Launch Zone Domination: Define the 10‑Mile Market That Delivers Your First 10 Clients
Many new agencies spread themselves thin across a county and expect referrals to appear. This episode flips that script: using lessons distilled from Scott McKenzie and HCAB’s 531+ agency launches, Daniel, Claire, and Sophia show how a tightly defined 10‑mile launch zone reduces licensing friction, focuses outreach dollars, and converts clinicians’ networks into paying clients. You’ll get a step‑by‑step playbook: choose the 10‑mile zone using referral density and ZIP‑level senior demographics, align that map with state licensing realities (Claire cites Florida and Texas zoning examples)…
The skinny
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