Latest / The Human Connection Podcast
Why Lead Gen Is Never Really the Problem with Thomas Helfrich
Guest: Thomas Helfrich - Growth Strategist & Host of "Cut The Tie"
Struggling with lead generation? Here's a plot twist: it's probably not your lead gen that's broken!
In this eye-opening conversation, growth strategist Thomas Helfrich reveals why most businesses are treating symptoms instead of the real problem. Spoiler alert: it all starts with how you define and articulate the critical problem you solve.
What You'll Discover:
Why targeting 300 million people is actually hurting your business
The fishing analogy that'll change how you think about audiences forever
How Apple's dramatic…
The skinny
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