to upload
- 26:37Speaker 3: videos because I do get paid to make YouTube videos
- 26:40Speaker 3: but I don't make them because I get paid I
- 26:41Speaker 3: make them because I love interacting with you guys.
- 26:44Speaker 2: I love helping you guys. And just, I don't know.
- 26:46Speaker 2: I just love, love, love making YouTube videos.
- 26:49Speaker 3: So if I was to make a schedule, I'd feel
- 26:51Speaker 3: like I kind of have to make it on this
- 26:53Speaker 3: day at this time.
- 26:54Speaker 2: And I feel like maybe I wouldn't be as happy
- 26:56Speaker 2: in that video or in the videos that I have
- 26:59Speaker 2: to make. You know what I mean? Like it's so
- 27:00Speaker 2: hard to explain.
- 27:02Speaker 1: It's interesting because there has been a number of studies
- 27:04Speaker 1: that have come out that said once something becomes your
- 27:07Speaker 1: full-time job, when previously it was a passion project, You
- 27:11Speaker 1: do lose motivation. It's such a strange phenomenon.
- 27:14Speaker 2: Chloe, can you start this off because I'm scared? Well,
- 27:20Speaker 2: you have a new specimen.
- 27:25Speaker 3: Man.
- 27:25Speaker 2: Specimen. In your life.
- 27:29Speaker 3: Okay.
- 27:29Speaker 2: And he treats you like gold and... i'm pretty sure
- 27:35Speaker 2: you had chocolate in.
- 27:36Speaker 3: Your mouth and it was really pretty but yes i
- 27:39Speaker 3: i don't know what.
- 27:40Speaker 2: To say i have you're seeing someone i'm seeing oh
- 27:45Speaker 2: but he's gonna see this.
- 27:52Speaker 1: This is where jonathan sour aka boyfriend goals entered the
- 27:56Speaker 1: chat I was very interested to learn that Sharni and
- 28:00Speaker 1: Jonathan first met on Snapchat.
- 28:03Speaker 3: Yeah.
- 28:03Speaker 1: And Sharni was only 18 at the time and Jonathan
- 28:06Speaker 1: was 23. Now, according to Sharni, Jonathan randomly added her
- 28:11Speaker 1: and they began talking. Wait, was Snapchat, was this like,
- 28:14Speaker 1: you know, before Instagram DMs, like sliding into the DMs,
- 28:18Speaker 1: was it a thing to connect with people on Snapchat
- 28:20Speaker 1: or I would assume it would have been quite difficult
- 28:22Speaker 1: to find her Snapchat. Well, it all comes down to
- 28:25Speaker 1: the fact that Sharni had a large following and I'm
- 28:27Speaker 1: guessing that Jonathan probably saw her online and thought, oh
- 28:31Speaker 1: my God, I want to talk to her. She's hot.
- 28:33Speaker 1: Who is she? And then track down her Snapchat handle.
- 28:37Speaker 1: Now on YouTube, Sharni said she still doesn't know how
- 28:40Speaker 1: Jonathan found her Snapchat name. But as I said, I'm
- 28:43Speaker 1: guessing he was aware of who Sharni was and pursued her. Now,
- 28:47Speaker 1: they started chatting on Snapchat and then moved the conversation
- 28:51Speaker 1: to text where they soon began texting every day. A
- 28:54Speaker 1: cute fun fact that I had forgotten about this couple
- 28:58Speaker 1: is that they share the same birthday, except they are
- 29:01Speaker 1: five years apart, as you touched on earlier. Jonathan is
- 29:04Speaker 1: five years her senior, which at the time did seem
- 29:06Speaker 1: like a pretty big age gap. It just reminds me
- 29:09Speaker 1: of those girls at high school when they get their
- 29:11Speaker 1: older boyfriends to come pick them up and you think
- 29:14Speaker 1: it's really cool. But then when you get out of
- 29:15Speaker 1: high school, you realize it was a bit sad. Yeah,
- 29:17Speaker 1: it was a bit sad of the older guy rocking
- 29:19Speaker 1: up to the school. To be fair, though, I don't
- 29:22Speaker 1: think it was a huge age difference between them. It
- 29:25Speaker 1: didn't seem to be. Like Sharni seems a lot more
- 29:27Speaker 1: mature for her age. Yeah. Now back to how they met.
- 29:30Speaker 1: They did speak via text for a few months until
- 29:33Speaker 1: they randomly or not so randomly ran into each other
- 29:37Speaker 1: outside a nightclub on their joint birthdays. Here's what Sharni's.
- 29:40Speaker 3: We met up on our birthdays which was completely accidental
- 29:44Speaker 3: i feel like so we had the same birthdays i
- 29:46Speaker 3: was coming out of my taxi to go to a
- 29:47Speaker 3: club and he was walking to a club and i
- 29:49Speaker 3: came out of my car out of my taxi and
- 29:52Speaker 3: he was literally right there like he was just walking
- 29:54Speaker 3: to the club and i was getting out and i
- 29:56Speaker 3: was like Whoa, I did not expect to see you here.
- 29:58Speaker 3: I was not expecting that at all. And then we
- 30:01Speaker 3: just met up at a different club later on. And
- 30:04Speaker 3: then we're literally.
- 30:05Speaker 2: Together for the next four days straight. And then we
- 30:08Speaker 2: had sleepovers for like two months straight. And then we
- 30:12Speaker 2: started dating.
- 30:14Speaker 1: I want to know, did they have snap maps back then?
- 30:16Speaker 1: I'm assuming not. Well, it would have been easy to
- 30:19Speaker 1: find her because I get the vibe that Jonathan is
- 30:23Speaker 1: I don't want to use the word stalked as an
- 30:25Speaker 1: aggressive word, but I feel like he must have kind
- 30:28Speaker 1: of worked out where she was going to be and
- 30:31Speaker 1: wanted to make it happen. We've all been there before.
- 30:33Speaker 3: Yeah.
- 30:33Speaker 1: And as, you know, as an 18 year old girl,
- 30:36Speaker 1: you would think, oh my God, this is fate. This
- 30:38Speaker 1: is a sign that I should be with this guy.
- 30:40Speaker 1: I've opened the taxi door. There he is. Do you
- 30:42Speaker 1: think that Shani might've worked out where he was going though?
- 30:45Speaker 1: I got the vibe that he was the one really
- 30:47Speaker 1: pursuing this relationship from the get go. He did have
- 30:51Speaker 1: all of the ingredients to be the perfect boyfriend of Instagram.
- 30:55Speaker 3: Okay, so you're an accountant, you're 23, you live with
- 31:00Speaker 3: a few friends.
- 31:02Speaker 2: Yes, I'm not from here. I'm from Rocky. I'm from Rockhampton.
- 31:06Speaker 2: You grew up in Rocky? Yes. Shana come and visited
- 31:08Speaker 2: last week.
- 31:10Speaker 1: He was really every high school girl's dream. He was hot,
- 31:13Speaker 1: he was buff, he was the older guy, and he
- 31:15Speaker 1: seemed mature and like he had his life together. Yeah,
- 31:18Speaker 1: and with a new guy and life as a full-time YouTuber,
- 31:22Speaker 1: Shiny Grimmond was no longer the regular girl next door.
- 31:26Speaker 1: Every young girl was now aspiring to be just like her.
- 31:30Speaker 1: That is where we will leave you for today's episode.
- 31:32Speaker 1: Next week, we will explore what happens when your relationship
- 31:36Speaker 1: turns sour. and you become the center of Australia's hottest
- 31:40Speaker 1: influencer clique. If you did enjoy this episode, we would
- 31:43Speaker 1: love if you could go and leave us a five-star
- 31:45Speaker 1: review because it really does help out the podcast. And
- 31:49Speaker 1: don't forget to follow us on Instagram and on TikTok
- 31:51Speaker 1: at Outspoken underscore the underscore podcast. We're going to be
- 31:55Speaker 1: sharing some amazing throwback posts of Sharni And if you'd
- 31:59Speaker 1: like to follow Kate, Sophie and I on Instagram, I'm
- 32:02Speaker 1: just at at Amy Torber, you're Sophie underscore Torber and
- 32:05Speaker 1: Kate is at Kate Torber. Get ready for the baby content.
- 32:09Speaker 1: This episode was recorded on the traditional land of the
- 32:12Speaker 1: Kaurna people of the Adelaide Plains. We pay respect to
- 32:15Speaker 1: elders past and present.