Latest / Ecommerce Playbook: Numbers, Struggles & Growth
The ‘Flow Era’ Is Coming: The End of ‘Easy’ DTC
The last five years of DTC forced brands through extreme conditions—easy money, explosive growth, brutal pullbacks, rising CAC, tariffs, and shrinking consumer demand. In this presentation from the Commerce Roundtable, Taylor Holiday breaks down why those pressures weren’t the end of DTC—but the catalyst for its next evolution.
Taylor introduces the “Flow Era”: a new phase where winning brands stop chasing easy growth and instead master cash flow, product-led expansion, operational discipline, and constraint-driven creativity. Drawing on real data, industry trends, and the Born Primitive case…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.