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Inside the Playbook: Chris Anokute on Why Artists Don’t Need Record Labels But Still Want Them
Why do artists still sign record deals if they don’t actually need them?
In this clip, Chris Anokute breaks down the real value of record labels, why there’s no such thing as a universally “good” or “bad” deal, and what artists need to understand about rights, leverage, and ownership in today’s music business.
He also explains why recouping even a small investment is harder than most people think, what it really costs to build momentum from zero, and how artists can start creating leverage through repertoire, content, strategy, and consistency.
This clip is for independent artists, managers…
The skinny
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