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136 - Donor Databases 101 (Fundraising Databases, Reports, Changing Databases): Andrew Robison
While we start this episode with a joke, donor databases are a very serious matter. As you'll learn in this Q+A with Petrus president, Andrew Robison, choosing the right donor database can make a world of difference in your fundraising capabilities.
Andrew and Rhen kick off their discussion on donor databases with an explanation of why organizations need to invest in a fundraising database instead of relying on spreadsheets of donor info. From there, they share tips about what to look for when purchasing donor databases.
Specifically, Andrew answers the following questions:
What types of…
The skinny
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