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321 : Marketing and Moral Injury w/ Josh Tarlo of Kiss the Hippo
How we market our values to potential employees and the consumer is often at odds with what we actually do. In a past episode we called this the "Values - Action Gap". Question is, what is the result of this gap on the people who sign on with us and believe our marketing only to discover it was insincere at best or an outright lie at worst? For many the result is a condition called "Moral Injury" and it often has deep and long -term consequences on the individual, the company's and the industry at large.
I first heard the term "Moral Injury" from a short but compelling Instagram post from…
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