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Walmart’s Fashion Gamble | Raleigh News
Walmart’s Q2 earnings reveal sluggish sales growth, but a major fashion pivot is heating up—launching its new $25-and-under women’s line, Scenario, to lure younger shoppers and compete with trendy brands. While overall comparable sales dipped to 2.6%, global e-commerce surged 23%, and apparel revenue continues climbing. With celebrity collabs fading, Walmart’s betting big on its own house brands like Tried and True—and now Scenario—to capture fashion spend without the premium price tag, proving style and affordability can coexist in the retail giant’s playbook. Listen in comfort:Get a…
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