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Alexa Aragon Signs with Mammut & La Sportiva
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A sponsorship announcement is only interesting if it changes something real, and that’s why we wanted to hit record with Alexa Aragon. Alexa is now officially part of Mammut and La Sportiva’s athlete teams, and she’s clear about what matters most: using brand support to expand outdoor access for her students through her adventure club. We talk about the early, tangible wins already showing up, from donated harnesses and gear to climbing shoes that help more kids try the sport without the usual cost barriers.
We also get specific on the gear side for trail runners who love the…
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