The Biggest Shift in Marketing is Psychological, Not Tech or AI: Tahaab Rais
Marketing can master AI and still miss what matters to people. As advertising and brand teams adopt new tools, how much attention are they giving to the psychological changes that come with them?
Tahaab Rais, Group Chief Strategy Officer of Publicis Groupe MENAT, joins Mongezi Mtati on The Lead Creative for a conversation recorded at the 2026 Nedbank IMC Conference.
Rais explores how technology changes the people brands serve and the teams creating the work.
Five key insights for your marketing strategy
Understand the human changes behind your technology plans.
Give people a reason to value…
The skinny
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