Latest / Kids Media Club Podcast / Deddy Bears: From Shelf to Screen, Building IP Without Content First — with Gavin Lawler and Chris Dicker

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Deddy Bears: From Shelf to Screen, Building IP Without Content First — with Gavin Lawler and Chris Dicker · Kids Media Club Podcast

• 0:00
  This
• 0:00
  episode
• 0:00
  of
• 0:00
  the
• 0:01
  Kids
• 0:01
  Media
• 0:01
  Club
• 0:01
  podcast
• 0:02
  is
• 0:02
  sponsored
• 0:03
  by
• 0:03
  Innovate
• 0:03
  Creative
• 0:04
  Academy
• 0:04
  and
• 0:04
  Teddy
• 0:05
  Bears.
• 0:12
  Hello
• 0:13
  and
• 0:13
  welcome
• 0:13
  to
• 0:14
  another
• 0:14
  episode
• 0:15
  of
• 0:15
  the
• 0:15
  Kids
• 0:15
  Media
• 0:15
  Club
• 0:15
  podcast.
• 0:16
  I'm
• 0:16
  Andy
• 0:16
  Williams.
• 0:17
  Emily,
• 0:17
  we've
• 0:17
  got
• 0:18
  some
• 0:18
  guests
• 0:18
  today.
• 0:18
  Yeah,
• 0:19
  we
• 0:19
  do
• 0:19
  indeed.
• 0:19
  Unfortunately,
• 0:20
  Joe
• 0:20
  can't
• 0:20
  join
• 0:21
  us,
• 0:21
  but
• 0:21
  I
• 0:22
  was
• 0:22
  at
• 0:22
  Dingle
• 0:22
  a
• 0:23
  few
• 0:23
  weeks
• 0:23
  ago
• 0:24
  as
• 0:24
  I
• 0:24
  recorded
• 0:25
  and
• 0:26
  I
• 0:26
  was
• 0:26
  on,
• 0:27
  I
• 0:27
  moderated
• 0:28
  a
• 0:28
  really
• 0:28
  interesting
• 0:29
  panel
• 0:29
  about
• 0:30
  toys.
• 0:31
  And
• 0:31
  in
• 0:31
  the
• 0:31
  course
• 0:32
  of
• 0:33
  organizing
• 0:34
  that
• 0:34
  panel,
• 0:34
  I
• 0:35
  met
• 0:36
  Gavin
• 0:36
  Lawlor
• 0:37
  from
• 0:37
  Innovate
• 0:37
  Creative
• 0:37
  Academy
• 0:38
  and
• 0:38
  I
• 0:38
  was
• 0:39
  also
• 0:39
  chatting
• 0:39
  to
• 0:39
  Chris
• 0:39
  Ticker.
• 0:40
  These
• 0:40
  two
• 0:40
  guys
• 0:40
  are
• 0:41
  collaborating
• 0:41
  on
• 0:42
  an
• 0:42
  IP
• 0:42
  at
• 0:42
  the
• 0:42
  moment
• 0:42
  called
• 0:43
  Deaddy
• 0:43
  Bears.
• 0:45
  It
• 0:45
  was
• 0:45
  just
• 0:45
  a
• 0:46
  really
• 0:46
  interesting
• 0:46
  panel
• 0:46
  and
• 0:46
  actually
• 0:48
  nearly
• 0:48
  the
• 0:48
  conversation
• 0:49
  started,
• 0:50
  as
• 0:51
  many
• 0:51
  things
• 0:51
  do,
• 0:51
  at
• 0:51
  Dingle
• 0:52
  in
• 0:52
  the
• 0:52
  pub
• 0:52
  the
• 0:53
  night
• 0:53
  before
• 0:53
  where
• 0:53
  I
• 0:54
  had
• 0:54
  met
• 0:54
  Gavin
• 0:55
  for
• 0:55
  the
• 0:55
  first
• 0:56
  time
• 0:56
  and
• 0:56
  we
• 0:57
  started
• 0:57
  talking
• 0:57
  about
• 0:58
  his
• 0:58
  background.
• 0:59
  So
• 0:59
  he's
• 0:59
  not
• 1:00
  from
• 1:00
  the
• 1:00
  traditional
• 1:00
  media
• 1:01
  background
• 1:02
  and
• 1:03
  he
• 1:03
  comes
• 1:03
  from
• 1:04
  an
• 1:04
  entrepreneur
• 1:04
  and
• 1:06
  toy
• 1:07
  inventor
• 1:07
  kind
• 1:07
  of
• 1:07
  background.
• 1:08
  So
• 1:08
  really
• 1:09
  different.
• 1:09
  And
• 1:09
  I
• 1:10
  just
• 1:10
  thought
• 1:10
  it'd
• 1:10
  be
• 1:10
  good
• 1:10
  to
• 1:10
  have
• 1:11
  them
• 1:11
  on.
• 1:11
  So,
• 1:12
  Nate,
• 1:12
  thank
• 1:13
  you
• 1:13
  for
• 1:13
  joining
• 1:13
  us.
• 1:13
  Gavin
• 1:14
  and
• 1:14
  Chris,
• 1:15
  no
• 1:15
  problem.
• 1:16
  Nice
• 1:16
  to
• 1:16
  be
• 1:16
  here.
• 1:17
  Happy
• 1:17
  to
• 1:17
  be
• 1:18
  here.
• 1:18
  Yes.
• 1:18
  So,
• 1:18
  Gavin,
• 1:20
  fascinated
• 1:21
  to
• 1:21
  jump
• 1:21
  in
• 1:21
  with
• 1:21
  you.
• 1:21
  Right.
• 1:22
  Because
• 1:23
  like
• 1:23
  you,
• 1:24
  you.
• 1:25
  One
• 1:25
  of
• 1:25
  your,
• 1:25
  one
• 1:25
  of
• 1:26
  your
• 1:26
  key
• 1:26
  products
• 1:26
  that
• 1:27
  has
• 1:27
  been
• 1:27
  of
• 1:28
  Innovate
• 1:28
  Creative
• 1:28
  Academy
• 1:29
  has
• 1:29
  been
• 1:29
  the
• 1:29
  Irish
• 1:29
  fairy
• 1:30
  door
• 1:30
  company.
• 1:30
  Right.
• 1:31
  So
• 1:31
  this
• 1:31
  is
• 1:32
  little
• 1:32
  doors
• 1:32
  that
• 1:33
  you
• 1:33
  can
• 1:33
  buy
• 1:33
  for
• 1:34
  your
• 1:34
  kids
• 1:35
  and
• 1:35
  your
• 1:36
  kids
• 1:36
  put
• 1:36
  them
• 1:36
  in
• 1:36
  the
• 1:36
  garden
• 1:37
  and
• 1:37
  they
• 1:37
  can
• 1:37
  give
• 1:38
  them
• 1:38
  their
• 1:39
  letters
• 1:39
  and
• 1:39
  their
• 1:39
  worries
• 1:40
  and
• 1:40
  that
• 1:40
  kind
• 1:40
  of
• 1:40
  thing.
• 1:40
  Tell
• 1:41
  us
• 1:41
  a
• 1:41
  bit
• 1:41
  about
• 1:41
  that.
• 1:43
  Yeah,
• 1:45
  it's,
• 1:45
  it's,
• 1:45
  it's
• 1:46
  a
• 1:46
  really
• 1:46
  cool
• 1:47
  story
• 1:47
  and
• 1:48
  I
• 1:48
  could
• 1:48
  talk
• 1:49
  about
• 1:49
  it
• 1:49
  for
• 1:49
  hours.
• 1:49
  But
• 1:50
  I'll
• 1:50
  give
• 1:50
  you
• 1:50
  the
• 1:50
  real
• 1:50
  shortened
• 1:51
  down
• 1:51
  version
• 1:52
  of
• 1:52
  it.
• 1:53
  In
• 1:53
  2013,
• 1:55
  there
• 1:55
  was
• 1:56
  400,000
• 1:59
  and.
• 1:59
  And
• 1:59
  change
• 2:00
  of
• 2:01
  children
• 2:01
  that
• 2:02
  believed
• 2:02
  in
• 2:02
  Santa
• 2:03
  Claus.
• 2:03
  What
• 2:04
  a
• 2:04
  wonderful
• 2:04
  thing.
• 2:05
  We
• 2:05
  managed
• 2:06
  to
• 2:06
  sell
• 2:07
  them
• 2:07
  half
• 2:08
  a
• 2:08
  million
• 2:08
  fairy
• 2:08
  doors
• 2:09
  at
• 2:09
  20
• 2:09
  quid
• 2:10
  each.
• 2:11
  And
• 2:12
  I
• 2:12
  was
• 2:12
  really
• 2:12
  nice
• 2:13
  to
• 2:13
  be
• 2:13
  able
• 2:13
  to
• 2:13
  commercialize
• 2:13
  an
• 2:14
  idea
• 2:14
  and
• 2:14
  leave
• 2:15
  a
• 2:15
  smile
• 2:15
  on
• 2:15
  a
• 2:15
  child's
• 2:16
  face.
• 2:16
  So
• 2:16
  it
• 2:16
  kind
• 2:17
  of
• 2:17
  worked
• 2:17
  really
• 2:17
  well
• 2:17
  on
• 2:18
  both
• 2:18
  ends
• 2:18
  of
• 2:18
  the
• 2:19
  spectrum.
• 2:20
  An
• 2:20
  incredible
• 2:21
  company
• 2:21
  at
• 2:21
  the
• 2:21
  time
• 2:22
  didn't
• 2:22
  end
• 2:22
  very
• 2:22
  well,
• 2:23
  but
• 2:24
  it
• 2:24
  led
• 2:24
  to
• 2:25
  where
• 2:25
  I
• 2:25
  suppose
• 2:25
  our
• 2:25
  success
• 2:26
  today
• 2:27
  through
• 2:27
  learning
• 2:27
  within
• 2:28
  the
• 2:28
  business.
• 2:30
  What
• 2:30
  were
• 2:30
  your
• 2:30
  key
• 2:30
  learnings
• 2:31
  then?
• 2:32
  Look,
• 2:33
  I
• 2:33
  mean,
• 2:34
  Ireland
• 2:34
  is
• 2:35
  a
• 2:35
  very
• 2:35
  small
• 2:36
  place
• 2:38
  when
• 2:38
  you
• 2:38
  find
• 2:38
  the
• 2:38
  honeyhole
• 2:39
  in
• 2:40
  terms
• 2:40
  of
• 2:40
  viability
• 2:41
  for
• 2:41
  a
• 2:41
  product
• 2:42
  you
• 2:43
  can
• 2:43
  extract
• 2:44
  very
• 2:44
  quickly
• 2:45
  and
• 2:45
  very
• 2:46
  well,
• 2:46
  but
• 2:46
  it's
• 2:47
  really
• 2:47
  hard
• 2:47
  to
• 2:47
  sustain,
• 2:48
  sustain
• 2:48
  that
• 2:49
  sustained
• 2:50
  growth.
• 2:51
  You
• 2:51
  need
• 2:51
  the
• 2:52
  international
• 2:52
  markets.
• 2:53
  And
• 2:53
  that's
• 2:53
  what
• 2:53
  I
• 2:53
  learned
• 2:54
  because
• 2:54
  we
• 2:54
  were
• 2:54
  very
• 2:54
  pigeonholed.
• 2:55
  We
• 2:55
  were
• 2:55
  Irish.
• 2:56
  And
• 2:56
  we
• 2:56
  had
• 2:56
  the
• 2:56
  green
• 2:56
  jerseys
• 2:57
  on,
• 2:57
  and
• 2:57
  we
• 2:57
  were
• 2:58
  all
• 2:58
  about
• 2:58
  fairies,
• 2:59
  and
• 2:59
  there
• 2:59
  was
• 2:59
  Irish
• 3:00
  language,
• 3:00
  and
• 3:00
  it
• 3:01
  was
• 3:01
  mythical.
• 3:01
  And
• 3:02
  that
• 3:02
  did.
• 3:03
  Not
• 3:04
  as
• 3:04
  much
• 3:04
  as
• 3:04
  we
• 3:04
  thought
• 3:05
  it
• 3:05
  might.
• 3:05
  It
• 3:05
  just
• 3:06
  didn't
• 3:06
  translate
• 3:07
  over
• 3:07
  into
• 3:08
  foreign
• 3:09
  countries
• 3:09
  like
• 3:10
  we
• 3:10
  thought.
• 3:10
  You
• 3:10
  know,
• 3:11
  we
• 3:11
  had
• 3:11
  pockets
• 3:11
  of
• 3:11
  success,
• 3:12
  but
• 3:12
  we
• 3:13
  didn't
• 3:13
  have
• 3:13
  any
• 3:13
  real
• 3:13
  defense
• 3:14
  find
• 3:15
  success.
• 3:15
  I
• 3:15
  mean,
• 3:15
  we
• 3:16
  had.
• 3:16
  We
• 3:16
  had
• 3:16
  the
• 3:17
  Kardashians,
• 3:17
  we
• 3:18
  had
• 3:18
  the
• 3:18
  cast
• 3:18
  of
• 3:19
  Hook
• 3:19
  at
• 3:19
  the
• 3:19
  time
• 3:19
  with
• 3:19
  everybody
• 3:20
  and
• 3:20
  the
• 3:21
  penetration
• 3:22
  off
• 3:22
  the
• 3:22
  back
• 3:22
  of
• 3:22
  that
• 3:23
  type
• 3:23
  of
• 3:24
  success.
• 3:24
  It
• 3:25
  just
• 3:25
  wasn't
• 3:25
  there.
• 3:26
  It
• 3:26
  just
• 3:26
  missed
• 3:27
  a
• 3:27
  little
• 3:27
  bit.
• 3:27
  So
• 3:28
  what
• 3:28
  it
• 3:28
  taught
• 3:28
  us
• 3:28
  was
• 3:29
  that
• 3:29
  we
• 3:29
  really
• 3:29
  do
• 3:30
  have
• 3:30
  to
• 3:30
  be
• 3:30
  more
• 3:30
  commercial
• 3:31
  than
• 3:31
  just
• 3:31
  that
• 3:31
  Irish
• 3:32
  kind
• 3:32
  of
• 3:33
  shamrock
• 3:34
  on
• 3:34
  a
• 3:34
  product.
• 3:35
  And
• 3:35
  being
• 3:35
  in
• 3:35
  that
• 3:36
  environment,
• 3:36
  we
• 3:36
  really
• 3:37
  did
• 3:37
  have
• 3:37
  to
• 3:37
  commercialize
• 3:37
  it
• 3:38
  to
• 3:38
  focus
• 3:39
  in
• 3:39
  on
• 3:40
  more
• 3:40
  of
• 3:40
  a
• 3:40
  halo
• 3:40
  effect
• 3:40
  to
• 3:41
  kids
• 3:41
  all
• 3:41
  over
• 3:41
  the
• 3:41
  world.
• 3:42
  Yeah.
• 3:43
  Be
• 3:43
  a
• 3:44
  bit
• 3:44
  more.
• 3:44
  Yeah.
• 3:44
  A
• 3:44
  bit
• 3:44
  more
• 3:44
  international,
• 3:45
  I
• 3:45
  suppose.
• 3:46
  Yeah.
• 3:47
  Commercialized
• 3:47
  for.
• 3:48
  For.
• 3:48
  For
• 3:48
  different
• 3:48
  tastes,
• 3:49
  you
• 3:49
  know?
• 3:49
  Yeah,
• 3:50
  yeah,
• 3:50
  yeah.
• 3:50
  And
• 3:51
  it's
• 3:51
  kind
• 3:51
  of
• 3:51
  the.
• 3:51
  The
• 3:51
  Irishness
• 3:52
  is
• 3:52
  funny.
• 3:52
  Like,
• 3:52
  selling
• 3:53
  Irishness
• 3:53
  is
• 3:54
  kind
• 3:55
  of
• 3:55
  a
• 3:55
  funny
• 3:55
  thing.
• 3:55
  Right.
• 3:56
  And
• 3:56
  I
• 3:56
  know
• 3:56
  what
• 3:56
  you're
• 3:57
  saying,
• 3:57
  like,
• 3:57
  obviously
• 3:58
  the
• 3:58
  d
• 3:58
  lie
• 3:59
  and
• 3:59
  the.
• 3:59
  And.
• 3:59
  And
• 3:59
  the
• 4:00
  language
• 4:00
  and
• 4:00
  all
• 4:00
  the
• 4:00
  rest,
• 4:01
  like,
• 4:01
  but
• 4:01
  it.
• 4:01
  It's.
• 4:02
  It's
• 4:03
  much
• 4:03
  deep.
• 4:03
  Like,
• 4:04
  you
• 4:04
  need
• 4:04
  to
• 4:04
  offer
• 4:04
  something
• 4:05
  maybe
• 4:05
  a
• 4:05
  bit
• 4:05
  deeper
• 4:05
  than
• 4:06
  that.
• 4:07
  Look,
• 4:08
  it
• 4:08
  is
• 4:09
  a
• 4:09
  superpower,
• 4:09
  Emily.
• 4:10
  I'm
• 4:11
  telling
• 4:11
  you
• 4:11
  now.
• 4:12
  The
• 4:12
  Irishness
• 4:12
  is
• 4:13
  an
• 4:13
  absolute
• 4:13
  superpower.
• 4:15
  It's
• 4:15
  just.
• 4:15
  The
• 4:16
  product's
• 4:16
  gotta
• 4:16
  be
• 4:17
  as
• 4:17
  good,
• 4:17
  right?
• 4:20
  Oh,
• 4:21
  yeah,
• 4:21
  definitely.
• 4:21
  Come
• 4:22
  here.
• 4:22
  So
• 4:22
  you
• 4:22
  have
• 4:22
  over
• 4:23
  250
• 4:23
  IPs
• 4:24
  now
• 4:24
  in
• 4:24
  your
• 4:25
  current
• 4:25
  portfolio.
• 4:26
  How
• 4:26
  do
• 4:26
  you
• 4:26
  keep
• 4:26
  track
• 4:27
  of
• 4:27
  that?
• 4:28
  Yeah,
• 4:29
  yeah,
• 4:30
  it's
• 4:30
  kind
• 4:30
  of
• 4:31
  all
• 4:31
  categorized.
• 4:32
  So
• 4:32
  it's
• 4:32
  a
• 4:32
  funny
• 4:33
  world
• 4:33
  we
• 4:33
  live
• 4:33
  in.
• 4:33
  Right.
• 4:34
  So
• 4:34
  we've
• 4:34
  built
• 4:35
  up
• 4:35
  this
• 4:35
  reputation
• 4:36
  and
• 4:37
  a
• 4:37
  name
• 4:37
  for
• 4:37
  ourselves
• 4:37
  to
• 4:38
  be
• 4:38
  able
• 4:38
  to
• 4:38
  create
• 4:38
  really
• 4:39
  good
• 4:39
  IP
• 4:40
  in
• 4:40
  multiple
• 4:41
  different
• 4:41
  categories.
• 4:42
  So
• 4:42
  I
• 4:42
  suppose
• 4:42
  the
• 4:43
  buyers
• 4:43
  around
• 4:43
  the
• 4:43
  world
• 4:44
  now
• 4:44
  have
• 4:44
  gotten
• 4:44
  used
• 4:45
  to
• 4:45
  our
• 4:45
  type
• 4:46
  of
• 4:46
  innovation.
• 4:48
  They
• 4:48
  like
• 4:48
  to
• 4:49
  be
• 4:49
  on
• 4:49
  the
• 4:49
  top
• 4:49
  of
• 4:50
  trend.
• 4:50
  And
• 4:50
  trend
• 4:51
  is
• 4:51
  fickle.
• 4:51
  Right.
• 4:51
  Trend
• 4:52
  comes
• 4:52
  and
• 4:52
  goes.
• 4:53
  So
• 4:53
  they
• 4:54
  rely
• 4:54
  on
• 4:54
  inventors
• 4:55
  like
• 4:55
  me,
• 4:55
  who
• 4:55
  can
• 4:55
  spot
• 4:56
  trend
• 4:56
  early,
• 4:56
  jump
• 4:57
  in
• 4:57
  on
• 4:57
  it,
• 4:57
  and
• 4:58
  get
• 4:58
  out
• 4:58
  when
• 4:58
  the
• 4:58
  time
• 4:58
  is
• 4:58
  right.
• 4:59
  And
• 4:59
  I
• 4:59
  suppose
• 4:59
  we
• 5:00
  manage
• 5:00
  to
• 5:00
  kind
• 5:00
  of
• 5:01
  find
• 5:01
  that
• 5:01
  cadence,
• 5:02
  to
• 5:03
  be
• 5:03
  able
• 5:03
  to
• 5:03
  do
• 5:03
  that.
• 5:03
  And
• 5:04
  it's
• 5:04
  led
• 5:04
  to
• 5:04
  us
• 5:04
  having
• 5:05
  really
• 5:06
  meaningful
• 5:06
  business
• 5:07
  with
• 5:07
  the
• 5:07
  top
• 5:07
  retailers
• 5:08
  in
• 5:08
  the
• 5:08
  world.
• 5:09
  Right.
• 5:10
  And
• 5:10
  how
• 5:11
  do
• 5:11
  you.
• 5:11
  How.
• 5:12
  How
• 5:12
  do
• 5:12
  you
• 5:12
  kind
• 5:13
  of.
• 5:13
  What's.
• 5:13
  What's
• 5:13
  the
• 5:13
  secret
• 5:14
  to
• 5:14
  that
• 5:14
  superpower
• 5:15
  of
• 5:15
  spotting
• 5:15
  trends
• 5:16
  early
• 5:16
  then?
• 5:18
  Yeah,
• 5:18
  it's.
• 5:18
  It's
• 5:19
  not
• 5:19
  one
• 5:19
  person
• 5:20
  alone.
• 5:20
  And,
• 5:20
  you
• 5:20
  know,
• 5:21
  that's
• 5:21
  real
• 5:21
  cliche.
• 5:21
  And
• 5:22
  it's
• 5:22
  it's,
• 5:22
  it's.
• 5:22
  You'll
• 5:23
  often
• 5:23
  hear
• 5:23
  that
• 5:23
  cheesy
• 5:24
  talk
• 5:24
  and
• 5:24
  it's
• 5:24
  not
• 5:25
  me
• 5:25
  that
• 5:25
  I'm
• 5:25
  winning
• 5:25
  an
• 5:26
  Academy
• 5:26
  Award
• 5:26
  and
• 5:26
  it's
• 5:27
  down
• 5:27
  to
• 5:27
  my
• 5:27
  team
• 5:27
  and,
• 5:28
  but
• 5:28
  it's,
• 5:28
  it's,
• 5:29
  it's
• 5:29
  true.
• 5:29
  Like,
• 5:30
  like,
• 5:30
  you
• 5:30
  know,
• 5:31
  there's,
• 5:31
  there's
• 5:32
  a
• 5:32
  serious
• 5:33
  amount.
• 5:33
  We
• 5:33
  call
• 5:34
  it
• 5:34
  fishing.
• 5:34
  Right.
• 5:34
  So
• 5:34
  it's
• 5:35
  hunting,
• 5:35
  it's
• 5:35
  elephant
• 5:36
  hunting.
• 5:36
  We're
• 5:36
  looking
• 5:37
  for
• 5:37
  that
• 5:37
  big
• 5:37
  kill
• 5:38
  that,
• 5:39
  that
• 5:39
  is
• 5:39
  really
• 5:39
  going
• 5:40
  to
• 5:40
  change
• 5:40
  industry
• 5:41
  and,
• 5:41
  and
• 5:41
  allow
• 5:41
  us
• 5:42
  to
• 5:42
  get
• 5:42
  positioning
• 5:42
  on
• 5:43
  a
• 5:43
  shelf.
• 5:44
  And
• 5:44
  honestly,
• 5:45
  it's,
• 5:45
  it's,
• 5:46
  it's
• 5:46
  two
• 5:46
  things.
• 5:46
  It's,
• 5:47
  it's
• 5:47
  word
• 5:47
  of
• 5:48
  mouth
• 5:48
  and
• 5:48
  it's
• 5:48
  social
• 5:49
  media.
• 5:49
  That's
• 5:49
  it.
• 5:49
  There's
• 5:50
  no
• 5:50
  magic
• 5:50
  to
• 5:50
  it.
• 5:50
  It's
• 5:51
  literally
• 5:51
  how
• 5:51
  deep
• 5:52
  can
• 5:52
  you
• 5:52
  go
• 5:52
  into
• 5:53
  a
• 5:53
  scroll
• 5:54
  that
• 5:54
  makes
• 5:54
  sense
• 5:55
  on
• 5:55
  a
• 5:55
  product?
• 5:57
  Fascinating.
• 5:58
  Great.
• 5:58
  What,
• 6:00
  like,
• 6:01
  what
• 6:01
  kind
• 6:01
  of
• 6:01
  things
• 6:02
  are
• 6:02
  you
• 6:02
  looking
• 6:02
  for
• 6:02
  when
• 6:02
  you're
• 6:02
  looking
• 6:03
  for
• 6:03
  a
• 6:03
  product?
• 6:03
  Like,
• 6:03
  what's
• 6:04
  the
• 6:04
  turnaround,
• 6:04
  Gavin?
• 6:05
  Because
• 6:05
  like
• 6:06
  usually.
• 6:07
  So
• 6:07
  when
• 6:07
  you're
• 6:07
  coming
• 6:07
  from
• 6:07
  entertainment,
• 6:08
  you're
• 6:08
  always
• 6:08
  told
• 6:08
  the
• 6:08
  toys
• 6:09
  take
• 6:09
  three
• 6:09
  years.
• 6:10
  Right.
• 6:10
  Like,
• 6:10
  how
• 6:11
  are
• 6:11
  we
• 6:11
  to
• 6:11
  kind
• 6:12
  of
• 6:12
  have
• 6:12
  a
• 6:12
  pipeline
• 6:13
  that
• 6:13
  goes
• 6:13
  from
• 6:14
  trend
• 6:15
  to
• 6:15
  product
• 6:15
  so
• 6:16
  quickly?
• 6:16
  Like,
• 6:16
  how
• 6:16
  does
• 6:16
  that
• 6:17
  work?
• 6:19
  I'll
• 6:19
  give
• 6:19
  you
• 6:19
  an
• 6:19
  example
• 6:20
  that
• 6:20
  I
• 6:20
  hate
• 6:20
  talking
• 6:20
  about
• 6:21
  it
• 6:21
  because
• 6:22
  I
• 6:22
  don't
• 6:22
  necessarily
• 6:22
  love
• 6:23
  the
• 6:23
  trend.
• 6:23
  Right.
• 6:23
  But.
• 6:25
  So
• 6:25
  everybody
• 6:26
  in
• 6:26
  the
• 6:26
  world
• 6:26
  is
• 6:26
  familiar
• 6:27
  with
• 6:27
  six
• 6:27
  seven,
• 6:27
  right?
• 6:28
  Yes.
• 6:29
  Right.
• 6:30
  Yes.
• 6:30
  So
• 6:30
  I,
• 6:31
  I
• 6:31
  was
• 6:31
  the
• 6:31
  first
• 6:32
  person
• 6:32
  to
• 6:32
  bring
• 6:32
  Six7
• 6:33
  plush
• 6:33
  to,
• 6:34
  to
• 6:34
  the
• 6:34
  market.
• 6:34
  So
• 6:34
  we,
• 6:35
  we
• 6:35
  just
• 6:35
  developed
• 6:35
  it
• 6:36
  in,
• 6:36
  I'm
• 6:37
  going
• 6:37
  to
• 6:37
  say
• 6:38
  six
• 6:38
  hour
• 6:39
  design
• 6:39
  turnaround,
• 6:41
  probably
• 6:42
  nine
• 6:42
  days
• 6:42
  to
• 6:43
  sample.
• 6:45
  The
• 6:45
  sales
• 6:45
  team
• 6:46
  are
• 6:46
  selling
• 6:46
  from
• 6:46
  a
• 6:47
  deck
• 6:48
  and
• 6:48
  then
• 6:48
  we
• 6:48
  sold
• 6:49
  a
• 6:49
  couple
• 6:49
  of
• 6:49
  hundred
• 6:49
  thousand
• 6:50
  pieces.
• 6:51
  It's
• 6:52
  not
• 6:52
  a
• 6:52
  huge
• 6:52
  amount
• 6:52
  of
• 6:52
  money.
• 6:53
  It
• 6:53
  might
• 6:53
  have
• 6:53
  worked
• 6:54
  out
• 6:54
  to
• 6:54
  half
• 6:54
  a
• 6:54
  million
• 6:54
  dollars
• 6:55
  or
• 6:55
  a
• 6:55
  million
• 6:55
  dollars
• 6:56
  at
• 6:56
  probably
• 6:57
  a
• 6:57
  50
• 6:57
  or
• 6:57
  60%
• 6:58
  margin.
• 6:59
  But
• 6:59
  they're
• 7:00
  the
• 7:00
  little
• 7:00
  trends.
• 7:00
  I
• 7:01
  mean
• 7:01
  if
• 7:01
  you
• 7:01
  do
• 7:01
  20
• 7:01
  of
• 7:02
  them,
• 7:02
  your
• 7:02
  profit
• 7:03
  margin
• 7:03
  is
• 7:04
  really
• 7:04
  healthy,
• 7:04
  right?
• 7:05
  Yep.
• 7:06
  So
• 7:06
  that
• 7:07
  would
• 7:07
  be
• 7:07
  one
• 7:07
  example
• 7:07
  of
• 7:08
  a
• 7:08
  trend
• 7:08
  of
• 7:08
  6
• 7:08
  7.
• 7:09
  Other
• 7:09
  stuff
• 7:09
  is
• 7:09
  like
• 7:09
  Italian
• 7:10
  brain
• 7:10
  rod
• 7:10
  and
• 7:11
  all
• 7:11
  that
• 7:11
  kind
• 7:11
  of
• 7:11
  stuff.
• 7:11
  But
• 7:12
  for
• 7:12
  me
• 7:12
  it's
• 7:12
  more
• 7:12
  so
• 7:13
  like
• 7:14
  working
• 7:14
  with
• 7:15
  Chris
• 7:15
  and
• 7:16
  trying
• 7:16
  to
• 7:16
  figure
• 7:17
  out
• 7:17
  his
• 7:17
  world.
• 7:18
  What
• 7:19
  I'm
• 7:19
  really
• 7:20
  excited
• 7:20
  about
• 7:20
  and
• 7:21
  what
• 7:21
  I'm
• 7:21
  really
• 7:21
  trying
• 7:22
  to
• 7:22
  achieve
• 7:22
  is
• 7:23
  meaningful
• 7:24
  IP
• 7:25
  to
• 7:25
  market
• 7:26
  quickly
• 7:27
  without
• 7:28
  content.
• 7:28
  That's
• 7:28
  what
• 7:29
  really
• 7:29
  inspires
• 7:30
  me.
• 7:30
  That's
• 7:30
  what
• 7:30
  really,
• 7:31
  I
• 7:31
  feel
• 7:31
  that
• 7:32
  we're
• 7:32
  trying
• 7:32
  to,
• 7:33
  you
• 7:33
  know,
• 7:33
  we're
• 7:34
  trying
• 7:34
  to,
• 7:34
  I
• 7:34
  suppose,
• 7:35
  shake
• 7:35
  the
• 7:35
  tree
• 7:35
  and
• 7:35
  see
• 7:35
  what
• 7:35
  happens
• 7:36
  with
• 7:36
  that
• 7:36
  type
• 7:36
  of
• 7:37
  ip.
• 7:37
  For
• 7:37
  instance,
• 7:38
  like
• 7:39
  if
• 7:39
  know
• 7:39
  I
• 7:39
  came
• 7:39
  up
• 7:40
  with
• 7:40
  an
• 7:40
  idea,
• 7:42
  I
• 7:42
  know
• 7:42
  six
• 7:43
  weeks
• 7:43
  ago
• 7:43
  and,
• 7:44
  you
• 7:44
  know,
• 7:45
  we're
• 7:45
  going
• 7:45
  to
• 7:45
  LA
• 7:45
  now
• 7:46
  in
• 7:46
  a
• 7:46
  week
• 7:46
  and
• 7:46
  a
• 7:47
  half
• 7:47
  to.
• 7:47
  For
• 7:48
  spring
• 7:48
  preview
• 7:49
  the
• 7:49
  following
• 7:49
  year.
• 7:50
  And
• 7:50
  I'll
• 7:50
  be
• 7:50
  selling
• 7:51
  a
• 7:51
  brand
• 7:51
  called
• 7:51
  Flamingos.
• 7:52
  They're,
• 7:52
  they're
• 7:52
  just
• 7:53
  like
• 7:53
  skeleton
• 7:54
  type
• 7:54
  flamingos
• 7:55
  that
• 7:55
  have
• 7:56
  this
• 7:56
  kind
• 7:56
  of
• 7:56
  fire
• 7:57
  effect
• 7:57
  and
• 7:57
  they
• 7:58
  have
• 7:58
  collector
• 7:58
  cards
• 7:59
  and
• 7:59
  the
• 7:59
  trading
• 8:00
  card
• 8:00
  game
• 8:00
  and,
• 8:01
  And
• 8:01
  I
• 8:02
  really
• 8:02
  pitch
• 8:03
  that
• 8:03
  IP
• 8:03
  into
• 8:04
  a
• 8:04
  trend.
• 8:04
  And,
• 8:04
  and
• 8:04
  there's
• 8:05
  a
• 8:05
  huge
• 8:05
  trend
• 8:06
  out
• 8:06
  there,
• 8:06
  a
• 8:07
  massive
• 8:07
  trend
• 8:07
  out
• 8:08
  there
• 8:08
  for
• 8:08
  Summerween.
• 8:09
  It's
• 8:09
  not
• 8:10
  Halloween
• 8:10
  anymore.
• 8:10
  We
• 8:11
  got
• 8:11
  Valloween,
• 8:11
  we
• 8:11
  got
• 8:12
  Summerween,
• 8:12
  and
• 8:13
  Summerween
• 8:13
  gives
• 8:13
  us
• 8:13
  a
• 8:14
  long
• 8:14
  season
• 8:14
  to
• 8:15
  sell
• 8:15
  into.
• 8:15
  So,
• 8:16
  I
• 8:16
  mean,
• 8:16
  Flamingos
• 8:17
  are
• 8:17
  evergreen
• 8:18
  in
• 8:18
  the
• 8:18
  trend
• 8:19
  and,
• 8:19
  and
• 8:20
  the
• 8:20
  whole
• 8:20
  skeleton
• 8:20
  thing
• 8:21
  is
• 8:21
  really
• 8:21
  cool
• 8:22
  for
• 8:22
  Halloween.
• 8:22
  So
• 8:23
  I'm,
• 8:23
  I'm
• 8:23
  blending
• 8:24
  trends
• 8:24
  and
• 8:25
  I'm
• 8:25
  breaking
• 8:25
  ground
• 8:26
  and
• 8:26
  I'm
• 8:26
  coming
• 8:27
  up
• 8:27
  with
• 8:27
  these
• 8:27
  new
• 8:28
  concepts,
• 8:28
  being
• 8:29
  brave
• 8:29
  and
• 8:29
  kind
• 8:30
  of
• 8:30
  putting
• 8:30
  myself
• 8:30
  out
• 8:31
  there
• 8:31
  as
• 8:31
  an
• 8:31
  inventor.
• 8:33
  And
• 8:33
  it's.
• 8:34
  The
• 8:34
  response
• 8:34
  to
• 8:34
  it
• 8:35
  is
• 8:35
  really,
• 8:35
  really
• 8:36
  good.
• 8:36
  The
• 8:37
  buyers
• 8:37
  are
• 8:37
  digging
• 8:38
  it
• 8:38
  because
• 8:38
  they
• 8:38
  see
• 8:38
  the
• 8:39
  same
• 8:39
  crap
• 8:40
  day
• 8:40
  in,
• 8:41
  day
• 8:41
  out.
• 8:41
  Another
• 8:42
  version
• 8:42
  of
• 8:42
  somebody
• 8:43
  else's
• 8:43
  crap.
• 8:44
  It's
• 8:44
  a
• 8:44
  series
• 8:45
  25.
• 8:45
  It's
• 8:46
  a,
• 8:46
  you
• 8:46
  know,
• 8:46
  with
• 8:46
  just.
• 8:47
  It's
• 8:47
  mundane,
• 8:48
  it's
• 8:49
  not
• 8:49
  spontaneous.
• 8:50
  It.
• 8:50
  It
• 8:50
  feels
• 8:51
  laggy,
• 8:52
  it
• 8:52
  feels
• 8:52
  draggy.
• 8:53
  It
• 8:53
  just
• 8:53
  doesn't
• 8:54
  hit.
• 8:55
  And
• 8:55
  I
• 8:55
  suppose
• 8:56
  if
• 8:56
  I
• 8:56
  was
• 8:56
  to,
• 8:56
  if
• 8:57
  I
• 8:57
  was
• 8:57
  to
• 8:57
  kind
• 8:57
  of
• 8:57
  talk
• 8:58
  about
• 8:58
  it
• 8:58
  like,
• 8:59
  what,
• 8:59
  what.
• 9:00
  What
• 9:00
  are
• 9:00
  they
• 9:00
  doing?
• 9:01
  They're.
• 9:01
  They're
• 9:01
  living
• 9:01
  in
• 9:02
  my
• 9:02
  moment.
• 9:02
  I
• 9:02
  would
• 9:02
  say,
• 9:03
  like,
• 9:03
  that's,
• 9:04
  it's,
• 9:04
  it's
• 9:04
  just
• 9:05
  my
• 9:05
  moment
• 9:05
  for
• 9:05
  ip.
• 9:06
  I
• 9:06
  guess
• 9:06
  that's
• 9:06
  kind
• 9:06
  of.
• 9:07
  I
• 9:07
  know
• 9:07
  that
• 9:07
  sounds
• 9:08
  a
• 9:08
  little
• 9:08
  bit
• 9:08
  cocky
• 9:08
  or
• 9:08
  facetious,
• 9:09
  but
• 9:09
  look,
• 9:10
  I'm.
• 9:11
  I'm
• 9:11
  big
• 9:11
  enough
• 9:11
  and
• 9:11
  bold
• 9:12
  enough
• 9:12
  to
• 9:12
  say
• 9:12
  that
• 9:12
  we're
• 9:13
  great
• 9:13
  at
• 9:13
  lots
• 9:14
  that
• 9:14
  are
• 9:14
  some
• 9:14
  things
• 9:15
  and
• 9:15
  we're
• 9:15
  crap
• 9:15
  at
• 9:15
  other
• 9:16
  things.
• 9:16
  We
• 9:16
  just
• 9:17
  happen
• 9:17
  to
• 9:17
  be
• 9:17
  really
• 9:17
  good
• 9:17
  at
• 9:18
  trendspotting
• 9:19
  and
• 9:19
  to
• 9:19
  be
• 9:19
  able
• 9:19
  to
• 9:20
  commercialize
• 9:20
  that
• 9:20
  in
• 9:20
  a
• 9:21
  hurry,
• 9:21
  put
• 9:21
  it
• 9:21
  on
• 9:22
  a
• 9:22
  shop
• 9:22
  shelf
• 9:23
  and,
• 9:23
  and,
• 9:23
  and
• 9:24
  market
• 9:24
  the
• 9:24
  crap
• 9:24
  out
• 9:25
  of
• 9:25
  it.
• 9:25
  So
• 9:25
  we're
• 9:25
  getting
• 9:25
  some.
• 9:26
  Not
• 9:26
  only
• 9:26
  sell
• 9:26
  through,
• 9:27
  sell
• 9:27
  in
• 9:27
  into
• 9:28
  the
• 9:28
  retailers,
• 9:29
  but
• 9:29
  sell
• 9:29
  through
• 9:29
  from
• 9:30
  a
• 9:30
  consumer
• 9:30
  perspective.
• 9:31
  Yeah.
• 9:32
  And
• 9:32
  listen,
• 9:32
  we
• 9:32
  were
• 9:33
  talking
• 9:33
  about.
• 9:33
  And
• 9:34
  like,
• 9:34
  I
• 9:34
  know
• 9:34
  what
• 9:34
  you're
• 9:34
  saying
• 9:34
  about
• 9:35
  bringing
• 9:35
  Trend
• 9:36
  into
• 9:36
  something
• 9:36
  bigger,
• 9:36
  bringing
• 9:37
  trend
• 9:37
  into
• 9:37
  an
• 9:37
  ip,
• 9:38
  which
• 9:38
  is
• 9:38
  what
• 9:38
  you're
• 9:39
  doing
• 9:39
  with
• 9:39
  Chris.
• 9:39
  And
• 9:39
  we
• 9:40
  talked
• 9:40
  about
• 9:40
  this
• 9:40
  in
• 9:40
  the
• 9:40
  panel
• 9:41
  at
• 9:41
  Dingle
• 9:41
  about,
• 9:42
  you
• 9:42
  know,
• 9:42
  whether
• 9:43
  what
• 9:43
  comes
• 9:44
  first,
• 9:44
  the
• 9:44
  toy
• 9:44
  or
• 9:45
  the
• 9:45
  story
• 9:45
  and
• 9:45
  all
• 9:46
  that
• 9:46
  kind
• 9:46
  of
• 9:46
  stuff.
• 9:46
  So
• 9:47
  how
• 9:47
  did
• 9:47
  you
• 9:47
  guys
• 9:47
  end
• 9:47
  up
• 9:48
  meeting?
• 9:49
  Pure
• 9:50
  fluke.
• 9:51
  Absolute
• 9:51
  fluke.
• 9:52
  It
• 9:53
  was.
• 9:53
  Do
• 9:53
  you
• 9:53
  know
• 9:53
  what?
• 9:53
  It's
• 9:54
  funny.
• 9:54
  It
• 9:54
  was
• 9:54
  kind
• 9:54
  of
• 9:54
  one
• 9:55
  of
• 9:55
  those
• 9:55
  Things.
• 9:55
  I
• 9:55
  think
• 9:56
  that
• 9:56
  was
• 9:56
  meant
• 9:56
  to
• 9:56
  happen
• 9:56
  in
• 9:57
  a
• 9:57
  way,
• 9:57
  Gav.
• 9:57
  Like,
• 9:58
  so
• 9:58
  Gavin's.
• 9:59
  This
• 9:59
  is.
• 9:59
  This
• 9:59
  is
• 9:59
  so
• 10:00
  Irish,
• 10:00
  by
• 10:00
  the
• 10:00
  way.
• 10:00
  Right?
• 10:01
  Gavin's
• 10:02
  best
• 10:02
  friend
• 10:02
  is
• 10:03
  married
• 10:03
  to
• 10:03
  my
• 10:03
  best
• 10:04
  friend's
• 10:04
  sister.
• 10:06
  That
• 10:06
  is
• 10:06
  so
• 10:06
  Irish.
• 10:07
  That
• 10:07
  is
• 10:07
  so
• 10:07
  Irish.
• 10:08
  Right?
• 10:08
  And
• 10:09
  that
• 10:09
  does.
• 10:09
  It
• 10:09
  doesn't
• 10:09
  even
• 10:10
  end
• 10:10
  there.
• 10:10
  And
• 10:10
  we
• 10:10
  were
• 10:11
  meant
• 10:11
  to
• 10:11
  meet
• 10:11
  years
• 10:11
  ago
• 10:12
  and
• 10:12
  it
• 10:12
  never
• 10:12
  happened.
• 10:13
  And
• 10:13
  my
• 10:13
  best
• 10:13
  buddy
• 10:14
  kept
• 10:14
  saying,
• 10:14
  you
• 10:14
  should
• 10:14
  meet
• 10:14
  this
• 10:15
  fell
• 10:15
  called
• 10:15
  Gavin
• 10:15
  Lawler.
• 10:16
  He's
• 10:16
  doing
• 10:16
  some
• 10:16
  good
• 10:16
  stuff.
• 10:17
  And
• 10:17
  I
• 10:17
  was
• 10:17
  like,
• 10:17
  all
• 10:18
  right.
• 10:18
  Yeah,
• 10:18
  yeah,
• 10:18
  yeah,
• 10:19
  yeah.
• 10:19
  And
• 10:19
  then
• 10:20
  I.
• 10:20
  And
• 10:20
  my
• 10:20
  kids
• 10:21
  football
• 10:21
  match
• 10:22
  dad
• 10:22
  and
• 10:22
  my
• 10:23
  kids
• 10:23
  football
• 10:23
  match
• 10:24
  knew
• 10:24
  Gavin.
• 10:24
  Like,
• 10:26
  I
• 10:26
  don't
• 10:26
  know
• 10:26
  how
• 10:26
  they
• 10:26
  even
• 10:27
  knew
• 10:27
  each
• 10:27
  other.
• 10:27
  Like,
• 10:27
  kind
• 10:28
  of.
• 10:28
  You
• 10:28
  didn't
• 10:28
  even
• 10:29
  really
• 10:29
  know
• 10:29
  each
• 10:29
  other
• 10:29
  that
• 10:29
  well.
• 10:30
  And
• 10:31
  he
• 10:31
  said,
• 10:31
  oh,
• 10:31
  you
• 10:31
  should
• 10:32
  meet
• 10:32
  this
• 10:32
  Gavin
• 10:33
  Lawler.
• 10:33
  I
• 10:33
  was
• 10:33
  like,
• 10:33
  oh,
• 10:34
  here,
• 10:34
  I
• 10:34
  better
• 10:34
  reach
• 10:35
  out.
• 10:35
  So
• 10:35
  we
• 10:35
  reached
• 10:36
  out
• 10:36
  and
• 10:36
  we
• 10:36
  kind
• 10:36
  of.
• 10:37
  It
• 10:37
  was
• 10:37
  weird,
• 10:38
  wasn't
• 10:38
  it?
• 10:38
  We
• 10:38
  didn't
• 10:38
  know
• 10:38
  what.
• 10:39
  We
• 10:39
  kind
• 10:39
  of
• 10:39
  sused
• 10:40
  each
• 10:40
  other
• 10:40
  out
• 10:40
  for
• 10:41
  about
• 10:41
  a
• 10:41
  month.
• 10:41
  We
• 10:41
  didn't
• 10:42
  know
• 10:42
  what
• 10:42
  we
• 10:42
  were
• 10:42
  going
• 10:42
  to
• 10:42
  talk
• 10:42
  about.
• 10:43
  Yeah,
• 10:43
  yeah,
• 10:43
  yeah.
• 10:44
  We
• 10:44
  were.
• 10:44
  We
• 10:44
  were
• 10:45
  intellectually
• 10:45
  sparring.
• 10:46
  Like,
• 10:47
  as
• 10:47
  close
• 10:47
  as
• 10:48
  our
• 10:48
  worlds
• 10:48
  are,
• 10:49
  they're
• 10:49
  so
• 10:49
  freaking
• 10:50
  far
• 10:50
  apart.
• 10:50
  Like,
• 10:51
  it's
• 10:52
  so
• 10:52
  weird
• 10:52
  because
• 10:52
  Gav
• 10:52
  thought
• 10:53
  I
• 10:53
  was
• 10:53
  coming
• 10:53
  to
• 10:53
  talk
• 10:53
  to
• 10:54
  him
• 10:54
  about
• 10:54
  teddy
• 10:54
  bears,
• 10:54
  and
• 10:55
  I
• 10:55
  thought
• 10:55
  he
• 10:55
  was
• 10:55
  come
• 10:55
  to
• 10:55
  talk
• 10:56
  to
• 10:56
  me
• 10:56
  about
• 10:56
  an
• 10:56
  idea
• 10:57
  that
• 10:57
  I
• 10:57
  had.
• 10:57
  So
• 10:57
  we
• 10:57
  didn't
• 10:58
  know
• 10:58
  what
• 10:58
  we
• 10:58
  were
• 10:58
  actually
• 10:58
  talking
• 10:59
  about
• 10:59
  to
• 10:59
  begin
• 11:00
  with.
• 11:01
  And
• 11:01
  Chris
• 11:01
  had
• 11:01
  a
• 11:02
  bloody
• 11:02
  counting
• 11:02
  in
• 11:02
  the
• 11:02
  room
• 11:03
  as
• 11:03
  well.
• 11:03
  I
• 11:03
  was
• 11:03
  like,
• 11:03
  what's
• 11:03
  going
• 11:03
  on
• 11:04
  here.
• 11:08
  For
• 11:08
  our
• 11:08
  listeners
• 11:09
  as
• 11:09
  well?
• 11:09
  Chris.
• 11:10
  Chris
• 11:10
  is
• 11:10
  a
• 11:11
  major
• 11:12
  background
• 11:12
  as
• 11:12
  a.
• 11:12
  As
• 11:13
  a
• 11:13
  creator,
• 11:14
  showrunner,
• 11:14
  Jam
• 11:15
  media,
• 11:16
  you
• 11:16
  know,
• 11:16
  he's
• 11:17
  working
• 11:17
  on
• 11:17
  a
• 11:17
  number
• 11:17
  of
• 11:18
  projects.
• 11:18
  He
• 11:18
  comes
• 11:19
  from
• 11:19
  the
• 11:19
  kids
• 11:19
  media
• 11:20
  world,
• 11:20
  right?
• 11:20
  Like
• 11:20
  I.
• 11:21
  You
• 11:21
  and
• 11:21
  me
• 11:21
  knocking
• 11:22
  around
• 11:22
  LinkedIn
• 11:23
  together.
• 11:23
  Chris,
• 11:23
  for
• 11:24
  probably.
• 11:24
  Yeah,
• 11:25
  for
• 11:25
  a
• 11:25
  long
• 11:26
  time.
• 11:26
  Yeah,
• 11:26
  exactly.
• 11:27
  Yeah,
• 11:27
  yeah.
• 11:28
  So
• 11:28
  you
• 11:28
  two
• 11:28
  just
• 11:28
  met
• 11:29
  through
• 11:29
  your.
• 11:29
  Your
• 11:30
  best
• 11:30
  friend's
• 11:31
  mother's
• 11:31
  sisters.
• 11:32
  Sisters.
• 11:33
  Cats.
• 11:34
  Yeah,
• 11:34
  yeah,
• 11:34
  yeah,
• 11:35
  yeah.
• 11:35
  Seventh
• 11:36
  son
• 11:36
  of
• 11:36
  a
• 11:36
  seven
• 11:37
  song.
• 11:37
  Yeah,
• 11:37
  it
• 11:38
  was.
• 11:38
  It
• 11:38
  was
• 11:38
  a
• 11:38
  41.
• 11:39
  But,
• 11:39
  like,
• 11:40
  I
• 11:40
  suppose
• 11:40
  what
• 11:40
  interested
• 11:41
  me
• 11:41
  about
• 11:41
  Chris
• 11:41
  was
• 11:42
  like,
• 11:42
  I
• 11:42
  knew.
• 11:43
  I
• 11:44
  know
• 11:44
  this
• 11:44
  sounds
• 11:44
  really
• 11:45
  stupid,
• 11:45
  right?
• 11:46
  But
• 11:47
  I
• 11:47
  love
• 11:48
  intellectually
• 11:49
  sparring
• 11:50
  because
• 11:51
  I'm
• 11:51
  the
• 11:51
  type
• 11:51
  of
• 11:51
  human
• 11:52
  being
• 11:52
  that
• 11:52
  puts
• 11:52
  my
• 11:52
  hand
• 11:53
  up
• 11:53
  and
• 11:53
  kind
• 11:53
  of
• 11:54
  admits
• 11:54
  if
• 11:54
  I'm
• 11:54
  wrong.
• 11:55
  But
• 11:55
  I
• 11:55
  love
• 11:55
  the
• 11:55
  debate
• 11:56
  part
• 11:56
  in
• 11:56
  between.
• 11:56
  I
• 11:56
  fight
• 11:57
  my
• 11:57
  corner
• 11:57
  fight,
• 11:57
  my
• 11:57
  corner
• 11:58
  fight.
• 11:58
  And
• 11:58
  then
• 11:58
  at
• 11:58
  the
• 11:58
  end
• 11:58
  of,
• 11:58
  I
• 11:58
  go,
• 11:59
  okay,
• 11:59
  you
• 11:59
  won,
• 11:59
  like,
• 11:59
  you
• 11:59
  know,
• 11:59
  your
• 12:00
  fairness,
• 12:00
  like
• 12:00
  that
• 12:00
  type
• 12:01
  of
• 12:01
  person.
• 12:02
  But
• 12:02
  when
• 12:03
  we
• 12:03
  get
• 12:03
  in
• 12:03
  with
• 12:03
  Chris
• 12:03
  and
• 12:04
  we
• 12:04
  were
• 12:04
  kind
• 12:04
  of
• 12:04
  back
• 12:04
  and
• 12:05
  forward
• 12:05
  and
• 12:05
  I
• 12:05
  was
• 12:05
  like,
• 12:06
  holy
• 12:06
  crap.
• 12:07
  The
• 12:07
  way
• 12:07
  this
• 12:07
  guy
• 12:08
  thinks
• 12:08
  is
• 12:09
  just.
• 12:10
  I
• 12:10
  hadn't
• 12:10
  experienced
• 12:11
  it
• 12:11
  before
• 12:11
  because
• 12:12
  I'm
• 12:12
  so
• 12:12
  used
• 12:12
  to
• 12:13
  my
• 12:13
  own
• 12:13
  bubble,
• 12:13
  right?
• 12:14
  Like,
• 12:14
  I
• 12:14
  live
• 12:15
  in
• 12:15
  a
• 12:15
  bubble
• 12:15
  of
• 12:16
  creating
• 12:16
  an
• 12:17
  instantaneous
• 12:18
  trend,
• 12:18
  bringing
• 12:19
  it
• 12:19
  to
• 12:19
  market.
• 12:19
  If
• 12:20
  the
• 12:20
  IP
• 12:20
  is
• 12:20
  relatively
• 12:21
  good,
• 12:21
  we
• 12:21
  can
• 12:21
  have
• 12:22
  some
• 12:22
  conversations
• 12:22
  around
• 12:23
  your
• 12:23
  world,
• 12:24
  which
• 12:24
  is
• 12:25
  bolting
• 12:25
  in
• 12:25
  content.
• 12:27
  And
• 12:28
  it
• 12:28
  was
• 12:28
  just
• 12:28
  interesting
• 12:29
  to
• 12:29
  hear
• 12:29
  Chris's
• 12:30
  side
• 12:30
  of
• 12:30
  it.
• 12:30
  And,
• 12:31
  like,
• 12:31
  I
• 12:32
  think
• 12:32
  at
• 12:32
  the
• 12:32
  end
• 12:33
  of
• 12:33
  our
• 12:33
  second
• 12:34
  session
• 12:34
  together
• 12:36
  in
• 12:36
  the
• 12:36
  middle,
• 12:36
  that
• 12:36
  Chris
• 12:36
  was
• 12:37
  just,
• 12:37
  like,
• 12:37
  sketching.
• 12:38
  And
• 12:38
  at
• 12:38
  the
• 12:39
  end
• 12:39
  of
• 12:39
  the
• 12:39
  session,
• 12:39
  and
• 12:39
  it
• 12:40
  was
• 12:40
  only
• 12:40
  a
• 12:40
  chat
• 12:40
  session,
• 12:41
  and
• 12:41
  he
• 12:41
  just
• 12:42
  turns
• 12:42
  the
• 12:42
  page
• 12:42
  around
• 12:43
  and
• 12:43
  he
• 12:43
  goes,
• 12:43
  what
• 12:43
  do
• 12:43
  you
• 12:44
  think
• 12:44
  about
• 12:44
  this
• 12:44
  for
• 12:44
  an
• 12:44
  idea?
• 12:44
  And
• 12:45
  I
• 12:45
  was
• 12:45
  like,
• 12:46
  Chris,
• 12:46
  what
• 12:46
  the
• 12:47
  f.
• 12:47
  What
• 12:47
  the.
• 12:48
  Don't
• 12:48
  worry.
• 12:49
  I
• 12:49
  was
• 12:49
  like,
• 12:49
  media
• 12:49
  Club
• 12:50
  podcast
• 12:50
  is
• 12:50
  not
• 12:50
  listened
• 12:51
  to
• 12:51
  by
• 12:51
  kids.
• 12:51
  You
• 12:52
  can.
• 12:52
  All
• 12:52
  right.
• 12:52
  So
• 12:52
  I
• 12:52
  was
• 12:53
  like.
• 12:53
  I
• 12:53
  was
• 12:53
  like,
• 12:53
  what
• 12:54
  the
• 12:54
  actual.
• 12:55
  Is
• 12:55
  this?
• 12:55
  And
• 12:56
  he's
• 12:56
  like.
• 12:56
  He's
• 12:57
  like,
• 12:57
  yeah,
• 12:58
  just
• 12:58
  something
• 12:58
  I
• 12:58
  was
• 12:58
  thinking,
• 12:59
  because
• 12:59
  I
• 12:59
  was
• 12:59
  showing
• 12:59
  Chris,
• 13:00
  we.
• 13:00
  We
• 13:00
  did
• 13:00
  a
• 13:00
  lot
• 13:00
  of
• 13:01
  some
• 13:01
  work
• 13:01
  for
• 13:01
  the
• 13:01
  World
• 13:02
  cup
• 13:02
  for.
• 13:02
  For
• 13:03
  Chachki,
• 13:04
  cheap
• 13:04
  in
• 13:05
  and
• 13:05
  out,
• 13:06
  Palet
• 13:06
  on
• 13:07
  the
• 13:07
  floor
• 13:07
  stuff
• 13:08
  in
• 13:08
  America.
• 13:09
  And,
• 13:10
  like,
• 13:10
  one
• 13:10
  of
• 13:10
  them
• 13:10
  was
• 13:10
  called
• 13:11
  flag
• 13:11
  balls.
• 13:11
  They
• 13:11
  were
• 13:11
  little
• 13:12
  footballs
• 13:12
  that
• 13:13
  had
• 13:13
  flags
• 13:13
  on
• 13:13
  them.
• 13:14
  Nothing
• 13:14
  crazy
• 13:15
  good
• 13:15
  about
• 13:15
  that.
• 13:16
  But
• 13:16
  I
• 13:16
  was
• 13:16
  the
• 13:16
  first
• 13:16
  person
• 13:17
  that,
• 13:17
  when
• 13:17
  you
• 13:17
  press
• 13:17
  it,
• 13:18
  it
• 13:18
  plays
• 13:18
  the
• 13:18
  national
• 13:18
  anthem.
• 13:19
  That's.
• 13:19
  That
• 13:20
  was.
• 13:20
  It
• 13:20
  was
• 13:20
  that
• 13:20
  simple,
• 13:21
  right?
• 13:21
  We
• 13:21
  sold
• 13:22
  hundreds
• 13:22
  of
• 13:22
  thousands
• 13:22
  of.
• 13:23
  It
• 13:23
  was
• 13:23
  that
• 13:23
  simple.
• 13:23
  All
• 13:23
  we
• 13:23
  did
• 13:24
  was
• 13:24
  press
• 13:24
  it.
• 13:28
  And
• 13:28
  everybody
• 13:28
  thought
• 13:29
  I
• 13:29
  was
• 13:29
  a
• 13:29
  freaking
• 13:29
  genius.
• 13:30
  I'm
• 13:30
  sitting
• 13:30
  there
• 13:30
  going,
• 13:31
  what?
• 13:31
  I
• 13:32
  was
• 13:32
  like,
• 13:32
  this
• 13:32
  is
• 13:32
  shit.
• 13:33
  Like,
• 13:33
  but,
• 13:33
  I
• 13:34
  mean,
• 13:34
  Chris.
• 13:34
  Chris
• 13:34
  kind
• 13:35
  of
• 13:35
  showed
• 13:35
  me
• 13:35
  a
• 13:36
  picture
• 13:36
  of
• 13:36
  an
• 13:37
  item,
• 13:37
  not
• 13:37
  going
• 13:37
  to
• 13:37
  talk
• 13:37
  about
• 13:37
  the
• 13:38
  item.
• 13:38
  And
• 13:38
  I
• 13:38
  was
• 13:38
  like.
• 13:38
  I
• 13:39
  was
• 13:39
  just
• 13:39
  like,
• 13:39
  oh,
• 13:40
  whoa,
• 13:40
  whoa,
• 13:40
  whoa,
• 13:40
  whoa.
• 13:41
  Oh,
• 13:41
  my
• 13:42
  God.
• 13:42
  Like,
• 13:42
  there's
• 13:42
  something.
• 13:43
  There's
• 13:43
  something
• 13:43
  more
• 13:43
  about
• 13:44
  this
• 13:44
  guy.
• 13:44
  This
• 13:44
  guy
• 13:44
  could
• 13:45
  very
• 13:45
  easily
• 13:45
  live
• 13:46
  in
• 13:46
  my
• 13:46
  world,
• 13:46
  like,
• 13:47
  very
• 13:47
  easily.
• 13:48
  And
• 13:48
  then
• 13:49
  I
• 13:49
  suppose
• 13:49
  I
• 13:49
  got
• 13:50
  this
• 13:50
  feeling.
• 13:52
  I'm
• 13:52
  a
• 13:52
  very
• 13:52
  emotive
• 13:53
  person,
• 13:54
  so
• 13:54
  I.
• 13:54
  I
• 13:54
  only
• 13:55
  work
• 13:55
  with
• 13:55
  people
• 13:55
  that
• 13:55
  I
• 13:56
  can
• 13:56
  connect
• 13:56
  with.
• 13:57
  And.
• 13:57
  And.
• 13:57
  And
• 13:58
  I
• 13:58
  wouldn't
• 13:58
  say,
• 13:58
  like,
• 13:58
  emotionally,
• 13:59
  like,
• 13:59
  deep
• 13:59
  emotion.
• 13:59
  We
• 13:59
  have
• 14:00
  to
• 14:00
  hug
• 14:00
  before
• 14:00
  we
• 14:00
  work
• 14:00
  together.
• 14:01
  I'm
• 14:01
  saying
• 14:01
  just
• 14:02
  a
• 14:02
  feeling.
• 14:02
  Just
• 14:03
  a
• 14:03
  feeling
• 14:03
  I've
• 14:04
  got
• 14:04
  to.
• 14:04
  I've
• 14:04
  got
• 14:04
  to
• 14:05
  really
• 14:05
  trust.
• 14:06
  And
• 14:06
  I
• 14:07
  learned
• 14:07
  that
• 14:07
  the
• 14:07
  hard
• 14:07
  way.
• 14:07
  And
• 14:08
  that
• 14:08
  was
• 14:08
  true.
• 14:09
  A
• 14:09
  lot
• 14:09
  of
• 14:09
  shit
• 14:09
  that
• 14:09
  happened
• 14:10
  in.
• 14:10
  In
• 14:10
  the
• 14:10
  Irish
• 14:11
  Fairy
• 14:11
  Door
• 14:11
  Company,
• 14:11
  which
• 14:11
  at
• 14:12
  the
• 14:12
  time
• 14:12
  was
• 14:12
  a
• 14:13
  huge
• 14:13
  company,
• 14:14
  I
• 14:14
  know,
• 14:14
  with
• 14:14
  a
• 14:14
  massive
• 14:15
  valuation
• 14:15
  on
• 14:15
  the
• 14:16
  business.
• 14:16
  So
• 14:16
  there
• 14:16
  was
• 14:16
  still
• 14:17
  scars
• 14:17
  there,
• 14:17
  walls
• 14:18
  were
• 14:18
  quite
• 14:18
  high.
• 14:20
  And
• 14:20
  Chris
• 14:20
  came
• 14:21
  in
• 14:21
  and
• 14:21
  just
• 14:21
  got
• 14:21
  a
• 14:21
  sledgehammer
• 14:22
  and
• 14:22
  broke
• 14:22
  those
• 14:22
  Walls
• 14:23
  down.
• 14:23
  When
• 14:23
  I
• 14:23
  saw
• 14:23
  his
• 14:23
  talent,
• 14:24
  I
• 14:24
  was
• 14:24
  like,
• 14:24
  right,
• 14:24
  okay,
• 14:25
  so,
• 14:25
  Chris,
• 14:25
  forget
• 14:26
  about
• 14:26
  everything.
• 14:26
  We're
• 14:27
  talking
• 14:27
  about.
• 14:28
  What
• 14:28
  can
• 14:28
  you
• 14:28
  do
• 14:29
  for
• 14:29
  teddy
• 14:29
  bears?
• 14:30
  Because
• 14:31
  at
• 14:31
  this
• 14:31
  point
• 14:31
  in
• 14:32
  time,
• 14:32
  Del
• 14:32
  Bears
• 14:33
  was
• 14:33
  24
• 14:33
  months
• 14:34
  in
• 14:34
  the
• 14:34
  marketplace.
• 14:35
  I
• 14:36
  think
• 14:36
  at
• 14:36
  the
• 14:36
  time,
• 14:36
  we'd
• 14:36
  sold
• 14:37
  2
• 14:37
  or
• 14:37
  3
• 14:37
  million
• 14:38
  units.
• 14:38
  We
• 14:38
  were
• 14:39
  in
• 14:39
  all
• 14:39
  the
• 14:39
  major
• 14:39
  retailers.
• 14:40
  We
• 14:40
  were
• 14:40
  building
• 14:40
  fandom.
• 14:42
  We
• 14:42
  knew
• 14:43
  we
• 14:43
  had
• 14:44
  established
• 14:44
  a
• 14:44
  foothold
• 14:45
  in
• 14:45
  the
• 14:46
  creepy,
• 14:46
  cute,
• 14:46
  creepy
• 14:47
  collectibles.
• 14:49
  We
• 14:49
  had
• 14:49
  just
• 14:50
  won,
• 14:50
  I
• 14:50
  think,
• 14:51
  collectible
• 14:51
  toy
• 14:51
  of
• 14:52
  the
• 14:52
  year.
• 14:52
  We
• 14:52
  bet
• 14:52
  Pokemon,
• 14:53
  we
• 14:53
  bet
• 14:53
  Disney.
• 14:54
  We
• 14:54
  bet.
• 14:55
  Just
• 14:55
  play
• 14:55
  some
• 14:55
  of
• 14:55
  the
• 14:56
  big,
• 14:56
  big
• 14:56
  players
• 14:56
  who
• 14:57
  I.
• 14:57
  Who
• 14:57
  I
• 14:57
  really
• 14:58
  look
• 14:58
  up
• 14:58
  to.
• 14:58
  Like,
• 14:58
  I
• 14:59
  really,
• 14:59
  really
• 14:59
  get
• 15:00
  inspired
• 15:00
  from
• 15:00
  these
• 15:01
  guys.
• 15:01
  I
• 15:01
  wouldn't
• 15:02
  say
• 15:02
  the
• 15:03
  companies,
• 15:03
  more
• 15:04
  so
• 15:04
  than
• 15:04
  some
• 15:04
  certain
• 15:05
  individuals
• 15:05
  within
• 15:06
  those
• 15:06
  companies
• 15:06
  inspire
• 15:07
  me.
• 15:07
  Like,
• 15:07
  I
• 15:07
  work
• 15:08
  with.
• 15:08
  With
• 15:08
  some
• 15:08
  of
• 15:08
  these
• 15:08
  guys,
• 15:09
  and
• 15:09
  they're
• 15:09
  just.
• 15:10
  They're
• 15:10
  just
• 15:11
  brilliant
• 15:11
  people
• 15:11
  and
• 15:12
  girls.
• 15:13
  So
• 15:14
  I
• 15:14
  just
• 15:14
  again,
• 15:14
  found
• 15:15
  something
• 15:15
  to
• 15:15
  Chris.
• 15:15
  He
• 15:16
  broke
• 15:16
  the
• 15:16
  barriers
• 15:16
  down.
• 15:17
  I
• 15:17
  just
• 15:17
  said
• 15:17
  to
• 15:18
  him
• 15:18
  immediately,
• 15:18
  right,
• 15:18
  can
• 15:19
  we
• 15:19
  make
• 15:19
  a
• 15:19
  plan
• 15:19
  for
• 15:19
  Daddy
• 15:20
  Bears?
• 15:20
  Win,
• 15:20
  lose
• 15:21
  or
• 15:21
  draw,
• 15:21
  I
• 15:21
  actually
• 15:21
  don't
• 15:22
  give
• 15:22
  a.
• 15:22
  Chris.
• 15:23
  I
• 15:23
  just
• 15:23
  want
• 15:23
  your
• 15:23
  brain
• 15:24
  in
• 15:24
  it.
• 15:24
  We
• 15:25
  sat
• 15:25
  in
• 15:25
  a
• 15:25
  room,
• 15:25
  and
• 15:26
  he
• 15:27
  spent
• 15:27
  then,
• 15:27
  like,
• 15:28
  you
• 15:28
  know,
• 15:29
  he
• 15:29
  spent
• 15:30
  weeks
• 15:30
  just
• 15:31
  sitting
• 15:31
  in
• 15:31
  the.
• 15:32
  He
• 15:32
  set
• 15:32
  up
• 15:32
  a
• 15:32
  room
• 15:32
  downstairs
• 15:33
  in
• 15:33
  my.
• 15:33
  In
• 15:33
  my
• 15:34
  office
• 15:34
  building.
• 15:35
  And
• 15:35
  I
• 15:35
  wouldn't
• 15:35
  even
• 15:36
  know
• 15:36
  he's
• 15:36
  there
• 15:36
  half
• 15:36
  the
• 15:37
  time.
• 15:37
  I
• 15:37
  just
• 15:37
  walk
• 15:37
  by
• 15:37
  and
• 15:38
  I'd
• 15:38
  be
• 15:38
  whistling.
• 15:39
  And
• 15:39
  then
• 15:39
  he
• 15:39
  was
• 15:39
  just
• 15:39
  walking
• 15:40
  in
• 15:40
  the.
• 15:40
  In
• 15:41
  the
• 15:41
  room.
• 15:41
  And.
• 15:42
  And
• 15:42
  then
• 15:42
  he'd
• 15:42
  come
• 15:42
  up
• 15:43
  at
• 15:43
  the
• 15:43
  end
• 15:43
  of
• 15:43
  the
• 15:44
  day
• 15:44
  and
• 15:44
  he
• 15:44
  might
• 15:44
  say,
• 15:45
  gavin,
• 15:46
  what
• 15:46
  do
• 15:46
  you
• 15:46
  think
• 15:46
  of
• 15:46
  this
• 15:47
  story?
• 15:47
  And
• 15:47
  I'd
• 15:47
  be
• 15:47
  just
• 15:48
  like,
• 15:49
  if
• 15:49
  the
• 15:49
  world
• 15:49
  finds
• 15:50
  out
• 15:50
  that
• 15:50
  I'm
• 15:50
  a
• 15:51
  fraud,
• 15:51
  like,
• 15:51
  with
• 15:51
  my
• 15:51
  own
• 15:52
  brand,
• 15:52
  because
• 15:53
  this
• 15:53
  dude
• 15:54
  is.
• 15:54
  This
• 15:54
  dude
• 15:54
  is
• 15:55
  just
• 15:55
  producing
• 15:55
  better
• 15:56
  than
• 15:56
  me.
• 15:56
  I
• 15:56
  was
• 15:57
  like,
• 15:57
  and
• 15:57
  that's
• 15:57
  the
• 15:57
  hardest
• 15:58
  thing
• 15:58
  for
• 15:58
  me
• 15:58
  to
• 15:58
  admit
• 15:59
  is
• 15:59
  that
• 15:59
  somebody's
• 15:59
  better
• 15:59
  than
• 16:00
  you.
• 16:00
  It's
• 16:00
  the
• 16:00
  hardest
• 16:01
  thing
• 16:01
  for
• 16:01
  me.
• 16:01
  Like,
• 16:02
  so.
• 16:03
  So
• 16:03
  I
• 16:03
  just
• 16:04
  said,
• 16:04
  you
• 16:04
  know
• 16:04
  what?
• 16:07
  I'll
• 16:07
  interrupt.
• 16:08
  You're
• 16:08
  doing
• 16:08
  yourself
• 16:09
  at
• 16:09
  the
• 16:09
  service.
• 16:09
  To
• 16:09
  be
• 16:10
  fair
• 16:10
  now,
• 16:10
  I
• 16:10
  think
• 16:10
  look
• 16:12
  for
• 16:12
  me,
• 16:12
  anyway,
• 16:12
  from
• 16:12
  my
• 16:13
  side,
• 16:13
  it
• 16:13
  was
• 16:13
  like
• 16:13
  looking
• 16:14
  at
• 16:14
  something
• 16:14
  that
• 16:15
  I
• 16:15
  just.
• 16:16
  When
• 16:16
  I.
• 16:16
  When
• 16:16
  I
• 16:16
  first
• 16:17
  seen
• 16:18
  the
• 16:18
  teddy
• 16:18
  bears
• 16:19
  or
• 16:19
  heard
• 16:19
  the.
• 16:19
  The
• 16:20
  words
• 16:20
  teddy
• 16:21
  bears,
• 16:21
  I
• 16:21
  was
• 16:21
  like,
• 16:22
  that's
• 16:22
  a
• 16:22
  killer.
• 16:23
  That's
• 16:23
  a
• 16:23
  great
• 16:23
  name.
• 16:24
  Killer.
• 16:25
  Killer
• 16:25
  name.
• 16:25
  You
• 16:26
  know,
• 16:26
  no
• 16:26
  pun
• 16:26
  intended.
• 16:27
  But
• 16:27
  it
• 16:27
  was
• 16:27
  a
• 16:28
  killer
• 16:28
  name.
• 16:28
  It
• 16:28
  was
• 16:29
  so
• 16:29
  obvious,
• 16:29
  you
• 16:30
  know,
• 16:30
  it
• 16:30
  was
• 16:30
  just
• 16:30
  one
• 16:30
  of
• 16:31
  those
• 16:31
  things
• 16:31
  that.
• 16:31
  Was
• 16:31
  like,
• 16:32
  you
• 16:32
  know
• 16:32
  what
• 16:32
  it
• 16:32
  means?
• 16:32
  You
• 16:33
  know
• 16:33
  what.
• 16:33
  You
• 16:33
  know
• 16:33
  what
• 16:33
  you're
• 16:34
  like.
• 16:34
  You
• 16:34
  can
• 16:34
  imagine
• 16:34
  it.
• 16:35
  Yeah.
• 16:36
  It
• 16:36
  said
• 16:36
  exactly
• 16:37
  what
• 16:37
  it
• 16:37
  did
• 16:37
  on
• 16:37
  the
• 16:37
  tin.
• 16:38
  And
• 16:38
  then
• 16:38
  they
• 16:38
  come
• 16:38
  in
• 16:38
  their
• 16:38
  little
• 16:39
  coffins
• 16:39
  and
• 16:39
  they
• 16:39
  were
• 16:40
  like
• 16:40
  so
• 16:40
  cute.
• 16:40
  But
• 16:40
  at
• 16:41
  the
• 16:41
  same
• 16:41
  time,
• 16:41
  like
• 16:41
  my
• 16:42
  kids
• 16:42
  were
• 16:42
  big
• 16:43
  into
• 16:44
  they.
• 16:44
  And
• 16:44
  even
• 16:44
  I
• 16:45
  shouldn't
• 16:45
  probably
• 16:45
  say
• 16:45
  this,
• 16:46
  but
• 16:46
  my,
• 16:46
  my
• 16:47
  nine
• 16:47
  year
• 16:47
  old
• 16:47
  at
• 16:47
  the
• 16:47
  time
• 16:48
  had
• 16:48
  just
• 16:48
  finished
• 16:48
  Stranger
• 16:49
  Things.
• 16:49
  Like
• 16:50
  so
• 16:50
  like,
• 16:50
  you
• 16:50
  know
• 16:51
  all
• 16:51
  of
• 16:51
  these
• 16:51
  things
• 16:52
  that
• 16:52
  like
• 16:52
  kids
• 16:53
  are
• 16:53
  into.
• 16:54
  Like
• 16:54
  that
• 16:54
  kind
• 16:54
  of
• 16:55
  like
• 16:55
  I
• 16:55
  kind
• 16:55
  of,
• 16:56
  I
• 16:56
  kind
• 16:56
  of
• 16:56
  like
• 16:56
  think
• 16:57
  of
• 16:57
  teddy
• 16:57
  bears
• 16:58
  as
• 16:58
  like
• 16:58
  almost
• 16:59
  having
• 16:59
  one
• 17:00
  foot
• 17:00
  in
• 17:00
  the
• 17:00
  shadows
• 17:01
  and
• 17:01
  one
• 17:02
  foot
• 17:02
  in
• 17:02
  the
• 17:02
  warmest
• 17:03
  day
• 17:03
  possible.
• 17:04
  So
• 17:04
  like
• 17:04
  half
• 17:05
  of
• 17:05
  the
• 17:05
  thing
• 17:05
  is
• 17:05
  giving
• 17:05
  you
• 17:06
  a
• 17:06
  big
• 17:06
  warm
• 17:06
  hug
• 17:06
  and
• 17:07
  the
• 17:07
  other
• 17:07
  half
• 17:07
  is
• 17:07
  like
• 17:08
  lurking
• 17:08
  in
• 17:09
  the
• 17:09
  shadows
• 17:09
  as
• 17:09
  this
• 17:10
  kind
• 17:10
  of
• 17:10
  being
• 17:10
  a
• 17:10
  bit
• 17:11
  weird
• 17:12
  cute
• 17:13
  thing.
• 17:13
  Yeah,
• 17:13
  yeah,
• 17:13
  yeah.
• 17:14
  Do
• 17:14
  you
• 17:14
  know
• 17:14
  what
• 17:14
  I
• 17:14
  mean?
• 17:14
  So
• 17:15
  I
• 17:15
  don't
• 17:15
  know,
• 17:15
  it
• 17:16
  just
• 17:16
  struck
• 17:16
  that,
• 17:16
  for
• 17:17
  me,
• 17:17
  it
• 17:17
  just
• 17:17
  struck
• 17:18
  that,
• 17:18
  that,
• 17:19
  that
• 17:19
  kind
• 17:19
  of
• 17:19
  sweet
• 17:20
  spot
• 17:20
  that
• 17:20
  I
• 17:20
  think
• 17:21
  kids
• 17:21
  are,
• 17:22
  are
• 17:22
  kind
• 17:22
  of
• 17:22
  interested
• 17:23
  in.
• 17:23
  Like
• 17:23
  they
• 17:24
  want
• 17:24
  to
• 17:24
  be
• 17:24
  like,
• 17:24
  you
• 17:25
  know,
• 17:25
  we're
• 17:25
  gonna
• 17:25
  laugh
• 17:25
  them
• 17:26
  to
• 17:26
  death.
• 17:26
  That's
• 17:26
  kind
• 17:27
  of
• 17:27
  like
• 17:27
  where
• 17:27
  we're
• 17:27
  going
• 17:28
  with
• 17:28
  this.
• 17:28
  You
• 17:28
  know
• 17:28
  what
• 17:28
  I
• 17:29
  mean?
• 17:29
  It's
• 17:29
  a
• 17:29
  comedy,
• 17:30
  but
• 17:30
  at
• 17:30
  the
• 17:30
  same
• 17:30
  time
• 17:31
  it's,
• 17:32
  it's,
• 17:32
  it's
• 17:32
  playing
• 17:33
  in
• 17:33
  that
• 17:33
  space
• 17:33
  where
• 17:34
  you,
• 17:34
  you
• 17:34
  can
• 17:34
  get
• 17:35
  frights
• 17:35
  and
• 17:35
  you
• 17:35
  can't
• 17:36
  like
• 17:36
  kind
• 17:36
  of,
• 17:37
  it's.
• 17:37
  Quite,
• 17:37
  it's
• 17:38
  quite,
• 17:38
  it
• 17:38
  kind
• 17:38
  of
• 17:38
  feels
• 17:39
  like
• 17:39
  a
• 17:39
  reflection
• 17:40
  of
• 17:40
  our
• 17:40
  relationship.
• 17:40
  Chris.
• 17:41
  It's
• 17:41
  just
• 17:41
  like
• 17:41
  you
• 17:42
  can
• 17:42
  laughing
• 17:43
  and
• 17:44
  I
• 17:44
  suppose
• 17:44
  there's
• 17:44
  a
• 17:44
  lot
• 17:44
  of
• 17:45
  humor
• 17:45
  in
• 17:45
  what
• 17:45
  we
• 17:46
  do.
• 17:46
  Yeah,
• 17:46
  yeah,
• 17:47
  yeah.
• 17:47
  We're
• 17:47
  trying
• 17:48
  to
• 17:48
  find
• 17:48
  the
• 17:48
  tone
• 17:48
  of
• 17:49
  it.
• 17:49
  Where
• 17:50
  did
• 17:50
  he
• 17:51
  come
• 17:51
  from?
• 17:51
  Gavin?
• 17:52
  Like
• 17:52
  what
• 17:52
  was
• 17:53
  the
• 17:53
  kind
• 17:53
  of
• 17:53
  origin.
• 17:54
  Story
• 17:54
  of
• 17:55
  was
• 17:55
  it
• 17:56
  was
• 17:56
  a
• 17:56
  36
• 17:56
  hour
• 17:57
  design
• 17:57
  frenzy.
• 17:57
  I,
• 17:58
  I,
• 17:58
  I,
• 17:58
  as
• 17:59
  I
• 17:59
  said
• 17:59
  earlier,
• 17:59
  I,
• 17:59
  I,
• 18:00
  I,
• 18:00
  I
• 18:00
  was
• 18:00
  working
• 18:00
  with
• 18:01
  Walmart
• 18:01
  Canada
• 18:02
  at
• 18:02
  the
• 18:02
  time.
• 18:02
  We
• 18:02
  had
• 18:02
  pockets
• 18:03
  of
• 18:03
  success
• 18:04
  around
• 18:04
  creating
• 18:04
  Christmas
• 18:05
  brands.
• 18:06
  Got
• 18:06
  on
• 18:07
  really
• 18:07
  well
• 18:07
  with
• 18:07
  the
• 18:07
  buyer.
• 18:08
  She,
• 18:09
  she
• 18:09
  was
• 18:09
  a
• 18:09
  brilliant
• 18:10
  person
• 18:10
  and,
• 18:10
  and
• 18:11
  a
• 18:11
  visionary
• 18:11
  and
• 18:12
  she,
• 18:12
  she
• 18:13
  just
• 18:13
  got
• 18:13
  me
• 18:14
  right.
• 18:14
  And
• 18:14
  anybody
• 18:15
  who
• 18:15
  gets
• 18:15
  me,
• 18:15
  gets
• 18:16
  the
• 18:16
  best
• 18:16
  of
• 18:16
  me
• 18:16
  is
• 18:16
  what
• 18:16
  I
• 18:16
  would
• 18:17
  say.
• 18:17
  Right?
• 18:17
  So
• 18:17
  she,
• 18:17
  she
• 18:18
  was
• 18:18
  like,
• 18:18
  right
• 18:18
  Gav,
• 18:18
  can
• 18:19
  you,
• 18:19
  can
• 18:19
  you
• 18:20
  design
• 18:20
  me
• 18:20
  some
• 18:20
  brands
• 18:20
  for
• 18:21
  Halloween?
• 18:22
  So
• 18:22
  I
• 18:22
  came
• 18:22
  up
• 18:23
  like
• 18:23
  in,
• 18:23
  I
• 18:24
  think
• 18:24
  it
• 18:24
  was,
• 18:24
  I
• 18:24
  remember
• 18:25
  the
• 18:25
  clock
• 18:25
  was
• 18:26
  on
• 18:26
  like
• 18:26
  the
• 18:26
  chess
• 18:26
  players
• 18:27
  who
• 18:27
  were
• 18:27
  doing
• 18:27
  speed
• 18:27
  chess.
• 18:27
  It
• 18:28
  was
• 18:28
  like
• 18:28
  36
• 18:28
  hours
• 18:29
  and
• 18:30
  I
• 18:30
  came
• 18:30
  up
• 18:30
  with
• 18:30
  three
• 18:31
  or
• 18:31
  four
• 18:31
  brands.
• 18:32
  Daddy
• 18:32
  bears
• 18:32
  was
• 18:33
  one
• 18:33
  of
• 18:33
  them.
• 18:33
  And,
• 18:33
  and
• 18:33
  at
• 18:34
  the
• 18:34
  time
• 18:34
  she
• 18:34
  didn't
• 18:34
  even
• 18:34
  choose
• 18:35
  it.
• 18:35
  She
• 18:35
  chose,
• 18:35
  I
• 18:36
  had
• 18:36
  another
• 18:36
  one
• 18:36
  called
• 18:37
  Little,
• 18:38
  Little
• 18:38
  Frankenstein's
• 18:40
  or
• 18:41
  was
• 18:41
  it
• 18:41
  Dr.
• 18:42
  Dr.
• 18:42
  Fixums
• 18:43
  or
• 18:43
  something
• 18:43
  like
• 18:43
  that
• 18:43
  anyway,
• 18:43
  and,
• 18:44
  and
• 18:44
  she
• 18:44
  chose
• 18:44
  that
• 18:45
  one.
• 18:45
  But
• 18:45
  I
• 18:46
  was
• 18:46
  way
• 18:46
  out
• 18:46
  of
• 18:46
  my
• 18:47
  debt.
• 18:47
  It
• 18:48
  was
• 18:48
  too
• 18:48
  complex.
• 18:49
  The
• 18:49
  complexity
• 18:49
  of
• 18:50
  the
• 18:50
  Artwork
• 18:50
  that
• 18:51
  I
• 18:51
  created
• 18:51
  was
• 18:51
  just.
• 18:51
  No,
• 18:52
  no,
• 18:52
  I
• 18:52
  just,
• 18:53
  I
• 18:53
  was
• 18:53
  almost
• 18:53
  like
• 18:53
  I
• 18:53
  was
• 18:54
  just
• 18:54
  showing
• 18:54
  off
• 18:54
  to.
• 18:54
  Haven't
• 18:55
  done
• 18:55
  a
• 18:55
  handler.
• 18:55
  She
• 18:56
  goes,
• 18:56
  yeah,
• 18:56
  I'll
• 18:56
  take
• 18:56
  that.
• 18:56
  Well,
• 18:56
  I
• 18:57
  can't
• 18:57
  actually
• 18:57
  do
• 18:57
  it.
• 18:58
  So
• 18:58
  we
• 18:59
  by
• 18:59
  default.
• 19:00
  By
• 19:00
  default,
• 19:01
  Teddy
• 19:01
  bears
• 19:01
  got
• 19:01
  it.
• 19:02
  And
• 19:02
  by
• 19:02
  default,
• 19:03
  like,
• 19:03
  yeah,
• 19:03
  we,
• 19:03
  we.
• 19:04
  There's
• 19:04
  a
• 19:04
  story
• 19:05
  behind
• 19:05
  that.
• 19:05
  We'll
• 19:05
  go
• 19:05
  into
• 19:05
  another
• 19:06
  time.
• 19:06
  But
• 19:06
  there
• 19:06
  was
• 19:06
  86%
• 19:07
  sell
• 19:07
  through
• 19:08
  in
• 19:08
  its
• 19:08
  first
• 19:08
  season.
• 19:09
  That
• 19:09
  gave
• 19:10
  me
• 19:10
  like
• 19:10
  a
• 19:11
  green
• 19:11
  slip,
• 19:11
  a
• 19:12
  go
• 19:12
  card
• 19:13
  that
• 19:13
  Go
• 19:13
  Kard
• 19:13
  then
• 19:14
  got
• 19:14
  me
• 19:14
  into
• 19:14
  the
• 19:15
  biggest
• 19:15
  retailers
• 19:16
  on
• 19:16
  the
• 19:16
  planet.
• 19:16
  Fifty
• 19:17
  countries,
• 19:18
  millions
• 19:18
  of
• 19:18
  units
• 19:19
  sold.
• 19:19
  Fandom.
• 19:20
  We,
• 19:20
  we
• 19:20
  were
• 19:21
  able
• 19:21
  to
• 19:21
  kind
• 19:21
  of
• 19:21
  scale
• 19:22
  our
• 19:22
  marketing
• 19:22
  as
• 19:22
  we
• 19:23
  went
• 19:23
  and,
• 19:23
  and
• 19:23
  we
• 19:23
  kind
• 19:24
  of
• 19:24
  hit
• 19:24
  that
• 19:24
  right
• 19:24
  too.
• 19:26
  So,
• 19:26
  yeah,
• 19:26
  kind
• 19:26
  of.
• 19:26
  That's,
• 19:27
  that's
• 19:27
  how
• 19:27
  it
• 19:27
  started.
• 19:27
  It
• 19:27
  was
• 19:27
  36
• 19:28
  hours.
• 19:28
  It
• 19:28
  was
• 19:29
  first.
• 19:29
  I
• 19:30
  think
• 19:30
  I
• 19:30
  have
• 19:30
  the
• 19:30
  first
• 19:30
  eight
• 19:31
  characters.
• 19:31
  Yeah,
• 19:35
  because
• 19:35
  he
• 19:35
  sold
• 19:35
  through
• 19:35
  like
• 19:36
  a
• 19:36
  small
• 19:36
  batch
• 19:36
  to
• 19:36
  begin
• 19:37
  with.
• 19:37
  But,
• 19:37
  but
• 19:37
  that
• 19:38
  ended
• 19:38
  up
• 19:38
  like.
• 19:38
  That
• 19:38
  was
• 19:38
  kind
• 19:39
  of
• 19:39
  a
• 19:39
  hairy
• 19:39
  moment
• 19:39
  as
• 19:39
  well,
• 19:40
  wasn't
• 19:40
  it?
• 19:40
  And
• 19:40
  then,
• 19:40
  but.
• 19:41
  And
• 19:41
  then
• 19:41
  the
• 19:41
  sell
• 19:41
  through
• 19:41
  came.
• 19:43
  Yeah,
• 19:43
  there
• 19:43
  was
• 19:43
  a
• 19:43
  very
• 19:43
  hairy
• 19:44
  moment.
• 19:44
  I
• 19:44
  mean,
• 19:45
  Walmart
• 19:46
  had
• 19:46
  run
• 19:46
  out
• 19:47
  of
• 19:47
  budget
• 19:47
  at
• 19:47
  the
• 19:47
  time
• 19:49
  and
• 19:49
  I
• 19:49
  ended
• 19:50
  up
• 19:50
  selling,
• 19:50
  selling
• 19:51
  them.
• 19:51
  Like,
• 19:52
  I
• 19:52
  think
• 19:52
  it
• 19:52
  was
• 19:52
  like
• 19:52
  a
• 19:52
  penny
• 19:53
  or
• 19:53
  a
• 19:53
  cent
• 19:54
  or
• 19:54
  2
• 19:54
  cent.
• 19:55
  Took
• 19:55
  all
• 19:55
  the
• 19:56
  risk
• 19:56
  myself
• 19:57
  and
• 19:57
  it
• 19:57
  paid
• 19:58
  off.
• 19:58
  Thank,
• 19:58
  thank
• 19:58
  God,
• 19:58
  you
• 19:59
  know,
• 19:59
  so.
• 20:00
  But
• 20:01
  yeah,
• 20:01
  it's,
• 20:01
  it
• 20:01
  was,
• 20:01
  it's
• 20:02
  an
• 20:02
  interesting
• 20:02
  story
• 20:02
  behind
• 20:03
  that
• 20:04
  and
• 20:04
  I'm
• 20:05
  very
• 20:05
  proud
• 20:05
  that
• 20:06
  again,
• 20:06
  being
• 20:06
  Irish
• 20:07
  again,
• 20:07
  here's
• 20:07
  the,
• 20:08
  the
• 20:08
  emotive
• 20:09
  side
• 20:09
  or
• 20:09
  the
• 20:09
  emotional
• 20:09
  side.
• 20:10
  But
• 20:10
  that's
• 20:11
  my
• 20:11
  story.
• 20:12
  And
• 20:12
  yeah,
• 20:13
  it,
• 20:13
  it,
• 20:14
  it's
• 20:14
  like
• 20:14
  a
• 20:14
  badge
• 20:15
  of
• 20:15
  honor
• 20:15
  for
• 20:15
  me
• 20:15
  because
• 20:16
  I
• 20:17
  genuinely
• 20:18
  took
• 20:18
  that
• 20:18
  risk.
• 20:18
  It
• 20:19
  seems
• 20:19
  like
• 20:19
  it
• 20:19
  was
• 20:19
  a
• 20:19
  hundred
• 20:20
  years
• 20:20
  ago
• 20:20
  now
• 20:20
  and
• 20:21
  would
• 20:21
  I
• 20:21
  take
• 20:21
  that
• 20:21
  risk?
• 20:21
  And
• 20:22
  now
• 20:22
  I'd
• 20:22
  probably
• 20:22
  crap
• 20:22
  the
• 20:23
  bed.
• 20:23
  Right.
• 20:23
  I'll
• 20:23
  be
• 20:23
  like.
• 20:25
  But
• 20:25
  at
• 20:25
  the,
• 20:25
  like,
• 20:26
  it's
• 20:26
  still
• 20:26
  part
• 20:26
  of
• 20:27
  my
• 20:27
  stories.
• 20:27
  I'm
• 20:27
  proud
• 20:28
  to
• 20:28
  be
• 20:28
  able
• 20:28
  to
• 20:28
  tell
• 20:28
  my
• 20:28
  kids.
• 20:29
  I'm
• 20:29
  proud
• 20:29
  to
• 20:29
  be
• 20:29
  able
• 20:29
  to
• 20:29
  talk
• 20:30
  about
• 20:30
  that.
• 20:31
  And
• 20:31
  as
• 20:31
  you
• 20:31
  alluded
• 20:32
  to
• 20:32
  at
• 20:32
  the
• 20:32
  start,
• 20:33
  it's
• 20:33
  a
• 20:33
  combination
• 20:34
  of
• 20:35
  right
• 20:35
  place,
• 20:35
  right
• 20:36
  time,
• 20:36
  and
• 20:36
  an
• 20:37
  absolute
• 20:37
  killer
• 20:38
  entrepreneurial
• 20:39
  attitude.
• 20:39
  And
• 20:40
  that's
• 20:40
  what
• 20:40
  I
• 20:40
  have.
• 20:40
  And
• 20:40
  like
• 20:40
  I
• 20:41
  said,
• 20:41
  I'm
• 20:41
  crap.
• 20:41
  That's
• 20:42
  so
• 20:42
  much
• 20:42
  stuff.
• 20:42
  I'm
• 20:43
  a,
• 20:43
  I'm
• 20:43
  a
• 20:43
  terrible
• 20:44
  at
• 20:44
  being
• 20:44
  present
• 20:44
  for
• 20:45
  my
• 20:45
  family.
• 20:45
  You
• 20:46
  know,
• 20:46
  I'm,
• 20:48
  you
• 20:48
  know,
• 20:48
  there's
• 20:48
  lots
• 20:49
  of
• 20:49
  things
• 20:49
  where
• 20:49
  I
• 20:49
  suck,
• 20:50
  but
• 20:50
  we
• 20:51
  just
• 20:51
  happened.
• 20:51
  And
• 20:51
  my,
• 20:52
  my
• 20:52
  wife
• 20:52
  as
• 20:52
  well
• 20:52
  in
• 20:53
  this.
• 20:53
  My
• 20:53
  wife
• 20:53
  Eve
• 20:53
  is
• 20:53
  a
• 20:54
  creative
• 20:54
  director
• 20:54
  in
• 20:54
  the
• 20:54
  business
• 20:55
  and
• 20:55
  works
• 20:55
  exceptionally
• 20:56
  close
• 20:56
  with
• 20:56
  Chris
• 20:56
  as
• 20:56
  well.
• 20:57
  She's
• 20:57
  a
• 20:57
  genius.
• 20:58
  Like,
• 20:58
  so
• 20:58
  she's
• 20:59
  Great.
• 21:00
  Yeah,
• 21:00
  it's.
• 21:00
  It's
• 21:01
  kind
• 21:01
  of
• 21:01
  mixing
• 21:01
  that
• 21:01
  blend
• 21:02
  in
• 21:02
  and
• 21:02
  coming
• 21:03
  up
• 21:03
  with
• 21:03
  the
• 21:03
  magic,
• 21:03
  you
• 21:03
  know,
• 21:04
  that's
• 21:05
  incredible.
• 21:05
  How
• 21:06
  much
• 21:06
  were.
• 21:07
  How
• 21:07
  much.
• 21:07
  Did
• 21:07
  you
• 21:07
  have
• 21:08
  an
• 21:08
  idea
• 21:08
  of
• 21:08
  the,
• 21:09
  the
• 21:09
  story
• 21:09
  and
• 21:10
  the
• 21:10
  universe
• 21:10
  around
• 21:10
  those
• 21:11
  characters
• 21:11
  at
• 21:11
  the
• 21:11
  start?
• 21:12
  Or
• 21:12
  is
• 21:12
  that
• 21:12
  something
• 21:12
  that's
• 21:13
  really
• 21:13
  kind
• 21:13
  of,
• 21:14
  really
• 21:14
  kind
• 21:15
  of
• 21:15
  grown
• 21:15
  out
• 21:15
  of
• 21:15
  this
• 21:16
  moment?
• 21:16
  That's
• 21:16
  a.
• 21:17
  That's.
• 21:17
  Andy,
• 21:17
  that's
• 21:18
  a
• 21:18
  really
• 21:18
  good
• 21:18
  question,
• 21:18
  and
• 21:19
  it's
• 21:19
  one
• 21:19
  that
• 21:19
  not
• 21:20
  many
• 21:20
  people
• 21:20
  ask
• 21:20
  in
• 21:21
  my
• 21:21
  world.
• 21:22
  So
• 21:22
  I
• 21:22
  kind
• 21:22
  of.
• 21:23
  I'll
• 21:23
  answer
• 21:23
  it
• 21:23
  as
• 21:23
  best
• 21:23
  I
• 21:24
  possibly
• 21:24
  can
• 21:26
  in
• 21:26
  my
• 21:26
  head.
• 21:27
  When
• 21:27
  I
• 21:27
  start
• 21:27
  an
• 21:28
  ip,
• 21:28
  it's
• 21:28
  got
• 21:28
  to.
• 21:29
  It's
• 21:29
  got
• 21:29
  to
• 21:29
  have
• 21:29
  potential
• 21:30
  to
• 21:30
  be
• 21:31
  more
• 21:31
  than
• 21:32
  just
• 21:32
  a
• 21:32
  toy
• 21:33
  on
• 21:33
  a
• 21:33
  shelf.
• 21:33
  It's
• 21:33
  got
• 21:33
  to
• 21:34
  have
• 21:34
  the
• 21:34
  potential
• 21:35
  for
• 21:35
  story.
• 21:36
  So
• 21:36
  we
• 21:36
  always
• 21:37
  dip
• 21:37
  our
• 21:37
  toe
• 21:38
  in.
• 21:38
  We
• 21:38
  always
• 21:38
  give
• 21:38
  them
• 21:39
  bios
• 21:39
  or
• 21:40
  we
• 21:40
  might
• 21:41
  develop
• 21:41
  a
• 21:41
  backstory
• 21:42
  or
• 21:43
  some
• 21:43
  type
• 21:43
  of
• 21:44
  story
• 21:44
  arc
• 21:44
  or
• 21:44
  some
• 21:45
  type
• 21:45
  of
• 21:47
  episodic
• 21:47
  two
• 21:48
  minute
• 21:48
  kind
• 21:48
  of
• 21:49
  piece
• 21:50
  that
• 21:50
  we
• 21:50
  know
• 21:50
  that
• 21:51
  we
• 21:51
  can
• 21:51
  jump
• 21:51
  into
• 21:51
  if
• 21:52
  there's
• 21:52
  success
• 21:52
  off
• 21:52
  the
• 21:53
  shelf.
• 21:53
  And
• 21:54
  it's
• 21:54
  so
• 21:54
  different
• 21:54
  to
• 21:55
  your
• 21:55
  world.
• 21:55
  So.
• 21:55
  So
• 21:55
  that's
• 21:55
  how
• 21:56
  I
• 21:56
  do
• 21:56
  when
• 21:56
  I
• 21:56
  sit
• 21:56
  down
• 21:56
  to
• 21:57
  create.
• 21:57
  It's
• 21:57
  like,
• 21:58
  right,
• 21:59
  first
• 22:00
  thing,
• 22:00
  can
• 22:00
  this
• 22:01
  be
• 22:01
  a
• 22:01
  feature
• 22:02
  film?
• 22:02
  Can
• 22:02
  this
• 22:02
  be
• 22:02
  a
• 22:03
  Netflix?
• 22:03
  Can
• 22:03
  this
• 22:04
  be
• 22:04
  a.
• 22:04
  A
• 22:04
  short
• 22:05
  on
• 22:05
  YouTube?
• 22:06
  And
• 22:06
  if
• 22:06
  the
• 22:06
  answer
• 22:06
  is
• 22:06
  yes,
• 22:07
  I
• 22:07
  can
• 22:07
  typically
• 22:07
  run
• 22:08
  out
• 22:08
  of
• 22:08
  it
• 22:08
  from
• 22:08
  there
• 22:09
  and,
• 22:09
  and
• 22:09
  almost
• 22:10
  half
• 22:10
  build
• 22:10
  it
• 22:10
  to
• 22:11
  make
• 22:11
  sense
• 22:11
  in
• 22:11
  my
• 22:11
  world,
• 22:13
  right?
• 22:13
  Get
• 22:14
  it
• 22:14
  to
• 22:14
  where
• 22:14
  like
• 22:14
  daddy
• 22:14
  bears
• 22:15
  is.
• 22:15
  Get
• 22:15
  it
• 22:15
  to
• 22:15
  where
• 22:16
  some
• 22:16
  of
• 22:16
  my
• 22:16
  other
• 22:16
  ips
• 22:16
  are.
• 22:17
  Like,
• 22:17
  we
• 22:17
  have
• 22:18
  with
• 22:18
  another
• 22:18
  incredible
• 22:19
  brand
• 22:19
  called
• 22:19
  you
• 22:20
  Go
• 22:20
  the
• 22:20
  Unicorn,
• 22:20
  which
• 22:21
  is
• 22:21
  like
• 22:21
  a.
• 22:22
  A
• 22:22
  unicorn
• 22:22
  version
• 22:23
  of.
• 22:23
  Of
• 22:23
  ET
• 22:24
  and
• 22:24
  then
• 22:24
  we
• 22:24
  have
• 22:24
  another
• 22:24
  one
• 22:24
  called
• 22:25
  the
• 22:25
  Reindeer
• 22:25
  feeder,
• 22:26
  who
• 22:26
  basically
• 22:26
  swaps
• 22:27
  position
• 22:27
  with
• 22:28
  Santa
• 22:28
  up
• 22:28
  and
• 22:28
  down
• 22:28
  the
• 22:28
  chimney.
• 22:29
  And
• 22:29
  when
• 22:30
  Santa
• 22:30
  comes
• 22:30
  down,
• 22:30
  he
• 22:31
  goes
• 22:31
  up
• 22:31
  and
• 22:31
  he
• 22:31
  feeds
• 22:31
  the
• 22:31
  reindeers,
• 22:32
  right?
• 22:32
  And
• 22:32
  there's
• 22:33
  just
• 22:33
  so
• 22:34
  much
• 22:34
  good,
• 22:36
  healthy,
• 22:37
  honest
• 22:38
  stories.
• 22:39
  And
• 22:40
  that's
• 22:40
  why
• 22:40
  when
• 22:40
  Emily
• 22:40
  asked
• 22:41
  me
• 22:41
  down
• 22:41
  in
• 22:41
  Dingle,
• 22:41
  you
• 22:42
  know,
• 22:43
  you
• 22:43
  know
• 22:43
  how
• 22:44
  important
• 22:44
  the
• 22:44
  story
• 22:44
  this
• 22:45
  is
• 22:45
  kind
• 22:45
  of
• 22:45
  where
• 22:45
  the
• 22:45
  panel
• 22:45
  was
• 22:46
  discussing,
• 22:46
  I
• 22:46
  was
• 22:46
  like,
• 22:46
  look,
• 22:46
  I
• 22:47
  was
• 22:47
  on
• 22:47
  both
• 22:47
  sides
• 22:47
  of
• 22:47
  the
• 22:47
  fence
• 22:48
  because
• 22:48
  I
• 22:48
  really
• 22:48
  do
• 22:48
  see
• 22:49
  both
• 22:49
  sides.
• 22:49
  You
• 22:50
  know,
• 22:50
  you
• 22:50
  can
• 22:50
  do
• 22:50
  it
• 22:50
  with
• 22:51
  story
• 22:51
  and
• 22:51
  you
• 22:51
  can
• 22:52
  do
• 22:52
  it
• 22:52
  without
• 22:52
  story.
• 22:53
  Yeah,
• 22:53
  absolutely.
• 22:54
  And
• 22:54
  that
• 22:54
  makes
• 22:54
  a
• 22:54
  lot
• 22:54
  of
• 22:54
  sense
• 22:55
  because
• 22:55
  I
• 22:55
  feel
• 22:55
  like
• 22:56
  a
• 22:56
  good
• 22:56
  toy
• 22:57
  or
• 22:57
  a
• 22:57
  good
• 22:59
  something.
• 22:59
  You
• 23:00
  kind
• 23:00
  of
• 23:00
  want
• 23:00
  to
• 23:00
  pass
• 23:00
  that
• 23:01
  baton
• 23:01
  to
• 23:01
  the
• 23:01
  kid
• 23:02
  to.
• 23:02
  So
• 23:03
  they'll
• 23:03
  continue
• 23:03
  the
• 23:03
  imaginative
• 23:04
  play
• 23:05
  themselves.
• 23:05
  So
• 23:06
  they
• 23:06
  need
• 23:06
  something
• 23:06
  to
• 23:06
  kind
• 23:07
  of.
• 23:08
  Andy,
• 23:09
  this
• 23:09
  is
• 23:09
  not
• 23:09
  rocket
• 23:10
  science.
• 23:10
  Andy,
• 23:11
  the
• 23:11
  market
• 23:12
  tells
• 23:12
  us
• 23:12
  whether
• 23:12
  you
• 23:13
  have
• 23:13
  a
• 23:13
  brand
• 23:13
  or
• 23:13
  not.
• 23:14
  It's,
• 23:15
  it's.
• 23:15
  Do
• 23:15
  you
• 23:15
  know
• 23:15
  how
• 23:16
  Hard
• 23:16
  it
• 23:16
  is
• 23:16
  to
• 23:17
  get
• 23:17
  a
• 23:17
  group
• 23:18
  of
• 23:18
  people
• 23:18
  to
• 23:19
  buy
• 23:19
  a
• 23:19
  million
• 23:19
  pieces
• 23:20
  of
• 23:20
  something.
• 23:21
  It's.
• 23:22
  It's
• 23:22
  10
• 23:22
  times,
• 23:23
  15
• 23:23
  times,
• 23:24
  croak,
• 23:24
  pack
• 23:25
  filled.
• 23:26
  Walking
• 23:26
  into
• 23:26
  a
• 23:26
  store,
• 23:27
  pulling
• 23:27
  up
• 23:27
  your
• 23:28
  product
• 23:28
  off
• 23:28
  a
• 23:28
  shelf
• 23:29
  and
• 23:30
  the
• 23:30
  tail
• 23:31
  ringing.
• 23:31
  It's
• 23:32
  really
• 23:33
  freaking
• 23:33
  difficult
• 23:34
  to
• 23:34
  do
• 23:34
  that.
• 23:34
  The
• 23:34
  market
• 23:35
  tells
• 23:35
  us.
• 23:36
  Hence
• 23:36
  the
• 23:36
  reason
• 23:37
  why
• 23:37
  Chris
• 23:37
  is
• 23:37
  even
• 23:38
  entertaining
• 23:39
  assholes
• 23:39
  like
• 23:39
  me.
• 23:40
  We
• 23:40
  got
• 23:41
  like,
• 23:42
  it's
• 23:43
  sold
• 23:43
  millions
• 23:43
  of
• 23:44
  units.
• 23:44
  It
• 23:44
  makes
• 23:44
  sense.
• 23:45
  It
• 23:45
  has
• 23:45
  a
• 23:46
  fandom.
• 23:47
  In
• 23:47
  theory.
• 23:48
  If
• 23:49
  we
• 23:49
  execute
• 23:50
  the
• 23:50
  story
• 23:50
  part
• 23:51
  right,
• 23:51
  the
• 23:52
  people
• 23:52
  who
• 23:54
  traded
• 23:54
  dollars
• 23:55
  with
• 23:55
  my
• 23:55
  products
• 23:55
  in
• 23:55
  the
• 23:56
  stores
• 23:56
  will
• 23:56
  trade
• 23:57
  dollars
• 23:57
  with
• 23:58
  Netflix,
• 23:58
  or
• 23:58
  they
• 23:59
  will
• 23:59
  trade
• 23:59
  dollars
• 23:59
  with
• 24:00
  the
• 24:00
  feature
• 24:00
  film,
• 24:01
  or
• 24:01
  they
• 24:01
  will
• 24:01
  Trade
• 24:01
  dollars
• 24:02
  with
• 24:02
  YouTube.
• 24:02
  That's
• 24:03
  the
• 24:03
  theory.
• 24:03
  It's
• 24:04
  connecting
• 24:04
  that
• 24:04
  and
• 24:05
  creating
• 24:05
  the
• 24:05
  marriage
• 24:06
  that.
• 24:06
  That
• 24:06
  makes
• 24:07
  sense.
• 24:07
  But
• 24:07
  the
• 24:07
  market
• 24:08
  tells
• 24:08
  us
• 24:08
  that
• 24:08
  there's
• 24:08
  an
• 24:09
  audience
• 24:09
  there.
• 24:10
  They're
• 24:10
  buying
• 24:10
  our
• 24:10
  shit.
• 24:11
  Right.
• 24:11
  And
• 24:12
  they're
• 24:12
  happy
• 24:12
  and
• 24:12
  they're
• 24:13
  playing.
• 24:14
  Yeah,
• 24:14
  yeah,
• 24:14
  I
• 24:14
  think
• 24:14
  that's.
• 24:15
  That.
• 24:15
  To
• 24:15
  be
• 24:15
  fair,
• 24:16
  that's.
• 24:16
  That's
• 24:16
  one
• 24:17
  thing
• 24:17
  that
• 24:17
  I
• 24:17
  touched
• 24:17
  on
• 24:17
  with
• 24:18
  you,
• 24:18
  Emily.
• 24:18
  And
• 24:18
  Dingle
• 24:20
  was
• 24:20
  like,
• 24:21
  you
• 24:21
  know,
• 24:22
  from
• 24:22
  my
• 24:22
  side
• 24:23
  of
• 24:23
  it,
• 24:23
  it
• 24:23
  was
• 24:24
  like,
• 24:24
  okay,
• 24:24
  well,
• 24:25
  it
• 24:25
  felt
• 24:26
  like
• 24:27
  in
• 24:27
  our
• 24:27
  industry,
• 24:28
  on
• 24:28
  our
• 24:28
  side,
• 24:28
  Andy,
• 24:29
  that,
• 24:29
  like,
• 24:31
  IP
• 24:32
  lived
• 24:32
  and
• 24:32
  died
• 24:32
  on
• 24:33
  content.
• 24:34
  And
• 24:34
  I
• 24:34
  feel
• 24:35
  in
• 24:35
  the
• 24:35
  new
• 24:35
  world,
• 24:36
  content
• 24:37
  should
• 24:37
  be
• 24:37
  there
• 24:38
  to
• 24:38
  support
• 24:38
  ip.
• 24:39
  It
• 24:39
  doesn't
• 24:39
  have
• 24:39
  to
• 24:40
  take
• 24:40
  all
• 24:40
  of
• 24:40
  the
• 24:41
  pressure
• 24:41
  all
• 24:42
  of
• 24:42
  the
• 24:42
  time.
• 24:42
  I
• 24:43
  mean,
• 24:43
  it
• 24:43
  can.
• 24:43
  I'm
• 24:44
  not
• 24:44
  saying
• 24:44
  it
• 24:44
  can't,
• 24:45
  but
• 24:45
  at
• 24:46
  the
• 24:46
  same
• 24:46
  time,
• 24:46
  there
• 24:47
  is
• 24:47
  cases
• 24:47
  where
• 24:48
  content
• 24:48
  is
• 24:49
  there
• 24:49
  to
• 24:49
  support,
• 24:49
  and
• 24:50
  if
• 24:50
  you
• 24:50
  already
• 24:50
  have
• 24:51
  a
• 24:51
  fandom
• 24:51
  in
• 24:52
  place,
• 24:52
  it's
• 24:53
  about
• 24:53
  then
• 24:53
  taking.
• 24:54
  Taking
• 24:55
  that
• 24:55
  into
• 24:55
  consideration.
• 24:56
  So
• 24:56
  for
• 24:57
  me,
• 24:57
  it
• 24:57
  was
• 24:57
  a
• 24:57
  completely
• 24:58
  different
• 24:58
  experience
• 24:58
  because
• 24:59
  I'm
• 24:59
  coming
• 24:59
  into
• 25:00
  something
• 25:00
  that
• 25:00
  already
• 25:01
  has,
• 25:02
  you
• 25:02
  know,
• 25:02
  I
• 25:03
  don't
• 25:03
  know
• 25:03
  how
• 25:03
  many
• 25:04
  fans,
• 25:04
  but
• 25:04
  there's
• 25:04
  like
• 25:05
  10
• 25:05
  million
• 25:05
  units
• 25:06
  sold.
• 25:07
  So,
• 25:07
  like,
• 25:07
  I
• 25:07
  have
• 25:08
  to
• 25:08
  sit
• 25:08
  back
• 25:08
  and
• 25:08
  try
• 25:09
  to
• 25:09
  work
• 25:09
  out
• 25:09
  then,
• 25:10
  well,
• 25:10
  who
• 25:10
  are
• 25:11
  those
• 25:11
  people
• 25:11
  that
• 25:11
  are
• 25:12
  buying
• 25:12
  this?
• 25:12
  Because
• 25:13
  if
• 25:13
  we're
• 25:13
  going
• 25:13
  to
• 25:13
  make
• 25:14
  any
• 25:14
  ip,
• 25:14
  are
• 25:15
  we
• 25:15
  going
• 25:15
  to
• 25:15
  make
• 25:15
  any
• 25:15
  content,
• 25:16
  I
• 25:16
  need
• 25:16
  to
• 25:17
  make
• 25:17
  sure
• 25:17
  I'm
• 25:17
  speaking
• 25:17
  to
• 25:18
  the
• 25:18
  right
• 25:18
  audience.
• 25:18
  So
• 25:19
  it
• 25:19
  was
• 25:19
  really
• 25:19
  important
• 25:19
  for
• 25:20
  me
• 25:20
  to
• 25:20
  just
• 25:20
  actually
• 25:21
  shut
• 25:21
  up
• 25:22
  and
• 25:22
  say
• 25:22
  nothing
• 25:22
  for
• 25:23
  a
• 25:23
  while,
• 25:23
  you
• 25:24
  know,
• 25:24
  and
• 25:24
  to
• 25:24
  just
• 25:24
  try
• 25:24
  to
• 25:25
  understand
• 25:25
  Gavin's
• 25:26
  business
• 25:26
  and
• 25:26
  understand
• 25:27
  who
• 25:28
  actually
• 25:28
  is
• 25:28
  buying
• 25:29
  these.
• 25:29
  Who
• 25:29
  actually
• 25:30
  is
• 25:30
  buying
• 25:30
  these
• 25:30
  teddy
• 25:31
  bears.
• 25:31
  And
• 25:31
  the
• 25:32
  fascinating
• 25:32
  thing,
• 25:32
  just
• 25:33
  from
• 25:33
  a
• 25:33
  story
• 25:33
  perspective
• 25:34
  is.
• 25:34
  Was,
• 25:35
  like,
• 25:35
  me
• 25:35
  going
• 25:36
  to
• 25:36
  New
• 25:36
  York
• 25:36
  Toy
• 25:36
  Fair
• 25:37
  and
• 25:37
  just
• 25:37
  sitting
• 25:38
  there
• 25:38
  for
• 25:38
  a
• 25:38
  couple
• 25:38
  of
• 25:38
  days
• 25:39
  and,
• 25:39
  like,
• 25:40
  there's
• 25:40
  a
• 25:40
  couple
• 25:40
  of
• 25:40
  days
• 25:41
  or
• 25:41
  does
• 25:41
  a
• 25:41
  day
• 25:41
  on
• 25:42
  it
• 25:42
  where
• 25:42
  they
• 25:42
  let
• 25:42
  in
• 25:42
  all
• 25:43
  the
• 25:43
  influencers
• 25:44
  and
• 25:44
  fans
• 25:44
  and
• 25:45
  stuff
• 25:45
  like
• 25:45
  that
• 25:45
  and
• 25:46
  just
• 25:46
  engaging
• 25:47
  with
• 25:47
  those
• 25:47
  People,
• 25:48
  because
• 25:49
  that's
• 25:50
  my
• 25:50
  way
• 25:50
  in.
• 25:51
  Like,
• 25:51
  if
• 25:51
  I'm
• 25:51
  making
• 25:52
  content,
• 25:52
  they're
• 25:53
  the
• 25:53
  people
• 25:53
  that
• 25:53
  I
• 25:53
  have
• 25:54
  to
• 25:54
  bring
• 25:54
  on
• 25:54
  the
• 25:54
  journey
• 25:55
  with
• 25:55
  us.
• 25:56
  Like,
• 25:56
  and
• 25:56
  I
• 25:56
  think
• 25:57
  that's
• 25:57
  the
• 25:57
  difference.
• 25:58
  When
• 25:58
  you're
• 25:58
  just
• 25:58
  creating
• 25:59
  IP
• 25:59
  on
• 25:59
  its
• 26:00
  art,
• 26:00
  content
• 26:00
  on
• 26:01
  its
• 26:01
  own,
• 26:01
  you're
• 26:02
  kind
• 26:02
  of
• 26:02
  just
• 26:02
  shouting
• 26:03
  into
• 26:03
  a
• 26:03
  void
• 26:03
  and
• 26:04
  trying
• 26:04
  to
• 26:04
  connect
• 26:04
  with
• 26:04
  somebody
• 26:05
  or
• 26:05
  anybody
• 26:06
  that
• 26:06
  you
• 26:06
  feel
• 26:07
  you
• 26:07
  should
• 26:08
  be
• 26:08
  connecting
• 26:08
  with.
• 26:08
  But
• 26:09
  this
• 26:09
  case,
• 26:09
  it
• 26:09
  was
• 26:09
  completely
• 26:10
  different.
• 26:10
  So
• 26:10
  it
• 26:10
  was
• 26:11
  really
• 26:11
  interesting,
• 26:11
  just
• 26:12
  from
• 26:12
  a.
• 26:12
  Just
• 26:13
  from
• 26:13
  a
• 26:13
  story
• 26:13
  perspective,
• 26:14
  how
• 26:14
  you
• 26:14
  could.
• 26:16
  But
• 26:16
  I
• 26:16
  think
• 26:17
  we
• 26:17
  have
• 26:17
  a.
• 26:17
  We
• 26:17
  have
• 26:17
  a.
• 26:18
  We.
• 26:18
  We
• 26:18
  have.
• 26:18
  It's
• 26:18
  like.
• 26:19
  It's
• 26:19
  kind
• 26:19
  of
• 26:19
  like
• 26:19
  an
• 26:19
  honor
• 26:20
  to
• 26:20
  kind
• 26:20
  of,
• 26:20
  like,
• 26:20
  take
• 26:21
  on
• 26:21
  something
• 26:21
  like
• 26:21
  this,
• 26:21
  because
• 26:22
  you
• 26:22
  have
• 26:22
  to
• 26:22
  bring
• 26:22
  them
• 26:23
  with
• 26:23
  you.
• 26:23
  You
• 26:24
  can't.
• 26:24
  You
• 26:24
  can't
• 26:25
  just
• 26:25
  forget
• 26:25
  about
• 26:25
  them.
• 26:26
  So
• 26:26
  everything
• 26:27
  that
• 26:27
  Gav
• 26:27
  has
• 26:28
  set
• 26:28
  in
• 26:28
  stone,
• 26:28
  and
• 26:29
  Aoife,
• 26:30
  it's
• 26:30
  almost
• 26:30
  like
• 26:31
  they're
• 26:31
  like
• 26:31
  the
• 26:32
  mom
• 26:32
  and
• 26:32
  dad
• 26:32
  of
• 26:32
  this
• 26:33
  thing,
• 26:33
  you
• 26:33
  know?
• 26:33
  But
• 26:33
  then
• 26:34
  the
• 26:34
  fans
• 26:35
  or
• 26:35
  the
• 26:35
  fandom
• 26:36
  are,
• 26:36
  like,
• 26:37
  really
• 26:37
  close
• 26:37
  relatives,
• 26:38
  and,
• 26:39
  you
• 26:39
  know,
• 26:39
  you
• 26:40
  can't.
• 26:40
  You
• 26:40
  can't
• 26:41
  just
• 26:41
  forget
• 26:41
  about
• 26:41
  them
• 26:42
  or
• 26:42
  not
• 26:42
  listen
• 26:42
  to
• 26:42
  them.
• 26:43
  So
• 26:43
  I
• 26:43
  think
• 26:43
  it
• 26:43
  was
• 26:43
  that
• 26:44
  from
• 26:44
  a
• 26:44
  content
• 26:44
  perspective,
• 26:45
  it's
• 26:45
  really
• 26:45
  interesting.
• 26:46
  You
• 26:46
  know,
• 26:48
  I
• 26:48
  find
• 26:49
  it
• 26:49
  fascinating.
• 26:50
  I
• 26:50
  find
• 26:51
  your
• 26:51
  world.
• 26:53
  It's
• 26:53
  fascinating
• 26:54
  to
• 26:54
  me
• 26:54
  because
• 26:54
  I
• 26:55
  can't
• 26:55
  understand
• 26:56
  how
• 26:57
  you.
• 26:57
  You
• 26:57
  guys
• 26:58
  put
• 26:58
  so
• 26:58
  much
• 26:58
  money
• 26:59
  into
• 27:00
  such
• 27:00
  a
• 27:00
  long
• 27:01
  build.
• 27:01
  And
• 27:02
  then
• 27:02
  when
• 27:02
  the
• 27:02
  build
• 27:03
  is
• 27:03
  done,
• 27:03
  you're
• 27:03
  like
• 27:03
  this.
• 27:04
  Oh,
• 27:04
  my
• 27:04
  God,
• 27:04
  your
• 27:04
  fingers
• 27:05
  are
• 27:05
  crossed.
• 27:05
  You're
• 27:05
  like,
• 27:06
  I
• 27:06
  hope
• 27:06
  it
• 27:06
  sells,
• 27:06
  or
• 27:07
  I
• 27:07
  hope
• 27:07
  people
• 27:07
  watch
• 27:07
  it,
• 27:08
  or
• 27:08
  I
• 27:08
  hope,
• 27:09
  like
• 27:09
  our
• 27:09
  world.
• 27:11
  I
• 27:11
  guess
• 27:11
  what
• 27:11
  makes
• 27:12
  us
• 27:12
  successful
• 27:13
  is
• 27:14
  we
• 27:14
  can
• 27:15
  fire
• 27:16
  small
• 27:16
  bullets,
• 27:16
  right?
• 27:17
  Fire
• 27:17
  short
• 27:17
  bullets.
• 27:18
  We
• 27:18
  can
• 27:18
  bring
• 27:18
  an
• 27:19
  idea
• 27:19
  to
• 27:19
  the
• 27:19
  market
• 27:20
  quickly,
• 27:21
  inexpensively,
• 27:22
  and
• 27:24
  if
• 27:24
  it
• 27:24
  wins,
• 27:24
  it
• 27:24
  can
• 27:25
  win
• 27:25
  big.
• 27:25
  And
• 27:25
  if
• 27:25
  it
• 27:25
  fails,
• 27:26
  it
• 27:26
  can't
• 27:26
  hurt
• 27:26
  you.
• 27:27
  Yeah.
• 27:28
  And
• 27:28
  Gavin,
• 27:29
  but
• 27:29
  I
• 27:29
  think.
• 27:30
  I
• 27:30
  think
• 27:31
  our.
• 27:31
  I
• 27:31
  think
• 27:31
  the
• 27:32
  traditional
• 27:32
  media
• 27:33
  has
• 27:33
  a
• 27:33
  lot
• 27:33
  to
• 27:33
  learn
• 27:34
  from
• 27:34
  your
• 27:35
  approach,
• 27:36
  particularly
• 27:36
  in
• 27:36
  this
• 27:37
  moment,
• 27:37
  where
• 27:38
  I
• 27:38
  feel
• 27:39
  like
• 27:39
  that
• 27:39
  old
• 27:39
  model
• 27:40
  where
• 27:40
  you
• 27:41
  raised
• 27:41
  7
• 27:42
  million
• 27:42
  to
• 27:42
  do
• 27:43
  a
• 27:43
  series
• 27:45
  that
• 27:45
  risk
• 27:45
  was
• 27:45
  all
• 27:46
  on
• 27:46
  was
• 27:46
  often
• 27:47
  on
• 27:47
  the
• 27:47
  broadcasters
• 27:47
  or
• 27:48
  the
• 27:48
  distributors,
• 27:48
  not
• 27:49
  on
• 27:49
  the
• 27:49
  producers.
• 27:49
  And
• 27:49
  now
• 27:50
  we're
• 27:50
  moving
• 27:50
  into
• 27:50
  a
• 27:50
  world
• 27:51
  where
• 27:51
  the
• 27:52
  producers
• 27:52
  are
• 27:52
  taking
• 27:53
  more
• 27:53
  of
• 27:53
  that
• 27:53
  risk
• 27:53
  on
• 27:54
  themselves.
• 27:54
  So
• 27:55
  they
• 27:55
  kind
• 27:55
  of
• 27:55
  need
• 27:56
  to
• 27:56
  operate
• 27:56
  more
• 27:57
  like
• 27:57
  an
• 27:57
  entrepreneur
• 27:57
  like
• 27:58
  yourself,
• 27:58
  I
• 27:58
  think.
• 27:59
  I
• 27:59
  mean,
• 28:00
  I'm
• 28:00
  almost
• 28:01
  afraid
• 28:01
  to
• 28:01
  give
• 28:01
  away
• 28:02
  secrets
• 28:02
  here,
• 28:02
  but
• 28:06
  I've
• 28:06
  aligned
• 28:07
  myself
• 28:08
  to
• 28:08
  the
• 28:08
  fact
• 28:09
  that
• 28:10
  your
• 28:11
  industry
• 28:11
  needs
• 28:12
  a
• 28:12
  little
• 28:12
  bit
• 28:12
  of
• 28:12
  help.
• 28:13
  And
• 28:13
  I'm
• 28:13
  not
• 28:13
  saying
• 28:14
  that
• 28:14
  I'm
• 28:14
  perfect
• 28:14
  in
• 28:15
  any
• 28:15
  stretch
• 28:15
  of
• 28:15
  the
• 28:15
  imagination,
• 28:16
  but
• 28:16
  what
• 28:16
  I
• 28:16
  am
• 28:16
  saying,
• 28:17
  and
• 28:18
  I
• 28:18
  make
• 28:18
  this
• 28:19
  bold
• 28:19
  statement,
• 28:20
  when
• 28:20
  you
• 28:20
  guys
• 28:21
  figure
• 28:21
  out
• 28:22
  my
• 28:22
  World,
• 28:23
  people
• 28:24
  like
• 28:24
  me
• 28:24
  and
• 28:24
  my
• 28:24
  world
• 28:25
  are
• 28:25
  in
• 28:25
  trouble,
• 28:25
  and
• 28:25
  rightly
• 28:26
  so,
• 28:26
  because
• 28:27
  real
• 28:27
  stories,
• 28:28
  real
• 28:28
  storytellers,
• 28:29
  real
• 28:29
  script
• 28:30
  writers
• 28:31
  coming
• 28:31
  in
• 28:31
  and
• 28:32
  creating
• 28:32
  toys
• 28:33
  is,
• 28:33
  is
• 28:35
  kind
• 28:35
  of
• 28:35
  feels
• 28:36
  like
• 28:36
  full
• 28:36
  circle.
• 28:36
  It
• 28:36
  kind
• 28:37
  of
• 28:37
  feels
• 28:37
  like
• 28:37
  you're
• 28:37
  the
• 28:37
  guys
• 28:38
  that
• 28:38
  should
• 28:38
  always
• 28:38
  have
• 28:39
  done
• 28:39
  it.
• 28:39
  That's
• 28:40
  what
• 28:40
  it
• 28:40
  feels
• 28:40
  like
• 28:41
  to
• 28:41
  me.
• 28:41
  It's
• 28:41
  like,
• 28:42
  why
• 28:42
  the
• 28:42
  hell
• 28:42
  would
• 28:42
  somebody
• 28:43
  else
• 28:43
  make
• 28:43
  something
• 28:44
  that
• 28:44
  came
• 28:44
  out
• 28:45
  of
• 28:45
  your
• 28:45
  mind
• 28:46
  all
• 28:46
  the
• 28:46
  way
• 28:46
  back
• 28:46
  here?
• 28:47
  It's
• 28:47
  just,
• 28:47
  it
• 28:47
  doesn't.
• 28:48
  Yeah.
• 28:49
  You
• 28:49
  know,
• 28:49
  it
• 28:49
  doesn't,
• 28:50
  it's
• 28:50
  not
• 28:50
  full
• 28:50
  circle
• 28:51
  to
• 28:51
  me.
• 28:51
  It's
• 28:51
  like
• 28:51
  a
• 28:51
  braids
• 28:52
  halfway.
• 28:53
  I
• 28:53
  don't
• 28:53
  know.
• 28:53
  I
• 28:53
  think,
• 28:54
  I
• 28:54
  think.
• 28:55
  Sorry.
• 28:55
  Go
• 28:55
  ahead,
• 28:55
  Emily.
• 28:56
  No,
• 28:56
  I
• 28:56
  feel
• 28:57
  like
• 28:57
  that
• 28:57
  was
• 28:57
  like
• 28:57
  one
• 28:57
  of
• 28:58
  the
• 28:58
  things
• 28:58
  we
• 28:58
  crystallized
• 28:59
  on
• 28:59
  the
• 28:59
  toy
• 28:59
  panel
• 28:59
  was
• 29:00
  that
• 29:00
  like,
• 29:00
  you
• 29:01
  know,
• 29:01
  Toy
• 29:01
  Story,
• 29:01
  Toy
• 29:02
  Story,
• 29:02
  Toy
• 29:02
  Story.
• 29:03
  But
• 29:03
  actually
• 29:04
  the
• 29:04
  bottom
• 29:04
  line
• 29:05
  was
• 29:05
  connection
• 29:05
  and
• 29:06
  emotion
• 29:06
  and
• 29:06
  both
• 29:07
  of
• 29:07
  those
• 29:07
  things
• 29:07
  do
• 29:08
  that,
• 29:08
  right?
• 29:09
  They
• 29:09
  have
• 29:09
  the
• 29:10
  same
• 29:10
  outcome,
• 29:10
  if
• 29:10
  you
• 29:11
  know
• 29:11
  what
• 29:11
  I
• 29:11
  mean.
• 29:12
  So
• 29:13
  it
• 29:13
  makes
• 29:13
  sense
• 29:13
  that
• 29:14
  they're
• 29:14
  so
• 29:14
  aligned
• 29:15
  and
• 29:15
  there's
• 29:15
  so
• 29:15
  much
• 29:15
  in
• 29:16
  common
• 29:16
  with,
• 29:17
  you
• 29:17
  know,
• 29:17
  when
• 29:17
  you're
• 29:17
  creating
• 29:18
  one
• 29:18
  versus
• 29:18
  when
• 29:18
  you're
• 29:18
  creating
• 29:19
  the
• 29:19
  other.
• 29:20
  So
• 29:20
  your,
• 29:21
  your
• 29:21
  budgets
• 29:21
  run
• 29:22
  millions,
• 29:22
  right?
• 29:23
  So
• 29:23
  here's,
• 29:23
  here's
• 29:24
  a
• 29:24
  prime
• 29:24
  example
• 29:24
  of
• 29:25
  how
• 29:26
  I
• 29:26
  would,
• 29:26
  how
• 29:27
  what
• 29:27
  I
• 29:27
  would
• 29:27
  be
• 29:28
  doing,
• 29:28
  right?
• 29:29
  I
• 29:29
  would
• 29:29
  work
• 29:30
  with
• 29:30
  Chris
• 29:30
  or
• 29:31
  another
• 29:31
  or
• 29:32
  whatever
• 29:32
  means
• 29:32
  hopefully
• 29:33
  it's
• 29:33
  always
• 29:33
  going
• 29:33
  to
• 29:33
  be
• 29:33
  Chris,
• 29:34
  right?
• 29:35
  And
• 29:35
  I
• 29:35
  would
• 29:36
  say,
• 29:36
  well,
• 29:36
  here's
• 29:36
  my,
• 29:36
  here's
• 29:37
  my
• 29:37
  concept
• 29:37
  for
• 29:37
  a
• 29:38
  toy.
• 29:38
  I
• 29:39
  want
• 29:39
  you
• 29:39
  to
• 29:39
  write
• 29:41
  10
• 29:41
  minutes
• 29:41
  of
• 29:42
  content
• 29:43
  and
• 29:43
  we
• 29:43
  might
• 29:43
  spend
• 29:44
  200
• 29:44
  grand
• 29:44
  on
• 29:45
  it.
• 29:45
  And
• 29:45
  that's
• 29:45
  the
• 29:46
  risk,
• 29:46
  right?
• 29:47
  The
• 29:47
  200
• 29:47
  grand
• 29:48
  is
• 29:49
  mitigated
• 29:49
  by,
• 29:50
  by
• 29:50
  guaranteed
• 29:51
  placement
• 29:51
  of
• 29:52
  4
• 29:52
  or
• 29:52
  500
• 29:53
  grand.
• 29:53
  That
• 29:54
  4
• 29:54
  or
• 29:54
  500
• 29:54
  grand
• 29:55
  comes
• 29:55
  out
• 29:55
  of
• 29:55
  50%
• 29:56
  margin.
• 29:57
  It's
• 29:57
  a
• 29:57
  six
• 29:57
  month
• 29:57
  trial
• 29:58
  period.
• 29:58
  And
• 29:59
  if
• 29:59
  it
• 29:59
  fails,
• 30:00
  everything
• 30:00
  is
• 30:00
  even,
• 30:01
  right?
• 30:01
  Perhaps
• 30:02
  even,
• 30:02
  perhaps
• 30:03
  even
• 30:03
  a
• 30:03
  small
• 30:03
  bit
• 30:03
  of
• 30:04
  profit.
• 30:04
  So
• 30:05
  that's
• 30:05
  the
• 30:05
  new
• 30:05
  world
• 30:05
  for
• 30:05
  me.
• 30:06
  That's.
• 30:07
  And
• 30:07
  then.
• 30:07
  Yeah,
• 30:08
  yeah,
• 30:08
  yeah.
• 30:08
  Should,
• 30:08
  should
• 30:09
  the
• 30:09
  200,
• 30:09
  should
• 30:10
  a
• 30:10
  200,000
• 30:10
  investment
• 30:11
  into
• 30:12
  that
• 30:12
  piece
• 30:13
  of
• 30:13
  content
• 30:14
  work
• 30:15
  immediately?
• 30:16
  The
• 30:16
  green
• 30:16
  card
• 30:17
  is
• 30:17
  there
• 30:17
  to
• 30:17
  scale
• 30:18
  at
• 30:18
  retail
• 30:19
  and
• 30:19
  you
• 30:19
  can
• 30:20
  then
• 30:20
  scale
• 30:21
  the
• 30:21
  Chris
• 30:22
  side
• 30:22
  of
• 30:22
  things.
• 30:22
  I
• 30:22
  know
• 30:23
  there's
• 30:23
  a
• 30:23
  little
• 30:23
  bit
• 30:23
  of
• 30:24
  reverse
• 30:24
  engineering
• 30:24
  in
• 30:25
  that,
• 30:25
  but
• 30:26
  I
• 30:26
  walk
• 30:26
  up
• 30:26
  to
• 30:26
  a
• 30:27
  buyer
• 30:27
  and
• 30:27
  I
• 30:27
  say,
• 30:27
  hi,
• 30:28
  this
• 30:29
  IP
• 30:29
  doesn't
• 30:30
  exist.
• 30:31
  Here's
• 30:31
  the
• 30:31
  idea.
• 30:32
  Here's
• 30:33
  a
• 30:33
  30
• 30:33
  seconds
• 30:34
  clip
• 30:34
  of,
• 30:34
  of,
• 30:34
  of
• 30:35
  what
• 30:35
  it's
• 30:35
  going
• 30:35
  to
• 30:35
  look
• 30:35
  like
• 30:36
  on
• 30:36
  YouTube.
• 30:36
  I
• 30:37
  want
• 30:37
  you
• 30:37
  to
• 30:37
  be
• 30:37
  my
• 30:38
  launch
• 30:38
  partner.
• 30:39
  We're
• 30:39
  going
• 30:39
  to
• 30:39
  get,
• 30:39
  we're
• 30:40
  going
• 30:40
  to
• 30:40
  guarantee
• 30:40
  a
• 30:40
  5
• 30:41
  million,
• 30:41
  10
• 30:41
  million
• 30:41
  views
• 30:42
  in
• 30:42
  the
• 30:42
  first
• 30:42
  two
• 30:42
  weeks.
• 30:43
  We're
• 30:43
  going
• 30:43
  to
• 30:43
  pay
• 30:44
  to
• 30:44
  play
• 30:44
  in
• 30:44
  that.
• 30:44
  We're
• 30:45
  not
• 30:45
  going
• 30:45
  to
• 30:45
  get
• 30:45
  them.
• 30:45
  Organic
• 30:46
  will
• 30:46
  be
• 30:46
  a
• 30:46
  mix,
• 30:46
  but
• 30:47
  we're
• 30:47
  going
• 30:47
  to
• 30:47
  guarantee
• 30:48
  eyeballs
• 30:48
  on
• 30:48
  it.
• 30:49
  And
• 30:49
  if
• 30:49
  it
• 30:49
  checks,
• 30:50
  it
• 30:50
  checks
• 30:50
  hard
• 30:50
  and
• 30:51
  checks
• 30:51
  means
• 30:51
  if
• 30:52
  it
• 30:52
  sells.
• 30:52
  And
• 30:53
  that's
• 30:53
  the
• 30:53
  risks
• 30:54
  that
• 30:54
  the
• 30:54
  retailers
• 30:54
  are
• 30:55
  starting
• 30:55
  to
• 30:55
  take
• 30:56
  because
• 30:57
  some
• 30:57
  of
• 30:57
  the
• 30:57
  Disney
• 30:58
  stuff
• 30:59
  that's
• 30:59
  gone
• 30:59
  out
• 30:59
  is
• 31:00
  flopping.
• 31:00
  Some
• 31:00
  of
• 31:00
  the.
• 31:01
  Some
• 31:01
  of
• 31:01
  them,
• 31:02
  the
• 31:02
  Mattel
• 31:03
  stuff
• 31:03
  that
• 31:03
  goes
• 31:03
  out,
• 31:04
  some
• 31:04
  of
• 31:04
  the
• 31:04
  moose,
• 31:04
  all
• 31:05
  these.
• 31:05
  All
• 31:05
  these
• 31:05
  massive
• 31:06
  big
• 31:06
  guys.
• 31:06
  Not
• 31:06
  everything
• 31:07
  works,
• 31:07
  right?
• 31:08
  Not
• 31:08
  everything
• 31:09
  works.
• 31:09
  Consumers.
• 31:10
  Consumers
• 31:10
  are
• 31:11
  looking
• 31:11
  for
• 31:11
  choice.
• 31:11
  They're
• 31:12
  looking
• 31:12
  for
• 31:12
  variances
• 31:13
  in
• 31:13
  price
• 31:13
  points.
• 31:15
  And
• 31:15
  honestly,
• 31:16
  they're
• 31:16
  looking
• 31:16
  for
• 31:16
  something
• 31:17
  to
• 31:17
  hang
• 31:17
  off
• 31:17
  their
• 31:17
  bag
• 31:18
  clip.
• 31:18
  And
• 31:19
  Chris
• 31:19
  taught
• 31:20
  me
• 31:20
  this.
• 31:21
  I
• 31:22
  love
• 31:22
  this
• 31:22
  saying
• 31:22
  because
• 31:23
  it's
• 31:23
  so
• 31:23
  true.
• 31:24
  And
• 31:24
  it's
• 31:24
  only
• 31:24
  when
• 31:24
  Chris
• 31:25
  said
• 31:25
  it
• 31:25
  to
• 31:25
  me,
• 31:25
  I
• 31:25
  started
• 31:26
  to
• 31:26
  change
• 31:26
  and
• 31:27
  shape
• 31:27
  IPs
• 31:28
  in
• 31:28
  a
• 31:28
  different
• 31:29
  way.
• 31:30
  The
• 31:30
  consumers,
• 31:31
  they
• 31:31
  want
• 31:31
  to
• 31:32
  hang
• 31:32
  out
• 31:32
  with
• 31:32
  their
• 31:32
  characters.
• 31:33
  Yeah.
• 31:34
  The
• 31:34
  story
• 31:35
  genuinely,
• 31:36
  on
• 31:36
  a
• 31:36
  lot
• 31:36
  of
• 31:36
  occasions
• 31:37
  come
• 31:37
  second.
• 31:38
  If
• 31:38
  they
• 31:38
  hang
• 31:39
  out
• 31:39
  with
• 31:39
  their
• 31:39
  characters,
• 31:39
  then
• 31:39
  you
• 31:40
  can
• 31:40
  build
• 31:40
  a
• 31:40
  story
• 31:40
  and
• 31:41
  build
• 31:41
  a
• 31:41
  franchise.
• 31:41
  Yeah,
• 31:42
  yeah,
• 31:42
  yeah.
• 31:43
  I
• 31:43
  think.
• 31:43
  I
• 31:43
  think
• 31:43
  that
• 31:43
  was
• 31:44
  what,
• 31:44
  like,
• 31:44
  we,
• 31:44
  we
• 31:44
  were
• 31:45
  all.
• 31:45
  We
• 31:45
  were
• 31:45
  all
• 31:45
  having
• 31:46
  to
• 31:46
  chat
• 31:46
  about,
• 31:46
  like,
• 31:46
  story
• 31:47
  or
• 31:47
  toys
• 31:48
  first.
• 31:48
  And
• 31:48
  really,
• 31:49
  character
• 31:49
  is
• 31:50
  the
• 31:50
  one
• 31:50
  thing
• 31:50
  that,
• 31:51
  you
• 31:51
  know,
• 31:52
  along
• 31:52
  with,
• 31:52
  like,
• 31:52
  obviously
• 31:53
  connecting
• 31:53
  emotionally
• 31:54
  with
• 31:54
  things,
• 31:54
  but,
• 31:54
  like,
• 31:54
  it's
• 31:55
  always
• 31:55
  a
• 31:55
  character.
• 31:56
  Everybody
• 31:56
  goes
• 31:56
  back
• 31:56
  for
• 31:57
  character.
• 31:58
  The
• 31:58
  best
• 31:58
  movies
• 31:59
  in
• 31:59
  the
• 31:59
  world,
• 31:59
  the
• 31:59
  best
• 31:59
  shows
• 32:00
  in
• 32:00
  the
• 32:00
  world,
• 32:00
  you
• 32:00
  go
• 32:00
  back.
• 32:00
  You
• 32:01
  don't
• 32:01
  go
• 32:01
  back
• 32:01
  for
• 32:01
  plot.
• 32:02
  Like,
• 32:02
  I'm
• 32:02
  not,
• 32:03
  I'm
• 32:03
  not
• 32:03
  saying
• 32:03
  plot
• 32:03
  doesn't
• 32:04
  matter.
• 32:04
  It's
• 32:04
  massively
• 32:05
  important
• 32:05
  and
• 32:05
  storytelling,
• 32:06
  as
• 32:06
  we
• 32:06
  all
• 32:06
  know.
• 32:07
  But,
• 32:07
  like,
• 32:07
  everybody
• 32:08
  goes
• 32:08
  back
• 32:08
  to
• 32:08
  hang
• 32:08
  out
• 32:09
  with
• 32:09
  characters.
• 32:09
  And
• 32:09
  I
• 32:10
  think
• 32:10
  when
• 32:10
  a
• 32:11
  kid
• 32:11
  picks
• 32:11
  up
• 32:11
  a
• 32:11
  toy,
• 32:12
  they
• 32:12
  go
• 32:12
  to
• 32:12
  hang
• 32:13
  out
• 32:13
  with
• 32:13
  that
• 32:13
  character.
• 32:14
  I
• 32:15
  think
• 32:15
  that's
• 32:15
  the
• 32:15
  one
• 32:15
  thing
• 32:15
  that
• 32:16
  connects
• 32:16
  just
• 32:16
  from
• 32:17
  a
• 32:17
  character
• 32:17
  perspective
• 32:18
  in
• 32:18
  an
• 32:18
  IP
• 32:20
  is
• 32:21
  kind
• 32:21
  of
• 32:21
  like
• 32:21
  where
• 32:21
  we're
• 32:21
  going
• 32:22
  with
• 32:22
  the
• 32:22
  daddy
• 32:22
  bears
• 32:22
  is
• 32:23
  like,
• 32:23
  you
• 32:23
  know,
• 32:23
  why
• 32:23
  do
• 32:23
  people
• 32:24
  constantly
• 32:24
  want
• 32:24
  to
• 32:24
  hang
• 32:24
  out
• 32:25
  with
• 32:25
  these
• 32:25
  cute,
• 32:25
  weird,
• 32:26
  weird
• 32:26
  characters?
• 32:27
  But,
• 32:28
  yeah,
• 32:29
  it's
• 32:29
  character.
• 32:29
  It's
• 32:29
  always
• 32:30
  character
• 32:30
  from
• 32:31
  my
• 32:31
  side.
• 32:31
  Yeah,
• 32:32
  yeah,
• 32:33
  you
• 32:33
  said
• 32:33
  that
• 32:33
  when
• 32:33
  we.
• 32:34
  And
• 32:35
  you
• 32:35
  know,
• 32:35
  because
• 32:35
  he
• 32:35
  said,
• 32:36
  we
• 32:36
  go.
• 32:37
  You
• 32:37
  know,
• 32:37
  the
• 32:37
  plot,
• 32:38
  the
• 32:38
  plot.
• 32:39
  Plot's
• 32:39
  only
• 32:39
  relevant
• 32:40
  the
• 32:40
  first
• 32:40
  time
• 32:40
  you
• 32:40
  watch
• 32:40
  it.
• 32:41
  The
• 32:41
  next
• 32:41
  time
• 32:41
  around,
• 32:41
  you
• 32:42
  know,
• 32:42
  the
• 32:42
  plot.
• 32:42
  Right.
• 32:43
  Like.
• 32:43
  And
• 32:43
  like,
• 32:43
  you
• 32:43
  say
• 32:44
  you're
• 32:44
  going
• 32:44
  back
• 32:44
  to
• 32:45
  hang
• 32:45
  out
• 32:45
  with
• 32:45
  those
• 32:45
  characters.
• 32:47
  So
• 32:47
  what's
• 32:47
  on
• 32:47
  the
• 32:47
  plan
• 32:47
  then
• 32:48
  for
• 32:48
  daddy
• 32:48
  Verse
• 32:48
  from
• 32:48
  a
• 32:48
  content
• 32:49
  point
• 32:49
  of
• 32:49
  view?
• 32:49
  What
• 32:49
  are
• 32:49
  you.
• 32:50
  What
• 32:50
  are
• 32:50
  you
• 32:50
  guys
• 32:50
  cooking
• 32:50
  up?
• 32:52
  So
• 32:52
  we're
• 32:53
  currently.
• 32:53
  Well,
• 32:53
  we're
• 32:54
  in
• 32:54
  production.
• 32:54
  We're
• 32:54
  just
• 32:54
  wrapping
• 32:55
  up
• 32:55
  our
• 32:55
  first
• 32:55
  kind
• 32:56
  of
• 32:56
  season
• 32:56
  on
• 32:56
  YouTube
• 32:57
  and
• 32:57
  we've
• 32:58
  got
• 32:58
  10
• 32:58
  minutes
• 32:59
  of
• 32:59
  content
• 32:59
  coming
• 33:00
  out
• 33:00
  this
• 33:00
  summer.
• 33:02
  Obviously
• 33:02
  then
• 33:02
  once
• 33:03
  the
• 33:03
  wheel
• 33:03
  starts
• 33:03
  spinning,
• 33:04
  we're
• 33:04
  going
• 33:05
  to
• 33:05
  keep
• 33:05
  going
• 33:06
  and
• 33:06
  keep
• 33:06
  on
• 33:07
  producing,
• 33:07
  hopefully
• 33:09
  as
• 33:09
  long
• 33:09
  as
• 33:09
  it
• 33:09
  does
• 33:09
  well.
• 33:10
  Again,
• 33:10
  it's
• 33:11
  one
• 33:11
  of
• 33:11
  those
• 33:11
  things
• 33:11
  that
• 33:11
  like,
• 33:12
  we
• 33:12
  don't
• 33:12
  know.
• 33:12
  Hopefully
• 33:13
  it'll
• 33:13
  do
• 33:13
  well.
• 33:14
  And
• 33:15
  in
• 33:15
  the
• 33:15
  meantime
• 33:15
  we've
• 33:15
  been
• 33:16
  developing
• 33:16
  a
• 33:16
  feature
• 33:16
  film.
• 33:17
  So
• 33:17
  we've
• 33:17
  been,
• 33:17
  we've
• 33:17
  been
• 33:18
  getting
• 33:18
  quite
• 33:18
  a
• 33:18
  lot
• 33:18
  of
• 33:18
  interest.
• 33:19
  I
• 33:19
  mean
• 33:19
  it's
• 33:19
  one
• 33:19
  of
• 33:19
  those
• 33:20
  things
• 33:20
  that.
• 33:22
  It's
• 33:22
  like
• 33:23
  a
• 33:23
  unicorn
• 33:23
  at
• 33:23
  the
• 33:23
  moment.
• 33:24
  It's
• 33:24
  a
• 33:24
  brand
• 33:25
  that's
• 33:25
  selling
• 33:26
  and
• 33:26
  like,
• 33:26
  you
• 33:27
  know,
• 33:27
  10
• 33:27
  million
• 33:27
  units
• 33:28
  in
• 33:29
  less
• 33:29
  than
• 33:29
  three
• 33:29
  years
• 33:30
  is
• 33:30
  massive.
• 33:31
  You
• 33:31
  know,
• 33:32
  from
• 33:32
  a,
• 33:32
  from
• 33:33
  a
• 33:33
  story
• 33:33
  perspective.
• 33:34
  Again,
• 33:35
  it
• 33:35
  was
• 33:35
  just
• 33:35
  really
• 33:35
  interesting
• 33:36
  to
• 33:36
  just
• 33:36
  like
• 33:37
  not
• 33:38
  do
• 33:38
  too
• 33:38
  much
• 33:39
  to
• 33:39
  begin
• 33:39
  with.
• 33:39
  Just
• 33:39
  try
• 33:40
  and
• 33:40
  understand
• 33:40
  the
• 33:40
  brand,
• 33:41
  understand
• 33:42
  their
• 33:42
  way
• 33:42
  in.
• 33:42
  We
• 33:43
  now
• 33:43
  know
• 33:43
  like
• 33:43
  what
• 33:44
  our
• 33:44
  audience,
• 33:44
  who
• 33:44
  our
• 33:44
  audience
• 33:45
  is.
• 33:46
  So
• 33:47
  that
• 33:47
  was
• 33:47
  really
• 33:47
  helpful
• 33:48
  just
• 33:48
  from
• 33:48
  a,
• 33:48
  just
• 33:48
  from
• 33:49
  an
• 33:49
  observational
• 33:49
  point
• 33:50
  of
• 33:50
  view
• 33:50
  for
• 33:50
  the
• 33:50
  first
• 33:51
  six
• 33:51
  months
• 33:52
  or
• 33:52
  so,
• 33:52
  kind
• 33:52
  of
• 33:53
  understanding
• 33:53
  that.
• 33:54
  And
• 33:54
  then
• 33:55
  yeah,
• 33:55
  we're,
• 33:56
  we're
• 33:56
  currently
• 33:57
  getting
• 33:57
  ready
• 33:57
  to
• 33:58
  pitch
• 33:58
  in
• 33:58
  LA
• 33:59
  in
• 33:59
  the
• 33:59
  next
• 34:00
  couple
• 34:00
  of
• 34:00
  weeks.
• 34:00
  We've
• 34:00
  had
• 34:00
  a
• 34:00
  couple
• 34:01
  of
• 34:01
  calls
• 34:01
  from
• 34:01
  studios.
• 34:03
  We're,
• 34:03
  we're,
• 34:04
  haven't.
• 34:04
  We've
• 34:05
  started
• 34:05
  conversations
• 34:06
  last
• 34:06
  October
• 34:07
  Gav
• 34:07
  was.
• 34:07
  Or
• 34:08
  September,
• 34:08
  whenever
• 34:09
  LA
• 34:09
  Toy
• 34:10
  Fair
• 34:10
  was.
• 34:12
  And
• 34:12
  then.
• 34:12
  So
• 34:12
  we're
• 34:13
  just
• 34:13
  following
• 34:13
  up
• 34:13
  now
• 34:14
  in
• 34:14
  the
• 34:14
  next
• 34:14
  couple
• 34:15
  of
• 34:15
  weeks
• 34:15
  with,
• 34:15
  with
• 34:15
  some
• 34:15
  of
• 34:16
  the
• 34:16
  studios.
• 34:17
  So
• 34:17
  it's
• 34:18
  good.
• 34:18
  We're
• 34:18
  like
• 34:18
  the
• 34:19
  brain.
• 34:19
  We're
• 34:19
  going
• 34:19
  to
• 34:19
  take
• 34:20
  over
• 34:20
  the
• 34:20
  world.
• 34:22
  When
• 34:22
  you're
• 34:23
  talking
• 34:23
  about
• 34:23
  the
• 34:23
  audience
• 34:24
  before,
• 34:24
  was
• 34:24
  there
• 34:24
  any
• 34:25
  surprises
• 34:26
  for
• 34:26
  you
• 34:26
  in
• 34:26
  that
• 34:27
  research
• 34:27
  period
• 34:28
  where
• 34:28
  you
• 34:28
  really
• 34:29
  trying
• 34:29
  to
• 34:29
  get
• 34:29
  to
• 34:29
  know
• 34:29
  the
• 34:29
  audience?
• 34:30
  Oh,
• 34:31
  incredibly.
• 34:32
  Like
• 34:32
  it's
• 34:33
  such
• 34:33
  a,
• 34:33
  it's
• 34:33
  such
• 34:33
  a.
• 34:34
  What
• 34:34
  was
• 34:34
  the
• 34:34
  big
• 34:34
  surprise?
• 34:35
  It's
• 34:35
  such
• 34:35
  a
• 34:35
  diverse,
• 34:36
  it's
• 34:36
  actually
• 34:36
  such
• 34:37
  a
• 34:37
  diverse
• 34:38
  group
• 34:38
  of
• 34:39
  people
• 34:39
  that
• 34:39
  are
• 34:39
  collecting
• 34:40
  these.
• 34:40
  We've
• 34:40
  got
• 34:41
  blind
• 34:41
  bags
• 34:42
  that
• 34:42
  like,
• 34:42
  you
• 34:42
  know,
• 34:43
  anywhere
• 34:44
  from
• 34:44
  5
• 34:44
  to
• 34:45
  9
• 34:45
  year
• 34:46
  olds
• 34:46
  collecting
• 34:46
  these
• 34:47
  little
• 34:47
  boys.
• 34:48
  And
• 34:48
  then
• 34:48
  when
• 34:48
  you
• 34:49
  go
• 34:49
  on
• 34:49
  to
• 34:49
  the
• 34:49
  bigger
• 34:49
  ones,
• 34:50
  the
• 34:50
  bigger
• 34:50
  plushes,
• 34:50
  we're
• 34:51
  getting
• 34:51
  like
• 34:52
  13
• 34:53
  to
• 34:53
  like
• 34:54
  29
• 34:55
  year
• 34:55
  old
• 34:56
  females
• 34:57
  who
• 34:57
  are
• 34:57
  just
• 34:58
  loving
• 34:58
  these
• 34:58
  characters
• 34:59
  and
• 35:00
  actually
• 35:00
  taking
• 35:01
  care
• 35:01
  of
• 35:01
  them,
• 35:01
  like
• 35:02
  actually
• 35:02
  wanting
• 35:03
  to
• 35:03
  like
• 35:03
  look
• 35:04
  after
• 35:04
  them
• 35:04
  and
• 35:04
  care
• 35:05
  for
• 35:05
  these
• 35:05
  bears.
• 35:06
  And
• 35:06
  it's
• 35:07
  weird,
• 35:07
  like
• 35:07
  just
• 35:07
  the,
• 35:08
  from
• 35:09
  a
• 35:09
  collector's,
• 35:09
  just
• 35:10
  understanding
• 35:10
  the
• 35:10
  collector's
• 35:11
  point
• 35:11
  of
• 35:11
  view,
• 35:11
  how
• 35:12
  important
• 35:12
  the
• 35:12
  packaging
• 35:13
  is
• 35:13
  to
• 35:13
  the
• 35:14
  collectors.
• 35:15
  Like
• 35:15
  that
• 35:15
  blew
• 35:15
  my
• 35:16
  mind.
• 35:16
  Like
• 35:16
  packaging
• 35:17
  is
• 35:17
  a
• 35:17
  huge
• 35:18
  thing.
• 35:18
  The
• 35:18
  fact
• 35:19
  that
• 35:19
  they
• 35:19
  all
• 35:19
  come
• 35:19
  from
• 35:20
  these
• 35:21
  coffins
• 35:21
  and
• 35:22
  have
• 35:22
  death
• 35:22
  certificates
• 35:24
  and
• 35:26
  the
• 35:27
  level
• 35:27
  of
• 35:28
  like
• 35:28
  kind
• 35:29
  of,
• 35:31
  I
• 35:31
  guess
• 35:31
  the
• 35:31
  depth
• 35:32
  of
• 35:32
  connection
• 35:32
  from
• 35:33
  the
• 35:33
  death
• 35:33
  certificates,
• 35:34
  which
• 35:34
  sounds
• 35:35
  weird,
• 35:35
  but,
• 35:35
  like,
• 35:36
  they
• 35:36
  want
• 35:36
  to
• 35:37
  know
• 35:37
  more
• 35:37
  about
• 35:37
  their
• 35:38
  past.
• 35:38
  They
• 35:38
  want
• 35:39
  to
• 35:39
  know
• 35:39
  where
• 35:39
  they
• 35:40
  came
• 35:40
  from.
• 35:40
  So
• 35:41
  from
• 35:41
  a.
• 35:41
  From
• 35:42
  a.
• 35:43
  From
• 35:43
  a
• 35:43
  content
• 35:43
  point
• 35:43
  of
• 35:44
  view,
• 35:44
  it's
• 35:44
  like
• 35:44
  reverse
• 35:45
  engineering
• 35:45
  and
• 35:46
  world
• 35:46
  building.
• 35:47
  The.
• 35:47
  The
• 35:47
  history
• 35:48
  and
• 35:48
  the
• 35:48
  lore
• 35:48
  and
• 35:49
  the
• 35:49
  mythology
• 35:50
  surrounding
• 35:50
  the
• 35:50
  teddy
• 35:51
  bears.
• 35:51
  Because
• 35:51
  we've
• 35:51
  got
• 35:51
  teddy
• 35:52
  bears,
• 35:52
  like,
• 35:53
  you
• 35:53
  know,
• 35:53
  from
• 35:54
  the
• 35:54
  Egyptian
• 35:55
  periods,
• 35:55
  like
• 35:55
  a
• 35:55
  character
• 35:56
  called
• 35:56
  Bundle,
• 35:57
  who.
• 35:57
  Who,
• 35:57
  like,
• 35:58
  literally
• 35:59
  lived
• 35:59
  in
• 36:00
  the
• 36:00
  time
• 36:00
  of
• 36:00
  the
• 36:00
  pyramids
• 36:01
  being
• 36:01
  built.
• 36:01
  Like,
• 36:01
  you
• 36:01
  know,
• 36:02
  so
• 36:02
  that's
• 36:02
  how
• 36:02
  far
• 36:03
  they
• 36:03
  go
• 36:03
  back.
• 36:03
  So
• 36:03
  there's
• 36:04
  these
• 36:04
  kind
• 36:04
  of
• 36:04
  like
• 36:05
  ancient
• 36:05
  lores
• 36:06
  attached
• 36:06
  to
• 36:06
  some
• 36:07
  and
• 36:07
  then
• 36:07
  some
• 36:08
  are
• 36:08
  more
• 36:08
  modern,
• 36:09
  like,
• 36:09
  you
• 36:09
  know,
• 36:09
  Skid
• 36:10
  Mark
• 36:10
  who
• 36:10
  got
• 36:11
  run
• 36:11
  over
• 36:11
  by.
• 36:11
  By
• 36:12
  a
• 36:12
  truck,
• 36:13
  like,
• 36:13
  so
• 36:13
  there's
• 36:14
  all
• 36:14
  these
• 36:14
  kind
• 36:14
  of
• 36:15
  like,
• 36:15
  levels
• 36:16
  and
• 36:16
  depth
• 36:16
  to
• 36:17
  them,
• 36:17
  which
• 36:17
  is.
• 36:17
  Which
• 36:17
  is
• 36:18
  great.
• 36:18
  Like,
• 36:18
  it's
• 36:18
  great
• 36:18
  for
• 36:19
  somebody
• 36:19
  like
• 36:19
  me
• 36:19
  to
• 36:19
  be
• 36:19
  able
• 36:19
  to
• 36:20
  play
• 36:20
  in
• 36:20
  because
• 36:20
  it
• 36:21
  just
• 36:21
  gives
• 36:21
  me
• 36:21
  a
• 36:21
  really
• 36:21
  nice
• 36:22
  sandbox
• 36:22
  to.
• 36:23
  To
• 36:23
  kind
• 36:23
  of
• 36:24
  like,
• 36:24
  know.
• 36:24
  Yeah.
• 36:25
  Little
• 36:25
  bits
• 36:25
  about
• 36:26
  each
• 36:26
  character,
• 36:26
  but
• 36:27
  not
• 36:27
  too
• 36:27
  much,
• 36:27
  so
• 36:28
  allows
• 36:28
  me
• 36:28
  to
• 36:28
  kind
• 36:28
  of
• 36:28
  expand
• 36:29
  on
• 36:29
  them
• 36:29
  as
• 36:29
  well,
• 36:30
  you
• 36:30
  know.
• 36:30
  So
• 36:30
  it's
• 36:30
  great
• 36:31
  from
• 36:31
  a.
• 36:31
  Just
• 36:31
  from
• 36:31
  a
• 36:32
  point
• 36:33
  of
• 36:33
  view
• 36:34
  and.
• 36:35
  And
• 36:35
  you're
• 36:35
  really
• 36:35
  serving
• 36:36
  the
• 36:36
  fandom
• 36:36
  there
• 36:36
  on
• 36:37
  you
• 36:37
  as
• 36:37
  well.
• 36:37
  Oh,
• 36:38
  yeah.
• 36:38
  I
• 36:38
  think
• 36:38
  you
• 36:38
  have
• 36:38
  to.
• 36:39
  I
• 36:39
  think
• 36:39
  like.
• 36:40
  Like
• 36:40
  I
• 36:40
  said
• 36:40
  that
• 36:42
  they
• 36:42
  own
• 36:43
  it.
• 36:43
  They
• 36:43
  were
• 36:43
  here
• 36:43
  before
• 36:44
  me,
• 36:45
  you
• 36:45
  know,
• 36:45
  and
• 36:46
  they.
• 36:46
  They
• 36:46
  connected
• 36:47
  before
• 36:47
  me.
• 36:47
  So,
• 36:48
  like,
• 36:48
  I
• 36:48
  have
• 36:48
  to
• 36:48
  be
• 36:49
  respectful
• 36:49
  of
• 36:49
  the
• 36:49
  fandom,
• 36:50
  which
• 36:50
  is.
• 36:50
  Which
• 36:50
  is
• 36:51
  great.
• 36:51
  And
• 36:51
  I
• 36:51
  think,
• 36:52
  like,
• 36:52
  look
• 36:52
  at.
• 36:52
  We
• 36:52
  all
• 36:53
  know
• 36:53
  that's
• 36:54
  the
• 36:54
  way
• 36:55
  the
• 36:55
  business
• 36:55
  is
• 36:55
  at
• 36:56
  the
• 36:56
  moment
• 36:56
  is
• 36:56
  like,
• 36:57
  you
• 36:57
  know,
• 36:57
  you.
• 36:58
  You're
• 36:58
  a
• 36:58
  fool
• 36:59
  to
• 36:59
  ignore
• 36:59
  fandom.
• 37:00
  You
• 37:00
  can't
• 37:00
  ignore
• 37:01
  it.
• 37:01
  Like,
• 37:01
  it's.
• 37:01
  It's
• 37:02
  almost
• 37:02
  like
• 37:02
  if
• 37:02
  you
• 37:02
  have
• 37:03
  it,
• 37:03
  it's
• 37:04
  like
• 37:04
  you've
• 37:04
  got
• 37:04
  a
• 37:05
  Willy
• 37:05
  Wonka
• 37:05
  golden
• 37:06
  ticket.
• 37:06
  Like,
• 37:07
  you
• 37:07
  know
• 37:07
  what
• 37:07
  I
• 37:07
  mean?
• 37:07
  It's
• 37:08
  at
• 37:08
  your
• 37:08
  own
• 37:08
  peril
• 37:09
  to
• 37:09
  kind
• 37:09
  of.
• 37:10
  To
• 37:10
  not
• 37:11
  have
• 37:11
  them
• 37:11
  as
• 37:11
  part
• 37:12
  of
• 37:12
  the
• 37:12
  conversation.
• 37:13
  I
• 37:13
  think
• 37:13
  that's
• 37:13
  why.
• 37:14
  Was
• 37:15
  really
• 37:15
  just
• 37:15
  from
• 37:15
  a
• 37:16
  different
• 37:16
  perspective
• 37:16
  for
• 37:17
  me,
• 37:17
  developing
• 37:17
  this
• 37:18
  product
• 37:18
  was
• 37:18
  like,
• 37:19
  actually
• 37:19
  just
• 37:19
  listening
• 37:20
  a
• 37:20
  lot.
• 37:20
  Like,
• 37:20
  I
• 37:20
  think
• 37:20
  you
• 37:21
  have
• 37:21
  to
• 37:21
  listen
• 37:22
  and
• 37:23
  engage
• 37:23
  with
• 37:23
  them,
• 37:24
  you
• 37:24
  know,
• 37:24
  so
• 37:24
  it's
• 37:25
  been
• 37:25
  great.
• 37:25
  Like,
• 37:25
  even
• 37:26
  just
• 37:26
  for
• 37:26
  example,
• 37:27
  we
• 37:27
  launched
• 37:28
  the.
• 37:28
  As
• 37:29
  kind
• 37:29
  of
• 37:29
  as
• 37:29
  a
• 37:29
  joke.
• 37:30
  Aoife
• 37:30
  came
• 37:30
  up
• 37:30
  with
• 37:30
  the
• 37:30
  Great
• 37:31
  Eve.
• 37:31
  It's
• 37:31
  like,
• 37:31
  why
• 37:31
  don't
• 37:32
  we
• 37:32
  have
• 37:32
  a
• 37:32
  giphy
• 37:32
  page?
• 37:34
  And
• 37:34
  we
• 37:34
  were
• 37:34
  like,
• 37:34
  yeah,
• 37:35
  why
• 37:35
  don't
• 37:35
  we
• 37:35
  have
• 37:35
  a
• 37:35
  Giphy
• 37:36
  page?
• 37:37
  So
• 37:37
  we
• 37:37
  went
• 37:37
  and
• 37:37
  just
• 37:38
  hired
• 37:38
  a
• 37:38
  couple
• 37:38
  of
• 37:38
  animators.
• 37:39
  I
• 37:39
  bought
• 37:39
  a
• 37:39
  couple
• 37:39
  of
• 37:40
  licenses
• 37:40
  of,
• 37:41
  you
• 37:41
  know,
• 37:42
  of
• 37:43
  what
• 37:43
  did
• 37:43
  I
• 37:43
  buy?
• 37:44
  We
• 37:44
  did
• 37:44
  it
• 37:44
  in
• 37:46
  Moho
• 37:47
  and
• 37:47
  just
• 37:48
  bought
• 37:48
  Moho
• 37:49
  couple
• 37:49
  of
• 37:49
  licenses,
• 37:49
  got
• 37:50
  a
• 37:50
  rigger,
• 37:51
  rigged
• 37:51
  all
• 37:51
  the
• 37:51
  characters,
• 37:52
  animated
• 37:52
  them.
• 37:53
  We
• 37:53
  launched
• 37:53
  the
• 37:54
  Giphy
• 37:54
  page
• 37:55
  a
• 37:55
  couple
• 37:55
  of
• 37:55
  weeks
• 37:56
  ago.
• 37:56
  In
• 37:56
  the
• 37:56
  first
• 37:57
  48
• 37:57
  hours,
• 37:58
  we
• 37:58
  had
• 37:59
  350,000
• 38:02
  shares
• 38:02
  on
• 38:02
  our
• 38:03
  Giphy
• 38:03
  page.
• 38:03
  And
• 38:04
  then
• 38:04
  two
• 38:04
  weeks
• 38:04
  in,
• 38:05
  we're
• 38:05
  over.
• 38:05
  I
• 38:06
  think
• 38:06
  we're
• 38:06
  at,
• 38:06
  like,
• 38:06
  two
• 38:06
  and
• 38:07
  a
• 38:07
  half
• 38:07
  million
• 38:07
  Giphy
• 38:08
  shares.
• 38:09
  And
• 38:09
  it's
• 38:09
  like.
• 38:10
  Chris,
• 38:11
  were.
• 38:11
  Were
• 38:11
  you.
• 38:11
  Were
• 38:12
  you
• 38:12
  asleep
• 38:12
  for
• 38:12
  the
• 38:12
  last
• 38:12
  week?
• 38:12
  Chris,
• 38:13
  it's
• 38:13
  at
• 38:13
  10
• 38:13
  million.
• 38:13
  No,
• 38:14
  I
• 38:14
  was
• 38:14
  in
• 38:14
  New
• 38:15
  York.
• 38:15
  Oh,
• 38:16
  really?
• 38:16
  I.
• 38:16
  Sorry.
• 38:16
  I
• 38:16
  was
• 38:17
  in.
• 38:17
  There
• 38:17
  you
• 38:17
  go.
• 38:18
  Where
• 38:18
  we.
• 38:19
  We.
• 38:19
  We
• 38:19
  went
• 38:19
  viral
• 38:20
  on
• 38:20
  April
• 38:20
  Fool's
• 38:21
  Day.
• 38:22
  Wow.
• 38:23
  Yeah.
• 38:24
  We
• 38:24
  got
• 38:24
  the
• 38:25
  front
• 38:25
  page
• 38:25
  of
• 38:25
  gippies
• 38:26
  on
• 38:26
  April
• 38:27
  Fool's
• 38:27
  Day.
• 38:27
  It's.
• 38:27
  It's
• 38:28
  absolutely
• 38:28
  insane.
• 38:29
  And
• 38:30
  I
• 38:30
  guess
• 38:31
  that's
• 38:31
  like.
• 38:31
  For
• 38:31
  me,
• 38:32
  like,
• 38:32
  again,
• 38:32
  I
• 38:32
  was
• 38:32
  away
• 38:33
  all
• 38:33
  week
• 38:33
  last
• 38:33
  week
• 38:33
  in
• 38:34
  New
• 38:34
  York,
• 38:34
  so
• 38:35
  I
• 38:35
  didn't
• 38:35
  realize
• 38:36
  that.
• 38:36
  But,
• 38:36
  yeah,
• 38:36
  like,
• 38:37
  it's
• 38:37
  one
• 38:37
  of
• 38:37
  those
• 38:37
  things
• 38:38
  where
• 38:38
  it's
• 38:38
  like,
• 38:38
  okay,
• 38:39
  well,
• 38:39
  like,
• 38:39
  there's
• 38:39
  actually
• 38:40
  people
• 38:40
  that
• 38:41
  are
• 38:41
  digging
• 38:41
  this,
• 38:42
  like,
• 38:42
  that
• 38:42
  are
• 38:44
  kids
• 38:44
  and
• 38:44
  adults.
• 38:45
  I
• 38:45
  don't
• 38:45
  know.
• 38:46
  Like,
• 38:46
  it's
• 38:46
  just
• 38:46
  a
• 38:47
  weird
• 38:47
  moment
• 38:47
  where
• 38:48
  we
• 38:49
  know
• 38:49
  we
• 38:49
  have
• 38:49
  this
• 38:49
  brand.
• 38:50
  Like,
• 38:50
  and
• 38:50
  like,
• 38:51
  Gav
• 38:51
  didn't
• 38:52
  even
• 38:52
  really
• 38:52
  touch
• 38:52
  on
• 38:52
  it.
• 38:53
  Like,
• 38:53
  those
• 38:53
  book
• 38:53
  deals.
• 38:54
  We've
• 38:54
  been
• 38:54
  offered
• 38:55
  some
• 38:55
  book
• 38:55
  deals
• 38:55
  and
• 38:56
  stage
• 38:56
  shows,
• 38:57
  and
• 38:57
  there
• 38:57
  seems
• 38:58
  to
• 38:58
  be
• 38:58
  like
• 38:58
  a.
• 39:00
  I
• 39:00
  don't
• 39:00
  know,
• 39:00
  there's
• 39:00
  just.
• 39:00
  It's
• 39:01
  having
• 39:01
  its
• 39:01
  moment,
• 39:01
  and
• 39:02
  it
• 39:02
  feels
• 39:02
  like
• 39:02
  it
• 39:02
  needs
• 39:03
  to
• 39:03
  be
• 39:03
  protected
• 39:04
  now.
• 39:04
  And
• 39:04
  I
• 39:04
  guess
• 39:05
  just
• 39:05
  from
• 39:06
  our
• 39:07
  goals
• 39:08
  going
• 39:08
  forward,
• 39:08
  it's
• 39:09
  like
• 39:09
  making
• 39:10
  sure
• 39:10
  we
• 39:10
  get
• 39:10
  the
• 39:11
  right
• 39:11
  partners.
• 39:11
  It's
• 39:12
  not
• 39:12
  just
• 39:12
  about.
• 39:12
  It's
• 39:13
  not
• 39:13
  a
• 39:13
  money
• 39:13
  grab
• 39:14
  because
• 39:14
  the
• 39:14
  thing
• 39:14
  is
• 39:14
  already
• 39:15
  selling.
• 39:15
  It's
• 39:16
  not
• 39:16
  like.
• 39:16
  And
• 39:16
  it's
• 39:17
  a
• 39:17
  different.
• 39:17
  Again,
• 39:17
  it's
• 39:17
  a
• 39:17
  different
• 39:18
  hat
• 39:18
  where
• 39:19
  when
• 39:19
  you're
• 39:19
  a
• 39:19
  producer
• 39:20
  on
• 39:20
  our
• 39:20
  side,
• 39:21
  which
• 39:21
  Andy,
• 39:22
  I'm
• 39:22
  sure
• 39:22
  you'll
• 39:22
  know
• 39:23
  yourself,
• 39:23
  is
• 39:23
  like,
• 39:24
  you're
• 39:24
  always
• 39:24
  looking
• 39:24
  for
• 39:25
  those
• 39:25
  extra
• 39:25
  deals
• 39:26
  to
• 39:26
  kind
• 39:27
  of
• 39:27
  like
• 39:27
  bump
• 39:27
  up
• 39:27
  your.
• 39:28
  Bump
• 39:28
  up
• 39:28
  your
• 39:28
  budget
• 39:29
  and
• 39:29
  to
• 39:29
  get
• 39:29
  you
• 39:29
  there
• 39:29
  to
• 39:30
  make
• 39:30
  your
• 39:30
  product.
• 39:31
  Whereas
• 39:31
  we
• 39:31
  don't
• 39:31
  have
• 39:32
  that.
• 39:32
  We
• 39:32
  don't
• 39:32
  have
• 39:33
  that
• 39:33
  problem
• 39:34
  because
• 39:34
  the
• 39:35
  IP
• 39:35
  is
• 39:35
  making
• 39:36
  gift.
• 39:37
  So
• 39:37
  it's
• 39:37
  exactly.
• 39:38
  So
• 39:38
  it
• 39:38
  feels
• 39:39
  like
• 39:39
  now
• 39:39
  it's
• 39:39
  like,
• 39:40
  okay,
• 39:40
  well,
• 39:40
  it's
• 39:40
  the
• 39:40
  right
• 39:41
  people
• 39:41
  has
• 39:41
  to
• 39:42
  be
• 39:42
  the
• 39:42
  right
• 39:42
  people
• 39:42
  in.
• 39:43
  Because
• 39:45
  again,
• 39:46
  we
• 39:46
  have
• 39:46
  to
• 39:46
  protect
• 39:47
  it.
• 39:47
  And
• 39:47
  it's
• 39:47
  not
• 39:48
  even
• 39:48
  protecting.
• 39:49
  Protecting
• 39:49
  us
• 39:49
  or
• 39:50
  the
• 39:50
  brand
• 39:50
  itself.
• 39:50
  It's
• 39:51
  almost
• 39:51
  protecting
• 39:51
  the
• 39:52
  fandom
• 39:52
  and
• 39:52
  making
• 39:52
  sure
• 39:53
  that
• 39:53
  they're
• 39:53
  going
• 39:53
  with
• 39:54
  it
• 39:54
  as
• 39:54
  well.
• 39:55
  They
• 39:55
  have
• 39:55
  to
• 39:55
  buy
• 39:55
  into
• 39:55
  the
• 39:56
  fandom
• 39:56
  as
• 39:56
  much
• 39:56
  as
• 39:57
  the.
• 39:57
  The
• 39:57
  product,
• 39:58
  you
• 39:58
  know?
• 40:00
  So,
• 40:00
  yeah,
• 40:00
  it's
• 40:00
  really.
• 40:00
  It's
• 40:01
  really
• 40:01
  special.
• 40:01
  It's
• 40:01
  important
• 40:02
  that
• 40:02
  we
• 40:02
  get
• 40:02
  the
• 40:02
  right
• 40:02
  people
• 40:03
  involved.
• 40:03
  You
• 40:04
  know,
• 40:04
  that
• 40:05
  makes
• 40:05
  a
• 40:05
  lot
• 40:05
  of
• 40:05
  sense.
• 40:05
  I
• 40:06
  feel
• 40:06
  like
• 40:06
  it's
• 40:06
  like
• 40:06
  fandom
• 40:07
  is
• 40:07
  like
• 40:07
  the
• 40:08
  nearly
• 40:08
  the
• 40:08
  opposite
• 40:09
  of
• 40:09
  broadcast,
• 40:09
  if
• 40:10
  you
• 40:10
  know
• 40:10
  what
• 40:10
  I
• 40:10
  mean.
• 40:10
  We
• 40:10
  used
• 40:10
  to
• 40:11
  broadcast
• 40:11
  TV
• 40:12
  shows.
• 40:12
  You
• 40:12
  said
• 40:12
  like
• 40:13
  edict
• 40:14
  to
• 40:14
  people.
• 40:14
  You
• 40:14
  know
• 40:15
  what
• 40:15
  you're
• 40:15
  watching
• 40:16
  and
• 40:16
  do
• 40:16
  you
• 40:16
  want,
• 40:16
  you
• 40:17
  know,
• 40:17
  it's
• 40:18
  one
• 40:18
  way,
• 40:18
  it's
• 40:18
  a
• 40:18
  one
• 40:18
  way
• 40:19
  street.
• 40:19
  Whereas
• 40:19
  fandom
• 40:19
  is
• 40:20
  the
• 40:20
  opposite
• 40:20
  of
• 40:20
  that.
• 40:20
  Right.
• 40:20
  It's
• 40:21
  getting
• 40:21
  the
• 40:22
  feedback
• 40:22
  right
• 40:23
  away,
• 40:23
  you
• 40:23
  know.
• 40:24
  Yeah.
• 40:24
  The
• 40:24
  giphy
• 40:25
  thing
• 40:25
  is
• 40:25
  going
• 40:25
  mad,
• 40:26
  you
• 40:26
  know
• 40:26
  that
• 40:26
  the
• 40:26
  products
• 40:26
  are
• 40:27
  selling
• 40:28
  and
• 40:29
  it's,
• 40:29
  you
• 40:29
  know,
• 40:29
  you're,
• 40:30
  you're
• 40:30
  like,
• 40:30
  you
• 40:30
  see
• 40:30
  a
• 40:31
  bit
• 40:31
  more
• 40:31
  bulletproof
• 40:31
  there
• 40:31
  because
• 40:32
  you've
• 40:32
  got
• 40:32
  the
• 40:32
  proof
• 40:32
  of
• 40:32
  concept.
• 40:34
  Yeah,
• 40:34
  yeah.
• 40:35
  It's
• 40:35
  the
• 40:35
  most
• 40:35
  kind
• 40:35
  of
• 40:35
  powerful
• 40:36
  feedback
• 40:36
  group
• 40:37
  and
• 40:37
  the
• 40:37
  most
• 40:37
  amazing
• 40:38
  marketing
• 40:39
  team
• 40:40
  that
• 40:40
  you've
• 40:40
  got.
• 40:40
  Yeah.
• 40:41
  And
• 40:41
  I
• 40:41
  think
• 40:41
  if
• 40:41
  you
• 40:41
  respect
• 40:42
  them,
• 40:43
  like,
• 40:43
  I
• 40:43
  think,
• 40:43
  I
• 40:44
  think
• 40:44
  if
• 40:44
  you
• 40:44
  go
• 40:44
  into
• 40:44
  that
• 40:45
  conversation
• 40:45
  open,
• 40:47
  they,
• 40:47
  they
• 40:47
  kind
• 40:47
  of
• 40:48
  like,
• 40:49
  they
• 40:50
  love
• 40:50
  the
• 40:50
  ownership.
• 40:51
  They
• 40:51
  want
• 40:51
  to,
• 40:52
  to,
• 40:52
  to
• 40:52
  help
• 40:52
  you
• 40:53
  build
• 40:53
  it.
• 40:53
  I
• 40:53
  think
• 40:53
  that's
• 40:54
  the
• 40:54
  thing
• 40:54
  is
• 40:54
  like
• 40:55
  that
• 40:55
  they're
• 40:55
  there
• 40:55
  to
• 40:55
  help.
• 40:56
  They're
• 40:56
  not
• 40:57
  there
• 40:57
  to
• 40:57
  like,
• 40:57
  kind
• 40:58
  of
• 40:58
  like,
• 40:58
  you
• 40:58
  know,
• 40:59
  stop
• 40:59
  you
• 40:59
  doing
• 40:59
  things.
• 41:00
  It's
• 41:00
  just
• 41:00
  about
• 41:00
  having
• 41:01
  your
• 41:01
  ears
• 41:01
  open
• 41:02
  and
• 41:02
  listening,
• 41:02
  I
• 41:03
  guess.
• 41:03
  You
• 41:03
  know,.
• 41:05
  It's
• 41:06
  just
• 41:06
  going
• 41:06
  back
• 41:06
  to
• 41:06
  something
• 41:07
  Andy
• 41:07
  said
• 41:07
  earlier
• 41:07
  on.
• 41:10
  Like
• 41:11
  10
• 41:11
  years
• 41:11
  ago,
• 41:12
  you
• 41:13
  would
• 41:13
  have
• 41:13
  had
• 41:13
  to
• 41:14
  be
• 41:14
  walking
• 41:15
  to
• 41:15
  Temple
• 41:16
  Bar
• 41:16
  into
• 41:16
  an
• 41:17
  alternative
• 41:17
  type
• 41:18
  of
• 41:19
  store
• 41:19
  and
• 41:19
  buy
• 41:20
  something
• 41:20
  like
• 41:20
  a
• 41:21
  teddy
• 41:21
  bear.
• 41:22
  Yeah,
• 41:22
  this
• 41:22
  is
• 41:22
  what,
• 41:22
  this
• 41:23
  is
• 41:23
  the
• 41:23
  new
• 41:23
  world
• 41:24
  that
• 41:24
  we
• 41:24
  live
• 41:24
  in
• 41:24
  that
• 41:25
  I
• 41:25
  feel
• 41:25
  that
• 41:25
  your
• 41:26
  world
• 41:26
  hasn't
• 41:27
  caught
• 41:27
  up
• 41:27
  with
• 41:27
  yet.
• 41:28
  Yeah,
• 41:28
  I
• 41:28
  think
• 41:29
  that's
• 41:29
  right.
• 41:29
  Walmart,
• 41:30
  Target,
• 41:30
  Smiths
• 41:31
  5
• 41:31
  below
• 41:32
  Amazon.
• 41:33
  The
• 41:34
  alternative
• 41:35
  now
• 41:36
  is
• 41:37
  really
• 41:37
  cool
• 41:38
  and
• 41:38
  really
• 41:39
  acceptable
• 41:40
  for
• 41:40
  family
• 41:41
  moments.
• 41:42
  And
• 41:42
  that's,
• 41:43
  that's
• 41:43
  where
• 41:43
  we
• 41:43
  are
• 41:43
  finding
• 41:44
  our
• 41:44
  pockets
• 41:44
  of
• 41:45
  success.
• 41:45
  If
• 41:45
  you
• 41:45
  can
• 41:45
  identify
• 41:46
  that
• 41:46
  there's
• 41:47
  two
• 41:47
  things
• 41:47
  you
• 41:47
  need.
• 41:48
  And
• 41:48
  I
• 41:48
  often
• 41:48
  say
• 41:48
  this
• 41:49
  and
• 41:49
  it
• 41:49
  sounds
• 41:49
  stupid,
• 41:50
  but
• 41:50
  it's,
• 41:51
  you
• 41:51
  know,
• 41:51
  everybody
• 41:51
  talks
• 41:52
  about
• 41:52
  a
• 41:52
  gap
• 41:52
  in
• 41:52
  the
• 41:52
  market.
• 41:53
  Is
• 41:53
  there
• 41:53
  room
• 41:53
  for
• 41:53
  a
• 41:54
  creepy
• 41:54
  series
• 41:54
  or
• 41:55
  a
• 41:55
  creepy
• 41:55
  feature?
• 41:57
  More
• 41:57
  importantly,
• 41:58
  is
• 41:58
  there
• 41:58
  a
• 41:59
  market
• 41:59
  in
• 41:59
  the
• 41:59
  Gap?
• 41:59
  Is
• 42:00
  there
• 42:00
  kids
• 42:00
  and
• 42:00
  families
• 42:01
  who
• 42:01
  are
• 42:01
  willing
• 42:01
  to
• 42:01
  spend
• 42:02
  money?
• 42:02
  So,
• 42:03
  and
• 42:03
  this
• 42:04
  is
• 42:04
  what,
• 42:04
  this
• 42:04
  is
• 42:04
  what
• 42:05
  you
• 42:05
  guys
• 42:05
  are
• 42:05
  missing.
• 42:05
  It's
• 42:06
  like,
• 42:06
  it's
• 42:06
  there,
• 42:06
  it's
• 42:07
  in
• 42:07
  front
• 42:07
  of
• 42:07
  front
• 42:07
  of
• 42:07
  us.
• 42:09
  Stranger
• 42:10
  Things,
• 42:10
  Five
• 42:10
  Nights
• 42:11
  at
• 42:11
  Freddy,
• 42:11
  Wednesday
• 42:12
  Addams.
• 42:13
  All
• 42:13
  these
• 42:13
  things
• 42:14
  have
• 42:14
  completely
• 42:15
  normalized
• 42:15
  what
• 42:16
  used
• 42:16
  to
• 42:16
  be
• 42:16
  deemed
• 42:16
  alternative.
• 42:17
  And
• 42:17
  it's
• 42:18
  extracting
• 42:18
  cash
• 42:19
  from
• 42:19
  people's
• 42:20
  pockets,
• 42:21
  creating
• 42:21
  great
• 42:21
  family
• 42:22
  moments.
• 42:23
  And
• 42:23
  this
• 42:23
  is
• 42:23
  what
• 42:23
  Chris,
• 42:24
  I
• 42:24
  feel,
• 42:25
  sees.
• 42:26
  I
• 42:26
  feel
• 42:26
  he
• 42:26
  sees
• 42:27
  this.
• 42:27
  And
• 42:27
  that's
• 42:28
  why
• 42:28
  I
• 42:28
  think
• 42:28
  We're
• 42:29
  a
• 42:29
  good
• 42:29
  partnership
• 42:29
  because
• 42:30
  we're
• 42:30
  aligned
• 42:31
  to
• 42:31
  the
• 42:31
  strategy
• 42:32
  of
• 42:32
  the
• 42:33
  new.
• 42:33
  The
• 42:33
  new
• 42:34
  world.
• 42:35
  But
• 42:36
  saying
• 42:36
  that
• 42:36
  as
• 42:36
  well,
• 42:36
  Gab,
• 42:37
  I
• 42:37
  do
• 42:37
  think
• 42:37
  there's
• 42:37
  an
• 42:38
  authenticity
• 42:38
  there.
• 42:39
  Like,
• 42:39
  I
• 42:39
  think
• 42:39
  that's
• 42:39
  the,
• 42:41
  like,
• 42:42
  teddy
• 42:42
  bears
• 42:43
  comes
• 42:43
  from
• 42:43
  you
• 42:43
  and
• 42:43
  Aoife,
• 42:44
  like
• 42:44
  that.
• 42:44
  That,
• 42:45
  like,
• 42:45
  that
• 42:46
  alternative
• 42:46
  is
• 42:47
  you.
• 42:47
  And.
• 42:48
  And
• 42:48
  I
• 42:48
  think
• 42:48
  it's
• 42:49
  because.
• 42:49
  Because
• 42:50
  it.
• 42:50
  No
• 42:51
  edges
• 42:51
  were
• 42:51
  knocked
• 42:52
  off
• 42:52
  it
• 42:52
  and
• 42:52
  you're
• 42:53
  able
• 42:53
  to
• 42:53
  get
• 42:53
  the
• 42:53
  market
• 42:54
  with
• 42:54
  a
• 42:55
  true,
• 42:56
  authentic
• 42:57
  kind
• 42:58
  of
• 43:00
  vision
• 43:00
  for.
• 43:03
  Helped.
• 43:04
  It
• 43:04
  was
• 43:04
  so
• 43:04
  Crack
• 43:08
  company.
• 43:09
  Come
• 43:09
  buy
• 43:10
  my
• 43:10
  daddy
• 43:10
  bed.
• 43:11
  No,
• 43:11
  no,
• 43:11
  no,
• 43:11
  no.
• 43:12
  I
• 43:12
  do
• 43:12
  think
• 43:12
  it's.
• 43:12
  No,
• 43:13
  I
• 43:13
  think
• 43:13
  there's
• 43:13
  an
• 43:13
  authenticity
• 43:14
  there
• 43:14
  that,
• 43:15
  like,
• 43:15
  in
• 43:15
  your
• 43:16
  world,
• 43:16
  doesn't.
• 43:17
  Didn't
• 43:18
  knock
• 43:18
  off
• 43:18
  edges.
• 43:19
  And.
• 43:20
  And
• 43:20
  I
• 43:20
  think
• 43:20
  it.
• 43:20
  It's.
• 43:21
  It's.
• 43:22
  That's
• 43:22
  the
• 43:22
  new
• 43:23
  world.
• 43:23
  Is
• 43:23
  that,
• 43:23
  like,
• 43:24
  that
• 43:24
  connection.
• 43:24
  I
• 43:25
  think
• 43:25
  if
• 43:25
  you
• 43:25
  can
• 43:25
  cut
• 43:26
  through
• 43:26
  and
• 43:26
  be
• 43:26
  as
• 43:27
  true
• 43:27
  as
• 43:27
  you
• 43:27
  can,
• 43:28
  you
• 43:28
  don't
• 43:29
  realize
• 43:29
  how
• 43:30
  many
• 43:30
  people
• 43:30
  in
• 43:30
  the
• 43:30
  world
• 43:31
  are
• 43:31
  like
• 43:31
  you
• 43:32
  and
• 43:32
  how
• 43:32
  many
• 43:33
  people
• 43:33
  are
• 43:33
  going
• 43:33
  to
• 43:33
  connect
• 43:34
  to
• 43:34
  the
• 43:34
  same
• 43:34
  things
• 43:35
  you're
• 43:35
  connected
• 43:35
  to
• 43:36
  without
• 43:37
  any
• 43:37
  of
• 43:37
  those
• 43:37
  edges
• 43:38
  cut
• 43:38
  off.
• 43:38
  And
• 43:39
  I
• 43:39
  think
• 43:39
  that's.
• 43:40
  That's
• 43:40
  how
• 43:40
  you
• 43:40
  hit
• 43:41
  those
• 43:41
  little
• 43:41
  pockets
• 43:42
  of.
• 43:43
  Of
• 43:43
  fandom
• 43:44
  that
• 43:44
  can
• 43:44
  then
• 43:44
  grow
• 43:45
  and
• 43:45
  more
• 43:45
  people
• 43:46
  fall
• 43:46
  into
• 43:46
  it,
• 43:47
  like,
• 43:47
  organically.
• 43:48
  Well,
• 43:48
  because
• 43:48
  you're
• 43:49
  100%
• 43:49
  right.
• 43:49
  Because
• 43:49
  there's.
• 43:50
  There's
• 43:50
  psychology
• 43:50
  at
• 43:51
  play
• 43:51
  here.
• 43:51
  And
• 43:51
  like,
• 43:51
  we
• 43:52
  discussed
• 43:52
  this
• 43:52
  as
• 43:52
  well.
• 43:52
  Guys,
• 43:53
  teddy
• 43:54
  bears,
• 43:56
  if
• 43:56
  you
• 43:56
  really
• 43:56
  analyze
• 43:57
  this
• 43:58
  right,
• 43:58
  take
• 43:58
  the
• 43:59
  teddy
• 43:59
  bears,
• 43:59
  move
• 44:00
  it
• 44:00
  here.
• 44:01
  What
• 44:01
  is
• 44:01
  it?
• 44:02
  It's.
• 44:02
  Everybody
• 44:03
  in
• 44:03
  the
• 44:03
  world
• 44:04
  has
• 44:04
  felt
• 44:04
  rejection.
• 44:06
  Everybody
• 44:06
  in
• 44:06
  the
• 44:06
  world
• 44:07
  has
• 44:07
  felt
• 44:08
  at
• 44:08
  some
• 44:08
  point
• 44:08
  in
• 44:09
  their
• 44:09
  life
• 44:09
  like
• 44:09
  they
• 44:09
  weren't
• 44:10
  enough.
• 44:11
  This
• 44:11
  is
• 44:11
  the
• 44:11
  deadi.
• 44:12
  This
• 44:12
  is.
• 44:12
  When
• 44:12
  you
• 44:12
  think
• 44:13
  about
• 44:13
  the
• 44:13
  ip,
• 44:14
  how
• 44:14
  do
• 44:14
  we
• 44:14
  connect
• 44:15
  that
• 44:15
  emotion
• 44:15
  to
• 44:16
  the
• 44:16
  human
• 44:16
  being?
• 44:16
  Because
• 44:17
  everybody
• 44:17
  has
• 44:18
  felt
• 44:18
  vulnerable.
• 44:19
  The
• 44:19
  dead,
• 44:19
  even
• 44:20
  completely
• 44:20
  vulnerable.
• 44:21
  It's
• 44:21
  like
• 44:22
  they
• 44:22
  are.
• 44:22
  They
• 44:22
  are
• 44:23
  not
• 44:23
  supposed
• 44:23
  to
• 44:24
  exist
• 44:24
  in
• 44:24
  society.
• 44:25
  And
• 44:25
  most
• 44:26
  of
• 44:26
  us,
• 44:26
  when
• 44:26
  we
• 44:26
  feel
• 44:26
  like
• 44:27
  that,
• 44:27
  we
• 44:27
  feel
• 44:28
  that
• 44:28
  way.
• 44:28
  So
• 44:29
  that's.
• 44:29
  That's
• 44:29
  why
• 44:30
  it's
• 44:30
  successful.
• 44:31
  That
• 44:31
  is
• 44:31
  the
• 44:31
  backstory,
• 44:32
  that
• 44:32
  is
• 44:33
  the
• 44:33
  emotion
• 44:33
  coming
• 44:34
  out
• 44:34
  in
• 44:34
  the
• 44:34
  bear
• 44:34
  that
• 44:35
  people
• 44:35
  recognize.
• 44:36
  And
• 44:36
  I
• 44:36
  also
• 44:37
  think
• 44:37
  maybe
• 44:37
  the
• 44:37
  vulnerability
• 44:38
  is.
• 44:38
  Is
• 44:39
  empowering
• 44:40
  for
• 44:40
  the.
• 44:41
  The
• 44:41
  people
• 44:41
  that
• 44:42
  buy.
• 44:42
  Buy
• 44:42
  the
• 44:43
  teddy
• 44:43
  bears
• 44:44
  as
• 44:44
  well,
• 44:44
  because.
• 44:44
  It's
• 44:45
  a
• 44:45
  statement,
• 44:46
  Andy.
• 44:46
  It's
• 44:46
  a
• 44:46
  statement.
• 44:47
  They
• 44:47
  clip
• 44:47
  this
• 44:47
  to
• 44:48
  their
• 44:48
  bag.
• 44:48
  They
• 44:49
  feel.
• 44:49
  They
• 44:49
  clip
• 44:50
  this
• 44:50
  to
• 44:50
  their
• 44:50
  bag,
• 44:51
  and
• 44:51
  it's
• 44:52
  like
• 44:52
  a
• 44:52
  bulletproof
• 44:53
  vest.
• 44:53
  And
• 44:53
  that's
• 44:54
  weird,
• 44:55
  but
• 44:55
  it's
• 44:55
  okay.
• 44:56
  It's
• 44:56
  how
• 44:57
  people
• 44:57
  protect
• 44:57
  themselves
• 44:58
  and
• 44:59
  at
• 44:59
  the
• 44:59
  same
• 45:00
  time,
• 45:00
  giving
• 45:00
  themselves
• 45:01
  a
• 45:01
  dopamine
• 45:01
  hit.
• 45:01
  We
• 45:02
  all
• 45:02
  need
• 45:02
  it.
• 45:03
  Yeah.
• 45:03
  I
• 45:03
  also
• 45:03
  feel.
• 45:04
  Back
• 45:04
  to
• 45:04
  Chris's
• 45:05
  point
• 45:05
  about
• 45:05
  edges,
• 45:05
  though.
• 45:05
  I
• 45:05
  feel
• 45:06
  like
• 45:06
  if
• 45:06
  corporate
• 45:06
  media
• 45:06
  had
• 45:07
  come
• 45:07
  up
• 45:07
  with
• 45:07
  this,
• 45:07
  the
• 45:07
  edges
• 45:08
  would
• 45:08
  have
• 45:08
  been
• 45:08
  buffed
• 45:08
  off.
• 45:09
  Right?
• 45:09
  Like,
• 45:09
  it
• 45:09
  would
• 45:09
  have
• 45:09
  been
• 45:09
  like
• 45:10
  completely.
• 45:10
  Yeah.
• 45:10
  Do
• 45:11
  you
• 45:11
  know
• 45:11
  what
• 45:11
  I
• 45:11
  mean?
• 45:11
  You
• 45:11
  can
• 45:11
  see
• 45:11
  it.
• 45:12
  We've
• 45:12
  all
• 45:12
  seen
• 45:12
  it
• 45:12
  done.
• 45:13
  The
• 45:13
  name.
• 45:13
  The
• 45:14
  name
• 45:14
  alone.
• 45:15
  The
• 45:15
  name
• 45:15
  alone
• 45:16
  wouldn't
• 45:16
  have
• 45:16
  worked.
• 45:16
  Yeah,
• 45:17
  that's
• 45:18
  a
• 45:18
  really
• 45:18
  good
• 45:18
  name,
• 45:18
  but,
• 45:19
  like,
• 45:19
  can
• 45:19
  we
• 45:19
  just
• 45:19
  call
• 45:19
  them
• 45:20
  something
• 45:20
  else?
• 45:20
  Yeah,
• 45:20
  no,
• 45:20
  that.
• 45:21
  That
• 45:21
  won't
• 45:21
  get
• 45:21
  by
• 45:22
  for
• 45:22
  brand
• 45:22
  management.
• 45:23
  Listen,
• 45:23
  lads,
• 45:23
  it's
• 45:24
  really
• 45:24
  good
• 45:25
  to
• 45:25
  chat
• 45:25
  to
• 45:25
  you.
• 45:27
  Best
• 45:27
  luck
• 45:27
  in
• 45:27
  la.
• 45:28
  Preview
• 45:28
  previews
• 45:29
  the
• 45:29
  next
• 45:29
  few
• 45:29
  weeks
• 45:30
  and
• 45:30
  yeah,
• 45:31
  come
• 45:31
  back
• 45:31
  and
• 45:31
  update
• 45:32
  us.
• 45:32
  Let
• 45:32
  us
• 45:32
  know
• 45:32
  how
• 45:32
  it
• 45:32
  goes.
• 45:33
  We're
• 45:33
  very
• 45:33
  interested.
• 45:36
  Story
• 45:36
  of
• 45:36
  Denny
• 45:36
  Bears.
• 45:38
  Thanks.
• 45:38
  Thank
• 45:39
  you
• 45:39
  for
• 45:39
  the
• 45:40
  excellent
• 45:40
  questions.
• 45:41
  Awesome.
• 45:41
  Do
• 45:41
  you
• 45:41
  want
• 45:41
  to
• 45:42
  do
• 45:42
  the
• 45:42
  sign
• 45:42
  off,
• 45:42
  Andy?
• 45:44
  Okay,
• 45:44
  so
• 45:45
  thanks
• 45:45
  very
• 45:45
  much,
• 45:45
  Gavin
• 45:45
  and
• 45:46
  Chris.
• 45:46
  That
• 45:46
  was
• 45:46
  fantastic.
• 45:47
  I
• 45:47
  really
• 45:47
  enjoyed
• 45:48
  that
• 45:48
  chat
• 45:48
  and
• 45:49
  we
• 45:49
  hope
• 45:49
  you
• 45:49
  all
• 45:49
  enjoyed
• 45:50
  listening
• 45:50
  at
• 45:50
  home
• 45:51
  and
• 45:52
  please
• 45:53
  like
• 45:53
  and
• 45:53
  subscribe
• 45:54
  wherever
• 45:55
  you
• 45:55
  get
• 45:55
  your
• 45:55
  podcasts
• 45:56
  and
• 45:56
  we
• 45:57
  will
• 45:57
  see
• 45:57
  you
• 45:57
  next
• 45:58
  week.