Retail, Riesling, and Relationships: Ed Madronich, President of Flat Rock Cellars on Building a Brand That Lasts
In this special summer bonus episode of The Food Professor Podcast, co-Michael interviews Ed Madronich, President of Flat Rock Cellars, recorded live at the Ontario Craft Wineries Conference in Niagara Falls.
As part of the podcast's summer series highlighting thought leaders in the Canadian food and beverage industry, this episode delves into Ed's personal and professional journey through the wine industry and the evolution of one of Ontario's most celebrated wineries.
Ed shares how a chance trip to France at age 19 sparked his lifelong love for wine—an encounter that led to a career built…
The skinny
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