Why You Must Pretend to Care (Even If You Don't) — Machiavelli
You've been told all your life to care deeply, to wear your heart on your sleeve, to be transparent — but Niccolò Machiavelli would call that reckless. As he said, men judge generally more by the eye than by the hand. He knew the harsh truth: people don't follow sincerity, they follow appearances, they follow confidence, they follow whoever convinces them they care even when they don't. In this episode you'll discover why pretending to care is essential to leadership, how Machiavelli exposed the lie of pure morality in politics, the art of controlling perception, why showing true feelings can…
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