168. Matrix Group International, Inc. Staff on Turbocharging with AI, Storytelling, and Personalization
In this special episode of Associations Thrive, host Joanna Pineda is joined by colleagues from Matrix Group International, Inc.: Dave Hoernig, Vice President of Software Engineering, Jessica Parsley, Director of Project Management, and Alex Pineda, Creative Director. They look back on the trends they’re seeing in the association space. They discuss:
How AI dominated 2025, with associations investing heavily in staff training, internal policies, and custom GPTs to boost content production and streamline workflows.
The AI tools that helped Matrix Group clients modernize outdated content by…
The skinny
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