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68. It's Not Personal, It's Business · Burning Brightly

• 0:00
  here
• 0:00
  is
• 0:00
  the
• 0:00
  most
• 0:01
  important
• 0:01
  lesson
• 0:02
  to
• 0:02
  learn
• 0:02
  early
• 0:02
  on.
• 0:03
  In
• 0:03
  business
• 0:03
  and
• 0:04
  any
• 0:04
  time
• 0:04
  in
• 0:04
  life
• 0:05
  when
• 0:05
  things
• 0:05
  are
• 0:05
  not
• 0:05
  going
• 0:05
  to
• 0:06
  plan.
• 0:06
  Your
• 0:06
  worth
• 0:07
  is
• 0:08
  eternal.
• 0:09
  And
• 0:09
  nothing
• 0:09
  can
• 0:10
  touch
• 0:10
  it.
• 0:10
  Uh,
• 0:10
  nothing
• 0:11
  changes,
• 0:11
  nothing
• 0:11
  you
• 0:12
  do.
• 0:12
  Or
• 0:13
  don't
• 0:13
  do
• 0:14
  nothing
• 0:14
  your
• 0:14
  business
• 0:15
  does
• 0:15
  or
• 0:15
  doesn't
• 0:15
  do
• 0:16
  nothing.
• 0:17
  The
• 0:17
  people
• 0:17
  in
• 0:17
  your
• 0:17
  life
• 0:18
  do
• 0:18
  or
• 0:18
  don't
• 0:18
  do
• 0:19
  can
• 0:19
  change
• 0:20
  your
• 0:20
  worth.
• 0:21
  If
• 0:21
  you
• 0:21
  can
• 0:21
  just
• 0:22
  sit
• 0:22
  in
• 0:22
  that
• 0:22
  truth
• 0:22
  for
• 0:23
  a
• 0:23
  few
• 0:23
  minutes.
• 0:23
  It
• 0:24
  can
• 0:24
  really
• 0:24
  change
• 0:24
  everything.
• 0:27
  This
• 0:27
  is
• 0:27
  Burning
• 0:27
  Brightly,
• 0:28
  a
• 0:28
  podcast
• 0:28
  for
• 0:29
  Christian
• 0:29
  moms
• 0:29
  who
• 0:29
  are
• 0:30
  feeling
• 0:30
  called
• 0:30
  to
• 0:30
  build
• 0:30
  a
• 0:30
  business
• 0:31
  and
• 0:31
  share
• 0:31
  their
• 0:32
  light
• 0:32
  with
• 0:32
  the
• 0:32
  world.
• 0:33
  I'm
• 0:33
  Bonnie
• 0:33
  Wiscombe,
• 0:34
  a
• 0:34
  life
• 0:34
  coach,
• 0:35
  mom,
• 0:35
  and
• 0:35
  entrepreneur,
• 0:36
  and
• 0:37
  I'm
• 0:37
  honored
• 0:37
  to
• 0:37
  be
• 0:37
  your
• 0:37
  guide
• 0:38
  as
• 0:38
  you
• 0:38
  face
• 0:38
  this
• 0:38
  business
• 0:39
  building
• 0:39
  adventure
• 0:39
  full
• 0:40
  of
• 0:40
  highs,
• 0:40
  lows,
• 0:41
  and
• 0:41
  everything
• 0:42
  in
• 0:42
  between.
• 0:43
  This
• 0:43
  is
• 0:43
  where
• 0:43
  we
• 0:43
  help
• 0:43
  each
• 0:44
  other
• 0:44
  find
• 0:44
  the
• 0:44
  courage
• 0:45
  to
• 0:45
  shine.
• 0:49
  Hey
• 0:50
  friend,
• 0:50
  welcome
• 0:50
  back
• 0:51
  to
• 0:51
  burning
• 0:51
  brightly
• 0:52
  this
• 0:52
  week.
• 0:52
  We're
• 0:52
  going
• 0:53
  to
• 0:53
  be
• 0:53
  talking
• 0:53
  about
• 0:53
  how
• 0:54
  to
• 0:54
  ensure
• 0:54
  that
• 0:55
  our
• 0:55
  business
• 0:55
  is
• 0:55
  not
• 0:56
  too
• 0:56
  personal.
• 0:57
  That
• 0:58
  we're
• 0:58
  remembering
• 0:58
  it's
• 0:59
  actually
• 0:59
  not
• 0:59
  personal
• 1:00
  it's
• 1:00
  business.
• 1:01
  There's
• 1:01
  a
• 1:01
  reason
• 1:02
  that
• 1:02
  that
• 1:02
  phrase
• 1:02
  exists.
• 1:04
  But
• 1:04
  first
• 1:04
  let's
• 1:04
  back
• 1:05
  up
• 1:05
  for
• 1:05
  a
• 1:05
  minute
• 1:05
  and
• 1:05
  talk
• 1:05
  about
• 1:06
  why
• 1:06
  we,
• 1:06
  women
• 1:07
  are
• 1:07
  special
• 1:07
  in
• 1:08
  the
• 1:08
  business
• 1:08
  space.
• 1:09
  And.
• 1:10
  It's
• 1:10
  because
• 1:10
  we
• 1:10
  approach
• 1:11
  our
• 1:11
  business
• 1:11
  in
• 1:11
  a
• 1:11
  very
• 1:12
  different
• 1:12
  manner,
• 1:12
  generally
• 1:13
  speaking
• 1:13
  than
• 1:14
  the
• 1:14
  men
• 1:14
  do.
• 1:15
  In
• 1:15
  fact,
• 1:15
  one
• 1:15
  of
• 1:15
  the
• 1:15
  reasons
• 1:16
  I've
• 1:16
  noticed
• 1:16
  that
• 1:16
  women
• 1:17
  are
• 1:17
  sometimes
• 1:17
  turned
• 1:18
  off
• 1:18
  by
• 1:18
  the
• 1:18
  idea
• 1:18
  of
• 1:19
  business
• 1:20
  it's
• 1:20
  because
• 1:20
  of
• 1:20
  how
• 1:20
  men
• 1:21
  build
• 1:21
  businesses.
• 1:21
  I'm
• 1:22
  going
• 1:22
  to
• 1:22
  speak
• 1:22
  in
• 1:22
  generalities
• 1:23
  here
• 1:23
  for
• 1:23
  a
• 1:23
  minute,
• 1:23
  but.
• 1:24
  As
• 1:24
  a
• 1:24
  rule
• 1:24
  men
• 1:25
  build
• 1:25
  businesses
• 1:26
  in
• 1:26
  a
• 1:26
  way
• 1:26
  that
• 1:26
  suits
• 1:27
  their
• 1:27
  own
• 1:27
  personality,
• 1:28
  which
• 1:28
  is.
• 1:29
  Again,
• 1:29
  generally,
• 1:29
  very
• 1:30
  different
• 1:31
  than
• 1:31
  how
• 1:31
  women
• 1:32
  operate.
• 1:32
  And
• 1:32
  so
• 1:32
  we
• 1:33
  see
• 1:33
  men
• 1:33
  building
• 1:33
  businesses
• 1:34
  in
• 1:34
  this
• 1:34
  way.
• 1:35
  And
• 1:35
  many
• 1:35
  of
• 1:35
  us
• 1:36
  are
• 1:36
  turned
• 1:36
  off
• 1:36
  by
• 1:36
  it
• 1:36
  because
• 1:36
  it
• 1:37
  doesn't
• 1:37
  appeal
• 1:37
  to
• 1:37
  our
• 1:38
  own
• 1:38
  female
• 1:39
  way
• 1:39
  of
• 1:40
  doing
• 1:40
  things.
• 1:41
  It
• 1:41
  just
• 1:42
  doesn't
• 1:42
  speak
• 1:42
  to
• 1:42
  our
• 1:42
  hearts
• 1:43
  in
• 1:43
  the
• 1:43
  way
• 1:43
  that
• 1:44
  we
• 1:44
  need
• 1:45
  as
• 1:45
  women.
• 1:45
  And
• 1:46
  if
• 1:46
  we're
• 1:46
  going
• 1:46
  to
• 1:46
  build
• 1:46
  a
• 1:46
  business,
• 1:46
  we
• 1:47
  want
• 1:47
  to
• 1:47
  do
• 1:47
  it
• 1:47
  in
• 1:47
  a
• 1:47
  way
• 1:47
  that
• 1:47
  speaks
• 1:48
  to.
• 1:48
  What
• 1:49
  feels
• 1:49
  good
• 1:49
  to
• 1:49
  us?
• 1:50
  That
• 1:50
  looks
• 1:51
  like.
• 1:52
  Through
• 1:52
  loving
• 1:52
  people
• 1:53
  through
• 1:53
  nurturing
• 1:54
  relationships,
• 1:54
  through
• 1:55
  wanting
• 1:55
  to
• 1:55
  do
• 1:55
  good.
• 1:56
  And
• 1:57
  being
• 1:57
  concerned
• 1:58
  about
• 1:58
  taking
• 1:58
  advantage
• 1:59
  of
• 1:59
  people
• 1:59
  or
• 1:59
  overcharging
• 2:00
  or
• 2:00
  doing
• 2:01
  something
• 2:01
  that
• 2:01
  doesn't
• 2:01
  feel
• 2:01
  good
• 2:01
  to
• 2:01
  us.
• 2:03
  We
• 2:04
  struggle
• 2:04
  when
• 2:05
  we
• 2:05
  think
• 2:05
  that
• 2:05
  we
• 2:05
  have
• 2:05
  to
• 2:05
  be
• 2:05
  cutthroat
• 2:06
  in
• 2:06
  business
• 2:07
  and
• 2:07
  we
• 2:07
  want
• 2:07
  to
• 2:08
  build
• 2:08
  our
• 2:08
  businesses
• 2:08
  just
• 2:08
  like
• 2:08
  we
• 2:09
  built
• 2:09
  our
• 2:09
  lives,
• 2:09
  which
• 2:09
  is
• 2:10
  intentionally
• 2:11
  and
• 2:11
  with
• 2:11
  God
• 2:11
  at
• 2:12
  the
• 2:12
  forefront
• 2:12
  again.
• 2:13
  This
• 2:13
  is
• 2:13
  not
• 2:14
  to
• 2:14
  knock
• 2:14
  men.
• 2:14
  There
• 2:14
  are
• 2:14
  many
• 2:15
  wonderful
• 2:16
  entrepreneur
• 2:16
  men
• 2:17
  who
• 2:17
  do
• 2:17
  this
• 2:18
  same
• 2:18
  thing.
• 2:19
  But
• 2:19
  we
• 2:19
  just
• 2:19
  have
• 2:20
  very
• 2:20
  different
• 2:20
  personalities.
• 2:21
  so
• 2:21
  when
• 2:21
  we
• 2:21
  see
• 2:21
  the
• 2:21
  business
• 2:22
  world
• 2:22
  in
• 2:22
  the
• 2:22
  way
• 2:22
  that
• 2:23
  we
• 2:23
  do,
• 2:23
  sometimes
• 2:24
  we
• 2:24
  are
• 2:24
  turned
• 2:24
  off
• 2:24
  by
• 2:25
  it.
• 2:26
  That
• 2:26
  is
• 2:26
  why
• 2:26
  it
• 2:27
  is
• 2:27
  natural
• 2:27
  and
• 2:28
  normal
• 2:28
  for
• 2:28
  a
• 2:28
  lot
• 2:28
  of
• 2:29
  women
• 2:29
  to
• 2:29
  just
• 2:29
  pour
• 2:30
  our
• 2:30
  hearts
• 2:30
  and
• 2:30
  souls
• 2:31
  into
• 2:31
  our
• 2:31
  businesses.
• 2:32
  And
• 2:32
  then
• 2:33
  we
• 2:33
  wonder
• 2:34
  why
• 2:34
  we're
• 2:34
  taking
• 2:35
  it
• 2:35
  so
• 2:35
  hard
• 2:35
  when
• 2:35
  things
• 2:36
  don't
• 2:36
  go
• 2:36
  well.
• 2:38
  We
• 2:38
  put
• 2:38
  everything
• 2:38
  we
• 2:39
  have
• 2:39
  into
• 2:39
  it
• 2:39
  and
• 2:39
  we
• 2:40
  work
• 2:40
  and
• 2:40
  we
• 2:40
  slave
• 2:40
  and
• 2:41
  we
• 2:41
  stress
• 2:41
  over
• 2:41
  it
• 2:41
  and
• 2:42
  then
• 2:42
  it
• 2:42
  doesn't
• 2:42
  turn
• 2:42
  out
• 2:43
  the
• 2:43
  way
• 2:43
  we
• 2:43
  anticipate
• 2:43
  and
• 2:44
  we
• 2:44
  are
• 2:44
  just
• 2:45
  heartbroken.
• 2:46
  It's
• 2:47
  also
• 2:47
  hard
• 2:47
  for
• 2:47
  many
• 2:48
  of
• 2:48
  us
• 2:48
  to
• 2:48
  imagine
• 2:49
  building
• 2:49
  a
• 2:49
  business
• 2:50
  that
• 2:50
  becomes
• 2:50
  successful
• 2:51
  and
• 2:51
  then
• 2:51
  selling
• 2:51
  it.
• 2:52
  We
• 2:52
  can't
• 2:53
  really
• 2:53
  wrap
• 2:53
  our
• 2:53
  mind
• 2:54
  around
• 2:54
  the
• 2:54
  idea
• 2:54
  of
• 2:54
  not
• 2:55
  being
• 2:55
  personally
• 2:55
  involved
• 2:56
  in
• 2:56
  all
• 2:57
  of
• 2:57
  our
• 2:57
  business.
• 2:58
  In
• 2:58
  other
• 2:58
  words,
• 2:59
  we
• 2:59
  mix
• 2:59
  up
• 3:00
  the
• 3:00
  business
• 3:00
  and
• 3:01
  the
• 3:01
  personal.
• 3:02
  So
• 3:02
  there
• 3:02
  is
• 3:02
  some
• 3:02
  danger
• 3:03
  in
• 3:03
  this.
• 3:03
  We
• 3:03
  start
• 3:04
  to
• 3:04
  believe
• 3:04
  sometimes
• 3:05
  that
• 3:05
  our
• 3:05
  business
• 3:06
  is
• 3:06
  an
• 3:06
  extension
• 3:06
  of
• 3:07
  us.
• 3:07
  That
• 3:08
  if
• 3:08
  our
• 3:08
  business
• 3:08
  has
• 3:08
  not
• 3:08
  going
• 3:09
  well,
• 3:09
  there's
• 3:09
  something
• 3:09
  wrong
• 3:10
  with
• 3:10
  us.
• 3:11
  We
• 3:11
  think
• 3:11
  that
• 3:11
  business
• 3:12
  failure
• 3:12
  means
• 3:12
  personal
• 3:13
  failure.
• 3:13
  If
• 3:13
  our
• 3:14
  businesses
• 3:14
  doesn't
• 3:14
  succeed,
• 3:15
  it
• 3:15
  doesn't
• 3:15
  meet
• 3:16
  the
• 3:16
  goals
• 3:16
  and
• 3:16
  the
• 3:16
  metrics
• 3:16
  that
• 3:16
  we
• 3:16
  have
• 3:17
  for
• 3:17
  it.
• 3:17
  Then
• 3:18
  there
• 3:18
  is
• 3:18
  something
• 3:18
  wrong
• 3:19
  with
• 3:19
  us
• 3:19
  or
• 3:19
  what
• 3:19
  we're
• 3:20
  doing.
• 3:21
  We
• 3:21
  wonder
• 3:21
  what's
• 3:22
  wrong
• 3:22
  with
• 3:22
  us
• 3:22
  personally
• 3:23
  when
• 3:23
  things
• 3:23
  don't
• 3:23
  turn
• 3:24
  out
• 3:24
  well
• 3:24
  in
• 3:24
  our
• 3:24
  business.
• 3:25
  And
• 3:25
  we
• 3:25
  go
• 3:25
  cry
• 3:26
  in
• 3:26
  our
• 3:26
  closets
• 3:26
  when
• 3:26
  people
• 3:27
  reject
• 3:27
  us
• 3:27
  because
• 3:28
  our
• 3:28
  business
• 3:28
  has
• 3:28
  become
• 3:29
  too
• 3:30
  personal.
• 3:31
  So
• 3:31
  one
• 3:31
  of
• 3:31
  the
• 3:31
  first
• 3:32
  things
• 3:32
  we
• 3:32
  can
• 3:32
  do
• 3:32
  very
• 3:33
  early
• 3:33
  on
• 3:34
  is
• 3:34
  separate
• 3:35
  mentally
• 3:35
  and
• 3:35
  emotionally
• 3:36
  from
• 3:37
  our
• 3:37
  businesses.
• 3:37
  Clearly
• 3:38
  separate
• 3:39
  them
• 3:39
  from
• 3:40
  who
• 3:40
  we
• 3:40
  are
• 3:40
  personally,
• 3:41
  early,
• 3:41
  early
• 3:42
  on.
• 3:43
  One
• 3:43
  way
• 3:43
  that
• 3:43
  the
• 3:43
  business
• 3:44
  world
• 3:44
  encourages
• 3:44
  people
• 3:45
  to
• 3:45
  do
• 3:45
  this
• 3:45
  is
• 3:45
  financially.
• 3:46
  If
• 3:47
  you've
• 3:47
  read
• 3:47
  profit
• 3:47
  first
• 3:48
  or
• 3:48
  any
• 3:48
  financial
• 3:48
  book
• 3:49
  about
• 3:49
  business,
• 3:49
  you
• 3:49
  will
• 3:49
  learn
• 3:50
  that
• 3:50
  one
• 3:50
  of
• 3:50
  the
• 3:50
  first
• 3:50
  things
• 3:50
  you
• 3:50
  should
• 3:51
  do
• 3:51
  is
• 3:51
  separate
• 3:51
  your
• 3:51
  personal
• 3:52
  and
• 3:52
  your
• 3:52
  business
• 3:52
  accounts.
• 3:53
  Right?
• 3:53
  This
• 3:53
  is
• 3:53
  a
• 3:53
  very
• 3:54
  critical
• 3:54
  thing.
• 3:54
  In
• 3:54
  fact,
• 3:54
  that.
• 3:55
  Government
• 3:55
  will
• 3:55
  get
• 3:56
  after
• 3:56
  you,
• 3:56
  if
• 3:56
  you
• 3:56
  don't
• 3:56
  do
• 3:57
  this.
• 3:57
  But
• 3:58
  we
• 3:58
  forget
• 3:58
  that
• 3:58
  we
• 3:58
  also
• 3:59
  have
• 3:59
  to
• 3:59
  do
• 3:59
  this
• 3:59
  mentally
• 4:00
  and
• 4:00
  emotionally,
• 4:00
  or
• 4:01
  to
• 4:01
  keep
• 4:01
  ourselves
• 4:02
  sane.
• 4:03
  And
• 4:03
  side
• 4:04
  note,
• 4:04
  I've
• 4:04
  noticed
• 4:04
  that
• 4:04
  we
• 4:05
  moms
• 4:05
  actually
• 4:06
  kind
• 4:06
  of
• 4:06
  struggle
• 4:06
  with
• 4:06
  this.
• 4:07
  In
• 4:07
  other
• 4:07
  areas
• 4:08
  of
• 4:08
  our
• 4:08
  lives
• 4:08
  as
• 4:08
  well.
• 4:09
  When
• 4:09
  it
• 4:10
  comes
• 4:10
  to
• 4:10
  our
• 4:10
  marriages
• 4:11
  or
• 4:11
  our
• 4:11
  homes
• 4:11
  or
• 4:12
  our
• 4:12
  kids.
• 4:13
  We
• 4:13
  like
• 4:14
  to
• 4:14
  take
• 4:14
  sometimes
• 4:14
  way
• 4:15
  too
• 4:15
  much
• 4:15
  responsibility
• 4:16
  for
• 4:16
  these
• 4:16
  things,
• 4:17
  even
• 4:17
  when
• 4:18
  certain
• 4:18
  things
• 4:18
  are
• 4:18
  out
• 4:18
  of
• 4:18
  our
• 4:18
  control.
• 4:19
  So
• 4:20
  in
• 4:20
  reality,
• 4:21
  we
• 4:21
  actually
• 4:21
  don't
• 4:21
  have
• 4:22
  much
• 4:22
  control
• 4:22
  over
• 4:23
  what
• 4:23
  our
• 4:23
  husbands
• 4:23
  do.
• 4:24
  Or
• 4:25
  over
• 4:25
  what
• 4:25
  our
• 4:25
  homes
• 4:26
  look
• 4:26
  like.
• 4:26
  We
• 4:26
  have
• 4:26
  some
• 4:26
  control,
• 4:27
  but
• 4:27
  not
• 4:27
  all
• 4:27
  of
• 4:27
  it.
• 4:28
  Or
• 4:28
  what
• 4:28
  our
• 4:29
  kids
• 4:29
  choose
• 4:29
  to
• 4:29
  do
• 4:29
  with
• 4:30
  their
• 4:30
  lives.
• 4:31
  And
• 4:31
  the
• 4:31
  sooner
• 4:32
  we
• 4:32
  learn
• 4:32
  this,
• 4:32
  the
• 4:33
  sooner
• 4:33
  we
• 4:33
  can
• 4:33
  be
• 4:33
  at
• 4:34
  peace
• 4:34
  with
• 4:34
  the
• 4:34
  people
• 4:35
  and
• 4:35
  the
• 4:35
  things
• 4:35
  around
• 4:36
  us.
• 4:36
  Being
• 4:37
  not
• 4:37
  in
• 4:37
  alignment
• 4:37
  with
• 4:38
  what
• 4:38
  we
• 4:38
  want
• 4:38
  because.
• 4:39
  Spoiler
• 4:40
  alert
• 4:40
  a
• 4:40
  lot
• 4:41
  of
• 4:41
  the
• 4:41
  times,
• 4:41
  they're
• 4:41
  not
• 4:41
  going
• 4:41
  to
• 4:41
  be
• 4:41
  in
• 4:41
  alignment
• 4:42
  with
• 4:42
  what
• 4:42
  we
• 4:42
  want.
• 4:43
  This
• 4:43
  is
• 4:43
  just
• 4:43
  life.
• 4:44
  This
• 4:44
  is
• 4:44
  just
• 4:44
  humanity.
• 4:45
  We
• 4:45
  each
• 4:46
  do
• 4:46
  the
• 4:46
  best
• 4:46
  we
• 4:47
  can
• 4:47
  with
• 4:47
  our
• 4:47
  own
• 4:47
  lives.
• 4:47
  And
• 4:48
  then
• 4:48
  we
• 4:48
  let
• 4:48
  everyone
• 4:48
  else
• 4:49
  live
• 4:49
  the
• 4:49
  life
• 4:49
  they
• 4:49
  have
• 4:49
  and
• 4:49
  we
• 4:49
  have
• 4:50
  to
• 4:50
  be
• 4:50
  okay
• 4:50
  with
• 4:50
  it,
• 4:51
  even
• 4:51
  when
• 4:51
  it's
• 4:52
  not
• 4:52
  what
• 4:52
  we
• 4:52
  want.
• 4:54
  And
• 4:54
  our
• 4:54
  business
• 4:54
  is
• 4:55
  the
• 4:55
  same
• 4:55
  way.
• 4:56
  Now,
• 4:57
  let
• 4:57
  me
• 4:57
  just
• 4:57
  put
• 4:57
  you
• 4:57
  at
• 4:58
  ease.
• 4:58
  There
• 4:58
  is
• 4:58
  a
• 4:58
  lot
• 4:59
  we
• 4:59
  can
• 4:59
  control.
• 5:00
  We
• 5:00
  know
• 5:00
  this,
• 5:00
  we
• 5:00
  control
• 5:01
  how
• 5:01
  we
• 5:01
  show
• 5:01
  up
• 5:01
  every
• 5:02
  day
• 5:02
  in
• 5:02
  our
• 5:02
  business.
• 5:03
  We
• 5:03
  control
• 5:03
  what
• 5:03
  we
• 5:04
  build
• 5:04
  the
• 5:04
  structure
• 5:05
  of
• 5:05
  our
• 5:05
  business,
• 5:06
  the
• 5:06
  structure
• 5:06
  of
• 5:06
  our
• 5:06
  offers.
• 5:07
  We
• 5:07
  control
• 5:08
  how
• 5:09
  often
• 5:09
  to
• 5:09
  offer
• 5:10
  these
• 5:10
  things,
• 5:10
  what
• 5:10
  to
• 5:10
  price
• 5:11
  it
• 5:11
  at.
• 5:12
  We
• 5:12
  control
• 5:12
  who
• 5:12
  we
• 5:12
  work
• 5:13
  with.
• 5:13
  We
• 5:13
  can
• 5:13
  turn
• 5:13
  people
• 5:13
  down
• 5:14
  if
• 5:14
  it's
• 5:14
  not
• 5:14
  in
• 5:14
  alignment
• 5:15
  with
• 5:15
  what
• 5:15
  we
• 5:15
  want.
• 5:17
  But
• 5:17
  there
• 5:17
  is
• 5:17
  also
• 5:18
  so
• 5:18
  much
• 5:19
  that
• 5:19
  we
• 5:19
  cannot
• 5:20
  choose
• 5:20
  in
• 5:20
  our
• 5:20
  business
• 5:21
  and
• 5:21
  we
• 5:21
  can
• 5:21
  not
• 5:21
  control.
• 5:22
  We
• 5:22
  can't
• 5:23
  control
• 5:23
  how
• 5:23
  many
• 5:23
  people
• 5:23
  like
• 5:24
  us.
• 5:25
  And
• 5:25
  we
• 5:25
  can't
• 5:26
  always
• 5:26
  control
• 5:26
  how
• 5:26
  many
• 5:27
  people
• 5:27
  are
• 5:27
  on
• 5:27
  our
• 5:27
  email
• 5:27
  list
• 5:28
  or
• 5:28
  how
• 5:28
  many
• 5:28
  people
• 5:29
  are
• 5:29
  our
• 5:29
  social
• 5:30
  media
• 5:30
  followers.
• 5:31
  We
• 5:31
  can't
• 5:32
  always
• 5:32
  directly
• 5:32
  control
• 5:32
  who
• 5:33
  buys
• 5:33
  from
• 5:33
  us
• 5:34
  or
• 5:34
  whether
• 5:34
  or
• 5:35
  not
• 5:35
  they
• 5:35
  leave
• 5:35
  us
• 5:35
  good
• 5:35
  reviews.
• 5:36
  Or
• 5:36
  if
• 5:36
  people
• 5:37
  come
• 5:37
  back
• 5:37
  as
• 5:37
  repeat
• 5:38
  customers
• 5:38
  or
• 5:39
  clients,
• 5:40
  Again,
• 5:40
  a
• 5:40
  lot
• 5:40
  of
• 5:41
  what
• 5:41
  we
• 5:41
  do.
• 5:41
  Impacts
• 5:42
  this,
• 5:42
  but
• 5:42
  we
• 5:42
  can't
• 5:43
  directly
• 5:43
  control
• 5:44
  the
• 5:44
  actions
• 5:44
  of
• 5:44
  others.
• 5:46
  So,
• 5:46
  how
• 5:46
  are
• 5:46
  we
• 5:47
  going
• 5:47
  to
• 5:47
  show
• 5:47
  up
• 5:48
  when
• 5:48
  our
• 5:48
  business
• 5:48
  does
• 5:49
  not
• 5:49
  turn
• 5:49
  out
• 5:49
  the
• 5:49
  way
• 5:49
  we
• 5:50
  expected?
• 5:50
  Because.
• 5:51
  Shocker.
• 5:51
  It's
• 5:52
  not
• 5:52
  going
• 5:52
  to
• 5:52
  turn
• 5:52
  out
• 5:52
  the
• 5:52
  way
• 5:52
  we
• 5:53
  expected.
• 5:53
  Sometimes
• 5:53
  it's
• 5:53
  going
• 5:53
  to
• 5:54
  turn
• 5:54
  out
• 5:54
  way
• 5:54
  better.
• 5:55
  As
• 5:55
  soon
• 5:55
  as
• 5:55
  this
• 5:55
  is
• 5:55
  going
• 5:55
  to
• 5:55
  turn
• 5:56
  out
• 5:56
  a
• 5:56
  little
• 5:56
  bit
• 5:56
  worse
• 5:56
  than
• 5:57
  we
• 5:57
  expected,
• 5:57
  regardless,
• 5:58
  we
• 5:58
  have
• 5:58
  to
• 5:58
  manage
• 5:58
  our
• 5:58
  expectations
• 5:59
  and
• 5:59
  we
• 5:59
  can
• 5:59
  do
• 5:59
  that
• 6:00
  by
• 6:00
  separating
• 6:01
  our
• 6:01
  business
• 6:01
  from
• 6:01
  who
• 6:02
  we
• 6:02
  are
• 6:02
  personally.
• 6:03
  So
• 6:03
  here
• 6:04
  is
• 6:04
  the
• 6:04
  most
• 6:04
  important
• 6:05
  lesson
• 6:06
  to
• 6:06
  learn
• 6:06
  early
• 6:06
  on.
• 6:07
  In
• 6:07
  business
• 6:08
  and
• 6:08
  any
• 6:08
  time
• 6:09
  in
• 6:09
  life
• 6:09
  when
• 6:09
  things
• 6:09
  are
• 6:10
  not
• 6:10
  going
• 6:10
  to
• 6:10
  plan.
• 6:11
  Your
• 6:12
  worth
• 6:12
  is
• 6:13
  eternal.
• 6:14
  And
• 6:14
  nothing
• 6:15
  can
• 6:15
  touch
• 6:15
  it.
• 6:15
  Uh,
• 6:16
  nothing
• 6:16
  changes,
• 6:16
  nothing
• 6:17
  you
• 6:17
  do.
• 6:18
  Or
• 6:18
  don't
• 6:18
  do
• 6:19
  nothing
• 6:19
  your
• 6:19
  business
• 6:20
  does
• 6:20
  or
• 6:20
  doesn't
• 6:21
  do
• 6:21
  nothing.
• 6:22
  The
• 6:22
  people
• 6:22
  in
• 6:22
  your
• 6:22
  life
• 6:23
  do
• 6:23
  or
• 6:23
  don't
• 6:24
  do
• 6:24
  can
• 6:24
  change
• 6:25
  your
• 6:25
  worth.
• 6:26
  If
• 6:26
  you
• 6:26
  can
• 6:27
  just
• 6:27
  sit
• 6:27
  in
• 6:27
  that
• 6:27
  truth
• 6:28
  for
• 6:28
  a
• 6:28
  few
• 6:28
  minutes.
• 6:29
  It
• 6:29
  can
• 6:29
  really
• 6:30
  change
• 6:30
  everything.
• 6:30
  And
• 6:31
  I
• 6:31
  think
• 6:31
  most
• 6:31
  of
• 6:31
  us
• 6:32
  Christian
• 6:32
  women
• 6:32
  understand
• 6:33
  that
• 6:33
  truth
• 6:33
  at
• 6:33
  a
• 6:33
  fundamental
• 6:34
  level.
• 6:34
  But
• 6:34
  sometimes
• 6:35
  we
• 6:35
  don't
• 6:35
  always
• 6:35
  believe
• 6:35
  it.
• 6:36
  We,
• 6:37
  we
• 6:37
  want
• 6:37
  to
• 6:37
  believe
• 6:38
  it.
• 6:38
  And
• 6:38
  we
• 6:38
  believe
• 6:38
  it's
• 6:38
  true
• 6:39
  for
• 6:39
  our
• 6:39
  spouses
• 6:39
  and
• 6:40
  for
• 6:40
  our
• 6:40
  children
• 6:40
  and
• 6:40
  for
• 6:41
  the
• 6:41
  other
• 6:41
  people
• 6:41
  we
• 6:41
  love
• 6:41
  in
• 6:41
  our
• 6:41
  life.
• 6:42
  But
• 6:42
  for
• 6:42
  us,
• 6:42
  ourselves,
• 6:43
  it's
• 6:44
  a
• 6:44
  little
• 6:44
  bit
• 6:44
  hard
• 6:44
  to
• 6:44
  understand.
• 6:45
  Sometimes
• 6:45
  we
• 6:45
  think,
• 6:45
  no,
• 6:46
  I'm
• 6:46
  just
• 6:46
  not
• 6:46
  productive
• 6:47
  enough.
• 6:48
  I'd
• 6:48
  be
• 6:48
  a
• 6:48
  little
• 6:48
  bit
• 6:48
  more
• 6:48
  worthy.
• 6:49
  If
• 6:49
  I
• 6:49
  were
• 6:49
  a
• 6:49
  little
• 6:49
  more
• 6:49
  productive.
• 6:50
  Or
• 6:51
  I,
• 6:51
  wasn't
• 6:51
  very
• 6:51
  good
• 6:51
  at
• 6:52
  loving
• 6:52
  the
• 6:52
  people
• 6:52
  around
• 6:53
  me
• 6:53
  this
• 6:53
  week.
• 6:53
  So
• 6:53
  I
• 6:53
  think
• 6:54
  I'd
• 6:54
  be
• 6:54
  a
• 6:54
  little
• 6:54
  bit
• 6:54
  better
• 6:55
  in
• 6:55
  some
• 6:55
  way,
• 6:55
  if
• 6:56
  I
• 6:56
  could
• 6:56
  just
• 6:56
  love
• 6:56
  the
• 6:56
  people
• 6:57
  around
• 6:57
  me.
• 6:58
  That's
• 6:58
  just
• 6:58
  not
• 6:58
  true.
• 6:59
  You
• 7:00
  are
• 7:00
  beautifully
• 7:01
  and
• 7:01
  wonderfully
• 7:02
  made
• 7:02
  by
• 7:02
  the
• 7:02
  creator
• 7:03
  of
• 7:03
  the
• 7:04
  universe.
• 7:04
  And.
• 7:06
  He
• 7:06
  is
• 7:06
  able
• 7:06
  to
• 7:06
  do
• 7:07
  miracles
• 7:07
  in
• 7:07
  both
• 7:07
  your
• 7:08
  life
• 7:08
  and
• 7:08
  your
• 7:08
  business.
• 7:09
  They
• 7:09
  just
• 7:10
  very
• 7:10
  often
• 7:10
  don't
• 7:11
  come
• 7:11
  when
• 7:11
  we
• 7:11
  want
• 7:12
  them
• 7:12
  to,
• 7:12
  or
• 7:13
  in
• 7:13
  the
• 7:13
  way
• 7:13
  that
• 7:13
  we
• 7:13
  anticipate.
• 7:15
  Very
• 7:15
  often
• 7:16
  there
• 7:16
  are
• 7:16
  way
• 7:16
  greater,
• 7:17
  but
• 7:17
  sometimes
• 7:18
  we
• 7:18
  have
• 7:18
  to
• 7:18
  wait
• 7:18
  for
• 7:18
  them
• 7:18
  and
• 7:19
  sometimes
• 7:19
  we
• 7:19
  have
• 7:19
  to
• 7:19
  be
• 7:19
  patient.
• 7:21
  Life
• 7:21
  just
• 7:21
  doesn't
• 7:21
  pan
• 7:22
  out.
• 7:22
  Like
• 7:22
  we
• 7:22
  expected.
• 7:23
  And
• 7:23
  when
• 7:23
  that
• 7:23
  happens,
• 7:24
  what
• 7:24
  then
• 7:24
  what
• 7:24
  do
• 7:25
  we
• 7:25
  do
• 7:25
  at
• 7:25
  that
• 7:25
  point?
• 7:26
  So
• 7:26
  let's
• 7:26
  talk
• 7:27
  for
• 7:27
  just
• 7:27
  a
• 7:27
  minute,
• 7:27
  about
• 7:28
  a
• 7:28
  few
• 7:28
  of
• 7:28
  the
• 7:28
  ways
• 7:28
  to
• 7:28
  extricate
• 7:29
  some
• 7:29
  of
• 7:29
  that
• 7:29
  personal
• 7:30
  from
• 7:30
  your
• 7:30
  business.
• 7:31
  So
• 7:31
  you
• 7:32
  don't
• 7:32
  have
• 7:32
  to
• 7:32
  crash
• 7:32
  and
• 7:33
  feel
• 7:33
  horrible
• 7:33
  every
• 7:34
  time
• 7:34
  you
• 7:34
  have
• 7:34
  a
• 7:34
  setback,
• 7:34
  so
• 7:35
  you
• 7:35
  don't
• 7:35
  have
• 7:35
  to
• 7:35
  make
• 7:35
  it
• 7:36
  mean
• 7:36
  something
• 7:36
  about
• 7:37
  you
• 7:37
  or
• 7:37
  your
• 7:37
  worth.
• 7:38
  When
• 7:38
  things
• 7:38
  don't
• 7:39
  pan
• 7:39
  out
• 7:39
  as
• 7:39
  expected.
• 7:41
  So
• 7:41
  I
• 7:41
  like
• 7:41
  to
• 7:41
  think
• 7:42
  of
• 7:42
  things
• 7:42
  that
• 7:42
  are
• 7:42
  personal
• 7:43
  as
• 7:44
  things
• 7:45
  that
• 7:45
  are
• 7:45
  a
• 7:45
  part
• 7:45
  of
• 7:45
  us,
• 7:46
  like
• 7:46
  our
• 7:46
  bodies
• 7:47
  or
• 7:47
  our
• 7:47
  personalities.
• 7:48
  It's
• 7:48
  not
• 7:48
  easy
• 7:49
  to
• 7:49
  extricate
• 7:49
  my
• 7:49
  personality
• 7:50
  from
• 7:50
  me.
• 7:51
  This
• 7:51
  is
• 7:51
  just
• 7:51
  me.
• 7:52
  Sometimes
• 7:52
  there
• 7:52
  are
• 7:52
  parts
• 7:53
  of
• 7:53
  my
• 7:53
  personality
• 7:53
  that
• 7:54
  I
• 7:54
  can
• 7:54
  tweak
• 7:54
  a
• 7:54
  little
• 7:54
  bit,
• 7:55
  right.
• 7:55
  If
• 7:55
  I
• 7:55
  can,
• 7:55
  a
• 7:56
  little
• 7:56
  bit
• 7:56
  too
• 7:56
  loud
• 7:56
  and
• 7:57
  boisterous
• 7:57
  in.
• 7:57
  Maybe
• 7:58
  situations
• 7:58
  where
• 7:58
  I
• 7:59
  should
• 7:59
  be
• 7:59
  a
• 7:59
  little
• 7:59
  bit
• 7:59
  more
• 7:59
  reserved.
• 8:00
  I
• 8:00
  can
• 8:00
  tweak
• 8:00
  that
• 8:00
  a
• 8:00
  little
• 8:01
  bit.
• 8:01
  Or
• 8:02
  if
• 8:02
  I'm
• 8:02
  sometimes
• 8:03
  kind
• 8:03
  of
• 8:03
  rude
• 8:03
  or
• 8:03
  gossipy,
• 8:04
  that's
• 8:04
  not
• 8:04
  a
• 8:04
  portion
• 8:04
  of
• 8:05
  my
• 8:05
  personality
• 8:05
  that
• 8:05
  is
• 8:05
  in
• 8:05
  line
• 8:06
  with
• 8:06
  who
• 8:07
  I
• 8:07
  want
• 8:07
  to
• 8:07
  be.
• 8:07
  So
• 8:07
  I
• 8:07
  can
• 8:08
  tweak
• 8:08
  that
• 8:08
  a
• 8:08
  little
• 8:08
  bit.
• 8:09
  My
• 8:09
  body,
• 8:09
  same
• 8:10
  thing
• 8:10
  I
• 8:10
  can.
• 8:11
  Exercise
• 8:12
  and
• 8:12
  eat
• 8:12
  better
• 8:12
  to
• 8:12
  try
• 8:13
  to
• 8:13
  make
• 8:13
  it
• 8:13
  healthier.
• 8:14
  But
• 8:14
  I
• 8:14
  can't
• 8:15
  actually
• 8:15
  remove
• 8:16
  myself
• 8:16
  from
• 8:16
  my
• 8:16
  body.
• 8:17
  That
• 8:17
  would
• 8:17
  be
• 8:17
  death.
• 8:18
  So
• 8:18
  our
• 8:19
  bodies,
• 8:19
  our
• 8:19
  personalities,
• 8:19
  these
• 8:20
  are
• 8:20
  all
• 8:20
  intrinsically
• 8:21
  part
• 8:21
  of
• 8:21
  us.
• 8:22
  Relationships
• 8:23
  are
• 8:23
  also
• 8:23
  very
• 8:24
  personal,
• 8:24
  even
• 8:24
  though
• 8:25
  we
• 8:25
  can
• 8:25
  only
• 8:25
  control
• 8:26
  half
• 8:26
  of
• 8:26
  the
• 8:26
  equation.
• 8:27
  Our
• 8:27
  half
• 8:27
  of
• 8:27
  that
• 8:27
  relationship,
• 8:28
  it's
• 8:28
  still
• 8:28
  a
• 8:28
  very
• 8:29
  personal
• 8:29
  thing.
• 8:30
  And
• 8:30
  connecting
• 8:30
  with
• 8:31
  God.
• 8:31
  That's
• 8:31
  a
• 8:31
  relationship
• 8:31
  as
• 8:32
  well.
• 8:32
  Right?
• 8:32
  That
• 8:32
  is
• 8:32
  very,
• 8:33
  very
• 8:33
  personal.
• 8:35
  But
• 8:35
  your
• 8:35
  business
• 8:36
  is
• 8:36
  not,
• 8:37
  it's
• 8:37
  not
• 8:37
  a
• 8:37
  part
• 8:37
  of
• 8:37
  you
• 8:37
  in
• 8:38
  any
• 8:38
  way,
• 8:38
  shape
• 8:38
  or
• 8:39
  form.
• 8:39
  If
• 8:39
  it
• 8:40
  feels
• 8:40
  like
• 8:40
  it
• 8:40
  is,
• 8:40
  we
• 8:41
  might
• 8:41
  have
• 8:41
  some
• 8:41
  work
• 8:41
  to
• 8:42
  do.
• 8:43
  If
• 8:43
  your
• 8:43
  business
• 8:43
  feels
• 8:44
  too
• 8:44
  personal,
• 8:45
  you're
• 8:45
  going
• 8:45
  to
• 8:45
  notice
• 8:45
  that
• 8:46
  it
• 8:46
  starts
• 8:46
  to
• 8:46
  get
• 8:46
  in
• 8:46
  the
• 8:46
  way
• 8:47
  of
• 8:47
  success
• 8:48
  and,
• 8:48
  or.
• 8:49
  Healthy
• 8:49
  failure.
• 8:50
  I
• 8:50
  should
• 8:50
  just
• 8:50
  say,
• 8:50
  and
• 8:51
  there
• 8:51
  will
• 8:51
  be
• 8:51
  failure
• 8:52
  in
• 8:52
  your
• 8:52
  business,
• 8:52
  but
• 8:52
  if
• 8:52
  it
• 8:52
  doesn't
• 8:53
  feel
• 8:53
  healthy,
• 8:53
  if
• 8:54
  it
• 8:54
  feels
• 8:54
  like
• 8:54
  it
• 8:54
  drags
• 8:54
  you
• 8:54
  down
• 8:55
  and
• 8:55
  it
• 8:55
  makes
• 8:55
  you
• 8:56
  miserable
• 8:56
  and
• 8:56
  it
• 8:56
  makes
• 8:57
  you
• 8:57
  second,
• 8:58
  guess
• 8:58
  your
• 8:58
  life
• 8:58
  choices,
• 8:59
  it
• 8:59
  might
• 8:59
  not
• 9:00
  be
• 9:00
  healthy
• 9:00
  failure.
• 9:01
  The
• 9:01
  type
• 9:01
  that
• 9:01
  helps
• 9:02
  us
• 9:02
  to
• 9:02
  learn.
• 9:03
  So
• 9:03
  instead
• 9:04
  of
• 9:04
  business
• 9:04
  being
• 9:04
  a
• 9:05
  part
• 9:05
  of
• 9:05
  us,
• 9:05
  like
• 9:05
  our
• 9:06
  arm
• 9:06
  or
• 9:07
  our.
• 9:07
  Love
• 9:07
  of
• 9:08
  dancing.
• 9:09
  It
• 9:09
  is
• 9:10
  simply
• 9:10
  a
• 9:10
  science
• 9:11
  experiment.
• 9:12
  You
• 9:12
  guys
• 9:12
  have
• 9:12
  heard
• 9:12
  me
• 9:12
  talk
• 9:12
  about
• 9:13
  this
• 9:13
  before.
• 9:13
  I
• 9:13
  feel
• 9:13
  really
• 9:14
  strongly
• 9:15
  that
• 9:15
  we
• 9:15
  understand
• 9:16
  that
• 9:16
  it's
• 9:16
  just
• 9:17
  something
• 9:18
  we
• 9:18
  try.
• 9:19
  Sometimes
• 9:19
  I
• 9:19
  like
• 9:20
  to
• 9:20
  think
• 9:20
  of
• 9:20
  it
• 9:20
  as
• 9:20
  a
• 9:20
  math
• 9:20
  equation
• 9:21
  as
• 9:21
  well,
• 9:21
  but
• 9:21
  since
• 9:22
  there's
• 9:22
  right
• 9:22
  and
• 9:22
  wrong
• 9:22
  answers
• 9:23
  in
• 9:23
  math.
• 9:23
  I
• 9:23
  prefer
• 9:24
  science
• 9:24
  experiment.
• 9:24
  That
• 9:25
  feels
• 9:25
  a
• 9:25
  lot
• 9:26
  more
• 9:26
  in
• 9:26
  alignment
• 9:27
  with
• 9:27
  what
• 9:27
  I'm
• 9:27
  trying
• 9:27
  to
• 9:27
  build.
• 9:28
  I
• 9:28
  am
• 9:28
  just
• 9:28
  throwing
• 9:29
  chemicals
• 9:30
  together
• 9:30
  and
• 9:30
  I'm
• 9:30
  hoping
• 9:31
  to
• 9:31
  not
• 9:31
  blow
• 9:31
  myself
• 9:31
  up.
• 9:33
  I
• 9:33
  am
• 9:33
  just
• 9:33
  trying
• 9:33
  to
• 9:33
  figure
• 9:34
  out
• 9:34
  the
• 9:34
  best
• 9:34
  way
• 9:35
  to
• 9:35
  get
• 9:35
  the
• 9:35
  results
• 9:35
  that
• 9:35
  I'm
• 9:35
  hoping
• 9:36
  to
• 9:36
  get.
• 9:37
  So
• 9:37
  just
• 9:37
  like
• 9:37
  a
• 9:37
  science
• 9:38
  experiment,
• 9:38
  we
• 9:38
  contribute
• 9:39
  some
• 9:39
  inputs,
• 9:40
  right.
• 9:40
  We
• 9:40
  will
• 9:41
  gather
• 9:41
  the
• 9:42
  materials
• 9:42
  and
• 9:43
  we
• 9:43
  will
• 9:43
  measure
• 9:43
  them
• 9:43
  out
• 9:44
  and
• 9:44
  will
• 9:44
  add
• 9:44
  them
• 9:44
  in
• 9:44
  certain
• 9:45
  measurements.
• 9:46
  Maybe
• 9:46
  we'll
• 9:46
  change
• 9:46
  up
• 9:46
  the
• 9:47
  timing
• 9:47
  a
• 9:47
  little
• 9:47
  bit.
• 9:48
  And
• 9:49
  then
• 9:49
  the
• 9:49
  business
• 9:49
  creates
• 9:50
  the
• 9:50
  outputs,
• 9:51
  right?
• 9:51
  So
• 9:51
  when
• 9:51
  it
• 9:51
  comes
• 9:52
  to
• 9:52
  our
• 9:52
  business,
• 9:52
  that
• 9:52
  might
• 9:52
  look
• 9:52
  like
• 9:53
  we're
• 9:53
  going
• 9:53
  to
• 9:54
  try
• 9:54
  this
• 9:55
  freebie
• 9:55
  to
• 9:55
  build
• 9:55
  our
• 9:56
  list.
• 9:56
  And
• 9:56
  then
• 9:56
  we're
• 9:56
  going
• 9:56
  to
• 9:57
  try
• 9:57
  emailing
• 9:58
  our
• 9:58
  list
• 9:58
  in
• 9:58
  this
• 9:58
  way
• 9:58
  or
• 9:59
  this
• 9:59
  way.
• 9:59
  Maybe
• 10:00
  we'll
• 10:00
  try
• 10:00
  once
• 10:01
  a
• 10:01
  month
• 10:01
  and
• 10:01
  then
• 10:01
  we'll
• 10:01
  try
• 10:01
  doing
• 10:02
  it
• 10:02
  once
• 10:02
  a
• 10:02
  week.
• 10:03
  And
• 10:03
  then
• 10:03
  we'll
• 10:03
  try
• 10:04
  offering
• 10:04
  something.
• 10:05
  for
• 10:06
  sale
• 10:06
  to
• 10:06
  our
• 10:06
  email
• 10:07
  list
• 10:07
  every
• 10:07
  month.
• 10:07
  And
• 10:07
  then
• 10:07
  we'll
• 10:08
  try
• 10:08
  it
• 10:08
  a
• 10:09
  little
• 10:09
  more
• 10:09
  often.
• 10:09
  Right?
• 10:09
  So
• 10:09
  we're
• 10:09
  putting
• 10:10
  these
• 10:10
  inputs,
• 10:10
  just
• 10:10
  trying
• 10:11
  to
• 10:11
  see
• 10:11
  what
• 10:11
  happens,
• 10:12
  just
• 10:12
  trying
• 10:12
  to
• 10:12
  see
• 10:12
  if
• 10:12
  we
• 10:12
  get
• 10:13
  the
• 10:13
  results
• 10:13
  that
• 10:13
  we
• 10:13
  want.
• 10:14
  And
• 10:14
  then
• 10:14
  the
• 10:14
  business
• 10:15
  kind
• 10:15
  of
• 10:15
  spits
• 10:15
  out
• 10:15
  these
• 10:15
  outputs.
• 10:16
  Now,
• 10:16
  obviously
• 10:17
  we
• 10:17
  are
• 10:17
  creating
• 10:18
  the
• 10:18
  business
• 10:18
  as
• 10:18
  we
• 10:18
  go,
• 10:18
  but
• 10:19
  again,
• 10:19
  we
• 10:19
  don't
• 10:19
  know
• 10:19
  what
• 10:19
  our
• 10:20
  audience
• 10:20
  wants
• 10:20
  yet.
• 10:21
  We,
• 10:21
  we
• 10:21
  won't
• 10:21
  know
• 10:22
  until
• 10:22
  we've
• 10:22
  offered
• 10:23
  a
• 10:23
  certain
• 10:23
  amount
• 10:23
  of
• 10:23
  things
• 10:23
  and
• 10:24
  we've
• 10:24
  grown
• 10:24
  it
• 10:24
  to
• 10:24
  a
• 10:24
  certain
• 10:25
  point
• 10:25
  and
• 10:25
  then
• 10:25
  we
• 10:26
  can
• 10:26
  kind
• 10:26
  of
• 10:26
  get
• 10:26
  some
• 10:26
  more
• 10:27
  consistent
• 10:27
  results.
• 10:29
  Now,
• 10:29
  this
• 10:29
  can
• 10:30
  be
• 10:30
  very
• 10:30
  hard
• 10:30
  to
• 10:31
  acknowledge
• 10:31
  when
• 10:31
  you
• 10:32
  were
• 10:32
  a
• 10:32
  solo
• 10:32
  preneur,
• 10:33
  when
• 10:33
  it's
• 10:33
  just,
• 10:33
  you.
• 10:34
  In
• 10:34
  charge
• 10:35
  of
• 10:35
  everything,
• 10:35
  because
• 10:36
  it
• 10:36
  feels
• 10:36
  very
• 10:37
  personal.
• 10:38
  You
• 10:38
  write
• 10:38
  an
• 10:38
  email
• 10:39
  and
• 10:39
  nobody
• 10:40
  reads
• 10:40
  it
• 10:40
  and
• 10:40
  you
• 10:41
  think
• 10:41
  I'm
• 10:42
  a
• 10:42
  terrible
• 10:42
  writer.
• 10:43
  Nobody
• 10:43
  liked
• 10:43
  my
• 10:44
  subject
• 10:44
  line.
• 10:45
  Nobody's
• 10:45
  paying
• 10:45
  attention.
• 10:46
  Right?
• 10:46
  Your
• 10:46
  brain
• 10:46
  comes
• 10:47
  up
• 10:47
  with
• 10:47
  these
• 10:47
  stories.
• 10:47
  That
• 10:48
  makes
• 10:48
  that
• 10:48
  result
• 10:48
  mean
• 10:49
  there's
• 10:49
  something
• 10:49
  wrong
• 10:50
  with
• 10:50
  you
• 10:50
  and.
• 10:51
  What
• 10:51
  we
• 10:52
  know
• 10:52
  about
• 10:52
  the
• 10:52
  brain
• 10:52
  tells
• 10:53
  us
• 10:53
  that
• 10:53
  it
• 10:53
  does
• 10:54
  this
• 10:54
  to
• 10:54
  protect
• 10:55
  us.
• 10:55
  It's
• 10:55
  not
• 10:56
  doing
• 10:56
  this
• 10:56
  to
• 10:56
  be
• 10:56
  a
• 10:56
  bully.
• 10:57
  Our
• 10:57
  brain
• 10:57
  is
• 10:57
  saying
• 10:58
  what
• 10:58
  you're
• 10:58
  doing
• 10:59
  is
• 10:59
  painful
• 11:00
  and
• 11:00
  uncomfortable.
• 11:01
  You
• 11:01
  need
• 11:01
  to
• 11:01
  stop.
• 11:02
  It
• 11:02
  feels
• 11:02
  dangerous,
• 11:03
  right?
• 11:03
  Putting
• 11:03
  out
• 11:03
  an
• 11:03
  email
• 11:04
  that
• 11:04
  nobody
• 11:04
  reads.
• 11:05
  Prompts
• 11:06
  the
• 11:06
  brain
• 11:06
  to
• 11:06
  tell
• 11:06
  a
• 11:06
  stories
• 11:07
  that
• 11:07
  will
• 11:07
  hopefully
• 11:07
  get
• 11:08
  us
• 11:08
  to
• 11:08
  stop
• 11:08
  doing
• 11:08
  those
• 11:09
  things.
• 11:09
  So
• 11:09
  we
• 11:09
  don't
• 11:09
  have
• 11:09
  to
• 11:09
  feel
• 11:10
  uncomfortable.
• 11:11
  Totally
• 11:11
  normal
• 11:12
  and
• 11:12
  expected
• 11:13
  from
• 11:13
  the
• 11:13
  brain.
• 11:14
  It
• 11:14
  feels
• 11:14
  personal.
• 11:15
  It
• 11:15
  feels
• 11:15
  like
• 11:16
  our
• 11:16
  fault
• 11:16
  when
• 11:16
  things
• 11:17
  go
• 11:17
  wrong
• 11:17
  or
• 11:17
  don't
• 11:18
  go
• 11:18
  according
• 11:18
  to
• 11:18
  plan.
• 11:19
  And
• 11:19
  so
• 11:19
  we
• 11:19
  got
• 11:20
  to
• 11:20
  watch
• 11:20
  those
• 11:20
  stories
• 11:20
  because
• 11:21
  our
• 11:21
  brain
• 11:21
  is
• 11:21
  going
• 11:21
  to
• 11:21
  try
• 11:22
  to
• 11:22
  pull
• 11:22
  us
• 11:22
  back
• 11:23
  and
• 11:23
  keep
• 11:23
  us
• 11:23
  from
• 11:23
  continuing
• 11:24
  to
• 11:24
  feel
• 11:24
  that
• 11:25
  discomfort.
• 11:26
  But
• 11:26
  again,
• 11:26
  it's
• 11:27
  all
• 11:27
  just
• 11:28
  an
• 11:28
  experiment.
• 11:29
  It's
• 11:29
  all
• 11:30
  just
• 11:30
  for
• 11:30
  fun.
• 11:32
  Sometimes
• 11:32
  it
• 11:32
  can
• 11:32
  help
• 11:32
  us
• 11:33
  to
• 11:33
  understand
• 11:34
  this
• 11:34
  experiment
• 11:35
  perspective.
• 11:35
  If
• 11:36
  we
• 11:36
  think
• 11:36
  about
• 11:36
  other
• 11:36
  things
• 11:36
  in
• 11:37
  life
• 11:37
  that
• 11:37
  are
• 11:37
  like
• 11:37
  experiments.
• 11:38
  So
• 11:38
  I
• 11:39
  came
• 11:39
  up
• 11:39
  with
• 11:39
  a
• 11:39
  list
• 11:39
  for
• 11:39
  you
• 11:40
  guys.
• 11:40
  Recipes
• 11:41
  recipes
• 11:42
  are
• 11:42
  very
• 11:42
  literally
• 11:43
  science
• 11:43
  experiments,
• 11:44
  chemical
• 11:44
  experiments.
• 11:45
  We
• 11:45
  are
• 11:45
  throwing
• 11:46
  ingredients
• 11:46
  together
• 11:47
  And
• 11:47
  heating
• 11:48
  them
• 11:48
  up
• 11:48
  and
• 11:48
  mixing
• 11:49
  them
• 11:49
  in
• 11:49
  a
• 11:49
  certain
• 11:49
  way.
• 11:50
  And
• 11:51
  hopefully
• 11:51
  creating
• 11:52
  a
• 11:52
  result
• 11:52
  that
• 11:52
  is
• 11:52
  delicious
• 11:53
  and
• 11:53
  nutritious
• 11:53
  and
• 11:54
  are.
• 11:54
  Picky
• 11:54
  five-year-old
• 11:54
  will
• 11:55
  eat
• 11:55
  right
• 11:55
  recipes.
• 11:56
  Great
• 11:57
  experiments.
• 11:58
  Building
• 11:58
  a
• 11:58
  home
• 11:59
  is
• 11:59
  an
• 11:59
  experiment.
• 12:00
  I'm
• 12:00
  sure
• 12:00
  you've
• 12:01
  had
• 12:01
  a
• 12:01
  house
• 12:01
  at
• 12:01
  some
• 12:01
  point
• 12:02
  that
• 12:02
  drove
• 12:02
  you
• 12:02
  crazy.
• 12:02
  Like
• 12:03
  the
• 12:03
  floor
• 12:03
  plan
• 12:03
  was
• 12:04
  really
• 12:04
  annoying
• 12:05
  and
• 12:05
  you
• 12:05
  tried
• 12:05
  to
• 12:05
  set
• 12:05
  up
• 12:06
  your
• 12:06
  furniture
• 12:06
  in
• 12:06
  a
• 12:06
  way
• 12:06
  that
• 12:06
  worked
• 12:07
  where
• 12:07
  you
• 12:07
  tried
• 12:07
  to
• 12:07
  decorate
• 12:08
  it
• 12:08
  in
• 12:08
  a
• 12:08
  way
• 12:08
  that
• 12:09
  you
• 12:09
  loved
• 12:09
  and
• 12:10
  it
• 12:10
  always
• 12:10
  kinda
• 12:10
  drove
• 12:10
  you
• 12:10
  crazy.
• 12:11
  Or
• 12:12
  maybe
• 12:12
  you
• 12:12
  just
• 12:12
  wish
• 12:12
  you
• 12:12
  had
• 12:13
  an
• 12:13
  extra
• 12:13
  bathroom
• 12:13
  that
• 12:14
  would
• 12:14
  fit
• 12:14
  the
• 12:14
  way
• 12:14
  your
• 12:14
  family
• 12:15
  lives
• 12:15
  a
• 12:15
  little
• 12:15
  bit
• 12:15
  better.
• 12:15
  Right?
• 12:16
  So
• 12:16
  anytime
• 12:16
  we're
• 12:16
  shopping
• 12:16
  for
• 12:17
  a
• 12:17
  home
• 12:17
  or
• 12:18
  decorating
• 12:18
  a
• 12:18
  home
• 12:19
  or
• 12:19
  trying
• 12:19
  to
• 12:19
  put
• 12:20
  it
• 12:20
  together
• 12:20
  in
• 12:20
  a
• 12:20
  way.
• 12:21
  That
• 12:21
  is
• 12:21
  conducive
• 12:21
  to
• 12:22
  our
• 12:22
  lifestyle.
• 12:22
  That's
• 12:22
  an
• 12:22
  experiment.
• 12:23
  We're
• 12:23
  just
• 12:23
  trying
• 12:23
  things
• 12:23
  out.
• 12:24
  There's
• 12:24
  nothing
• 12:24
  wrong
• 12:24
  with
• 12:25
  it.
• 12:26
  Sometimes
• 12:26
  we
• 12:26
  take
• 12:26
  this
• 12:27
  personally,
• 12:27
  too,
• 12:27
  right?
• 12:27
  Like
• 12:28
  all
• 12:28
  my
• 12:28
  house
• 12:28
  is
• 12:28
  a
• 12:28
  mess.
• 12:28
  That
• 12:29
  means
• 12:29
  there's
• 12:29
  something
• 12:29
  wrong
• 12:29
  with
• 12:29
  me.
• 12:30
  Or
• 12:30
  I
• 12:30
  have
• 12:30
  to
• 12:30
  pick
• 12:31
  just
• 12:31
  the
• 12:31
  right
• 12:31
  shade
• 12:32
  of
• 12:32
  green
• 12:32
  for
• 12:33
  this
• 12:33
  wall
• 12:34
  color,
• 12:34
  or
• 12:34
  it's
• 12:34
  not
• 12:35
  going
• 12:35
  to
• 12:35
  tie
• 12:35
  together,
• 12:35
  but
• 12:35
  it's
• 12:36
  all
• 12:36
  just
• 12:36
  an
• 12:36
  experiment.
• 12:36
  It's
• 12:36
  all
• 12:37
  just
• 12:37
  something
• 12:37
  to
• 12:38
  try
• 12:38
  it.
• 12:39
  I
• 12:39
  also
• 12:39
  look
• 12:40
  at
• 12:40
  parenting
• 12:40
  as
• 12:40
  an
• 12:40
  experiment.
• 12:41
  This
• 12:41
  is
• 12:41
  kind
• 12:41
  of
• 12:42
  a
• 12:42
  high
• 12:42
  stakes
• 12:42
  experiment
• 12:43
  because
• 12:43
  we
• 12:43
  are
• 12:43
  trying
• 12:44
  so
• 12:44
  hard
• 12:45
  to
• 12:45
  do
• 12:45
  quote
• 12:45
  unquote,
• 12:46
  the
• 12:46
  right
• 12:46
  thing.
• 12:47
  And
• 12:47
  I
• 12:47
  personally
• 12:47
  do
• 12:48
  believe
• 12:48
  that
• 12:48
  there
• 12:48
  are
• 12:49
  right
• 12:49
  and
• 12:50
  wrong
• 12:50
  ways
• 12:50
  to
• 12:50
  parent
• 12:51
  in
• 12:51
  many
• 12:51
  instances,
• 12:52
  but
• 12:52
  not
• 12:52
  in
• 12:52
  all
• 12:52
  instances.
• 12:53
  I
• 12:54
  personally
• 12:54
  don't
• 12:54
  want
• 12:54
  to
• 12:54
  yell
• 12:55
  at
• 12:55
  my
• 12:55
  kids.
• 12:55
  I
• 12:55
  don't
• 12:55
  want
• 12:55
  to
• 12:55
  lose
• 12:56
  control.
• 12:56
  I
• 12:57
  don't
• 12:57
  want
• 12:57
  to
• 12:58
  treat
• 12:58
  them
• 12:58
  in
• 12:58
  a
• 12:58
  way
• 12:58
  that's
• 12:58
  going
• 12:59
  to
• 12:59
  harm
• 12:59
  them.
• 12:59
  Long-term.
• 13:00
  But
• 13:00
  most
• 13:01
  of
• 13:01
  what
• 13:01
  I
• 13:01
  do
• 13:01
  is
• 13:02
  just
• 13:02
  trial
• 13:02
  and
• 13:02
  error.
• 13:03
  For
• 13:03
  example,
• 13:04
  my
• 13:04
  kids
• 13:04
  have
• 13:05
  a
• 13:05
  once
• 13:05
  a
• 13:05
  week
• 13:05
  school
• 13:05
  program
• 13:06
  they're
• 13:06
  at
• 13:06
  today
• 13:06
  and
• 13:07
  one
• 13:07
  of
• 13:07
  my
• 13:07
  kids
• 13:07
  claimed
• 13:08
  she
• 13:08
  was
• 13:08
  sick.
• 13:08
  Now
• 13:09
  you
• 13:09
  public
• 13:09
  schoolers
• 13:09
  out
• 13:10
  there
• 13:10
  are
• 13:10
  probably
• 13:10
  like,
• 13:10
  yeah,
• 13:10
  you
• 13:11
  fell
• 13:11
  for
• 13:11
  the
• 13:11
  classic.
• 13:12
  I'm
• 13:12
  so
• 13:12
  sick.
• 13:12
  I
• 13:12
  got
• 13:13
  to
• 13:13
  stay
• 13:13
  home
• 13:13
  from
• 13:13
  school
• 13:14
  thing.
• 13:14
  Yeah,
• 13:15
  I
• 13:15
  did.
• 13:15
  Okay.
• 13:15
  I
• 13:16
  did.
• 13:16
  I
• 13:17
  don't
• 13:17
  know
• 13:17
  a
• 13:17
  lot
• 13:17
  of
• 13:17
  experience
• 13:18
  with
• 13:18
  this.
• 13:18
  And
• 13:19
  she
• 13:19
  was
• 13:19
  very
• 13:19
  clearly
• 13:20
  not
• 13:20
  sick
• 13:20
  and
• 13:20
  she
• 13:20
  just
• 13:20
  wanted
• 13:21
  to
• 13:21
  watch
• 13:21
  TV
• 13:21
  all
• 13:21
  day.
• 13:22
  And
• 13:22
  now
• 13:22
  I'm
• 13:22
  trying
• 13:23
  to
• 13:23
  figure
• 13:23
  out,
• 13:23
  okay,
• 13:23
  what
• 13:24
  would
• 13:24
  be
• 13:24
  an
• 13:24
  adequate.
• 13:25
  Consequence
• 13:25
  for
• 13:25
  this
• 13:25
  kid.
• 13:25
  So
• 13:26
  she
• 13:26
  doesn't
• 13:26
  want
• 13:26
  to
• 13:26
  stay
• 13:26
  home
• 13:26
  next
• 13:27
  time
• 13:27
  and
• 13:27
  just
• 13:27
  waste
• 13:28
  time
• 13:28
  watching
• 13:28
  TV.
• 13:28
  Right.
• 13:29
  So
• 13:29
  we're
• 13:29
  just
• 13:29
  trying
• 13:30
  things
• 13:30
  out
• 13:30
  and
• 13:31
  each
• 13:31
  kid.
• 13:31
  Is
• 13:32
  there
• 13:32
  own
• 13:32
  science
• 13:32
  experiment
• 13:33
  because
• 13:33
  each
• 13:34
  one
• 13:34
  has
• 13:34
  different
• 13:34
  personalities
• 13:35
  and
• 13:35
  different
• 13:35
  strengths
• 13:35
  and
• 13:35
  different
• 13:36
  weaknesses.
• 13:36
  So
• 13:37
  that
• 13:37
  is
• 13:37
  a
• 13:37
  wild
• 13:37
  and
• 13:37
  crazy
• 13:38
  ride.
• 13:39
  What
• 13:39
  about
• 13:39
  education?
• 13:40
  Your
• 13:41
  own
• 13:41
  education
• 13:41
  or
• 13:41
  also
• 13:42
  the
• 13:42
  education
• 13:42
  of
• 13:42
  your
• 13:42
  kids.
• 13:43
  Also
• 13:43
  an
• 13:43
  experiment.
• 13:44
  Maybe
• 13:44
  you
• 13:44
  put
• 13:45
  your
• 13:45
  kid
• 13:45
  in
• 13:46
  the
• 13:46
  local
• 13:47
  public
• 13:47
  school
• 13:47
  and
• 13:47
  you
• 13:47
  realize,
• 13:48
  well,
• 13:48
  that
• 13:48
  teacher
• 13:48
  did
• 13:48
  not
• 13:48
  do
• 13:49
  so
• 13:49
  well.
• 13:49
  Let's
• 13:49
  try
• 13:49
  a
• 13:49
  private
• 13:50
  school
• 13:50
  or
• 13:50
  let's
• 13:50
  try
• 13:50
  this
• 13:50
  charter
• 13:51
  school
• 13:51
  or
• 13:51
  let's
• 13:51
  try
• 13:51
  homeschooling
• 13:52
  or
• 13:52
  let's
• 13:52
  just
• 13:52
  try
• 13:52
  something
• 13:53
  else
• 13:54
  until
• 13:54
  we
• 13:54
  hit
• 13:55
  a
• 13:55
  solution
• 13:56
  that
• 13:56
  works
• 13:56
  well
• 13:56
  or
• 13:56
  our
• 13:56
  own
• 13:57
  education.
• 13:58
  If
• 13:58
  you've
• 13:58
  been
• 13:58
  to
• 13:59
  college
• 13:59
  or
• 13:59
  trade
• 13:59
  school
• 14:00
  or
• 14:00
  anything
• 14:00
  else
• 14:01
  that
• 14:01
  has
• 14:01
  helped
• 14:02
  you
• 14:02
  get
• 14:02
  ahead
• 14:02
  educationally.
• 14:04
  You
• 14:04
  may
• 14:04
  have
• 14:04
  found
• 14:04
  ways
• 14:04
  that
• 14:05
  worked
• 14:05
  for
• 14:05
  you
• 14:05
  in
• 14:05
  ways
• 14:05
  that
• 14:05
  didn't
• 14:06
  work
• 14:06
  topics
• 14:06
  that
• 14:07
  you
• 14:07
  loved.
• 14:07
  Uh,
• 14:08
  other
• 14:08
  subjects
• 14:08
  you
• 14:08
  didn't
• 14:08
  love.
• 14:10
  So
• 14:10
  many
• 14:11
  different
• 14:11
  ways
• 14:11
  to
• 14:11
  get
• 14:11
  a
• 14:12
  great
• 14:12
  education.
• 14:13
  And
• 14:13
  then
• 14:13
  finally,
• 14:13
  another
• 14:14
  science
• 14:14
  experiment.
• 14:14
  I
• 14:14
  find
• 14:15
  myself
• 14:15
  participating
• 14:15
  in
• 14:15
  a
• 14:16
  lot
• 14:16
  is
• 14:16
  my
• 14:16
  hobbies.
• 14:17
  What
• 14:17
  am
• 14:17
  I
• 14:17
  going
• 14:17
  to
• 14:17
  try
• 14:18
  out
• 14:18
  lately?
• 14:19
  Am
• 14:19
  I
• 14:19
  going
• 14:19
  to
• 14:19
  do
• 14:20
  something
• 14:20
  physical?
• 14:21
  Am
• 14:21
  I
• 14:21
  going
• 14:21
  to
• 14:21
  do
• 14:21
  something
• 14:22
  crafty
• 14:23
  or
• 14:23
  DIY
• 14:23
  related?
• 14:24
  What
• 14:24
  sort
• 14:24
  of
• 14:24
  hobby
• 14:25
  will
• 14:25
  motivate
• 14:26
  me
• 14:26
  to.
• 14:28
  Enjoy
• 14:28
  life
• 14:28
  a
• 14:28
  little
• 14:28
  bit
• 14:28
  more,
• 14:29
  or
• 14:29
  develop
• 14:30
  myself
• 14:30
  in
• 14:30
  some
• 14:30
  way.
• 14:31
  So
• 14:31
  again,
• 14:32
  all
• 14:32
  of
• 14:32
  these
• 14:32
  are
• 14:33
  just
• 14:33
  experiments.
• 14:34
  Sometimes
• 14:35
  they
• 14:35
  go
• 14:35
  so
• 14:36
  well.
• 14:36
  And
• 14:36
  we're
• 14:36
  like,
• 14:36
  wow,
• 14:37
  I
• 14:37
  can't
• 14:37
  believe
• 14:38
  that
• 14:38
  this
• 14:38
  turned
• 14:38
  out
• 14:38
  the
• 14:38
  way
• 14:38
  it
• 14:39
  did.
• 14:39
  I
• 14:39
  made
• 14:39
  an
• 14:39
  amazing
• 14:40
  recipe
• 14:40
  or
• 14:40
  look
• 14:41
  at
• 14:41
  this
• 14:41
  kid
• 14:41
  he's
• 14:41
  making
• 14:42
  great
• 14:42
  choices
• 14:42
  or,
• 14:43
  wow.
• 14:43
  I
• 14:43
  found
• 14:43
  this
• 14:43
  hobby
• 14:44
  that
• 14:44
  I
• 14:44
  just.
• 14:45
  I'm
• 14:45
  obsessed
• 14:45
  with
• 14:45
  and
• 14:45
  love
• 14:45
  so
• 14:46
  much.
• 14:46
  And
• 14:47
  sometimes
• 14:47
  these
• 14:47
  experiments
• 14:48
  go
• 14:49
  terribly
• 14:50
  wrong.
• 14:51
  According
• 14:51
  to
• 14:51
  our
• 14:52
  perspective,
• 14:52
  right?
• 14:52
  We
• 14:52
  think.
• 14:53
  That
• 14:53
  was
• 14:53
  a
• 14:54
  failure.
• 14:55
  Why
• 14:55
  did
• 14:55
  I
• 14:55
  do
• 14:55
  it
• 14:55
  like
• 14:56
  that
• 14:56
  lesson
• 14:56
  learned
• 14:57
  next
• 14:57
  time,
• 14:57
  we're
• 14:57
  probably
• 14:58
  going
• 14:58
  to
• 14:58
  change
• 14:59
  things
• 14:59
  up
• 14:59
  a
• 14:59
  little
• 14:59
  bit,
• 14:59
  but
• 14:59
  they're
• 15:00
  all
• 15:00
  just
• 15:00
  experiments.
• 15:01
  Hopefully
• 15:03
  when
• 15:03
  these
• 15:03
  experiments
• 15:03
  go
• 15:04
  quote
• 15:04
  unquote
• 15:04
  wrong.
• 15:06
  Not
• 15:06
  according
• 15:06
  to
• 15:07
  plan,
• 15:07
  we
• 15:07
  don't
• 15:07
  make
• 15:08
  it
• 15:08
  mean
• 15:08
  that
• 15:08
  we're
• 15:09
  terrible
• 15:09
  in
• 15:09
  some
• 15:09
  way
• 15:10
  we
• 15:10
  don't
• 15:10
  say,
• 15:10
  oh,
• 15:11
  this
• 15:11
  was
• 15:11
  a
• 15:11
  crappy
• 15:11
  recipe.
• 15:12
  So
• 15:12
  I'm
• 15:12
  a
• 15:12
  terrible
• 15:12
  cook
• 15:13
  or
• 15:14
  my
• 15:14
  house
• 15:14
  does
• 15:14
  messy.
• 15:14
  So
• 15:15
  I'm
• 15:15
  a
• 15:15
  terrible
• 15:15
  homemaker
• 15:16
  or
• 15:16
  I'm
• 15:16
  a
• 15:16
  terrible
• 15:16
  parent
• 15:17
  or
• 15:17
  I'm
• 15:18
  a
• 15:18
  terrible
• 15:18
  learner
• 15:18
  or
• 15:19
  a
• 15:19
  crafter.
• 15:19
  I
• 15:19
  don't
• 15:20
  know.
• 15:20
  Whatever
• 15:21
  you
• 15:21
  try
• 15:21
  is
• 15:22
  just
• 15:22
  a
• 15:22
  learning
• 15:23
  experiment.
• 15:23
  And
• 15:24
  this
• 15:24
  is
• 15:24
  what
• 15:25
  business
• 15:25
  is
• 15:26
  as
• 15:26
  well.
• 15:26
  Or
• 15:27
  just
• 15:27
  learning
• 15:28
  one
• 15:29
  step
• 15:29
  at
• 15:29
  a
• 15:29
  time.
• 15:30
  And
• 15:30
  the
• 15:30
  people
• 15:31
  who
• 15:31
  make
• 15:31
  tons
• 15:32
  of
• 15:32
  money
• 15:32
  and
• 15:32
  are
• 15:33
  very
• 15:33
  clearly
• 15:33
  a
• 15:33
  success
• 15:34
  in
• 15:35
  every
• 15:35
  sense
• 15:35
  of
• 15:35
  the
• 15:35
  word
• 15:35
  in
• 15:36
  their
• 15:36
  business
• 15:36
  does
• 15:37
  not
• 15:37
  mean
• 15:37
  that
• 15:37
  they're
• 15:38
  better
• 15:38
  than
• 15:38
  you
• 15:38
  in
• 15:39
  any
• 15:39
  way.
• 15:39
  They've
• 15:40
  just
• 15:40
  been
• 15:41
  learning.
• 15:42
  Maybe
• 15:42
  they've
• 15:42
  been
• 15:42
  learning
• 15:42
  longer.
• 15:43
  Maybe
• 15:43
  they've
• 15:43
  implemented
• 15:44
  the
• 15:44
  lessons
• 15:45
  a
• 15:45
  little
• 15:45
  bit
• 15:45
  more
• 15:45
  quickly.
• 15:47
  Maybe
• 15:47
  they've
• 15:47
  had
• 15:47
  some
• 15:48
  background
• 15:49
  education
• 15:49
  or
• 15:49
  experience
• 15:50
  that
• 15:50
  has
• 15:50
  helped
• 15:51
  them
• 15:51
  to
• 15:51
  learn.
• 15:52
  Better
• 15:52
  in
• 15:52
  some
• 15:53
  way,
• 15:53
  but
• 15:53
  we're
• 15:53
  all
• 15:54
  learning
• 15:54
  as
• 15:54
  business
• 15:54
  owners.
• 15:55
  Now,
• 15:56
  in
• 15:56
  addition
• 15:56
  to
• 15:57
  understanding
• 15:57
  that
• 15:57
  it's
• 15:57
  a
• 15:57
  science
• 15:58
  experiment,
• 15:58
  we
• 15:58
  also
• 15:58
  have
• 15:58
  to
• 15:58
  understand
• 15:59
  that
• 15:59
  our
• 15:59
  businesses
• 15:59
  have
• 16:00
  identities
• 16:00
  of
• 16:01
  their
• 16:01
  own.
• 16:01
  Have
• 16:01
  you
• 16:01
  thought
• 16:02
  of
• 16:02
  that?
• 16:02
  How
• 16:03
  do
• 16:03
  we
• 16:03
  know
• 16:03
  this
• 16:03
  is
• 16:03
  true.
• 16:04
  Because
• 16:04
  businesses
• 16:05
  can
• 16:05
  be
• 16:05
  bought
• 16:05
  and
• 16:06
  sold
• 16:07
  and
• 16:07
  it's
• 16:07
  actually
• 16:08
  illegal
• 16:08
  to
• 16:08
  sell
• 16:09
  part
• 16:09
  of
• 16:09
  yourself
• 16:10
  like
• 16:10
  a
• 16:10
  body
• 16:10
  part.
• 16:11
  So
• 16:11
  that's
• 16:12
  how,
• 16:12
  you
• 16:12
  know,
• 16:12
  your
• 16:12
  business
• 16:12
  is
• 16:12
  not
• 16:12
  part
• 16:13
  of
• 16:13
  you.
• 16:13
  Cause
• 16:13
  it
• 16:13
  can
• 16:13
  be
• 16:13
  bought
• 16:14
  and
• 16:14
  sold.
• 16:15
  You
• 16:15
  can
• 16:15
  actually
• 16:15
  build
• 16:15
  your
• 16:15
  business
• 16:16
  till
• 16:16
  it's
• 16:16
  profitable
• 16:17
  and
• 16:17
  sell
• 16:17
  it
• 16:17
  to
• 16:17
  someone
• 16:18
  else.
• 16:19
  Crazy
• 16:19
  right.
• 16:21
  You
• 16:21
  can
• 16:21
  create
• 16:22
  a
• 16:22
  business
• 16:22
  that
• 16:22
  operates
• 16:22
  completely
• 16:23
  independent
• 16:24
  of
• 16:24
  you.
• 16:24
  It
• 16:24
  happens
• 16:25
  every
• 16:25
  day.
• 16:26
  People
• 16:26
  do
• 16:26
  this
• 16:26
  all
• 16:26
  the
• 16:26
  time.
• 16:27
  They
• 16:27
  create
• 16:27
  a
• 16:27
  business,
• 16:28
  they
• 16:28
  get
• 16:28
  it
• 16:28
  to
• 16:28
  make
• 16:28
  money
• 16:29
  and
• 16:29
  then
• 16:29
  they
• 16:29
  step
• 16:29
  out.
• 16:30
  And
• 16:30
  they
• 16:31
  either
• 16:31
  run
• 16:31
  it.
• 16:31
  You
• 16:31
  know,
• 16:32
  from
• 16:32
  the
• 16:32
  sidelines
• 16:33
  or
• 16:33
  they
• 16:33
  sell
• 16:34
  it
• 16:34
  to
• 16:34
  someone
• 16:34
  else
• 16:35
  and
• 16:35
  just
• 16:35
  make
• 16:35
  a
• 16:35
  profit
• 16:35
  off
• 16:36
  of
• 16:36
  it.
• 16:36
  Now
• 16:37
  many
• 16:37
  of
• 16:37
  us
• 16:38
  who
• 16:38
  are
• 16:38
  listening
• 16:38
  today
• 16:39
  will
• 16:39
  not
• 16:39
  go
• 16:39
  down
• 16:39
  that
• 16:40
  path
• 16:40
  because
• 16:40
  we
• 16:40
  feel
• 16:40
  so
• 16:41
  passionately
• 16:41
  about
• 16:42
  being
• 16:42
  an
• 16:42
  integral
• 16:42
  part
• 16:43
  of
• 16:43
  our
• 16:43
  businesses.
• 16:44
  So
• 16:44
  we
• 16:44
  don't
• 16:44
  want
• 16:45
  to
• 16:45
  let
• 16:45
  it
• 16:45
  go
• 16:45
  to
• 16:45
  somebody
• 16:45
  else
• 16:46
  because.
• 16:47
  It's
• 16:47
  kind
• 16:47
  of
• 16:47
  our
• 16:47
  passion
• 16:47
  project.
• 16:48
  Right?
• 16:48
  We
• 16:48
  love
• 16:48
  it
• 16:48
  so
• 16:48
  much,
• 16:49
  but
• 16:49
  some
• 16:49
  of
• 16:49
  us
• 16:49
  will,
• 16:49
  some
• 16:50
  of
• 16:50
  us
• 16:50
  will
• 16:50
  create,
• 16:51
  uh,
• 16:51
  maybe
• 16:51
  an
• 16:52
  e-commerce
• 16:52
  business
• 16:53
  or
• 16:53
  some
• 16:53
  sort
• 16:53
  of
• 16:53
  manufacturing
• 16:54
  business
• 16:54
  or,
• 16:55
  uh,
• 16:55
  something
• 16:56
  that
• 16:56
  creates
• 16:57
  value
• 16:57
  for
• 16:57
  people
• 16:58
  and
• 16:58
  makes
• 16:58
  money
• 16:58
  and
• 16:58
  we'll
• 16:59
  sell
• 16:59
  it
• 16:59
  to
• 16:59
  someone
• 17:00
  else.
• 17:01
  That's
• 17:01
  pretty
• 17:01
  cool.
• 17:02
  But
• 17:02
  for
• 17:03
  those
• 17:03
  of
• 17:03
  us
• 17:03
  who
• 17:03
  are
• 17:03
  using
• 17:04
  like
• 17:04
  our
• 17:04
  personal
• 17:05
  talents
• 17:05
  and
• 17:05
  gifts
• 17:05
  to
• 17:06
  create
• 17:06
  offers
• 17:06
  and
• 17:07
  are
• 17:07
  changing
• 17:07
  lives
• 17:07
  that
• 17:07
  way.
• 17:08
  Our
• 17:09
  businesses
• 17:09
  wouldn't
• 17:10
  work
• 17:10
  great
• 17:10
  without
• 17:10
  us.
• 17:10
  So
• 17:10
  that's
• 17:11
  not
• 17:11
  an
• 17:11
  option
• 17:11
  for
• 17:12
  many
• 17:12
  of
• 17:12
  us,
• 17:12
  but
• 17:12
  just
• 17:12
  remember.
• 17:13
  This
• 17:14
  business
• 17:15
  is
• 17:15
  not
• 17:15
  you,
• 17:16
  even
• 17:16
  if
• 17:16
  you
• 17:16
  are
• 17:16
  a
• 17:17
  very
• 17:17
  key
• 17:17
  part
• 17:17
  of
• 17:18
  it.
• 17:18
  It's
• 17:18
  just
• 17:18
  an
• 17:19
  experiment
• 17:19
  we've
• 17:19
  created
• 17:20
  with
• 17:20
  some
• 17:20
  things
• 17:20
  that
• 17:20
  we
• 17:21
  are
• 17:21
  good
• 17:21
  at.
• 17:22
  Okay.
• 17:22
  Now
• 17:22
  I
• 17:22
  want
• 17:23
  to
• 17:23
  give
• 17:23
  you
• 17:23
  a
• 17:23
  list
• 17:24
  of
• 17:24
  ways
• 17:25
  you
• 17:25
  can
• 17:25
  tell
• 17:25
  if
• 17:25
  you're
• 17:26
  making
• 17:26
  your
• 17:26
  business
• 17:27
  too
• 17:27
  personal,
• 17:28
  you
• 17:28
  might
• 17:28
  think,
• 17:28
  you
• 17:28
  know,
• 17:29
  maybe
• 17:29
  this
• 17:29
  is
• 17:29
  me.
• 17:30
  How
• 17:30
  can
• 17:30
  I
• 17:30
  tell
• 17:30
  for
• 17:30
  sure.
• 17:31
  So
• 17:31
  here
• 17:32
  are
• 17:32
  some
• 17:33
  ways
• 17:33
  to
• 17:33
  know.
• 17:34
  Number
• 17:34
  one,
• 17:34
  you
• 17:35
  are
• 17:35
  constantly
• 17:36
  worried
• 17:36
  about
• 17:36
  the
• 17:37
  success
• 17:37
  of
• 17:37
  your
• 17:37
  business.
• 17:38
  If
• 17:38
  it
• 17:38
  keeps
• 17:38
  you
• 17:39
  up
• 17:39
  at
• 17:39
  night,
• 17:39
  if
• 17:40
  you're
• 17:40
  stressing
• 17:40
  regularly
• 17:41
  about
• 17:41
  it.
• 17:42
  That
• 17:42
  you
• 17:43
  might
• 17:43
  be
• 17:43
  making
• 17:43
  it
• 17:43
  a
• 17:43
  little
• 17:43
  bit
• 17:43
  too
• 17:44
  personal.
• 17:45
  Number
• 17:45
  two,
• 17:45
  you
• 17:45
  get
• 17:45
  your
• 17:46
  feelings
• 17:46
  hurt
• 17:47
  when
• 17:47
  people
• 17:47
  don't
• 17:47
  buy
• 17:48
  or
• 17:48
  when
• 17:48
  they
• 17:49
  critique
• 17:49
  your
• 17:49
  work
• 17:50
  or
• 17:50
  they
• 17:50
  make
• 17:50
  mean
• 17:50
  comments
• 17:51
  online.
• 17:52
  Now
• 17:52
  this
• 17:52
  is
• 17:52
  hard
• 17:52
  to
• 17:52
  overcome.
• 17:53
  I
• 17:53
  personally
• 17:54
  think
• 17:54
  I'm
• 17:54
  pretty.
• 17:55
  Separate
• 17:56
  from
• 17:56
  my
• 17:56
  business.
• 17:56
  I
• 17:56
  don't
• 17:56
  take
• 17:57
  it
• 17:57
  very
• 17:57
  personally,
• 17:57
  but
• 17:57
  I
• 17:57
  still
• 17:57
  get
• 17:58
  my
• 17:58
  feelings
• 17:58
  hurt
• 17:58
  sometimes
• 17:58
  when
• 17:58
  people
• 17:59
  are
• 17:59
  mean
• 17:59
  to
• 17:59
  me
• 17:59
  online.
• 18:00
  But
• 18:00
  remember
• 18:01
  if
• 18:01
  it's
• 18:01
  about
• 18:01
  your
• 18:01
  business
• 18:02
  at
• 18:02
  all,
• 18:02
  you
• 18:02
  can
• 18:02
  just
• 18:02
  say,
• 18:03
  oh,
• 18:03
  that
• 18:04
  person
• 18:04
  doesn't
• 18:04
  like
• 18:04
  my
• 18:04
  business.
• 18:05
  That's
• 18:05
  too
• 18:05
  bad.
• 18:06
  You
• 18:06
  could
• 18:06
  extricate
• 18:06
  yourself
• 18:07
  from
• 18:07
  it.
• 18:07
  Okay.
• 18:09
  Number
• 18:09
  three,
• 18:09
  you
• 18:09
  find
• 18:10
  your
• 18:10
  opinion
• 18:10
  of
• 18:10
  yourself
• 18:11
  wavering
• 18:12
  depending
• 18:12
  on
• 18:12
  how
• 18:13
  business
• 18:13
  is
• 18:13
  going.
• 18:14
  So
• 18:15
  if
• 18:15
  business
• 18:15
  is
• 18:15
  up,
• 18:16
  you
• 18:16
  think
• 18:16
  highly
• 18:17
  of
• 18:17
  yourself,
• 18:17
  and
• 18:17
  if
• 18:18
  businesses
• 18:18
  down,
• 18:19
  you
• 18:19
  think
• 18:19
  poorly
• 18:19
  of
• 18:19
  yourself,
• 18:20
  that
• 18:20
  means
• 18:20
  you're
• 18:21
  little
• 18:21
  bit
• 18:21
  too
• 18:21
  close
• 18:22
  to
• 18:22
  the
• 18:22
  business.
• 18:22
  You
• 18:22
  need
• 18:23
  to
• 18:23
  extricate
• 18:23
  yourself
• 18:23
  personally
• 18:24
  from
• 18:24
  it.
• 18:25
  Number
• 18:25
  four,
• 18:26
  you're
• 18:26
  constantly
• 18:27
  looking
• 18:27
  towards
• 18:27
  a
• 18:27
  specific
• 18:28
  goal.
• 18:28
  So
• 18:29
  you
• 18:29
  can
• 18:29
  feel
• 18:29
  good
• 18:29
  about
• 18:30
  yourself
• 18:30
  or
• 18:30
  about
• 18:31
  your
• 18:31
  business.
• 18:32
  I
• 18:32
  slip
• 18:33
  into
• 18:33
  this
• 18:33
  very
• 18:34
  often,
• 18:34
  whatever
• 18:34
  the
• 18:34
  goal
• 18:35
  is,
• 18:35
  and
• 18:35
  I'm
• 18:35
  working
• 18:35
  on,
• 18:36
  I
• 18:36
  find
• 18:36
  myself
• 18:36
  not
• 18:37
  being
• 18:37
  able
• 18:37
  to
• 18:37
  relax
• 18:38
  or
• 18:38
  really
• 18:38
  enjoy
• 18:38
  my
• 18:38
  business
• 18:39
  until
• 18:39
  I've
• 18:39
  hit
• 18:39
  that
• 18:39
  goal.
• 18:40
  And
• 18:40
  then
• 18:40
  I
• 18:40
  hit
• 18:40
  the
• 18:40
  goal
• 18:41
  and
• 18:41
  I
• 18:41
  make
• 18:41
  another
• 18:41
  one.
• 18:42
  It's
• 18:42
  the
• 18:42
  gap
• 18:42
  and
• 18:42
  the
• 18:42
  gain
• 18:42
  all
• 18:43
  over
• 18:43
  again.
• 18:43
  It
• 18:43
  makes
• 18:43
  me
• 18:43
  crazy.
• 18:44
  I'm
• 18:44
  learning,
• 18:45
  trying
• 18:46
  to
• 18:46
  learn
• 18:46
  how
• 18:47
  to
• 18:47
  get
• 18:47
  out
• 18:47
  of
• 18:48
  this
• 18:48
  trap.
• 18:48
  But
• 18:49
  if
• 18:49
  you
• 18:49
  are
• 18:49
  constantly
• 18:49
  looking
• 18:50
  towards
• 18:50
  that
• 18:50
  goal
• 18:51
  and
• 18:51
  not
• 18:52
  allowing
• 18:52
  yourself
• 18:53
  to
• 18:53
  feel
• 18:53
  good
• 18:54
  about
• 18:54
  your
• 18:54
  business
• 18:54
  until
• 18:54
  you
• 18:54
  meet
• 18:55
  it.
• 18:55
  It
• 18:55
  might
• 18:55
  be
• 18:55
  a
• 18:56
  little
• 18:56
  bit
• 18:56
  too
• 18:56
  personal.
• 18:58
  And
• 18:58
  then
• 18:58
  finally,
• 18:58
  number
• 18:58
  five,
• 18:58
  the
• 18:59
  idea
• 18:59
  of
• 18:59
  your
• 18:59
  business
• 19:00
  failing.
• 19:01
  I
• 19:01
  E
• 19:01
  not
• 19:01
  meeting
• 19:01
  your
• 19:02
  goals.
• 19:02
  Is
• 19:03
  horrifying
• 19:03
  to
• 19:03
  you.
• 19:04
  It
• 19:04
  would
• 19:04
  feel
• 19:05
  like
• 19:05
  a
• 19:05
  personal
• 19:06
  failure.
• 19:07
  It
• 19:07
  would
• 19:07
  feel
• 19:07
  like
• 19:08
  something
• 19:08
  was
• 19:08
  wrong
• 19:08
  with
• 19:08
  you.
• 19:09
  So,
• 19:09
  do
• 19:09
  you
• 19:10
  see
• 19:10
  how
• 19:10
  these
• 19:10
  five.
• 19:11
  Tendencies
• 19:12
  these
• 19:12
  five
• 19:12
  traps.
• 19:13
  Really
• 19:14
  identify
• 19:15
  that
• 19:15
  we've
• 19:15
  got
• 19:16
  ourselves
• 19:16
  wrapped
• 19:17
  up
• 19:17
  into
• 19:17
  our
• 19:17
  business
• 19:17
  just
• 19:18
  a
• 19:18
  little
• 19:18
  bit
• 19:18
  too
• 19:18
  much.
• 19:18
  If
• 19:19
  we're
• 19:19
  able
• 19:19
  to
• 19:19
  extricate
• 19:20
  ourselves
• 19:20
  a
• 19:20
  little
• 19:20
  bit
• 19:20
  from
• 19:21
  that.
• 19:21
  We're
• 19:21
  going
• 19:21
  to
• 19:21
  find
• 19:22
  so
• 19:22
  much
• 19:22
  more
• 19:22
  peace
• 19:23
  and
• 19:23
  joy
• 19:23
  in
• 19:23
  building
• 19:23
  our
• 19:23
  business.
• 19:25
  In
• 19:25
  other
• 19:25
  words,
• 19:26
  if
• 19:26
  your
• 19:26
  business
• 19:26
  is
• 19:26
  outcome
• 19:27
  is
• 19:27
  really
• 19:28
  closely
• 19:28
  tied
• 19:28
  to
• 19:28
  your
• 19:29
  emotions.
• 19:30
  You're
• 19:30
  a
• 19:30
  little
• 19:30
  bit
• 19:30
  too
• 19:31
  personally
• 19:31
  connected
• 19:32
  to
• 19:32
  him.
• 19:33
  So
• 19:33
  ask
• 19:33
  yourself
• 19:33
  this,
• 19:33
  what
• 19:34
  stories
• 19:34
  are
• 19:35
  in
• 19:35
  there?
• 19:35
  We've
• 19:35
  all
• 19:36
  got
• 19:36
  stories
• 19:36
  swirling,
• 19:36
  right?
• 19:37
  We've
• 19:37
  got
• 19:37
  these
• 19:37
  soundtracks
• 19:38
  as
• 19:38
  Johnny,
• 19:38
  Jacob
• 19:38
  says
• 19:39
  swirling
• 19:39
  in
• 19:39
  our
• 19:40
  heads
• 19:40
  about
• 19:41
  our
• 19:41
  business.
• 19:42
  What
• 19:42
  is
• 19:42
  it?
• 19:43
  Remember
• 19:44
  a
• 19:44
  business
• 19:45
  and
• 19:45
  its
• 19:45
  success
• 19:46
  or
• 19:46
  failure,
• 19:46
  whether
• 19:46
  it
• 19:46
  makes
• 19:47
  money
• 19:47
  or
• 19:47
  not
• 19:47
  is
• 19:48
  just
• 19:48
  a
• 19:48
  circumstance.
• 19:49
  So,
• 19:50
  what
• 19:50
  story
• 19:50
  are
• 19:50
  you
• 19:50
  telling
• 19:51
  about
• 19:51
  your
• 19:51
  business's
• 19:51
  success
• 19:52
  or
• 19:52
  failure
• 19:53
  that
• 19:53
  is
• 19:53
  creating
• 19:53
  these
• 19:54
  intense
• 19:54
  emotions?
• 19:56
  How
• 19:56
  can
• 19:56
  we
• 19:56
  take
• 19:56
  some
• 19:57
  pressure
• 19:57
  off
• 19:58
  the
• 19:58
  future
• 19:58
  of
• 19:58
  your
• 19:58
  business?
• 20:00
  How
• 20:00
  can
• 20:00
  we
• 20:00
  relax
• 20:01
  and
• 20:01
  embrace
• 20:01
  it,
• 20:02
  even
• 20:02
  when
• 20:02
  things
• 20:03
  go
• 20:03
  wrong,
• 20:03
  how
• 20:03
  can
• 20:03
  we
• 20:04
  laugh
• 20:04
  about
• 20:04
  it?
• 20:05
  How
• 20:05
  can
• 20:05
  we
• 20:06
  get
• 20:06
  curious
• 20:06
  instead
• 20:07
  of
• 20:07
  getting
• 20:07
  upset
• 20:07
  or
• 20:08
  mad
• 20:08
  about
• 20:08
  it?
• 20:09
  And
• 20:09
  one
• 20:10
  of
• 20:10
  my
• 20:10
  favorite
• 20:10
  ways
• 20:11
  to
• 20:11
  pull
• 20:11
  myself
• 20:11
  out
• 20:11
  personally
• 20:12
  for
• 20:12
  my
• 20:12
  business
• 20:13
  is
• 20:13
  to
• 20:13
  ask
• 20:14
  myself
• 20:14
  what
• 20:14
  I
• 20:14
  would
• 20:14
  think
• 20:14
  or
• 20:15
  feel
• 20:15
  if
• 20:15
  it
• 20:15
  were
• 20:16
  someone
• 20:16
  else's
• 20:16
  business
• 20:17
  in
• 20:17
  this
• 20:17
  instance.
• 20:18
  let
• 20:18
  me
• 20:18
  give
• 20:18
  you
• 20:18
  an
• 20:18
  example.
• 20:19
  Let's
• 20:19
  say
• 20:19
  I'm
• 20:20
  running
• 20:20
  some
• 20:20
  Facebook
• 20:20
  ads
• 20:21
  and
• 20:21
  I'm
• 20:21
  not
• 20:21
  getting
• 20:22
  the
• 20:22
  leads
• 20:22
  I
• 20:22
  wanted
• 20:22
  or
• 20:23
  they're
• 20:23
  way
• 20:23
  too
• 20:23
  expensive.
• 20:25
  Instead
• 20:25
  of
• 20:25
  thinking,
• 20:26
  gosh,
• 20:26
  I
• 20:26
  did
• 20:26
  something
• 20:26
  wrong
• 20:27
  or
• 20:27
  these
• 20:27
  ads
• 20:27
  are
• 20:27
  garbage
• 20:28
  or
• 20:28
  nobody
• 20:28
  wants
• 20:28
  to
• 20:28
  see
• 20:28
  them.
• 20:29
  What
• 20:29
  if
• 20:29
  I
• 20:29
  could
• 20:29
  shift
• 20:30
  my
• 20:30
  perspective
• 20:30
  and
• 20:30
  ask
• 20:31
  myself
• 20:31
  what
• 20:31
  I
• 20:31
  would
• 20:31
  tell
• 20:32
  a
• 20:32
  friend
• 20:32
  who
• 20:32
  was
• 20:32
  experiencing
• 20:33
  this,
• 20:34
  probably
• 20:34
  wouldn't
• 20:34
  tell
• 20:34
  her,
• 20:34
  wow,
• 20:34
  your
• 20:35
  ads
• 20:35
  are
• 20:35
  garbage
• 20:36
  and
• 20:36
  nobody
• 20:36
  wants
• 20:37
  what
• 20:37
  you
• 20:37
  have.
• 20:37
  No,
• 20:38
  that
• 20:38
  would
• 20:39
  be
• 20:39
  mean
• 20:39
  and
• 20:39
  make
• 20:39
  me
• 20:39
  a
• 20:39
  bad
• 20:40
  friend.
• 20:40
  Instead,
• 20:41
  I
• 20:41
  would
• 20:41
  shift
• 20:41
  into
• 20:42
  a
• 20:42
  space
• 20:42
  of
• 20:42
  curiosity.
• 20:43
  Hmm.
• 20:44
  Interesting.
• 20:44
  Could
• 20:44
  we
• 20:44
  test
• 20:45
  some
• 20:45
  different
• 20:45
  ones?
• 20:45
  You're
• 20:45
  doing
• 20:46
  some
• 20:46
  static
• 20:46
  images.
• 20:46
  Could
• 20:47
  we
• 20:47
  try
• 20:47
  some
• 20:47
  videos?
• 20:48
  Could
• 20:48
  we
• 20:49
  try.
• 20:49
  Running
• 20:50
  it
• 20:50
  to
• 20:50
  different
• 20:50
  audiences.
• 20:51
  What
• 20:51
  else
• 20:51
  could
• 20:51
  we
• 20:51
  try
• 20:52
  or
• 20:52
  do
• 20:52
  we
• 20:52
  want
• 20:52
  to
• 20:52
  keep
• 20:53
  running
• 20:53
  ads?
• 20:53
  If
• 20:53
  they're
• 20:54
  this
• 20:54
  expensive,
• 20:54
  can
• 20:54
  we
• 20:54
  try
• 20:55
  a
• 20:55
  different
• 20:55
  way
• 20:56
  to
• 20:56
  get
• 20:56
  some
• 20:56
  leads
• 20:56
  for
• 20:56
  our
• 20:57
  business?
• 20:58
  So
• 20:58
  shifting
• 20:59
  into
• 20:59
  that
• 20:59
  perspective
• 20:59
  of
• 21:00
  what
• 21:00
  would
• 21:00
  I
• 21:00
  say
• 21:00
  or
• 21:01
  think
• 21:01
  or
• 21:01
  feel
• 21:01
  if
• 21:02
  it
• 21:02
  were
• 21:02
  someone
• 21:02
  else's
• 21:02
  business.
• 21:03
  Can
• 21:03
  sometimes
• 21:04
  help
• 21:04
  us
• 21:04
  to
• 21:04
  alleviate
• 21:05
  some
• 21:05
  of
• 21:05
  that
• 21:05
  pressure.
• 21:07
  And
• 21:07
  remember
• 21:07
  putting
• 21:08
  large
• 21:08
  amounts
• 21:09
  of
• 21:09
  pressure
• 21:09
  on
• 21:09
  your
• 21:09
  business
• 21:09
  to
• 21:10
  make
• 21:10
  money
• 21:11
  when
• 21:11
  it
• 21:11
  is
• 21:11
  currently
• 21:12
  not
• 21:12
  is
• 21:12
  a
• 21:12
  sure-fire
• 21:13
  way
• 21:13
  to
• 21:14
  make
• 21:14
  it
• 21:14
  way
• 21:14
  too
• 21:14
  personal,
• 21:15
  and
• 21:15
  frankly,
• 21:16
  to
• 21:16
  kill
• 21:16
  your
• 21:16
  business.
• 21:17
  This
• 21:17
  is
• 21:17
  so
• 21:18
  hard
• 21:18
  to
• 21:19
  accept
• 21:19
  because
• 21:19
  many
• 21:20
  of
• 21:20
  us
• 21:20
  start
• 21:20
  our
• 21:20
  businesses
• 21:21
  to
• 21:21
  make
• 21:21
  money,
• 21:22
  but
• 21:22
  businesses
• 21:23
  like
• 21:23
  gardens
• 21:24
  take
• 21:24
  a
• 21:24
  long
• 21:25
  time
• 21:25
  to
• 21:26
  nurture
• 21:26
  and
• 21:26
  grow
• 21:26
  and
• 21:27
  to
• 21:27
  yield
• 21:27
  fruit.
• 21:29
  So,
• 21:29
  is
• 21:29
  there
• 21:29
  another
• 21:30
  way
• 21:30
  you
• 21:30
  could
• 21:30
  get
• 21:30
  some
• 21:30
  money?
• 21:31
  Is
• 21:31
  there
• 21:31
  another
• 21:31
  way
• 21:32
  that
• 21:32
  you
• 21:32
  could
• 21:33
  supplement
• 21:34
  your
• 21:34
  income
• 21:34
  to
• 21:34
  take
• 21:35
  the
• 21:35
  pressure
• 21:35
  off
• 21:35
  this
• 21:35
  business
• 21:36
  so
• 21:36
  that
• 21:36
  you
• 21:36
  can
• 21:36
  be
• 21:37
  a
• 21:37
  little
• 21:37
  bit.
• 21:38
  More
• 21:38
  calm
• 21:38
  and
• 21:38
  rational
• 21:39
  to
• 21:39
  experiment.
• 21:40
  If
• 21:40
  someone
• 21:41
  goes
• 21:41
  into
• 21:41
  a
• 21:41
  medical
• 21:41
  lab,
• 21:42
  desperately
• 21:42
  needing
• 21:42
  a
• 21:42
  cure
• 21:43
  for
• 21:43
  cancer
• 21:43
  today,
• 21:44
  how
• 21:44
  effective
• 21:45
  are
• 21:45
  they
• 21:45
  going
• 21:45
  to
• 21:45
  be
• 21:45
  in
• 21:46
  that
• 21:46
  lab?
• 21:46
  Not
• 21:47
  very.
• 21:47
  They're
• 21:47
  going
• 21:47
  to
• 21:47
  be
• 21:47
  so.
• 21:48
  Stressed
• 21:49
  by
• 21:49
  the
• 21:49
  pressure
• 21:49
  of
• 21:49
  needing
• 21:50
  a
• 21:50
  solution
• 21:50
  today,
• 21:51
  they're
• 21:51
  probably
• 21:51
  not
• 21:51
  gonna
• 21:51
  find
• 21:51
  it.
• 21:51
  It's
• 21:52
  going
• 21:52
  to
• 21:52
  take
• 21:52
  time
• 21:53
  and.
• 21:54
  The
• 21:54
  less
• 21:54
  pressure
• 21:54
  we
• 21:54
  put
• 21:55
  on
• 21:55
  it,
• 21:55
  the
• 21:55
  easier
• 21:56
  it
• 21:56
  is
• 21:56
  to
• 21:56
  get
• 21:56
  there.
• 21:57
  In
• 21:58
  short,
• 21:58
  if
• 21:58
  our
• 21:58
  business
• 21:59
  does
• 21:59
  not
• 22:00
  feel
• 22:00
  fun,
• 22:01
  We're
• 22:01
  making
• 22:01
  it
• 22:02
  too
• 22:02
  personal.
• 22:03
  Our
• 22:03
  businesses
• 22:04
  are
• 22:04
  supposed
• 22:05
  to
• 22:05
  be
• 22:05
  fun.
• 22:05
  It's
• 22:05
  supposed
• 22:06
  to
• 22:06
  be
• 22:06
  something
• 22:06
  we
• 22:06
  enjoy.
• 22:07
  How
• 22:07
  can
• 22:07
  we
• 22:08
  get
• 22:08
  the
• 22:08
  fun
• 22:08
  back
• 22:08
  into
• 22:08
  it
• 22:09
  by
• 22:09
  looking
• 22:09
  at
• 22:09
  it
• 22:09
  like
• 22:09
  a
• 22:09
  science
• 22:10
  experiment.
• 22:10
  That
• 22:11
  is
• 22:11
  just
• 22:11
  for
• 22:11
  fun
• 22:12
  and
• 22:12
  not
• 22:13
  something
• 22:13
  that
• 22:13
  is.
• 22:13
  Inexorably
• 22:14
  tied
• 22:15
  to
• 22:15
  who
• 22:15
  we
• 22:15
  are.
• 22:17
  I
• 22:17
  hope
• 22:17
  that
• 22:17
  helps
• 22:17
  you
• 22:17
  enjoy
• 22:17
  your
• 22:17
  business
• 22:18
  more
• 22:18
  friends.
• 22:19
  I
• 22:19
  love
• 22:19
  you
• 22:19
  so
• 22:19
  much.
• 22:19
  I'll
• 22:19
  talk
• 22:20
  to
• 22:20
  you
• 22:20
  next
• 22:20
  week.
• 22:22
  Are
• 22:22
  you
• 22:22
  ready
• 22:22
  to
• 22:22
  start
• 22:22
  or
• 22:23
  grow
• 22:23
  your
• 22:23
  dream
• 22:23
  business?
• 22:24
  Click
• 22:24
  the
• 22:24
  link
• 22:24
  in
• 22:25
  the
• 22:25
  show
• 22:25
  notes
• 22:25
  to
• 22:25
  download
• 22:25
  the
• 22:26
  free
• 22:26
  starter
• 22:26
  guide
• 22:26
  to
• 22:27
  building
• 22:27
  a
• 22:27
  business
• 22:28
  or
• 22:28
  to
• 22:28
  schedule
• 22:28
  a
• 22:28
  free
• 22:28
  coaching
• 22:29
  call
• 22:29
  And
• 22:30
  if
• 22:30
  you
• 22:30
  loved
• 22:30
  this
• 22:30
  episode,
• 22:31
  Don't
• 22:31
  forget
• 22:32
  to
• 22:32
  leave
• 22:32
  a
• 22:32
  review
• 22:32
  and
• 22:32
  share
• 22:33
  it
• 22:33
  with
• 22:33
  a
• 22:33
  friend
• 22:34
  who
• 22:34
  might
• 22:34
  be
• 22:34
  feeling
• 22:34
  the
• 22:34
  call
• 22:35
  to
• 22:35
  burn
• 22:35
  a
• 22:36
  little
• 22:36
  brighter.