Jersey Banks and Lyon Porter of Urban Cowboy on Nostalgia, Community, and Building Hotels That Feel Like Home
Jersey Banks and Lyon Porter met working in New York real estate and ended up running a bed and breakfast out of Lyon's own Brooklyn townhome instead. What started as a favor for friends' parents turned into a magazine feature within six months, and the two never spent a dollar on marketing after that. Twelve years later, they have four hotels, a standalone bar, and a brand built entirely on the idea that a place should feel like a home you happen to be sharing with strangers.
In this episode of Brand Insiders, Jersey and Lyon sit down with Adam Mogelonsky to trace Urban Cowboy from that…
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