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Kent Maxson: Leadership, Culture, and Education-Based Athletics

What is the real purpose of sports?

In this episode of Uncommon Impact, Nathan Whitaker sits down with Kent Maxson, Athletics Coordinator at the American School Foundation in Mexico City, to discuss leadership, culture, and why athletics should develop people—not just produce victories.

Drawing from more than two decades of being involved in athletic programs in Qatar, Kenya, Vietnam, and Mexico, Kent shares how moving between cultures has shaped his philosophy of leadership. He explains why trust, active listening, and meaningful relationships create stronger teams than rules alone, and why…

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