313. Jared Pobre, Founder & CEO of Caldera + Lab
Today, I'm joined by Jared Pobre, founder & CEO of Caldera + Lab.
Launched in 2019, Caldera + Lab is revamping men's medicine cabinets with proprietary premium skincare formulas specifically engineered for guys.
In this episode, we discuss building a biotech-driven men's personal care brand.
We also cover:
Targeting the longevity-minded male consumer
Prioritizing proprietary R&D over repurposed formulas
Developing distribution strategies and hospitality partnerships
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The skinny
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