E013 - Personalization - The Case For Building Hyper-Niche Products

Affiliate Marketing For Lenders · Nov 1, 2024 · 17m

Personal finance platforms (like Credit Karma) are now at scale, with the ability to recommend products at the 1:1 user level. Further, they’re incentivized to recommend niche products that are highly customized to each user. Lending products, however, are designed for mass audiences. This disconnect presents a huge opportunity for lenders.

Timestamps:

(00:00) Why personalization matters

(04:06) Hyper-niche lending products

(05:37) Social media and niche content

(08:43) Opportunities in financial services

(12:57) Where I see this all going

(15:01) Wrap up

Where to find Carlos:

LinkedIn…