Latest / Revenue Architects: The GTM.AI Podcast
#11: How to turn cold outbound into an always-on GTM conversation, with Keith Jensen
Reply rates have been falling for years, and many teams have responded by using AI to send more, faster. Cold email gives you fewer early signals too, since a link or a tracking pixel makes a message more likely to land in spam.
In this episode of Revenue Architects, John Lloyd is joined by Keith Jensen, President at Cadre AI and a former CMO, on turning cold outbound into an always-on conversation with your total addressable market. His view is that email should be judged like any paid channel, on what it drives, since nobody expects everyone who sees a Meta or TikTok ad to reply. The asks…
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