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How the Ferrari Board Protects the Prancing Horse Brand
How does Ferrari sell 30 percent fewer cars than Porsche yet earn twice the profit per vehicle? This episode pulls back the curtain on Ferrari's boardroom strategy: artificial scarcity, brand control, and the 2023 IPO that valued Maranello at $72 billion. Lucas and Luna walk through how the founding family, the Agnelli heirs via Exor, and independent directors balance heritage with electric transition—and why the board killed a minivan proposal in 2019. Specific numbers: 13,000 annual deliveries, $90,000 average selling price, and the 12-cylinder engine phase-out timeline.
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The skinny
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