Latest / Whisky Stories Podcast / How to Build an Independent Bottler Business - Lady of the Glen
Transcript
- 0:11Here we go. I guess we've done it again, eh?
- 0:13Wow, what a reception. Yeah, exactly.
- 0:15Here we are diggers Leaf. Drams in front of us.
- 0:17Drams in front of us another and they bought our to.
- 0:19Spotlight. Exactly.
- 0:20And we've got people that know what they're talking about as
- 0:22well. Gregor That's good.
- 0:24We've got Gregor Hanner and Paul Mckendrick here from Lady of the
- 0:27Glenn. Gregor, how are you?
- 0:28Good. Yeah, thanks.
- 0:29Thanks for inviting us along. Second time now.
- 0:31You're welcome to have you back on the podcast, Paul.
- 0:33Never seen you before in my life, but welcome along.
- 0:35And I had to make an appearance at some point.
- 0:37You know, I've got to justify the big wage that Gregor pays
- 0:39me. So.
- 0:39Oh, really? All right, great.
- 0:42Gregor, I know they speak about your fever.
- 0:43Come on, come on. This but.
- 0:45What's the wage, Graham? We've got drams in front of us.
- 0:48So Gregor, I'm going to let you first of all introduce the DRAM
- 0:51that we're drinking. Then we'll have a better chat
- 0:53about you guys and what you do. Right.
- 0:54So this is our 12 year old Klein leash.
- 0:57Not, not a lot to say because we didn't actually have to do a lot
- 1:00with this cask as we'll go on to later.
- 1:02We acquired this as a parcel of casks and this was the best of a
- 1:05bunch and so we didn't have to re rack it as we'll learn as we
- 1:10go on. We do a bit of re racking.
- 1:12This came to us and it was it was really tip top.
- 1:14So yeah. Let's join full maturation in ex
- 1:17Bourbon then. I have refill Hogs Heads.
- 1:20Yeah. It's just, yeah, quite fluky
- 1:22because it's got a lot of the a lot of those sort of things
- 1:25you'd expect with like a bourbon or a first full bourbon cast.
- 1:28But it's purely just a refill hoggy.
- 1:30I think I mean, a lot of the the reputation, certainly when I
- 1:34joined the business six years ago was Lady of the Glen or
- 1:37they're good at finishing whiskey and Sherry in port and
- 1:41yeah, things like that. But when you get little gems
- 1:44like this, they remind us and and give us a chance to show
- 1:47that it's if it's not broken, don't fix it.
- 1:50At the end of the day, Gregor said fluke.
- 1:52Yeah. But you've still got to make
- 1:53that decision that this would be inferior if we put it in a port
- 1:57or Sherry cask and that's it would say, you know what you
- 1:59mean? You could say it would be
- 2:00inferior, but is there pressure from what your reputation is to
- 2:04put that in something like a wine cask or a podcast?
- 2:07Because are you thinking if we did that we know that will sell
- 2:10because of Yeah, what what the caskets in I Whereas if it's
- 2:13just experiment, maybe it won't. Have that there is always that.
- 2:16I mean, at the end of the day, sex sells and if you put whiskey
- 2:21and yeah, sexy. Stories Podcast.
- 2:23Whiskey a Sherry. Casket.
- 2:25Yeah. You don't have a topless picture
- 2:26of the Lady of the Glen on your bottles.
- 2:29Maybe you're missing a trick? You know, if we put it in every
- 2:32whiskey into A and a Sherry cask or port cask and, you know, turn
- 2:37them all into the colour of, you know, Ribena, like maybe some
- 2:41other independent bottlers do. Not naming names, but it is.
- 2:44The temptation is there, but it's.
- 2:45It's we can name names after the 6th.
- 2:47Round, yeah, we'll get to that, We'll get to that.
- 2:50But I think sometimes the hardest decision is to do
- 2:52nothing, and it's the most noble decision when it comes to
- 2:55representing the whiskey in its best form, you know, and
- 2:59hopefully you guys will agree, tasting this, there's nothing we
- 3:02could have done with a better disc.
- 3:03Whiskey and I think also does it make a difference when you have
- 3:07a name like Klein Leash on the bottle as well?
- 3:10Because if I'm being perfectly honest, I mean it was the last
- 3:12the last one we had was a Klein leash where Klein Leash 9 from
- 3:15Adelphia on the last indie bottler spotlight.
- 3:18And I don't, I struggle to find an independently bottled Klein
- 3:22leash that has had some sort of crazy finish or anything like
- 3:25that. Because maybe a lot of people
- 3:27just they know that they don't have to worry about the the cast
- 3:30type that's been finished in because the the name actually
- 3:33carries it so much weight itself.
- 3:35Well, I've got a few other casks that probably would disagree
- 3:38with you in that they'll they'll need a bit of work.
- 3:40And yeah, yeah, Alex who's here in the warehouse, he did a whole
- 3:43bunch of re racking with a lot of client leash she forgot.
- 3:46So yeah, I do think there is an element of trying to not rescue
- 3:51but manage casks that are maybe not been put in the best oak.
- 3:55Brilliant. Well, let's, let's talk about
- 3:57Lady of the Glen as a brand then.
- 3:58So Gregor, we did a a podcast episode with yourself where we
- 4:02we took a train to Dalgety Bay. I had a perilous walk along a
- 4:06grassy bankman to get to. Not not a footpath the whole way
- 4:11there. I did say we did go through the.
- 4:13Industrial. So we we arrived with muddy
- 4:14shoes. And we, there hadn't been much
- 4:17discussion on what we do and how we do it and things like that.
- 4:21And it was like, I don't know, a Wednesday night or something
- 4:23like that in February time. Yeah.
- 4:25And you'd sort of open your door to us.
- 4:27And we went in and we had a look around your warehouse and
- 4:29things, and we saw the operation that you have a nice piano in
- 4:32your office, which is always nice to see.
- 4:35And then of course, lots and lots of different casts in the
- 4:38back of yours. But for people in the room and
- 4:40for people who maybe have missed that episode, how did you get
- 4:43started with Lady the Glen? Right, so my dad was a piper in
- 4:46the Black Watch, so that really brought me into.
- 4:49He would get lots of gifts and things.
- 4:51He played at the Tattoo. So in my house there was always
- 4:54lots of different whiskey bottles that he would get over
- 4:57the years. So that really inspired me to
- 4:59get into the whiskey industry. Was he a whiskey drinker
- 5:01himself? He is, yeah, but I wouldn't say
- 5:04he's like into single cask. Stuff he got he got given
- 5:07whiskey bottles quicker than he could drink them though.
- 5:09Well. I feel like it's one of these
- 5:11things like a different tangent, but I remember saying to him and
- 5:14showing him a whiskey and he's like, I saw a single cask and
- 5:17he's like, I'm really just like Glen Warringy and stuff like
- 5:20that. So the idea like going to the
- 5:24single casket, he's never really gone to that sort of part of it.
- 5:28So I've taken an interest there and then just gone really head
- 5:31first into it. But to get back I applied for
- 5:35jobs and stuff in the industry. I didn't really get anywhere.
- 5:37I was working in a job that I really didn't enjoy.
- 5:40I'd learnt about independent Botlin when I worked in a bar in
- 5:43Sterling called Sportsters. I'd learnt about it was a guy
- 5:47that worked on the rigs was telling me about single cask.
- 5:51From that I'd learnt about where you could buy single casks.
- 5:54So I got a loan from the bank for a car to help with my
- 5:58commute and I used that to buy my first two casks, which were a
- 6:0224 year old Inver Gordon, 12 year old Ben Rennes.
- 6:06And I thought they would sell really easily.
- 6:10I'd set up the brand, I'd set up the website, pretty much no
- 6:14sales for apart from friends and family for like a a long period
- 6:18of time. And then from that point on it
- 6:20was kind of like living hand to mouth.
- 6:22So what you would sell, you then use all of that money to buy
- 6:25another cask and it sort of eventually it snowballed.
- 6:30Eventually I was able to build a portfolio.
- 6:32Things really turned a corner when Paul joined the business we
- 6:36started became a bit more legitimate.
- 6:39Everyone was full time IT. Gave you credibility, Paul said.
- 6:43If you sell your new car and get me in SO.
- 6:48The portfolio had built up a little bit before, then I'd done
- 6:52a little bit rewracking and then when Paul joined, we sorted out
- 6:55pricing and stuff like that. That became a lot better,
- 6:58whereas before I was just like, oh, that was that, and this is
- 7:01how I'll price it. Paul was a lot more astute to
- 7:03the market. Just having someone dedicated to
- 7:05being out on the road doing tastings and festivals and yeah,
- 7:09sales. Just focus on sales and running
- 7:11business. How?
- 7:12Long had it been then? So how long had you been going
- 7:15until you and Paul got got together on that front?
- 7:18It must have been about what, 7-7 years?
- 7:20Oh, so you'd been going for seven years?
- 7:22Yeah, so it was like part time I'd done like I'd worked at
- 7:25David Urquhart, travel coach travel.
- 7:27I'd worked at Lloyds Bank before that doing like an admin role,
- 7:32which I was terrible at. I still to this day I've never
- 7:36had a promotion in any job I've ever done.
- 7:38And that includes working at at bar work.
- 7:39So, you know, I was never, ever going to do well working in a,
- 7:45in that sort of environment. I like, I like to think I'm all
- 7:48right as a team. Alex will probably tell you
- 7:50whether or not that's true. And Paul, but yeah, that's, I
- 7:54don't think I could do any other type of job.
- 7:56So how did you? Do have you ever given yourself
- 7:58a promotion Lady of the Glen? Sometimes I look myself in the
- 8:01mirror and say you could do better.
- 8:05But I mean, it's, it's interesting.
- 8:08It's interesting you you learn a lot about single cast whiskey at
- 8:12sports in Sterling because I was a student in Sterling and all
- 8:15all I all I learned in sports. This was valuable life lesson
- 8:18playing. There was a lot of Canadian club
- 8:20in Jack Daniels we used to go through and we didn't really do
- 8:23a lot of single casts and no one really did a lot of single cast
- 8:26stuff in Sterling. Then there was 1 whiskey shop
- 8:29that opened up. I think it lasted what, 6
- 8:30months? Yeah, but you would have thought
- 8:33Sterling would itself be a goldmine for whiskey.
- 8:35But I it's maybe in the last few years it's really turned the
- 8:39corner. So you two met then, So what was
- 8:41the situation? What was, how did you meet?
- 8:43How did you guys come across each other?
- 8:45Well, we would always go to, well, I would always go to
- 8:47festivals. Paul worked for other companies
- 8:49and we'd always just had a good relationship.
- 8:51We would always like chat, you know, between breaks.
- 8:55I would usually be on my own. Paul was always good, good chat.
- 9:00And then I made the mistake of having an interview with Paul in
- 9:03the pot still and then the rest is history.
- 9:07Well before that, you know, I I was looking for a job and and
- 9:10then I looked at you at the whiskey festival.
- 9:11I thought he God he needs some help.
- 9:16Gregor touched on it. Yeah, so we yeah, I was in need
- 9:20of a job. Gregor was ready to take someone
- 9:22on and and I can sales role. So timing was good.
- 9:26You just started saying about how well after it was a good
- 9:29thing that we had the interview in the famous pot still in
- 9:31Glasgow. But I think you're thinking,
- 9:32well, if we'd had a an interview in, you know, Costa or
- 9:37something, then it might have went differently.
- 9:38But you know, few pints, few drams, donor kebab on the way.
- 9:41Home how how structured how structured job interviews go how
- 9:44structured was this job interview was this was this kind
- 9:47of series of predetermined questions is.
- 9:51That. Do you ever look at the mirror
- 9:52and say you can do better? Yeah.
- 9:56So from your own background then, Paul, what was it?
- 9:58You. What did you do?
- 9:59How did you and Gregor end up crossing paths?
- 10:01Firstly before you. So you worked in whiskey,
- 10:03Obviously. I, so I've been whiskey for,
- 10:05well, I mean, I'm a whiskey geek at the end of the day.
- 10:07I mean, I'm the typical pig in shit right now working in a job
- 10:11that I love the product. So I'm, I'm able to fulfil that
- 10:14side. That is my hobby and my passion
- 10:16as well as my work. But yeah.
- 10:18And so my background goes working in the whiskey shop for
- 10:20a few years before I got a gig with David stuck at Creative
- 10:23Whiskey. I was there for three years
- 10:26before he sold the business. And it's at that point,
- 10:28actually, I first met Gregor looking for a job, like I said,
- 10:32but not quite well, neither of us were quite ready at the time
- 10:36to take that kind of jump. So I went to Murray McDavid for
- 10:4118 months and then looking for another job.
- 10:45Gregor was in a good place at the time.
- 10:47I was had increased my skills and awareness and capacity and
- 10:52the whiskey industry and Euro 66 and a bit years later here we
- 10:56are. And actually, this is the
- 10:57longest I've ever had one single job in my entire life, so.
- 11:00There you go. Well done, egg.
- 11:04Like. He's he's clapping because I've
- 11:08managed to hang around us long putting up with, you know, the
- 11:10team that we have. But no, it is.
- 11:12It's a great dynamic. You know, what's your what is
- 11:15your title there? What's it you do through a lady
- 11:17for a lady of the glass? That's the $1,000,000 question.
- 11:19So my business covers not $1,000,000 says.
- 11:22Have you ever given a promotion? No.
- 11:26My business card, says brand ambassador.
- 11:28But you know, if I could sum it up in in one sentence, I suppose
- 11:31Yesterday I had my steel toe caps and my my combats on and I
- 11:35was in the van going down picking up whiskey from the
- 11:37Borders distillery. Was it a raid or just yeah?
- 11:41The way things are going, it could be.
- 11:42It said half eleven. I didn't realise it was half 11
- 11:44at night and then bring my back balaclavas and that so.
- 11:47But no, that all-encompassing and obviously sales is probably
- 11:50the most important part of what I do.
- 11:53And, you know, basically selling whiskey, paying the bills,
- 11:56keeping the lights on, That's, that's a big part of it.
- 11:58But yeah, mostly travelling to doing festivals, tastings and
- 12:02things like that. So and.
- 12:03What do we think of the first drum guys?
- 12:04It's a good, good one to start on, isn't it still 5050 odd
- 12:07fifty, 54554 1/2%. So has has anyone added a little
- 12:11bit of water to it yet or seen see what happens?
- 12:13What's what's open up a little bit?
- 12:15Does it brilliant. Excellent.
- 12:17Yeah, yeah. Good, good.
- 12:19There's just something, I mean, when you've got Klein Leash,
- 12:21yeah, there's an element, you know, So when it, when it comes
- 12:24to buying these casks, that's a big question that we ask a lot
- 12:26of the independent bottlers is cask availability.
- 12:28And what we are hearing, of course, is, you know, people are
- 12:32saying right now there's never been a better time to be buying
- 12:34liquid because of the way it just shows you the way that it's
- 12:38turbulent times at the moment. Is that something you've noticed
- 12:41yourself first hand in terms of availability casks?
- 12:44Well, for a long time I always felt like it was.
- 12:47There was always independent bottlers that had good access.
- 12:50It's just probably now there's more independent bottlers that
- 12:53are getting more access. So I would say like without
- 12:57putting words in their mouths like signatory Adelphi and GNM,
- 13:01they've probably always had access to client leash and stuff
- 13:04like that. So now it's just an open playing
- 13:06field a little bit. More, I wouldn't say it was open
- 13:08like I would say there's still like discretion and due
- 13:10diligence that it has done. Obviously cask investment is
- 13:15really put the shutters up to a couple places and a lot of
- 13:20businesses that maybe rely on broking and probably not getting
- 13:23access that they got before there's.
- 13:25Definitely a different dynamic now in terms of what's available
- 13:28and this first dramas case in point because we've not seen
- 13:31Cling Lease openly available from direct as well.
- 13:35But then we're in the same playing field as the other
- 13:38Indies as well, which is why you'll see Thompson brothers,
- 13:41Adelphi Woodrow's with a cling leash.
- 13:44And yeah, again, part of my job is to make sure that I, I go
- 13:47down and try all these other independent bottlers and know
- 13:50that this one, I'm going back and I'm 23, but but yeah.
- 13:58And, and make sure that when we get a a cast, and as Greg
- 14:01mentioned, we've got a few of them, we can cherry pick the
- 14:04best and know that ours is is is head and shoulders above the.
- 14:08Other I'm going back to this tram.
- 14:09You know, we mentioned about finishing and the choice not to
- 14:12finish. How long have you had this cask
- 14:15maybe in your warehouse? Because that's another decision
- 14:17as well. When you get it, do you, do you
- 14:18bottle that at 12 or do you say, well, actually no, maybe maybe
- 14:21we bought a lot when it's 18 or maybe we see how it goes in a
- 14:24few years time because that's another decision as well.
- 14:26And how, how do you come to those sorts of decisions when it
- 14:29when is a, when is a cask ready, which is really the the question
- 14:33and what determines that? So I, I think it's got a lot to
- 14:36do with with the customers pay for it.
- 14:39I mean, at the end of the day, yeah, you could hold onto this
- 14:42one until it's 15. It could and it probably should
- 14:45get better. But then we want this out to
- 14:48market. And then as a food product, we
- 14:51want people to drink it. It's ready to be consumed.
- 14:55So we should bottle it. We don't want to just, you know,
- 14:59hang on and hoard loads of stock because there's always the
- 15:02choice. Well, maybe we'd be a Better
- 15:05Business if we just shut down for two years and just let
- 15:08everything age. For two years, yeah, stop paying
- 15:10bills. But you don't have to pay bills,
- 15:11Yeah. But then you've got limited
- 15:13space as well, so it's a case of.
- 15:14Rent. Not really.
- 15:15Well, that's an issue because no, you're paying pennies on
- 15:18rent. Yeah, yeah.
- 15:19So the rent's not costing the burn burning oil experience.
- 15:21The other. The other thing is you mentioned
- 15:23about access and you've also mentioned about other people who
- 15:27are bottling things like that. How how difficult is it or how
- 15:31much conversation happens when you'll know if you're getting
- 15:35offered something, you'll know that other people are probably
- 15:39getting offered the same parcels of casks, which means that
- 15:43you'll know that if you take some of them, other people are
- 15:45going to take some of them. And then it comes down to what
- 15:47do you do? Do, are you do you get annoyed
- 15:51or do you speak to each other when you're, when you're putting
- 15:53out, you put a client leash out and then suddenly another
- 15:56independent bottle is putting another client leash out and
- 15:57another independent and suddenly you go, Christ, now we're in a
- 16:00market with three or four. Is it better because it gives
- 16:02people who that are more of a choice of client leashes that
- 16:05you can take from lady, the Glen Thompson brothers, Woodrows,
- 16:07Venera or and then does it affect your judgement on when
- 16:11you put it out because you start second guessing?
- 16:13Well, if we know they've taken some of these casks, they'll
- 16:16probably put one of them out now.
- 16:18So we might as well hold it back for our next out.
- 16:20Done. Yeah, that's that sometimes it's
- 16:21a race to see who can get those out first.
- 16:23But you know, ultimately and I guess just to turn back on your
- 16:26point about the the timing as well, like, you know, we we
- 16:29could have re racked them all, but they we identified this one
- 16:32as being you're ready and yeah, yeah, I suppose the question I
- 16:36think you were asking was, well, how do you know it's ready?
- 16:39What if you did leave at six months another year in that
- 16:42cast? And that's the decisions as
- 16:43well. You know, it's the decision to
- 16:45bottle when when we do, it's just as important as to be put
- 16:49in a Sherry cask and and whatnot.
- 16:50But yeah, I mean, we we are aware that when these kind of
- 16:54products come out, they're going to be available to other Indies
- 16:57as well. And you can only just assume
- 17:00that, you know, they're going to have their own way with them and
- 17:03whether they make decisions to re rack or bottle as as is.
- 17:08But yeah, I mean, we've just got to taste that cask and say we're
- 17:11happy to put her name, her name to that.
- 17:13And and know that when people try it, hopefully they they like
- 17:16it and then run straight out to the shops first thing tomorrow
- 17:19morning when they open and and go and get it.
- 17:21Well, one of the things is you can tell, and if you are, please
- 17:24watch that. I poured one of these whiskeys
- 17:26and Angus poured one of these whiskeys and you can see that
- 17:30I've been there and Angus has been really, really good with
- 17:33this one. So I think that puts Angus on
- 17:36the pouring duties for the rest of the evening then.
- 17:39But we're going to move on to the next one here.
- 17:41They're still very close to my heart, actually.
- 17:42It's Lindor's Abbey 2019 ex Bourbon barrel this.
- 17:46Is our 2019 year old Cask of Lindor.
- 17:49'S 2019 year old. There you go, it's an ancient
- 17:51cast that's. Why the losses were high?
- 17:54So distilled? Yeah, distilled first of first
- 17:57of August 2019 and bottled second of eight hold on my
- 18:01birthday, 2nd of April 22nd. We.
- 18:04Don't. Have to buy a fucking bottle
- 18:05now. But right, Lindo's Abbey then.
- 18:08So this is quite interesting because we haven't seen an awful
- 18:12lot of Lindo's Abbey on the market from an independent
- 18:14bottler. So talk us through this thing,
- 18:16Gregor. So part of the deal to get this
- 18:20cask was that we weren't allowed to put an age statement on it.
- 18:22So we had to get these labels custom made.
- 18:25So we had to use a label printer.
- 18:27So it's a bit of a boring detail, but it was a bit of a
- 18:28pain because as you've probably seen, for every lady, the Glen,
- 18:32we actually print the labels in the warehouse.
- 18:34We've got like templates and we put them through a printer, but
- 18:38we couldn't do that with this one as part of the deal.
- 18:40So the way that this came about is we were approached by
- 18:44Lindor's. I think you're probably going to
- 18:46see a lot of Lindor stuff hitting the market with Ivs.
- 18:49Very similar to the what we're talking about with the Colin
- 18:51Leash. We we know that other Indies
- 18:53have got hold of these casks, so it's just a case of what to do.
- 18:56With us, so there was a variety of options.
- 18:58I felt like the best version for us would be something that gives
- 19:02a a balance of distillate character with Caskey.
- 19:05So I tend to find that bourbon barrel we fill Hogs Head is
- 19:09where you want to go with that. So we got a few samples.
- 19:13This was the one we liked the most.
- 19:15It then turned out that the the the cask had, I don't think it
- 19:19leaked. I think there's been stuff taken
- 19:21out of it, but so the cask wasn't full, so it was only.
- 19:24Bloody monks, yeah. Well, those angels really do get
- 19:28their share, don't they? So, yeah, so it's it's a quite
- 19:31low. Yield 100.
- 19:32And 16 so 116 bottoms. And what was that?
- 19:35Was that a Hogs head as well? Was it or?
- 19:37So this is a barrel. A barrel, yeah.
- 19:38First filled bourbon. So normally, what would you be
- 19:40expecting to get out of a first filled bourbon with this age?
- 19:44250 or. 200 yeah, right. So to get 116 bottles, and
- 19:48that's a considerably, yeah, lower amount, but of course the
- 19:51whiskey's better for. It you know when it's and we,
- 19:53we, we, they know that when that whiskey has time to breathe and
- 19:56and the cask. Well, this is it.
- 19:57There's more oxidisation happening in the cask, isn't
- 20:00there? So does that, and does that help
- 20:01when you're bottling at an age like what?
- 20:03Well, we can't say the age, but. Six years, you can't say the age
- 20:06you. Just can't you just?
- 20:07Can't, I just can't put it on the we're.
- 20:08All good at, well, some of us are good at maths.
- 20:10There's a maths teacher in here I'm sure somewhere.
- 20:14So yeah, we're seeing here tasting notes, pineapple,
- 20:18toasted marshmallow, dried orange peel.
- 20:20So 2 very nice drums to get us started.
- 20:23But like I say, 59 1/2 percent is.
- 20:25Can I maybe get a wee drop of water from one of the tables if
- 20:28that's OK? So if you've never been to
- 20:29Lindores, it's really worthwhile visiting the Discovery.
- 20:32It's quite famous because it's one of the the Jim Swan type
- 20:36styles distillate that he tried to well, he did make.
- 20:40So it's quite a fruity distillate.
- 20:41But when I spoke to Matt Hastie and we talked about the stills,
- 20:45he was quite up on it being quite medium to heavier bodied,
- 20:49just with the the neck shape on the stills being slightly tilted
- 20:52down the way right. So really interesting
- 20:54distillate. Of course it's five.
- 20:56We were going to put a camera on bridge in the Outrun, but then
- 20:59it wasn't good enough, so we didn't. 5W has a, you've got a
- 21:06bit of a history with that because you are first of all
- 21:09lady the Glenard based in Fife, which is which I love.
- 21:11Absolutely fantastic go get to be.
- 21:13But we're going back to that label maker of yours.
- 21:15Yeah, those pesky label. Improvement label maker.
- 21:18Fife Whiskey Festival two years ago, last year was yeah, last
- 21:20year you were there you were. You bottled the bottle for it
- 21:23and there was a printing error on the label which went into the
- 21:27region section. Yes.
- 21:28So we we just put it as a Fife region.
- 21:30Brilliant. I think.
- 21:33I think there's enough distilleries in Fife that it's
- 21:35only a matter of time. Really half of that cast there,
- 21:39but it's going out to the open market.
- 21:41Did you have the? SWA on the phone or anything
- 21:43like that or no, not yet. No, not yet, but.
- 21:47I mean, I suppose in that, in that element, I mean you, you
- 21:49knew that that bottle was going to get sold through Fife Whiskey
- 21:53Festival. There's a good chance that by
- 21:55the time anyone even realised what error had been made on the
- 21:58printing label, on the on the labels by accident, there'd be
- 22:01no way to recall them, or there would be no way to take them off
- 22:03the shelves anyway. So we.
- 22:04Wouldn't want to say that that was the reason we did it.
- 22:06No, of course it was an accident.
- 22:08It was an accident, yeah, but. Sometimes you just put in the
- 22:11post codes and stuff in and then.
- 22:12Yeah, just trying to put our address on it and it just fell
- 22:15into the wrong box. You know what words?
- 22:16The address goes on and. We don't move something.
- 22:18But I mean, does it because you used the Lady of the Glen
- 22:22branding and story from your team at Sterling University?
- 22:24Yeah, Yeah, I remember you talking about that and.
- 22:27Ghost in the Castle. All that kind of stuff.
- 22:29So you can see that heritage matters to you guys as a brand.
- 22:33So you're in Fife. This is not the first bottling
- 22:36that you've done from a Fife distillery.
- 22:38So does it, does it, does it, do you like the fact that not like,
- 22:42but it does it matter to you as much there?
- 22:44You make unconscious effort to do that, to source that kind of
- 22:46liquid exclusively for you guys as a Fife independent bottler
- 22:49putting out whiskey that's been made in Fife.
- 22:52I would say so, yeah. Every year we buy a new spirit
- 22:54from Inch Darney. I like to think we've got a good
- 22:56relationship with Scott. He's always interested in our
- 22:59releases and even when things have been probably tight, we've
- 23:03always kept that relationship and kept buying the new spirit.
- 23:06So yeah, fight's been good to me.
- 23:10I couldn't afford to live in Edinburgh so I've been fine and
- 23:14it's it's been good. Yeah, I'm, I'm happy with her.
- 23:17I get to my boys are going to nursery there, I get to cycle to
- 23:20work. And the industrial estate we, we
- 23:23live in, we don't live in it, but yeah.
- 23:25I was going. To say it, but generally, I
- 23:29mean, there's still issues with the Fife Council, the council
- 23:32which we probably need to deal with, but at the moment, yeah,
- 23:35it is what it is. Paul, where do you travelling
- 23:37from? Sunny Cumbernauld, born and
- 23:39bred. 40 minutes. Not too bad.
- 23:41His commute, school. It's it's doable.
- 23:43It's worth it. There you go.
- 23:44That's for sure. But yeah.
- 23:45So in the front well go to the group group.
- 23:48There's now first two drums, which is there a preference on
- 23:50which one we like better at the moment?
- 23:54Glenn leash is quite drama. We're unclean.
- 23:56We were talking when you were when we were sort of at the
- 23:58lineup. You you said something, Paul,
- 24:01which resonated strongly with myself is that the the first
- 24:05DRAM in the lineup always gets has the hardest work to do
- 24:08isn't. It suffers.
- 24:09I I mean, it's, it's usually picked to go first for a reason.
- 24:13That's the latest that's easiest going.
- 24:14It's the breakfast whiskey, the one that you start with, but you
- 24:17know by the time you're 6 drams deep two hours later.
- 24:20Memories not exactly as strong as it was at the start.
- 24:23Well, what we maybe should have done is when Graham was going up
- 24:25to pour, he started to put the speed pour on the one at the
- 24:29very end. So maybe we should have gone
- 24:30back back-to-back to the front. Other reverse taste thing I.
- 24:33Think on that one just for shits and giggles.
- 24:35Started with the heavy pitted dialer and went to the grain.
- 24:38How did it go? How did people think about it?
- 24:40Not well at all. Oh, really?
- 24:42Right. Well, we I won't do that right?
- 24:44So you're talking about the importance of trying to get like
- 24:47with different independent bottlers and the people bottling
- 24:50different things or people bottling similar things,
- 24:52different same casks from different parcels or what have
- 24:55you XYZ. Does that make things like
- 24:58tonight or even independent or whiskey festivals really
- 25:02important? Because suddenly you can go to a
- 25:05whiskey festival and you could get because if you're at a shop
- 25:08and I see four, let's just say I see 4 independently bottle
- 25:11client leashes on there. Which one am I picking?
- 25:14You all. You almost only pick the one
- 25:16with the bottler that you have a close affinity to.
- 25:19I had there such and such the last time, so I'll buy.
- 25:22I'll buy that. That's the dream for independent
- 25:24bottlers and I've heard you touch on it before.
- 25:26You know, we 6 completely different whiskeys here and
- 25:29we're representing the distilleries as much as anything
- 25:31else. But more than that, representing
- 25:34our brand and that trust that people we want people to have.
- 25:37And you know, you buy a cask or a bottle from a cask, by the
- 25:41time you finish the bottle, you say that was incredible whiskey,
- 25:44I want to get another bottle. Chances are it's gone.
- 25:47Oh, but look, they've got this other one, same brand, same
- 25:50people, same noses behind it. You know, let's let's trust that
- 25:54and go with that. So that that's, that's the idea.
- 25:57But there's also I think an element that people don't
- 25:59realise. And especially when we're such a
- 26:01small team, there's four in the team, you know, 3/4 of them are
- 26:04in the room tonight. So let's hope that nothing bad
- 26:08happens. But you know, we, we're, we're
- 26:10putting a bit of our things, things happen.
- 26:15We're, we're putting a little bit of ourselves in it as well.
- 26:17Touch tail on about how important it is that we do the
- 26:21whiskey service by making choices for it.
- 26:24But we're also representing our palates and tastes.
- 26:27And, and especially when there is only four of us, you know, 4
- 26:30represent ourselves. We, we are all very different,
- 26:33which is good, you know, Well, even just back to this, this
- 26:36Lindo was like same with the Colin leash.
- 26:38We know other Indies are getting these casks really exciting
- 26:41because it's new distillery, especially for us because it's
- 26:43on our doorstep. But I actually loved it with
- 26:46Gregor said you've got 2 casque samples here.
- 26:49We're going to pick from the 2. They're both bourbon casks and I
- 26:52thought fantastic. This is what we want is first of
- 26:55all, bourbon. We know it's going to be young
- 26:57represent the distillery character, especially because
- 27:00it's our first cast from that distillery.
- 27:02And always that little bit of doubt, you know, especially the
- 27:05fact that I need to go out to market to sell this.
- 27:07I've got a six year old whiskey in a bourbon casket.
- 27:10It's quite fairly valley in colour as much as it's it's
- 27:13delicious. But I've actually, you know,
- 27:17it's come to fruition when I look at the other Indies that
- 27:19have bottled it. And I'm sure they're fantastic
- 27:21dramas. I've not had the privilege of
- 27:22trying them yet, but they're all in quite intense wood like STR
- 27:26or first Phil Sherry. And when I taste this, I get a
- 27:29lot of distillery character and I think anything would swap
- 27:33that. And so, so delighted that we
- 27:35managed to get first L bourbon and represent this distillery.
- 27:37And that's that's really important too.
- 27:39The word balance. People play bingo when I do a
- 27:42tasting with how many times I say the word balance 65, I think
- 27:46is the record. But that's so important to what
- 27:48we do. And it's that balance between
- 27:50the distillery character and the the it's.
- 27:55Got the balance ometer on the go right?
- 27:58And the, the choices of the cask and the choices that we make, as
- 28:01long as when that whiskey hits the the bottle and then your
- 28:03glass, you can determine that balance between those two.
- 28:06So, so easy for this to be offset because it's such a young
- 28:11whiskey, because it's a delicate whiskey.
- 28:13First of all, bourbon is just perfect.
- 28:15And I suppose that it's funny when you, you, we've got 2
- 28:18whiskeys back-to-back here, you've got both of them and so
- 28:21are refill casks. Nothing fancy about the cast
- 28:25type or what it is. You've got one that comes from a
- 28:28distillery that goes back all, all the way and people know all
- 28:31about Klein Leash. But then there'll be other
- 28:33people that would actually seek out the Lindors because number
- 28:36one, we haven't seen very many independently bottled Lindors.
- 28:39Abbey wait for it. Well, but we haven't seen an
- 28:43awful lot of that and so. Most of it exists in red wine as
- 28:46well. Great.
- 28:46Well, that's it. I've got, yeah, I've got a
- 28:50bottle of that retro kind of stuff, but it does make people
- 28:54catch people's eye a little bit and it will there'll be whiskey
- 28:56geeks out there that get a chance to look at that.
- 28:58So how well so far this is your out turn for our Q2 quarter,
- 29:01quarter two then, right. How well we're looking at from
- 29:05this perspective right now, because when did you release
- 29:06these bottles and. Well, Paulo initially approached
- 29:10the exporters, so I think the majority of them have taken all
- 29:14of the outrun apart from one or two.
- 29:16So it will now be the step to approach the UK market.
- 29:19That's always been the way we've done it.
- 29:21So you go through your, your, your Internet export market
- 29:24because. It takes much longer to reach
- 29:26the exporters. Yeah, so so basically no one
- 29:29else in the in the world actually apart from the floor
- 29:32was in the the warehouse have actually tried this.
- 29:34So oh, enjoy and also feedback because.
- 29:38No one else in the world. There you go, guys.
- 29:40A whiskey story is exclusive. More people have been to the
- 29:45moon than I've tried this stuff. There you go.
- 29:47Look at that, allegedly been to the moon.
- 29:50There was some, there was interesting shadows in places
- 29:52that probably shouldn't have been there.
- 29:54But anyway, what we're going to do is we're going to take a
- 29:56little break. So it lets you get through the
- 29:58plate of soup that Angus poured you for your second drum.
- 30:02And then we'll get back to it and see if there's anyone else
- 30:04from Diggers that wants to come and join us.
- 30:05Right, Cheers lads. Right.
- 30:07Anyway, Angus, you know what to do.
- 30:10Clap us back in. Welcome back to the Whiskey
- 30:14Stories, indie boss, Bollywood lady of the globe.
- 30:23Drums #3 and 4 Now, Gregor, you said quietly said we're going to
- 30:26have to really work for these two because they're mid table.
- 30:28We're in there. We're now in the mid table of
- 30:31the drafts. We'll have some green room chat,
- 30:33you know, like. We're we're in the full cut
- 30:35drums. We're in the mid, we're in the
- 30:37mid table drums and but, but what have we got?
- 30:41What's the next drama that we've got here, Paul?
- 30:43A nice little Glenn Spay. Glenn Spay.
- 30:46I think what Gregor was meaning is the, you know, we had some
- 30:50stellar names for Whiskey 1 and 2, Clay, Leash and Lindor's.
- 30:55Yeah. Storied names.
- 30:56They should sell well based on the names, which is a blessing
- 31:01but also a curse at the same time.
- 31:03You know, I think the best 2 whiskeys that we have on show
- 31:06tonight are these mid table ones.
- 31:08But I think the names are the the tricky parts.
- 31:11But you know what some of the best whiskey's made that these
- 31:14discoveries that don't have the biggest names, and we give them
- 31:17a chance to shine. So so so this whiskey 12 year
- 31:20old, what, what's happened to it?
- 31:21What's the maturation? I'm going to say it's got it's
- 31:24got here Hogs head ex Pinot de Charnets finish.
- 31:30Are you able to translate that? So this is this is obviously
- 31:38spent some time in Hogs Head and it's been finished in a French
- 31:40wine. Cast Pinot de Charente.
- 31:42There you are, There you go. Rolls off the standard.
- 31:45A red, red pinot, yeah, Which is?
- 31:48It's. Kind of a fortified wine, but
- 31:50more like an aperitif style sweet wine.
- 31:53OK. And that's matured in casks and
- 31:55then we source the casks some .3 years ago, put the Glenspie in
- 32:00there. Thought that I would be a nice
- 32:02match for the the character that we got and the the glass at the
- 32:05time, we thought we'd match that up with something a little bit
- 32:07more kind of fruity and robust. And yeah, I'm really happy after
- 32:11three years with the result. 59 point 1%, so again, punchy,
- 32:15punchy number there, but you can definitely tell from the first
- 32:18two that we've had instantly colour wise and also on the nose
- 32:22and on the palette. You can just go, you know,
- 32:23you've got something there that's that's a wee bit
- 32:25different from the last two then.
- 32:26So when it comes to sourcing casks for finishing, then how
- 32:32does that work? How do you how do you get your
- 32:33hands on those kind of casks that just go to Cooper ridges
- 32:35and asking or do you like do you sit there and taste a whiskey
- 32:41and go do you know what that would be really, really good in
- 32:45an ex Pinot du shot? What's that Charon Pinot du
- 32:48Charon cask? Or do you just get access to
- 32:52lots of different casks and try and work out how you could
- 32:54finish that and see what see what comes out?
- 32:56So to be blunt, the way I used to do it is I used to get the
- 33:01the parcel of whiskey from a distiller and then I'd interpret
- 33:05the body of the spirit, whether it was light, medium or heavy
- 33:09bodied. Then I'd speak to the bodega and
- 33:12either France or Portugal or bigot casks and look at the sort
- 33:17of casks that it would offer. And I would try and look to
- 33:20think, well, what could I, what would really create a good story
- 33:23or create a good blend of flavors?
- 33:26Something that's not just like an Oloroso or APX, something
- 33:29that you can maybe build on that people wouldn't have tried
- 33:32before. I'd then speak to the once of
- 33:35confirm what I would like to order.
- 33:37I'd then speak to the bodega or cooperation.
- 33:40I'd say right. What would you marry this
- 33:43ideally with? Would you want it with a light
- 33:45bodied, a medium bodied or heavy bodied?
- 33:47Generally Khalila goes with everything so you don't have to
- 33:51worry about that. The lighter spirits like sort of
- 33:56Glenn space and sort of medium bodied, then you need to look at
- 34:00stuff like this, which is maybe like a cognac or a refill, and
- 34:05then you would use that. So you're really just hoping
- 34:09that you're going to get good advice from the warehouse or
- 34:12bodega that's selling the casks? This is bold and honest that
- 34:15you've got, that you know, that you've built up that knowledge
- 34:19base by just asking questions. A lot of people would be too big
- 34:22headed to want to have to do that, but it gave you that
- 34:24knowledge base. But this this, I suppose, goes
- 34:27back to before we had our own warehouse, which is, you know,
- 34:30you guys have saw that how important that has been, Whereas
- 34:32now we can use that knowledge that I've been in my experience
- 34:36and you've but actually taste the whiskey before and decide,
- 34:41OK, what's is it good enough to bottle?
- 34:44No, OK, So what do we need to do to make it good enough to
- 34:47bottle? What direction do we want to
- 34:49take this on? And that is based on the spirit
- 34:51character. And then if we do decide to re
- 34:55racket, what's that going to pair with?
- 34:56Because what's of course the most important thing about so,
- 35:03so you know, we are, I say predicting, I'll call it more of
- 35:07a well educated guess as to what we're trying to achieve on the
- 35:11final products. Yeah.
- 35:12It makes you make a really good point and.
- 35:14So I've probably answered that question the way I would have
- 35:16answered it maybe three years ago when I was buying parcels
- 35:21and then having to bring the the product up to a certain level,
- 35:26knowing that it was going to get released in years time.
- 35:29Whereas now we're sort of working off a knowledge base and
- 35:32we've already got casks. And something that we've not
- 35:35really touched on is that a lot of these casks now, which are
- 35:38where first fill what we're getting now is refill.
- 35:42And so we're recharging casks that we've got an inventory.
- 35:45So we're you've got a lot more options than what you had when
- 35:49when I first started. Just because of that cycle,
- 35:51you've got more on your own. Yeah, it's about that a lot of
- 35:54people doing like two or three, two points to what you've said
- 35:57there. First of all, I'll say
- 35:59absolutely love and you've touched it there, Paul, The fact
- 36:02that you can sit here and go, I'll ask people and I think
- 36:06because it's you're right, there's so many people in the
- 36:08whiskey industry that will sit there and some people will say,
- 36:11and there'll be people who are qualified.
- 36:12Don't get me wrong. There'll be people who are
- 36:13absolutely qualified to go and they've been in the game and
- 36:16they can say, I know that that would go perfect because they've
- 36:18had that experience of spirit type.
- 36:21What characteristics work best with different, different.
- 36:24And you've built that up. And like you've just said, maybe
- 36:26three years ago you were asking more questions, whereas now
- 36:28you've got that knowledge. Base still learning all the
- 36:30every time every time we bottle something that's like OK that
- 36:33that worked so next. Time wines and fortified wines.
- 36:37I think it'd be naive to think that you would know what would
- 36:39be absolutely perfect. A lot of these things are not.
- 36:43But everyone learns from everyone learns from
- 36:45experiences, and everyone learns from other people's experience
- 36:47as well. And I suppose if you're speaking
- 36:49to the guys who are putting wine in those casks, there's no
- 36:53better people that could tell you exactly what those casts
- 36:56would work for better than them. They say, listen, you put
- 36:58something heavy and oily in this, it's not going to work.
- 37:01If you take something and put a light and fruit here, it's going
- 37:03to really elevate that and come out.
- 37:05And it works for them because if they get a product at the end of
- 37:09the day that we're happy with, we'll buy from them again.
- 37:12So it has to work for them in many ways.
- 37:14It's not just a case of well, there was instances in the past
- 37:18where I was trying to and get casks no one would get.
- 37:22So you would contact vineyards. So I would contact vineyards and
- 37:26Amarone and try and get sweet wine casks like Marsala wine.
- 37:31You'd speak to the vineyard, you'd get the casks and yeah,
- 37:33they were good. Some of them are quite leaky.
- 37:36Some of them are salomons would come over were quite leaky.
- 37:38But you know that you were the only person that would have
- 37:40those casks. Yeah.
- 37:41Does anyone want to say is there anyone on on the difference that
- 37:45we've had or does anyone want to say anything on some of the
- 37:47other stuff that we've talked about tonight?
- 37:49That's all. Has anyone got any tasting notes
- 37:50for the first one there? I mean, I've never tried a
- 37:52Glenspay, but I don't think I've tried Glenspay before.
- 37:55It's. Probably going to blame that.
- 37:56It's just is that the stuff that's bottled as spay or is
- 37:59that something completely? No, it's different space out
- 38:01distillery. So where's you've got a bit of
- 38:03information on the Frontier bottle?
- 38:04Glenspay is that Diageo distillery?
- 38:07Then? It is, isn't it?
- 38:07So it's one of the floor in Fauna, isn't it?
- 38:09Or yeah, that's yeah, again, I don't think I've tried an awful
- 38:13lot, but. That that's the point.
- 38:15I mean, we touched on like mid table that we're going to have
- 38:17to sell these because they don't have that legacy, that
- 38:19reputation. Yeah, the actual yeah, that's
- 38:22that's their distillery. That's their choice not to have
- 38:24a core range. Yeah, mainly because they need
- 38:27it all for blends. Yeah, Glenspy is a bit different
- 38:29because it's I think it's still mothballed just now.
- 38:33I think for the last five or six years they were making gin.
- 38:35Now they've moved that to Cameron Bridge.
- 38:37So, you know, when are they going to start producing again?
- 38:40The Glenspy? I don't know.
- 38:42Am I trying to create a product here that's from a close
- 38:45distillery? I don't know.
- 38:46Have you put words in my mouth? I don't.
- 38:48Know I don't put words in your mouth it.
- 38:50Is but I think you know by name. I can't remember if it was one
- 38:53of your podcasts before you were talking someone was talking
- 38:56about a Glen Spay. Love that name because it is
- 38:58just like someone has just made it up for marketing.
- 39:01You know it's going. What they should have really
- 39:03done is opened up the summary called Glen Spay on Iowa, just
- 39:06to really confuse everyone. But yeah, I suppose like, but
- 39:10does it help? Are there people that will like
- 39:12we've talked about Clyde Leach versus when there's Abbey?
- 39:15I would, I would have three years ago, five years ago
- 39:18definitely, I would have never picked a Glenn Spay from an
- 39:21independent bottler because I'd have thought it was fake whiskey
- 39:23number one. I would have looked at England.
- 39:25I didn't understand the independent bottler.
- 39:27Charles, you've got a point there.
- 39:31You say you wouldn't buy a Glenn Spade, but I bet there are
- 39:34independent bottlers out there that you have enough trust in
- 39:38that if they put it in a bottle, you would have given it a shot.
- 39:42And I think I listen to the guys tonight.
- 39:43They're saying, I mean, what percentage of your stuff goes
- 39:45abroad? Well, depends how well Paul's
- 39:49doing, really. I'd say.
- 39:51Somewhere Paul's doing he's if he's looking in the mirror and
- 39:53have a good look at himself. 8085% I'd say export.
- 39:59I'm, you know, I want more of a presence in the UK, but it's
- 40:02just, you know, shelf space, I mean.
- 40:04We're talking abroad as well. What's your biggest market?
- 40:07Have you got one in particular or I mean before we talked about
- 40:11Germany being a huge market? As indeed I probably the biggest
- 40:14single market in terms of the number of bottles that go to
- 40:17that market and as a bloody big country as well.
- 40:20You know, and they've had their challenges over the last five or
- 40:24six years. It always was a big market.
- 40:26But yeah, it's coming back down. Most, most markets are after
- 40:29yeah, you know, COVID and recessions and things like that.
- 40:33So. And you're obviously brand
- 40:36ambassador. Is that global brand ambassador?
- 40:39Do you go to these markets much? Do you go to shows in Germany?
- 40:43Scandinavia. As Brandon, yes, short answer,
- 40:46yes. But as brand ambassadors go, you
- 40:48know, maybe 8-9 trips a year, not quite the 32 weeks a year of
- 40:53the, you know, the Sheltons of this world, etcetera.
- 40:55But yeah, it's, it's, it's more, it's market support, you know,
- 41:01out there working with the importer.
- 41:03The end of the day, they are our ambassadors on the ground.
- 41:06Because they're selling it in that.
- 41:07Market, yes. So yeah, we've got to trust them
- 41:09with the job that they're doing. You know, the last international
- 41:12trip I had is over to Germany for the Limburg Whiskey
- 41:15Festival. I'm on the stand.
- 41:17Germans love the Scots guy going over there talking about the
- 41:20whisky there and it makes a difference on the day it does.
- 41:22But then I fly home and I'm leaving it in their hands for
- 41:24the other 360 days of the year. So.
- 41:28And from a business perspective as well, what you want is you
- 41:31want a situation where you've got how many you said you bought
- 41:3310/8 or 9 casks. Yeah, this, this everyone is 9
- 41:37casks. So you've done 9 casts.
- 41:39What in an ideal situation out of that is you want somebody, an
- 41:42importer coming to you and just going, we'll just nab as much of
- 41:46that as we see our hands on. Some of you know the business
- 41:48has been done and you've already got that's a lot of it sold.
- 41:51Then it's just a case of finding that.
- 41:53But you mentioned about trying to get more presence in the UK
- 41:56market then what does that look like?
- 41:57Because that's on you, you don't.
- 42:00Do you use, is there distributors that you can lean
- 42:02on in the UK market or is it just literally you getting
- 42:05yourselves into shop shelves and behind bars?
- 42:07Pretty much, yeah. And not behind bars in terms of
- 42:09the in jail, but on the back. Bars, Have you ever sold any
- 42:13fake whiskey? Oh.
- 42:14Yeah. Yeah.
- 42:17I mean, it's just getting out there pressing the flesh at the
- 42:19end of the day. I sympathize with the shops
- 42:21because you know, there is one or two other independent
- 42:25bottlers. There's quite a lot now
- 42:26recently, especially the last five or six years, they're all
- 42:30competing. Yeah.
- 42:31Well, it's for the market, yeah. For the concept, yeah.
- 42:34The reason that we got sold cast originally when I was first
- 42:37getting sold by Diageo is Mike Kidd said, right.
- 42:41The reason we're selling your cast is because as independent
- 42:44bottlers, you're expanding the category.
- 42:46Yeah, you're doing stuff with the spirit.
- 42:48Glenn Spay, Case in point, like you're doing these finishes,
- 42:51People are trying it. People know what it is and we're
- 42:54educating. And that's always been the
- 42:55problem. We're independent bottling and
- 42:58we find it as a lack of education.
- 43:00How many times have we been to a festival and folk are like, so
- 43:02where's your distillery? And we're like, we don't have a
- 43:05distillery. We buy cast and like, so you
- 43:07just sell someone else's stuff. I'm like, well, yeah, in a
- 43:10nutshell, we do. We sit on it, we wait for it, we
- 43:14release it, our discretion, we maybe add value by re racking
- 43:17it. But this is fundamentally what
- 43:19we do. We don't have a distillery, but
- 43:21we're expanding the category, and that's what independent
- 43:23Botlin, yeah, it's about, and that's why people get sold
- 43:26casks. That's exactly what Finn said on
- 43:28this week's episode that was out.
- 43:29But I mean, it's funny, you go back and it's going back to your
- 43:31point. Jazz as well was Angus and I, we
- 43:34before we started the podcast. So the podcast started pretty
- 43:38much. We started recording in October
- 43:40and went the first episode went out in November and Angus and I
- 43:43went to the Edinburgh Whiskey Festival as punters went along
- 43:46and I can remember just complaining.
- 43:48Well, I can remember our conversation because there was
- 43:50obviously a lot of independent bottlers there and we were
- 43:53saying it was it was a good whiskey festival, but I wish
- 43:55there were more distilleries there.
- 43:56But yeah, I'm not really interested in this independent.
- 43:59Everyone's got the. Everyone try there, they've got
- 44:03Colea and they've got a Colea and they've got a Colea.
- 44:05If you've tried one Colea, you've tried them all.
- 44:07That was, I mean, this was our, that was our set conversation
- 44:11beginning years ago. Yeah, whatever.
- 44:12And I remember and, and, and it's like what you were saying
- 44:15to us now is, and it's like what you're saying Lego is that
- 44:18education piece is. I mean, I just, I remember
- 44:21seeing bottles online during COVID and reading up on things
- 44:25and I just didn't understand. First of all, why would anyone
- 44:29buy whiskey that's from a distillery that isn't putting
- 44:32out a core range if they're not even got a core range?
- 44:34It must be rubbish, right? Because, you know, that was what
- 44:38it was. Up against that every single
- 44:40time. And this is again the touchstone
- 44:41just when we introduced this this whiskey, Glen's Bay.
- 44:44It's not an exciting name, but at the end of the day, there's a
- 44:50reason for why the agile don't, or they don't have the capacity,
- 44:54they don't have the, the, the stock to create, you know, a
- 44:58brand, a core range 10/15/18 of Glenspy.
- 45:01And that's because 85% of all Scotch sold around the world is
- 45:06basic blended whiskey. So what do you think the
- 45:09priority is? Yeah, you know, investing in a
- 45:12brand for Glenspy, No. Or using 99.9% of Glenspy for
- 45:18Johnny Walker and J&B. Well, that was the argument.
- 45:20I mean, we sat in this very room, we did the episode with
- 45:23Fraser Soonest and we talked about LINQ woods.
- 45:24And actually it gave me a new appreciation for independently
- 45:29bottled LINQ woods because I got to a stage where I'd seen loads
- 45:34of LINQ wood around and I'm going, you've seen one Linkwood,
- 45:38you've seen them all and all this kind of stuff.
- 45:40And it got to the stage where it's like every loads of people
- 45:43have like wood. And then Fraser soon as sat in
- 45:45this room and he chatted to us about how he spoke to, I can't
- 45:48remember what the name of the guy was he'd spoken to.
- 45:50He basically said he gave me like an hour chat of how amazing
- 45:53Linkwood Distillery is. And what he said was what you
- 45:56have to remember is this stuff is so good that they keep it
- 46:00away from single malt because it's so good for blending.
- 46:03But then it opened like suddenly I was like, right, he's right.
- 46:06Liquid. I've had liquid and we had
- 46:08liquid and a Tokyo casket there. I was talking, I was a liquid in
- 46:14with Morrison that was at the car and more was that it was a
- 46:17liquid in Tokyo. Yeah, we've had liquid and, and
- 46:221st fell refill. We've had Linkwood and Sherry
- 46:26liquid, and what was the one we did, Greg?
- 46:28It was a link within a rum cask and you go and you just keep
- 46:33going back to it and go. It's just a solid, robust
- 46:36whiskey that seems to go well with so many, many different
- 46:39things. Have you?
- 46:40Put out a few Linkwoods as well and your time.
- 46:45We've put quite a few like this. Yeah, yeah.
- 46:46But another one, another one I've seen a lot of and I want to
- 46:50lead on is the next whiskey because inch Gower is another
- 46:53whiskey that we've seen. We've had a good fuel Inch
- 46:56Gowers on these in the bottle spotlights.
- 46:58So what's this? What's this second?
- 47:00What's the second whiskey of this?
- 47:01Of this or the 4th whiskey of the night?
- 47:03Well, this is 1. Paul's a big fan of actually.
- 47:05So this is Inch Gower. Yeah, if you think that sounded
- 47:08like I was keen on Glenn Spay, I'm going to get started on One
- 47:12Inch Gower. Yeah.
- 47:14So 12 year olds again, same age, but this time seven years in a
- 47:19first film, Madeira Cask. Hence the colour.
- 47:22Look at the colour. Look at the colour of that.
- 47:23Yeah, yeah. Now interesting.
- 47:25Last two whiskeys that we've had have both been finishes or some
- 47:29would say double maturations because.
- 47:33More than half its life. So where do you draw the line
- 47:35between the word finish? And you know, we use the word
- 47:37finish more because it's the most widely recognise and
- 47:40understood way of describing the idea of taking 1W from one
- 47:45casket to another. But you know, there's a point
- 47:48where it does it a disservice. And when it's been in more than
- 47:50half its life, then I think you could say maybe the Scotch
- 47:54Whisky Association should just not necessarily create rules,
- 47:58but just wind it in a wee bit of rain and to say, OK, there's a
- 48:02point where you should have a better definition.
- 48:04But we use finish because it's the monthly.
- 48:06Load wind it in southwest. We think that's that's the
- 48:10message we're getting from the and if any word from the
- 48:12Southwest would like to come onto the podcast as a right of
- 48:15reply, then please get in touch with us at the Diggers.
- 48:19But inch cover, I guess we've had a lot of inch cover.
- 48:22Yeah, absolutely. I think one of the things, well,
- 48:24we spoke to Stephen Woodcock about working up at Inch Killer.
- 48:27Yeah. And I, I think, I think inch
- 48:30cover, it's one of those distilleries that has because of
- 48:33that coastal character, it it has a real special place and.
- 48:38Try not. This is like try and.
- 48:39Go on to Yeah, because it's too cliched is.
- 48:41It but to me like. You know, I was up in space I
- 48:44last week for the festival and, you know, doing some tastings
- 48:48and things like that. And you're taking space side
- 48:50whiskeys to space side, doing tastings with them.
- 48:54And yeah, you know, we were talking earlier on about having
- 48:56Fife as a region, as purely geographical now.
- 49:00And if you ever need an example to why that's the case, Space
- 49:04Side is a perfect example where in a tiny little bubble at the
- 49:07North East of Scotland, you've got Space Side whiskey.
- 49:10What do you mean by space side whiskey?
- 49:12Oh, yeah, I've tried Glenn Ferry, I've tried McAllen
- 49:14Balbiri. You know, they follow light,
- 49:18fruity, fresh. But then you've got some of the
- 49:20most heavily peaking coastal West Coast style whiskey has
- 49:25ever been produced and space side.
- 49:27And then you've got Aaron producing the most space side
- 49:30style whiskey the West Coast has ever seen.
- 49:32And then you'll get inch Killer, which you touched on it.
- 49:35Not many people mentioned that coastal character.
- 49:37Now it's a mile from the sea. Does that make a difference?
- 49:41Well, they're distilling it in such a way that it's quite
- 49:44heavy, quite robust, you know, short fermentation, quick
- 49:47distillation, which lends itself well.
- 49:50And that we, we have that knowledge that we know that
- 49:53Inchgiver is going to stand up to a bit more abuse than say
- 49:59like a Glen Space, something like that whereby we can
- 50:01confidently put it into Madeira Cask for seven years.
- 50:05And yes, we've got a big old I was going to.
- 50:08Say all natural colour, of course you know.
- 50:12We we couldn't afford caramel even if we wanted to.
- 50:14But but yeah, I mean full term. We know the the the inch Gower
- 50:21character is there and it's cutting through now.
- 50:24We've not spoke about well, I think we touched on adding water
- 50:27to whiskey. Obviously, lady, the glen's all
- 50:28cask strength in a room like this.
- 50:32I don't need to tell anyone to add water to whiskey, but I
- 50:36would say this is probably the only whiskey in the last few
- 50:39years that I would say please add water to it.
- 50:41It really needs it. It's so closed.
- 50:43If you've tried it nose that neat it's it's really closed.
- 50:46As soon as you add even a tiny splash of water it just jammy,
- 50:51pretty fruity, just really explodes.
- 50:53It and that leads me to an well that leads me to another
- 50:57question every every release you've done presumably has been
- 51:02a cast strength you've never been tempted to water a whiskey
- 51:06down even a little bit at. All I've never been tempted, but
- 51:09we have had arguments. Discussions.
- 51:13Yeah, We've had a lot of back and forth about whether we
- 51:16should do it and whether we should have done it.
- 51:18I feel like the brand, it's cash strength, it's single cask,
- 51:24there's no coloring, non chill filtered.
- 51:27And obviously there's more of a trend now for like marrying
- 51:32casts together, reducing strength and then it brings your
- 51:36price down and stuff. But we're sticking by it.
- 51:39We want to get single cast cash strength.
- 51:42And yeah, it means that everything's kind of more
- 51:45expensive, but I would rather give the customer the
- 51:49opportunity to. The discussion came in because
- 51:52and it's whiskey's like this. It's case in point where, you
- 51:55know, we're in a room of whiskey enthusiasts, so we know
- 52:00automatically, oh, that's pretty hot.
- 52:02I'm going to try it with some water before I make my call on
- 52:05it. But 200 and 50 bottles going
- 52:10around the world, you know, we can't get in front of everyone
- 52:13and say, OK, it's a bit hot, it's a bit closed.
- 52:15We put some water in it. So that temptation to already do
- 52:19that, but I I mean, ultimately Lady of the Glen does what it
- 52:22says on the tin. It's we want you to have that
- 52:24same experience that we have in the warehouse where we go back
- 52:28in hell. This is good.
- 52:29Get that in the glass right now. And if that means putting it out
- 52:32a strength where we know it's a bit hot and it's a bit, you
- 52:35know, it benefits from some water, then we just hope that
- 52:38people out there. It's good enough for Ronaldo,
- 52:42it's good enough for everyone. Else, Lady of the Glen.
- 52:44Medina Castle. All right, the Medina Castle.
- 52:46There you go. Cristiano Ronaldo is drinking
- 52:54Lady of the Glen at some point. He's from Madeira.
- 52:59Right. But I mean, I always think about
- 53:02and. I thought this was an amazing
- 53:04advertising campaign that was coming up.
- 53:06Lady of the Glen, if it's good enough for Cristiano Ronaldo
- 53:09then. He's enough with El Ronaldo as
- 53:11well. But he's more fundamental, the
- 53:16other, the other Ronaldo's more fundamental.
- 53:19But I was going to say inch goer.
- 53:21A couple of things about Inch Goer that stick out for me is
- 53:23when we had the figure it drops tasting and when you talk about
- 53:28Angus mentioned this sort of coastal and the salinity that
- 53:31maybe comes through from that. I think it was George Keeble
- 53:33just said, well, our all our palates are naturally geared to
- 53:37always love sweet and salty put together.
- 53:39So whenever you get inch Geller and you put it into a sweeter
- 53:42cask or something like or a wine cast, it just brings that
- 53:44sweetness to it. The other thing that I really
- 53:46love was it was Stephen Woodcock who helped redesign Inch Goer
- 53:51distillery and get up and running described it.
- 53:54He said if you were to take all the components from a
- 53:57distillery, take them up into an aeroplane and then drop them out
- 54:00of the aeroplane, he was like, that's what Inch Goer was like.
- 54:03But when we went out, because he said the system system made
- 54:05absolutely no sense whatsoever. But you once again like your
- 54:08Glenn Spade an absolute blending powerhouse and a distillery that
- 54:13again, unless unless you really know what you're and I would say
- 54:16inch Gower. For me, well, we love the floor,
- 54:19we love the floor. We were turned on to that quite
- 54:22early on. But I became it became it was
- 54:26this sort of gateway independent bottler whiskey that I really
- 54:30look for because I, I really love the idea that I know about
- 54:34it. I knew a little bit more about
- 54:36inch Gower than other whiskeys that I'd never heard or seen
- 54:39before. So then when I saw that in an
- 54:42independent bottler 1 to get the opportunity to say, and it was
- 54:45that sort of moment when you know, when you know a little bit
- 54:47more than other people know, you puff your chest out and go,
- 54:50well, you want to try inch Gower, by the way, because it's
- 54:52this and you could only get it through an independently bottled
- 54:56person and stuff like that. So it's a cracker.
- 54:57Anyone got any tasting notes for either there?
- 54:59We've got a tasting up there. Track the mic over.
- 55:03Sorry guys I just had a question.
- 55:05I've had a kind of Madeira cask finished before and maybe a port
- 55:08cast finished. For me it's a very kind of mouth
- 55:11stripping dryness and almost a fusty mouldy finish.
- 55:15Is there something like about not not?
- 55:18I mean it sounds negative but at the same time.
- 55:22It's. Some people like fusty molds.
- 55:24In the nicest possible way, this is the fustiested, moldiest
- 55:27mascara. It's.
- 55:28So. Only fans whiskey.
- 55:30When no, but a lot of these kind of really red with is that the
- 55:33tannins from like a red wine? Is that what I'm getting?
- 55:37Is that why it really it seems like it, you know, it kind of
- 55:39strips the mouth. I mean it's a nice nose and
- 55:41everything, but at the end there's that kind of dry.
- 55:43Is that indicative of those kind of qualities of of Madeira of
- 55:48ports? Just kind of curious.
- 55:50That I was thinking Madeira is kind of more similar to Tony
- 55:52port, and I prefer Tony Port and Madeira to Ruby port, but I'm a
- 55:58big fan of ports in general. But I would say you're kind of
- 56:01going to get more of your sort of hazelnut toffee Dicks and the
- 56:06longer the whiskey's in, I would say you're going to get more
- 56:09tannins and more grippiness. That's going to happen.
- 56:12That would be, that would be my input on, on why you're getting
- 56:15that from this, because seven years, I mean, it's it's a
- 56:17Madeira seasoned cask at the end of the day.
- 56:19So the Madeira's been in there to season the wood for whatever
- 56:23length of time. Don't really know.
- 56:24Not not that long anyway, but you know, and then emptied out.
- 56:28So the the oak is still fairly fresh.
- 56:30Yeah. Then you're putting that whiskey
- 56:31in there for seven years and it's drawn a lot more of the oak
- 56:34tannins along with the Madeira influence as well.
- 56:38But generally 7 years is a long time for a secondary maturation
- 56:44or finish, and it's going to draw a lot of those tannins out
- 56:46there. But yeah.
- 56:48This is also an. Is there anything?
- 56:49I. Don't know if that's just me.
- 56:51Is that just me or is that like everyone's palettes are
- 56:54different? Is that a general feeling from I
- 56:56think? It's because of the length of
- 56:58the finish. I think it's normal to expect
- 57:01that you're going to have that amount of intense drippiness and
- 57:05tannins just because there's going to be that much.
- 57:07And like, it's a first full cask as well.
- 57:10So an American oak, which I was going to say.
- 57:13So you're going to get a bit more gingerness to it as well,
- 57:16which is probably going to be more in the background.
- 57:18But that would be with any sort of first film or Sherry.
- 57:22For me, that's really works because you've got that balance
- 57:25between, I'm going to stop that. You're double figures now,
- 57:30double figures now. But yeah, between that, this,
- 57:34this still, I can stand up to that, I think in this one.
- 57:38So, but you've got that working there and that's something that
- 57:40we have to manage. You know, that's an interesting
- 57:43point. And you know, a lot of people
- 57:46are big fans of massive big Sherry bombs.
- 57:48And I'm like, why do you like that?
- 57:50I just love this. They all are also in the PX.
- 57:53I'm like, well, most of that, that enjoyment you're getting is
- 57:56from the tannins that, but when it sticks to your teeth and
- 57:59sticks all the way down and gives you heartburn, that's,
- 58:01that's the oak tannins more than that.
- 58:04Or also I'm in Tiado PX, whatever it may be.
- 58:07There's a bit of that here, but we all found a jammy sweetness
- 58:11there that just levelled things out to me.
- 58:13But there's another word. So I don't always need to use
- 58:15balance. I can use level.
- 58:17Yeah, Yeah. Can I take us back to price
- 58:19point? Yeah, we could.
- 58:21You were talking about whether you pick an indie bottler or the
- 58:25distilleries own Weibo as it were.
- 58:27I always find that sometimes the price point of indie bottler can
- 58:30be very, very favourable. What sort of price point are we
- 58:33talking about here for these? So, Glenn, Spain.
- 58:37For example, so typically like you know the agile 12 year old
- 58:42with an interest in secondary bat duration would probably UK
- 58:46retail about 70 Yeah, maybe just the wrong side of 70, but you
- 58:51know, ballpark yeah, which you know is more expensive than the
- 58:56inch cower 14 four and yeah, it's about. 5.
- 59:00Yeah, what, 43%, you know, child filter, we've got a caramel
- 59:04whatever, you know. But yeah, I mean, that's
- 59:09typical. I think of a cask of that style,
- 59:12that age indie bottle or cast strength, blah blah.
- 59:16Yeah. Absolutely good.
- 59:17I think as an indie you can buy indie bottlers and you can just
- 59:20look at the price and think, Oh my God, that is just so much
- 59:23bang from a buck. I've recently I bought an
- 59:27Adelphi Bladnock 26 year old for like 200 and a bit of pounds.
- 59:34Now if you buy that from from Bladnock, that's five, £600.
- 59:38So as an indie bottler, you have that little bit of you can age
- 59:42something and you you were saying earlier on your rent is
- 59:45pennies because by. For the cast, well, the cat is.
- 59:48Great, right? You don't have to add that much.
- 59:53Yeah. The, the, the distilleries tend
- 59:55to think, OK, I'm going from a 12 to a 16 so I'm going to add
- 59:58another £40 on to it. But I find independent bottlers
- 1:00:02don't add £40, they add. Yeah, but still every single
- 1:00:05tasting I do, mostly abroad but sometimes at home, you know,
- 1:00:10I'll explain what makes these whiskeys unique, what makes us
- 1:00:13and what we do and everyday unique.
- 1:00:17But then they'll still ask the question.
- 1:00:18But you know, I can go out and I can buy this distillery bottling
- 1:00:22same age that you've just bottled for £40.
- 1:00:26You know, I yes, you can, but you know, this, this is unique.
- 1:00:31This is a single cask, OK, You know, you can make that
- 1:00:35judgement for yourself whether or not you would buy that
- 1:00:38whiskey for that price based on what you're getting from your
- 1:00:41glass. But the prices were as because
- 1:00:43of where we're at, where it's gone through and obviously the
- 1:00:47unique aspect, which ultimately if we were to bottle something a
- 1:00:5112 year old and create 10,000 bottles at 43 percent, then we
- 1:00:55could charge 40 lbs as well. There's also your cast ref yeah,
- 1:00:59single cast, yeah. But there's a big education
- 1:01:01piece on. And like I said, and there's
- 1:01:04people, there's people who are probably people like this in
- 1:01:07this room who want to make that jump and go, I want to learn
- 1:01:10more. And then there's other people
- 1:01:12who will just look at that and go, now I'm interested in that.
- 1:01:16And it's how do you, how do you guys target that?
- 1:01:18Because ultimately, you know, you've mentioned already tonight
- 1:01:22and we see it the, the scene of, and it's great for consumers.
- 1:01:25We're all so lucky as consumers because the independent bottler
- 1:01:27scene is growing and growing and growing and everyone's getting
- 1:01:31some brilliant access to lots and lots of different casts.
- 1:01:34And we're getting the opportunity.
- 1:01:35And then what happens is it's you guys that have to then
- 1:01:37really start managing your price points for where it sits in the
- 1:01:41shelf. And again, from a consumer
- 1:01:43perspective, that's even better from us because we could pick up
- 1:01:46some really, really, really good, good whiskey at a very
- 1:01:48reasonable price. But ultimately, like when do you
- 1:01:52have to start trying to work out how to grow?
- 1:01:55Because you talked about growing the category of Scotch, but what
- 1:01:58about the independent bottlers are to try and grow the category
- 1:02:00of independent bottlers getting more people, more people to cut
- 1:02:05it to try and understand that a Glenn spay isn't a weird knock
- 1:02:09off whiskey that you've never heard of.
- 1:02:11It's actually brilliant because it's a distillery, an inch
- 1:02:13Keller, all that kind of stuff. So I mean, you've how long have
- 1:02:16you been a lady of the Glenn? You've only been doing it for a
- 1:02:18regular since. 2012. So since 20, So you've been in
- 1:02:20the game a lot longer than quite a few other independent
- 1:02:23bottlers. Yeah.
- 1:02:24So changes to the market, changes to how people are, Have
- 1:02:28you seen it growing or do you see it as same faces, same
- 1:02:32people? Well, Graeme, it's all about
- 1:02:35education, education, education. So we we adapt and overcome.
- 1:02:51We do you. Feel the hand of history on your
- 1:02:53shoulder. A lot of that, yeah, we, we put
- 1:02:56like QR codes on the boxes. We're always trying to like,
- 1:03:00show how it is the independent bottling works, you know, the
- 1:03:04social media and stuff like that.
- 1:03:05You're trying to show how we operate as a business
- 1:03:09internally, externally, the changes and things like that.
- 1:03:13You're just trying to be as transparent as possible.
- 1:03:16So when you're sending out, I mean, when I started, you would
- 1:03:19send out newsletters and you would obviously get loads of
- 1:03:21feedback from that. Then Facebook was really great,
- 1:03:25what, 7 years ago? It's kind of not as good in the
- 1:03:29last three years. I mean there was things like you
- 1:03:33would have like what's that we'd create?
- 1:03:36Like it's not post it, but there was there's so many fads that
- 1:03:40you have to like go through. At the moment we're doing a
- 1:03:43little bit tech talk like we don't do, we don't do Twitter
- 1:03:48anymore, so we're only ticky talk.
- 1:03:53Because I mean, ultimately, I would say that you're the first
- 1:03:57independent bottler that we've had.
- 1:04:01Well, no, no, the first of all that we've had on this podcast
- 1:04:05with a brand ambassador. And that's a big step because
- 1:04:09you know, we know how many, for example, you know, shout out to
- 1:04:14Olan Ryan at Estravegan, you know, Tricara and you go,
- 1:04:19they're lucky in the sense that there's two of them that.
- 1:04:22And brand ambassador is almost part of that.
- 1:04:26They have to be job but. Basically, and then you speak to
- 1:04:28them every weekend and you go where are you off to this
- 1:04:30weekend? And it's like 1's going to that
- 1:04:32end of the country and the others going to the other end of
- 1:04:34the country because there's 2W festivals that they need to be
- 1:04:37at. And then you've got the element
- 1:04:39of not everybody who likes to take casks and put them into
- 1:04:43wood and change things around. And I'd like to sample and like
- 1:04:46to be that science effect person.
- 1:04:48Not everybody likes also standing in front of groups of
- 1:04:51people and communicating and, and selling with and selling
- 1:04:54whiskey. So being able to either have to
- 1:04:57be a brand and you have to be an owner of an independent bottler
- 1:05:01that can wear both those hats or you have to make the make the
- 1:05:05big step and bringing in somebody that you can bring in
- 1:05:07and trust that can go away and sell your brand and the
- 1:05:10products. For you as well.
- 1:05:11Well, when I, I studied business at Sterling and part of the, the
- 1:05:14reason where the, the business name comes from is it's named
- 1:05:17after the Green Lady ghost at Sterling Castle.
- 1:05:20But I didn't want to call it Green Lady because Green Lady's
- 1:05:23got an association with new whiskey.
- 1:05:25So I called it Lady of the Glen. When I studied business, one of
- 1:05:28the fundamentals of that was bringing together the factors of
- 1:05:32production. So that was all about bringing
- 1:05:34experts, asking questions. So I know I'm not the best
- 1:05:40salesman. Paul's much better at that than
- 1:05:42me. Paul's got much better network.
- 1:05:45He engages with people. I respect that Paul works there.
- 1:05:49Alex and Gavin, who work in the warehouse very much, really
- 1:05:54great. Alex says we'll come on to build
- 1:05:57this letter system that we've got.
- 1:05:59Very good at doing other stuff that we've arranged and we do
- 1:06:03managing the bottom line. He's good at that.
- 1:06:06I've got my. What do you do, Gregor?
- 1:06:10That's what I was going to get. Like you're just looking in the
- 1:06:13mirror pointing at yourself. You just, you just do all the
- 1:06:16boring stuff and bring it all together.
- 1:06:19There's a lot of W fives, there's not W ones, there's a
- 1:06:22lot of HMRC. Stuff that I'm really interested
- 1:06:25in, you know, and also, you know Gregor, you mentioned that
- 1:06:28you're not you're Forte to go out there and to market do
- 1:06:31whiskey festivals and things like that.
- 1:06:33So I suppose that's I like. Going and doing all this stuff
- 1:06:36like going to France and like seeing all the casks of being
- 1:06:39like, oh we can do that and bring that over.
- 1:06:42Go to Portugal, we can go that. That leads me on the quick,
- 1:06:48because you were talking earlier about casts and how you were,
- 1:06:51how you were trying to source casts that nobody else had ever
- 1:06:54used before, all these things. Have you?
- 1:06:57You've obviously been doing it a long time.
- 1:06:58Is there still a cast that you haven't been able to get hold of
- 1:07:01that you'd love to get hold of? Not.
- 1:07:02Really. I mean, because they've done
- 1:07:05contract bottling, you actually see a lot of casks that you
- 1:07:08wouldn't normally pay for. And to be totally blunt, there's
- 1:07:11a lot of things that I've bottled that I thought, I don't
- 1:07:13really think that's worth the the rave.
- 1:07:17You're not going to name names, but I just feel like you're
- 1:07:20going to get like this Mizunara Oak.
- 1:07:25I said I wasn't going to name it, but I just don't really see,
- 1:07:27like what the fuss is about. I mean, someone else has
- 1:07:30probably tried it and thought, oh, this really changed my life.
- 1:07:33But when we bottled several versions of it, I just don't
- 1:07:37really see. I think it felt that reputation
- 1:07:39from some whiskeys rather than the wood.
- 1:07:41Itself, because we know that that's such a premium.
- 1:07:43Yeah, is a kind of lot, you know, a bit of a diminishing
- 1:07:46returns thing where almost the more you're paying, the less you
- 1:07:50know, exponentially more you're paying, the less you're getting
- 1:07:53in terms of do you know what I mean?
- 1:07:55The less getting them as another cask, you can put that on the
- 1:07:58label and then you can add a zero to the price of the bottle.
- 1:08:01Well, exactly. Yeah.
- 1:08:02How much? Is it is another cask empty?
- 1:08:04No comment. Really.
- 1:08:07It's like, it's a lot of money, yeah.
- 1:08:08Well, we have we we've, we've known from being at other
- 1:08:11tastings where? Yeah, Distillers music people,
- 1:08:13people have, I think, said the price.
- 1:08:15Maybe on a podcast? Before, yeah, yeah, but I don't.
- 1:08:17Remember it off my top of my head, but it's a lot of money.
- 1:08:19But what I will say is I do enjoy the man who told me to do
- 1:08:23this sitting in the room. Gregor, don't finish their drums
- 1:08:26immediately and and go back. And I have to say that you said
- 1:08:29there were two empty glasses going going back from there.
- 1:08:33I mean, it's interesting with the, the, the, what was it you
- 1:08:37said about the, the tasting notes that you gave for this?
- 1:08:41Fusty. Fusty, fusty things to go back
- 1:08:44to go from the dryness to go from the dryness of the of the
- 1:08:49inch Gower going back to the to the Glenn Spade.
- 1:08:53There's a freshness about that Glenn Spade that you that I
- 1:08:55wasn't getting at the very beginning.
- 1:08:56But look out of the drums that we've had so far.
- 1:08:59Why are the last two drums favorite for that?
- 1:09:00Let's go for the Glenn Spade. Anyone when the Glenn Spade OK,
- 1:09:04resounding there and on the inch color, then anyone like the inch
- 1:09:06color. OK, so a few people like that.
- 1:09:08Very good. Well, we'll be we'll be
- 1:09:10replenishing our glasses. Greg's got 2 empty glasses, so
- 1:09:13we're going to need to get everyone filled up again.
- 1:09:15But I absolutely fantastic. Thanks very much, Gregor.
- 1:09:17Cheers. All right, we're on the last
- 1:09:19two. The home leg, Angus, you know I
- 1:09:21do. Clap us in.
- 1:09:22Oh, I got my phone in my pocket. Welcome back to the Whiskey's
- 1:09:26Noise podcast. Right now, the last two drams
- 1:09:35we've got here some very interesting drams that we're
- 1:09:39going to talk about. First of all, you mentioned
- 1:09:43earlier both of you guys mentioned earlier that more
- 1:09:47people are you know, hardly anyone in the UK has tried the
- 1:09:50whiskey that we've got lined up on this.
- 1:09:52But to add a little bit extra, you've done something for us
- 1:09:56tonight where you've unless you if you missed the the Instagram
- 1:10:00post of Gregor, what we're the next drama we're about to have
- 1:10:04is an official one of one whiskey.
- 1:10:08So what that basically means is this has been specifically hand
- 1:10:14support, hand filled specifically for us tonight,
- 1:10:17which is fantastic. Big thank you.
- 1:10:24Now there's a reason for this that we've picked this one
- 1:10:28because you mentioned about us coming to visit you and I'll get
- 1:10:32to be and I'll get to be that evening.
- 1:10:33And you showed us something very, very cool and we recorded
- 1:10:37it and we filmed it and we put it out and then it did OK.
- 1:10:40And the, the episode did very, very well on our YouTube
- 1:10:43channel. It's, it's, it's done really
- 1:10:44well. Glad to hear that.
- 1:10:45And then I, I went through our social media in January time and
- 1:10:49I thought I'm going to start repurposing some of these posts
- 1:10:51that we've put out because I think on the Instagram account,
- 1:10:54when I first put this post out, it didn't land as well as I
- 1:10:56thought it should have. So I put it out and I can't
- 1:10:59remember how many views it's now sitting on.
- 1:11:01But if you were to use a phrase of rage baiting, right, which is
- 1:11:08which is a phrase used in social media now and or click baiting
- 1:11:13or just fashion, right, because this is it's got St.
- 1:11:19Bridges Kirk on the label. But tell us what St.
- 1:11:23Bridges Kirk is and where it comes from.
- 1:11:25Saint Bridges Kirk is named after a local Kirk in Dalgati
- 1:11:29Bay. So we accumulated a lot of
- 1:11:32blends over the years and we wanted to create blends.
- 1:11:36So we wanted to create a brand locally that we could release
- 1:11:41those blends under. We didn't want to do it with
- 1:11:43Lady the Glen because Lady the Glen single Cask single malt
- 1:11:46Castrate. So we created some Bridget's
- 1:11:48Kirk and we created multiple variants of some Bridget's Kirk,
- 1:11:53which very much like Johnny Walker, is colour coded
- 1:11:57depending on what it is. So we have a red, yeah, we've
- 1:12:00got a red label which is a blend, so that includes like
- 1:12:05green and malt. We've got a blue label which is
- 1:12:08all just malts and we've got a tawny coloured label which is
- 1:12:12the Solara System, which is a blended malt.
- 1:12:16No, Well, this is a white label, I would have said.
- 1:12:19This is the whiskey stories one the.
- 1:12:21Bottom. The bottom.
- 1:12:22The bottom but. Right.
- 1:12:23No, what I will say is Solara System, this is what triggered a
- 1:12:27lot of people on on social media is the the the, the the footage
- 1:12:35is of us standing in front of. And I said, so this is a Solera
- 1:12:39cast system. And you said the only Solera
- 1:12:42cast system and we start talking about it.
- 1:12:47Can I? OK, we've triggered someone
- 1:12:48already. We've got one, we've got one
- 1:12:50real man, right? And basically, and I'm going to,
- 1:12:56I'm going to meet that. You've got a photo of it in
- 1:12:58front of us. So you're going to show people.
- 1:12:59But what I'll say is I mean this with the greatest respect in the
- 1:13:03world, it's not a very impressive piece of kit.
- 1:13:07And I mean that. Well, this guy over here.
- 1:13:10You mean it, right? It's cool and it's it's amazing.
- 1:13:16Tap on it. But we but we so we said, and
- 1:13:20you said that somebody from the Whiskey magazine came.
- 1:13:25I had a look at your thing and said, you know, this is the only
- 1:13:28is that is that correct? This is the only Sailera.
- 1:13:29Yeah, yeah. Tasks.
- 1:13:32No, no, no, no. 1st I First of all the word the word sailera.
- 1:13:36Well, maybe we should. Maybe we should.
- 1:13:38Well, yeah, go ahead. The word sailera has been used
- 1:13:40in whiskey, you know, for maturation, for a type of style
- 1:13:46since the 90s with mainly Glenfiddich, which is what I
- 1:13:50think most people will go to. I think it was what 98, maybe 8
- 1:13:54where they launched the 15 year old solera reserve.
- 1:13:59So the word's been used quite a few times.
- 1:14:00There's other Indies that have used that as well.
- 1:14:03But what's different about the word solera reserve versus
- 1:14:09solera system, which is where we have and I think we'll be going
- 1:14:13there, we have until we're corrected.
- 1:14:17Otherwise, I'll say we have the only Solera system, cherry style
- 1:14:22system with a pyramid of casks and Scotch whiskey.
- 1:14:25Yeah. Connected by a copper pipe,
- 1:14:27yeah. Yeah.
- 1:14:28So that system means that whenever we bottle from the
- 1:14:32bottom right hand cask, the next cast fills it up and we only
- 1:14:37bottle from the one cask. So it's a constant system where
- 1:14:40it's going through a Feno cherry at the top.
- 1:14:42Then all are also all are. Also, it's not a case where we
- 1:14:46bottle the whole thing. So it's all getting emptied.
- 1:14:48It's every time there's a batch, it's, well, it's a little bit of
- 1:14:54the last batch. It's not a vatting system.
- 1:14:57Which is what the Glenfiddichs so for it's.
- 1:14:59Never emptied. But the benefit of doubt so so,
- 1:15:01so yeah. So the benefit of doubt with the
- 1:15:03Glenfiddich one, from my understanding of the Glenfiddich
- 1:15:051 is in 1998, they filled a VAT and, and of 15 year old whiskey
- 1:15:10is mixed from different, different types of cast and what
- 1:15:13have you. And they'll never fully empty
- 1:15:15that VAT. Meaning the solera feeling is
- 1:15:18that that VAT. So even to this day, if you buy
- 1:15:20a bottle of Glyphetic 15, the romance of it is there could be
- 1:15:2515 year old glyphetic in there from 1998 because this, this VAT
- 1:15:30has never been fully emptied. And in essence, which in the
- 1:15:35solera, I mean, I don't know, if only we had someone from Spain
- 1:15:38in here that could tell us what solera actually means.
- 1:15:42Do you know what solera means? No, no, it's.
- 1:15:44Probably made out. That means what?
- 1:15:47Floor. Yeah, floor, right.
- 1:15:49Well, I thought it would meant, I mean, I think the essence of
- 1:15:51solera kind of means that it never empties in that sense.
- 1:15:54It always goes round that that feeling.
- 1:15:56And with your situation here is and the technicalities that
- 1:16:00we're getting on for pedants out there, is that what we
- 1:16:04understand is that this is the only connected Solera caste
- 1:16:10system in whiskey in Scotland? I can tell is always the
- 1:16:17youngest. Thank you Ronnie.
- 1:16:18So that's why the romance has been torn out of this product
- 1:16:22because it's non age statement. The reason for it being non age
- 1:16:26statement is because because there's a copper pipes, it means
- 1:16:30that it doesn't age while it's in the system.
- 1:16:33So despite us having this letter system for what is over a year
- 1:16:37and doing multiple batches, 2 1/2 when we put that spirit in
- 1:16:41and it could be like that water in terms of like the oak
- 1:16:45quality. And when it comes out, you know,
- 1:16:48it's it's not like that. You know, this is all what's
- 1:16:51happened as a result in going through the system that there's
- 1:16:56no, there's no maturation technically taking place.
- 1:16:59Right, but the man who made it sitting here.
- 1:17:00So I'll become, I'll be, I'll do a pause.
- 1:17:02Lady of a diamond, a pioneer in the whiskey industry, right?
- 1:17:09And you come. What?
- 1:17:11What? What was?
- 1:17:12What did you say your name was? Alex.
- 1:17:14Alex Right. So first of all, you're sitting
- 1:17:17there and you're you're sort of shouting out at me to say, tell
- 1:17:21him. Let's tell him that, right?
- 1:17:22What made you make this? Well, I'll tell you the origin
- 1:17:26of the solar system was the, Gregor said.
- 1:17:29I'm buying a solar system and I said OK, that sounds good.
- 1:17:33I and then I was picturing 3 casks on top of each other as
- 1:17:37you might and then it turned up and it was 2 casks on the
- 1:17:40bottom, one cask on the top and a sort of triangle formation.
- 1:17:44And I said Gregor, I'm not sure how we're going to join these
- 1:17:46together and make them all flew into each other.
- 1:17:49And he said I don't know, but make it work.
- 1:17:53And then he went to play golf. True story.
- 1:18:00We're really getting an insight into what Gregor's like as a
- 1:18:03gaffer, aren't we? And then I made it work, so I.
- 1:18:08Don't know how long, how long ago was this?
- 1:18:11It's got to be at least two years.
- 1:18:12I don't know. All right, probably.
- 1:18:14So there's what, 2 percent, 5% of the whiskey is in copper
- 1:18:19pipes, which is joining the cast together, but the rest of the
- 1:18:23whiskey is in oak contact with these shed.
- 1:18:27These are quarter casks as well, we should say.
- 1:18:29So this is 3 interconnected Sherry quarter casks.
- 1:18:33So 95% of the whiskey is in contact with oak, but obviously.
- 1:18:38But according to the well, the Scotch Whiskey Association.
- 1:18:41You're not going to go for them again, are you?
- 1:18:42No, I love them, love them. But but part of part of what we
- 1:18:47mean, the great thing that Gregor did was he was sometimes
- 1:18:50forgiveness is better than permission.
- 1:18:52But in this case, we went the other way just to clarify what
- 1:18:55we can and can't do for the for the label, for the sake of the
- 1:18:58brand. One of the main things was,
- 1:19:00well, you're topping up also the copper pipes interfering as
- 1:19:04well. So you can't have anything
- 1:19:05interfering in the car. So it's not technically ageing,
- 1:19:08but you cannot stop the spirit contact with the wood.
- 1:19:14And it's been in there for, you know, some time and, you know,
- 1:19:18results speak for themselves and the end product.
- 1:19:21So anyway, it is what it is. So it's, but it's that, yeah.
- 1:19:25Yeah. I mean, it comes to selecting
- 1:19:27the spirit that actually goes in at the top.
- 1:19:29What, what, what? What do you?
- 1:19:31What's your thinking with that? That's a totally different story
- 1:19:34altogether and actually drawn in as to why we created this system
- 1:19:38in the 1st place, but. Well, let's hear it for our
- 1:19:40Salera engineer. Yes.
- 1:19:41Are you for hire? If there's anyone else that
- 1:19:44goes, I want the second Salera cast system.
- 1:19:47Well done. Thank you very much.
- 1:19:48I bet you mean there are really nice bends on the pipes there
- 1:19:52has to be serious. There you go.
- 1:19:54It's still watertight after 2 1/2 years and I'll get a base.
- 1:19:57So it has not leaked. Except for tonight where we've
- 1:20:01managed to get because this isn't normally bottled that
- 1:20:04castrate. So for to get to get an
- 1:20:07opportunity to try St. Bridges Kirk, but also from the
- 1:20:12only Salera cast system connected by copper pipes in
- 1:20:16Scotland. This is an opportunity to try
- 1:20:19that and also it's. Usually bold at 48 1/2%.
- 1:20:22This is a cask strength exclusive.
- 1:20:25Sample there we go exactly now stories podcast exclusive.
- 1:20:28Thank you so much live. So I really appreciate it now.
- 1:20:30What would you normally? So how do you select the casks
- 1:20:34the the liquid to go in to the casting regular?
- 1:20:37So it's a funny story that, so it's a year, years and years ago
- 1:20:41when I was doing the V rack and what you would normally do is
- 1:20:44you'd put like a like a 250 litre cask into a barique and
- 1:20:51the bariques are usually what, 180?
- 1:20:53So you'd always have like remnants.
- 1:20:55And when I was telling the the warehouse that was doing it,
- 1:21:00they would ask, oh, what do you want done with all these like 25
- 1:21:03litres or whatever. I'd say I'll just stick it in
- 1:21:05casks and we'll worry about it in the future.
- 1:21:08So I ended up with like seven of these casks that are all made-up
- 1:21:11of roughly the same components apart from they had one key
- 1:21:16issue and that I was filling new spirit Ben Nevis pity at the
- 1:21:21time. So I was like, well, there's not
- 1:21:23enough to go in a cast, just stick it in these 7 hoggies.
- 1:21:27So that sort of reset their age and now we're seven years on.
- 1:21:32So it was a case of trying to make money with old rope.
- 1:21:38Well. That would be great because and,
- 1:21:42and from a marketing perspective, then you know, how
- 1:21:47much do you shout about this? Because when you do shout about
- 1:21:51it, as we did, you get a lot of people going.
- 1:21:55I think you'll find. That that is not the only
- 1:21:58Selena. What about we've had one
- 1:22:00tonight? What about Glenn Ferry?
- 1:22:02But but so so do you guys shout a lot about it or do you just?
- 1:22:07I mean, actually when that it's almost like baiting in a way
- 1:22:11where we're saying, right, you've heard that word before,
- 1:22:13but you know where we heard it and what we're doing unique.
- 1:22:16And the Glenfedrick one's the automatic 1 because it is the
- 1:22:20well, Glenfedrick's the biggest selling single malt Scotch in
- 1:22:23the world. But you've also got other Indies
- 1:22:25who use the word Solera. One in particular where all
- 1:22:29they've done is the sourced casts from an old Solera system.
- 1:22:33Brought them into their warehouse, married whiskey's in
- 1:22:36there, bottled that and called it their solera whiskey.
- 1:22:39But it's not a solera system. Not a solera system.
- 1:22:42Yeah. So the whole idea of the
- 1:22:44pyramids. It's the copper pipes that
- 1:22:45really make it, isn't it? Well, I mean, and heres is and
- 1:22:48heres they don't have copper pipes, but the pyramid is there
- 1:22:52whereby they bottle the wine from the bottom half, only half
- 1:22:56and then they top it up from the one above and then the one above
- 1:22:59that and the one above that and then they put the youngest wine
- 1:23:01in at the top. So no, we're not quite there,
- 1:23:03but as close to that system as possible within the.
- 1:23:09I guess that's the other. Thing it goes down and then back
- 1:23:11up. Yeah, well, actually we've got a
- 1:23:14physics teacher in the house if anyone's got fighters.
- 1:23:18So. I was going to ask on a standard
- 1:23:22release, when you do bottle list for release, what percentage are
- 1:23:26you taking out of the solar each time roughly it's.
- 1:23:28Roughly about a cask size. It's roughly 1/4 cask.
- 1:23:31So about 1/3 of. I think that comes from maybe a
- 1:23:34lack of confidence in terms of, well we don't want to bottle 2
- 1:23:37cast worth because then that would empty 2/3 of the system.
- 1:23:42So it's always about trying to keep enough in the system.
- 1:23:46So it's always like really small runs.
- 1:23:48I think it's 150. I certainly want that that
- 1:23:51bottom cast the bottom right where we have the tap with the
- 1:23:55empty strong. Had to get a special IBC for
- 1:23:57that as well. Yeah, because it has to be a
- 1:23:59flat IBC to go under the. Tap.
- 1:24:01But what? Bought 1/2 for that?
- 1:24:04And then that's where the magic happens because we only bought
- 1:24:061/2 of that and then it's refilling from the one next to
- 1:24:09it. It goes uphill like Alex said
- 1:24:11because of gravity and then the one at the top that half empties
- 1:24:14and then we top that back up with the same blend as we had 7
- 1:24:18casks of the hogs heads of the same blend.
- 1:24:21How? Much do you got that left?
- 1:24:22No, we're actually running low on that.
- 1:24:24So we'll actually need to construct.
- 1:24:26So maybe we'll speak to Greg. So you're good if it turns up on
- 1:24:32time, but but because that this is it is and do you notice, do
- 1:24:42you have to check it and notice differences in flame?
- 1:24:46Like obviously there's going to be an element of you want to
- 1:24:49keep some sort of through consistency, but equally you
- 1:24:52also want them to be a little bit inconsistent so that when it
- 1:24:56comes to batches of the Saint Bridges cart, people can say
- 1:24:59I've got this. Batch number six, Yeah, well,
- 1:25:01we'll. Do that in two years time we
- 1:25:03because we've got to keep a bottle of everything we bottle
- 1:25:05for at least three years by law just as a line sample.
- 1:25:08So we have one of each batch when when we've exhausted the
- 1:25:13stock we have, we are going to do a tasting.
- 1:25:16Yeah, I'm just saying this right now, by the way, It's on record.
- 1:25:18With the Whiskey Stories podcast, with the way.
- 1:25:20Do you want it on the record? Or some other well you taste.
- 1:25:24Podcast. Is there any other one?
- 1:25:27No, I don't. There's not another one.
- 1:25:29Not another whiskey podcast with that.
- 1:25:32To do that, we'll have batch 1, batch 1/2, I think 99, maybe
- 1:25:36we'll get to I think 8 or 9 before we exhaust the stock
- 1:25:39we've bought and just to see the difference.
- 1:25:41But you know, obviously we, we know because we've been there
- 1:25:43since day one. This is what will be eventually
- 1:25:47batch 6, obviously reduced down to 48.5 when it's bottled.
- 1:25:52But already this is the first time I've noticed this since six
- 1:25:56months ago when we bottled. Batch you haven't noticed this 5
- 1:25:59because I just poured it myself. Yeah, thing.
- 1:26:01No, I know I have no in the wood because they're wearing my left.
- 1:26:04So you know I'm learning as to go here.
- 1:26:07We are working here that's. Working I working.
- 1:26:11We used to bottle it every quarter, but we've paused that
- 1:26:14for a little bit. So this next batch will have the
- 1:26:16most wood contact just to let you know.
- 1:26:18Oh, right, so. This has had six months rather
- 1:26:21than the three there's. No ageing and you Scotch
- 1:26:24whiskers. No, no, no, no.
- 1:26:25No, you touched on kind of the weirdness of this.
- 1:26:27There's because in, in other companies, sillier system is
- 1:26:31there for consistency and it flows through all these casks
- 1:26:34and it's the same amount of time.
- 1:26:35But whereas we're an independent Butler.
- 1:26:37So we want to mark out the distinction between the batches
- 1:26:39and yeah, I think these batches are coming through now.
- 1:26:43They've been in the longest. So you've got more of that.
- 1:26:47And these are quarter casks, cherry casks.
- 1:26:49You can really get the copper on it, can you?
- 1:26:52Really cleans it out. Really.
- 1:26:54Cleans it out. You can really appreciate the
- 1:26:55but. My feeling.
- 1:26:57You can really appreciate. How tight those right angles are
- 1:27:00in the pipes. You mean extra copper contact at
- 1:27:03the end of the day as well? You cannot.
- 1:27:05You know, you're getting more wood, more copper and then a
- 1:27:07salera. Fantastic.
- 1:27:08This time it's not leaked for the last two years.
- 1:27:10Yeah, you're really proud of that.
- 1:27:11You. You've done well, you've done
- 1:27:12well. Brilliant.
- 1:27:13Well, look, whilst we're having that, because normally you know,
- 1:27:17we finish the finish the tasting on a peated DRAM, but you'll
- 1:27:21notice that the last two drams are actually peaked because
- 1:27:23there's quite a bit of peatedness in this.
- 1:27:25St. Bridges, Curt and the Aford
- 1:27:27mentioned again, not straying too far away from small
- 1:27:31conspiracies are controversies. The next DRAM then, Gregor, is a
- 1:27:37new release of something similar to what you've done before.
- 1:27:40We've already mentioned. Let's hear it for the sole
- 1:27:42engineer guys. So this is Finn Lassie.
- 1:27:51So this is Inchdarney. Inchdarney, however you wish to
- 1:27:57pronounce it peated make. So this would have been, I
- 1:28:01acquired this as new spirit and I would have acquired it seven
- 1:28:06years ago, obviously. So we've continued to buy new
- 1:28:10spirit from this five basis still there, which is incredible
- 1:28:15stuff that Scott can do there. And we can only be ever thankful
- 1:28:19for what Ian's done at that fantastic facility.
- 1:28:25I did try and ask him if he'd sell us some of the rye and he
- 1:28:27said no. But in the meantime we've got
- 1:28:30this. So this is one of the oldest new
- 1:28:34spirits that we've matured. We originally got this and the
- 1:28:39Fife Whiskey Festival said that they wanted to bought all this
- 1:28:42cask. So we gave them half the cask.
- 1:28:45They bought it for the Fife festival last year.
- 1:28:47We were like, well, what can we do with the let the rest of the
- 1:28:50cask? So we put it in a Madeira.
- 1:28:53Cash and ABV. And yeah, so this is if you've
- 1:28:58ever tried the Fife Festival exclusive, this is the same
- 1:29:02spirit, but it's been finished in the data.
- 1:29:04It's. About a year in the.
- 1:29:05Same same cask as as the one you were talking earlier on.
- 1:29:08Yeah, which we tried when we went last visit and your, your.
- 1:29:11Label printer was fixed obviously by this time because
- 1:29:13there's no region. And unfortunately this one was
- 1:29:16going out to the wider world, so we had to be by the book.
- 1:29:19But yeah. Global export this, yeah.
- 1:29:20So the the one. Yeah, Karen and Justine, Fife
- 1:29:24Whiskey Festival, the Cominche Warehouse.
- 1:29:26We had all these bells and whistles, Sherry matured, rum
- 1:29:32matured and stir knees and they picked the only unreacted that
- 1:29:38we had. But you know what, it was
- 1:29:40fantastic. You tasted it lemony, you know,
- 1:29:43a bit like the the Lindores whereby you've got a lot of
- 1:29:47distillery character. I actually love what they did.
- 1:29:49But then, yeah, we had half a cask left.
- 1:29:51We had to get it out of the original Hogs Head, put it into
- 1:29:54the Madeira and this is the the other half a year later.
- 1:29:57Yeah, with a different tint on it.
- 1:29:59So. And it's it's interesting,
- 1:30:00Gregor, because you're one of the few independent bottlers
- 1:30:03that we've had on again, who have talked about laying down
- 1:30:08spirit. You know, we see even speaking
- 1:30:12to the guys from Adelphi, the last one talking about how the,
- 1:30:17the Adelphi model is just what we get our hands on with as
- 1:30:22quickly as possible. Get it, get it in, get it turned
- 1:30:24around and get it out. And that's the model rather than
- 1:30:26laying down casks and putting that in, because that's a big
- 1:30:31commitment into the business. And at what stage when you're
- 1:30:34going through the startup of Lady of the Glen, you know,
- 1:30:38you've sold your car, you've got casks, you're going through all
- 1:30:41this process, you've when do you start making a decision to go,
- 1:30:45We're going to have to, I'm going to start putting casks
- 1:30:47down because it's a big business decision, isn't it?
- 1:30:49Because they cost a lot of money.
- 1:30:50So you have to put that money out.
- 1:30:51Now, as you've said, they don't actually cost that much money to
- 1:30:54store, but they cost a lot or it costs cash flow to get that
- 1:30:59stock in and then to make that commitment to spend that money
- 1:31:02and then just sit on it. It must be quite, quite
- 1:31:05difficult to do and a big step to move into that that area as a
- 1:31:08bottler. Yeah, it probably took roughly
- 1:31:11about the same time as Paula started when we started
- 1:31:14acquiring new spirit. Obviously it was the year
- 1:31:17before. But if you imagine like if
- 1:31:20you're bottling casks and you're doing outruns, a natural part of
- 1:31:24that is that when every cask you bottle, you're emptying A cask.
- 1:31:28So you're ending up with loads and well, not loads, but you're
- 1:31:31ending up with like what, 5 or 6 empty casks and they're probably
- 1:31:35in quite a good condition. So you think, well, what is the
- 1:31:38cheapest thing that I can put in that that's going to return
- 1:31:42value in years time? And you think, well, new spirit.
- 1:31:46So then you're trying to reach out, but you can't go and speak
- 1:31:50to like big distillers because they're wanting big commitments.
- 1:31:53So you speak to independents and they're willing to like talk the
- 1:31:58same language. And so for years, that's how the
- 1:32:01relationship's built. And the longer you go, the more
- 1:32:05casks that I've got are empty and you can just.
- 1:32:08Keep refilling them. And it means that, yeah.
- 1:32:10So I mean, it makes see, when you're breaking into that, it
- 1:32:12makes a lot of sense. But but you end up with that
- 1:32:15decision again of when is it ready?
- 1:32:17Because it's slightly different when you you know, when the
- 1:32:20business model is we buy a cask, we either re rack it or we don't
- 1:32:24re rack it and then we sell it on.
- 1:32:26When you fill in new make, it's a case of you know, you know,
- 1:32:29when you've not bought the cask new and it's a case of right, it
- 1:32:34makes the most business sense to just sell it.
- 1:32:36Now when you've got the new making, you know it's a case of
- 1:32:39right, when's it ready and how long are we going to sit on it
- 1:32:41is a different, it's a whole different decision, isn't it?
- 1:32:45Well, it gives. It gives us options at the end
- 1:32:47of the day. The thing that impressed me most
- 1:32:48about when we were talking in the pot still before the kebab
- 1:32:53about whether or not it was the right decision thing that really
- 1:32:56appealed to me was so Gregor's policy long before I joined in
- 1:33:00terms of buying young stock, but you know, for the future and the
- 1:33:04portfolio and even today, we're still very much portfolio
- 1:33:08driven. So, yeah, I mean, we're talking
- 1:33:09about new whiskeys representing where we're at as a business
- 1:33:13just now and our take on what's a good whiskey and what we
- 1:33:17should be put in bottle. But tomorrow, you know, we're
- 1:33:21buying 5-6 year old whiskey filling new make into the casks
- 1:33:24for the future, but also buying things like cling leash
- 1:33:27Lindores, Yeah. And bottling them in the same
- 1:33:30week that we acquired them. Yeah.
- 1:33:31So it's it's that. It's having a different, you've
- 1:33:33got 2 elements. You've got the stuff you're
- 1:33:34putting away for a rainy day. Yeah, it's balanced.
- 1:33:36It's balanced, Greg. Yeah, exactly.
- 1:33:38It's I don't think. That's a way around you.
- 1:33:40It's a. Great way of putting that, Greg.
- 1:33:41Actually, really, it's balanced, isn't it?
- 1:33:43Yeah, I'm trying to beat my record of again, under 65, not
- 1:33:47over. And when it when it comes to a
- 1:33:48bit from a business model point of view, then we've talked about
- 1:33:51pricing and stuff like that. Do you have a business model
- 1:33:55that there's one market that you'll target or will you look
- 1:33:59at going up and up and up the ladder of markets that you can
- 1:34:02because will you? Well, well, we can we see lady
- 1:34:05The Glen releases that are in the two £300 mark that only Chaz
- 1:34:08Cook can afford to purchase. I don't think we missed that
- 1:34:12flex earlier, Chaz, but or is it a case of you'll always maintain
- 1:34:17when you're putting releases out, you'll keep them at a level
- 1:34:21that you're happy for the consumer to be paying?
- 1:34:23Well, we try and always react to market conditions as well, so
- 1:34:28you can't release whiskey that is not going to sell.
- 1:34:31So we have done the releases that are like the two or £300
- 1:34:36wise for Charles Bruce. And touch like.
- 1:34:41Can't get on it. No, it's no end, but so yeah.
- 1:34:46Well. So, so you have So what like for
- 1:34:48example, what have you bottled in the past that that sort of
- 1:34:50goes to that level And well, what was your sort of what, what
- 1:34:53was the feedback on it or what was the sort of model of it?
- 1:35:01Cappardona really, right. So if you beat Gregor at golf,
- 1:35:09you get somebody at the back of his car.
- 1:35:20What was it? What, what, what kind of things
- 1:35:24have you bottled where you're looking at that sort of price
- 1:35:26point? And I mean, we've done little
- 1:35:28mills, we've done Port Charlotte's, which are aged
- 1:35:32Paulo no more. Yeah.
- 1:35:35I mean, in terms of putting a quarterly, quarterly outrun
- 1:35:39together, normally we're trying to tick boxes being ultimately
- 1:35:42good whiskey and. It's a free product as well
- 1:35:45with. Balance and the glass, but also
- 1:35:49ticket boxes in terms of, yeah, we want, you know, a basic one
- 1:35:54in terms of price point, but also, you know, bourbon cask,
- 1:35:57Sherry cask, something exciting, unknown distillery, but also
- 1:36:00normally higher end one as well. We decided for this release, but
- 1:36:05we're just going to focus on the quality of the liquid when it
- 1:36:08was ready. But yeah, I mean, back in
- 1:36:09quarter one, we released the Port Charlotte, the 2020 year
- 1:36:13old Port Charlotte, which was in that sort OF250280 point.
- 1:36:18The year before we had the 21 year old teen unique, which you
- 1:36:21know is OK, 180 whatever. And then earlier last year as
- 1:36:26well. I've been nervous 26 year old
- 1:36:28from the sweet spot of Ben nervous in terms of 96 to 98
- 1:36:32where, you know, the magic happened.
- 1:36:34Apparently no one really knows why, but it was certainly there
- 1:36:36when you taste that whiskey. But yeah, so it's just and and
- 1:36:40that that's a total different dynamic of audience at the end
- 1:36:44of the day compared to, yeah, you know, the 12 year old NGR
- 1:36:47Glensby. But that can also be your
- 1:36:49marketing for you though, because what that does do is
- 1:36:52that attracts a different type of potentially a different type
- 1:36:56of whiskey drinker to your brand, because suddenly people
- 1:36:59can say, by the way, it ticks a few boxes here.
- 1:37:02The number one, it's a distillery that people recognise
- 1:37:04and it's an age that gets people's attention and then
- 1:37:07suddenly goes, who are these guys?
- 1:37:10I've never it's like what we talked about to a friend
- 1:37:12Thompson where he said about, you know, he's done 50 year old
- 1:37:16Claudia limits and things like that.
- 1:37:17And he can say he goes that that sometimes puts him on the map.
- 1:37:20But what he also the habit at this with is he actually sees
- 1:37:24more people starting at the younger stuff and working their
- 1:37:26way up getting that, getting people because there's two types
- 1:37:29of people. The whiskey drinker of that set
- 1:37:31of of like someone like myself, I wouldn't go for the 200 LB
- 1:37:36mark bottle until I knew who you were, until I trusted your
- 1:37:39brand, until I understood what you guys stood for.
- 1:37:42So maybe something that maybe like a 12 year old Klein leash
- 1:37:46grabs my attention. I try it, I like it, I try
- 1:37:48something else, I like it. And then it's like, oh, they've
- 1:37:50done this, they've done that. Once that trust built up, you're
- 1:37:52taking me up that ladder to try and get me to that point where I
- 1:37:55would would spend a few £100 on a bottle.
- 1:37:58I mean like when before Paul started, I did a, a Macallan
- 1:38:03release, the first and last Macallan release and it was a
- 1:38:06Macallan and APX Octave and it was going to be like what, 50
- 1:38:11bottles. So I released it, it was all
- 1:38:14through the website and I thought this is going to be
- 1:38:17really easy money because at the time it was going to be what,
- 1:38:19£1000 per bottle online And it was what, what 2020 years old
- 1:38:26Macallan single cask. And I sat on the majority of
- 1:38:30those bottles for eight months. Nothing really happened.
- 1:38:35But then one time this, this guy got in touch with me, he's like,
- 1:38:39I see you've got McAllen on your website.
- 1:38:42Would you give me a discount and I'll, you know, I'll buy a
- 1:38:47bottle. I was like, I'm not really
- 1:38:48interested in giving a discount. I paid a premium for the cask.
- 1:38:50We bottled it. Sorry about that.
- 1:38:58Literally within seven days, the whole thing sold out.
- 1:39:01Really. Because it was shared on one
- 1:39:02whiskey group. Yeah, there you go.
- 1:39:04So that's my feeling is like independent Botlin is is really
- 1:39:09small, but at the same time like the the industry and the markets
- 1:39:14available. If you get like an amazing
- 1:39:16market and some country, I'm not going to name names, but you can
- 1:39:21just send everything there. And like we're all excited about
- 1:39:25in India in the same way that we're all really excited about
- 1:39:28China and everyone gets excited about certain markets.
- 1:39:32But genuinely for independent bottlers, like you could get a
- 1:39:35market and that could be just that could be it, like your
- 1:39:38whole thing just goes there. And when a really important
- 1:39:43point is when we first opened the bottling hall, it was what
- 1:39:46it was just after COVID. And there was a really big issue
- 1:39:50because we were getting so much demand from markets in China,
- 1:39:53South Korea, Germany, lots of places.
- 1:39:58And we were saying we need to put a limit on this because if
- 1:40:01we dedicate ourselves to 1 market, then we're going to end
- 1:40:05up being so dependent if that market fails.
- 1:40:08And a lot of these markets in the long term did fail.
- 1:40:12And so we're constantly having to adapt, find new markets.
- 1:40:16That's what independent bottling is now.
- 1:40:17It's like finding new markets, building relationships and
- 1:40:21selling food products. Brilliant.
- 1:40:24I was just like I said, that's brilliant.
- 1:40:27That's the best, you know, Right.
- 1:40:31We've got another question. We're here.
- 1:40:35Oh, right. I'm intrigued as to what your
- 1:40:39new markets? Are so we're talking.
- 1:40:41About Germany and Singapore, Hong Kong as being traditional
- 1:40:44markets, what are your new markets?
- 1:40:46UK. Anyone who wants to buy or
- 1:40:52whiskey, there's a new market. You know where?
- 1:40:54Yeah, adaptable. Hungary is a new market, ash.
- 1:40:58We just, we just take on, yeah, So what I think the the market
- 1:41:01and the well, Eastern Europe is certainly one that's it's, it's
- 1:41:08going against the grain, pun intended.
- 1:41:10Yeah. Hungry for more?
- 1:41:12Yeah. I was in Churchville.
- 1:41:16In terms of where the markets at, well, I mean markets are not
- 1:41:19declining that this is, we've spoke about this before, but
- 1:41:21it's certainly we're back to where we would expect to be in
- 1:41:25this term. Obviously a COVID happened, we
- 1:41:28had the spike but plateaued a wee bit.
- 1:41:30But one of the few markets are still growing is that kind of
- 1:41:33Eastern Europe. So we're trying to tie into
- 1:41:35that. But again, we're not alone a
- 1:41:39small independent voters trying to find a way, you know,
- 1:41:42competition is rife, but also trying to get that message
- 1:41:44across as we always do, as I do whenever I travel, trying to
- 1:41:49explain what an independent bottler is.
- 1:41:51Didn't have that need to do that tonight.
- 1:41:53But that is mostly my tastings is what is an independent
- 1:41:57bottler? What do we do?
- 1:41:58What makes us unique and why is our 10 year old, you know, more,
- 1:42:02better, more expensive than the distillery equivalent?
- 1:42:06And it's that message that we're trying to get across.
- 1:42:08So any, any new markets, it's it's that challenge.
- 1:42:11Let's go through the the the drams that we've had you get, we
- 1:42:13always give you 2 votes. We always give you 2 votes.
- 1:42:16So let's go. We'll see.
- 1:42:18How did the clay leash? Clay leash for us?
- 1:42:20OK, well, a big, big winner. First DRAM.
- 1:42:23First DRAM as well. Brilliant.
- 1:42:24Good. You're not even counting them on
- 1:42:26to the second. Aye, Maybe you're not going to
- 1:42:28end up on to the Lindo's Abbey. Then how about the Lindo's
- 1:42:32Abbey? OK, like the Lindo's Abbey over
- 1:42:33there. OK, half and half.
- 1:42:36What about the Glenn? Spay.
- 1:42:39OK, so that's your second vote. Done.
- 1:42:41That's you done. Right.
- 1:42:43OK, inch Gower. Then who?
- 1:42:44Like the inch Gower? OK, a few hands up for that.
- 1:42:46Right on the one of one St. Bridges Curt Salerika system
- 1:42:51vote. Vote in brackets.
- 1:42:53OK, right. We'll not be releasing that
- 1:42:54anytime soon. And what about the thing?
- 1:42:58Lastly, the last one there, the last tram.
- 1:43:04We've just been talking about it for the last 5-10 minutes,
- 1:43:12right? Well, look, on that note, like
- 1:43:14you've been listening to Whiskey Stories podcast, Sydney Bottle
- 1:43:16Spot with Lady of England. Let's give a big shout out, a
- 1:43:24big thank you to to Gregor and Paul for coming in.
- 1:43:27Absolutely fantastic. Big thanks to our man over there
- 1:43:30who's the engineer of Salerika, Alex Salerika sister.
- 1:43:34Brilliant, well done. And of course, a huge thank you
- 1:43:36to Diggers Leaf for hosting us this evening.
- 1:43:39I've been absolutely fantastic. But thank you to you guys for
- 1:43:41coming along and supporting us. Well done.
- 1:43:43Hope you enjoyed yourself. Thank you very much.
- 1:43:44God bless you.