Latest / Skin Anarchy / E.359: Herbal Medicine May Be The Next Step In Holistic Health Ft. NATUROPATHICA

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E.359: Herbal Medicine May Be The Next Step In Holistic Health Ft. NATUROPATHICA · Skin Anarchy

• 0:01
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  SPEAKER_00: Tap the banner or visit this episode's page to learn more.
• 0:53
  SPEAKER_02: I have such an amazing vlog with me today, and I was actually telling the founder that we that is here with us today how much I'm obsessed with the entire line and that I will be including it in our top picks.
• 1:04
  SPEAKER_02: It's going to be everywhere on our top picks.
• 1:06
  SPEAKER_02: So it's definitely a line that I recommend to all of you just even before we get started.
• 1:11
  SPEAKER_02: But uh without further ado, I want to introduce you guys to the founder of Naturopathica, Barbara Close.
• 1:18
  SPEAKER_02: Welcome to the show, Barb.
• 1:19
  SPEAKER_02: I'm so excited to be hosting you.
• 1:21
  SPEAKER_01: Thank you so much.
• 1:22
  SPEAKER_01: It's wonderful to be here.
• 1:24
  SPEAKER_02: Oh, it's wonderful to host you because I, like I said, I'm in love with the line and I can't wait to dive into that.
• 1:30
  SPEAKER_02: But first, I really want to get to know you and your background and just all the inspiration and vision that went behind creating the brand um and then creating all of the amazing categories within the brand.
• 1:40
  SPEAKER_02: So if you could kind of walk us down memory lane, you know, um, you know, give us a little taste of how it all began.
• 1:47
  SPEAKER_01: Yeah, I'd be happy to.
• 1:49
  SPEAKER_01: You know, I was not the girl who played with her mother's jar of oil of Olay.
• 1:55
  SPEAKER_01: That's for one thing.
• 1:56
  SPEAKER_01: And uh I was also not the girl that maybe had, you know, chronic eczema and then vowed to find a cure.
• 2:03
  SPEAKER_01: I I was I found the world of skin and beauty somewhat by accident.
• 2:09
  SPEAKER_01: It it collided with my my love for holistic health and and my passion for for wellness rituals.
• 2:16
  SPEAKER_01: So, you know, I I grew up in uh in Virginia on a farm with a great love of the outdoors and a mother who was passionate about plants.
• 2:26
  SPEAKER_01: And that really created a thirst to learn more about the botanical world.
• 2:32
  SPEAKER_01: And um, you know, when I founded Naturopathica, it was it was a healing arts center, um, was my vision.
• 2:42
  SPEAKER_01: And um creating the skincare part of it is something that happened as a as a sidebar of that when I started getting more interested in looking at different aspects of wellness.
• 2:55
  SPEAKER_01: And of course, skincare is part of it.
• 2:58
  SPEAKER_02: Yeah, I mean, that makes sense.
• 2:59
  SPEAKER_02: And I actually like that you were so um honest about your your you know uh entry into the space because I I think a lot of people think that, you know, to create such a wonderful brand, you have to have this really traumatic story about your skin, you know, it just has to be, but it it doesn't.
• 3:16
  SPEAKER_02: And I think it it really shows.
• 3:18
  SPEAKER_02: I mean, I'm a huge fan because I feel like you have something for everyone here, you know, and and that's something that really draws me um very closely as a consumer.
• 3:27
  SPEAKER_02: And that's I want to actually uh continue by asking you.
• 3:32
  SPEAKER_02: Hi, uh, we're recording.
• 3:33
  SPEAKER_02: Hi.
• 3:34
  SPEAKER_02: Okay, perfect.
• 3:37
  SPEAKER_02: Hi.
• 3:37
  SPEAKER_02: Okay, so I want to actually, Barb, ask you about um, you know, how how was that in terms of creating all of the different categories for the brand?
• 3:46
  SPEAKER_02: You know, um, where did you first start?
• 3:49
  SPEAKER_02: Like what was the first category?
• 3:52
  SPEAKER_01: Well, in order to talk about the first category, I think I probably have to tell you more about the brand itself.
• 3:58
  SPEAKER_01: Yes, please.
• 4:00
  SPEAKER_01: My original vision for Naturopathica.
• 4:03
  SPEAKER_01: Um, you know, most people know us now as being a leading holistic skincare brand featured at over 500 destination resort spas, and we have three of our own, two in, you know, two in Manhattan and and one in the Hamptons.
• 4:18
  SPEAKER_01: And when I first opened my door in 1995, um, what I created was really an herbal apothecary.
• 4:27
  SPEAKER_01: It wasn't a spa or a skincare studio.
• 4:30
  SPEAKER_01: It was floor-to-ceiling herbs like Kava Root and Echinasia and Calindula, and we had tinctures and teas and herbs, and we had a naturopathic doctor and on staff.
• 4:41
  SPEAKER_01: And we did massages, um, we did facials, but it was really creating this, what I call a discovery zone for wellness, that um people could come in and learn about, you know, the ancient arts of aromatherapy and how it can help with stress, or how meditation can really help to attain more balance, or feeling the effects of a massage to speed healing from, say, a sports industry.
• 5:09
  SPEAKER_01: So that aspect of nurturing yourself with natural therapies was really my inspiration.
• 5:15
  SPEAKER_01: The skincare part of it came in when I started doing facials, and I thought, well, okay, what's going on in the world of natural skincare?
• 5:25
  SPEAKER_01: And back then in 95, it was sort of like Walita and Dr.
• 5:29
  SPEAKER_01: Haushka, and it wasn't like there was a lot.
• 5:31
  SPEAKER_01: I think Aveda was had just entered the scene.
• 5:34
  SPEAKER_01: But when I would look at their ILs, their ingredient lists, I would see that they were still, you know, a lot of ingredients in there that let's say weren't skin friendly.
• 5:43
  SPEAKER_01: So that's how, you know, in 97 I really put on my my esthetician's hat.
• 5:48
  SPEAKER_01: I got that esthetician's training uh in addition to my background already as an herbalist.
• 5:54
  SPEAKER_01: And that's where I really started looking at creating the line.
• 5:57
  SPEAKER_01: So when we began, you know, like most skincare lines, there was a foundation of what I would call your nourish category or your normal skin category.
• 6:08
  SPEAKER_01: And then there was, you know, uh uh dry skin and oily acneic and aging well.
• 6:16
  SPEAKER_01: We always had aging well and not anti-aging because that supports our belief in you know the healthy agent of the body.
• 6:23
  SPEAKER_01: Now we've we've re-banded the brand, and now you see different categories um based on um, you know, different functional aspects of the brand.
• 6:35
  SPEAKER_01: So um, you know, whether that's chill to help uh relax, you know, products that help relax the body or nourish or defy their, they move in, you know, much more specific arenas.
• 6:51
  SPEAKER_02: Yeah, that's that's very interesting um that you brought up the uh naturopathic approach, you know, and the holistic approach, because I think that even in medicine, you know, I I'm trained in allopathic medicine, but I've definitely had a lot of colleagues that are in the osteopathic route, and we've definitely had conversations that are very much rooted in this idea of um holistic healing, you know, and in everyday practice.
• 7:16
  SPEAKER_02: And I think that one of the biggest uh I think controversial things that comes up in these conversations is the use of certain ingredients in certain doses and how to regulate that, you know.
• 7:29
  SPEAKER_02: A lot of doctors I know, you know, they love recommending products, but of course, you know, as you know, as a medical practitioner, I can't write a script for like, you know, an herb or or something that's even though I know it's good for you, you know, even though I know this is going to help you and and nourish your body and whatever, I can't do that.
• 7:46
  SPEAKER_02: So I, you know, with that being said, I would like to ask you about um, you know, what kind of feedback have you gotten from your customers as far as you know, the healing of medical conditions, the healing of certain things they're suffering with, you know, if you could share that with us.
• 8:04
  SPEAKER_01: Sure.
• 8:04
  SPEAKER_01: I mean, my journey from a farm in Virginia uh was also um, you know, by way of going to Europe to visit an aunt who was very into herbal medicine and homeopathic remedies and going to these herbal apothecaries where they would make her a calindula cream if you had dry skin or a linden tea for an upset stomach.
• 8:25
  SPEAKER_01: And I I bring this up because in Europe, still today, Ecta, there is a lineage of natural healing.
• 8:31
  SPEAKER_01: You know, if you go into Italy or Germany and France, most people go to their herbal apothecary before they go to their doctor.
• 8:37
  SPEAKER_01: Yeah, and I think it's great.
• 8:39
  SPEAKER_01: In America, with the rise of antibiotics, we lost all that ancestral knowledge, you know, and it's very much symptoms management, right?
• 8:48
  SPEAKER_01: So got a headache, take an advil, can't sleep, take an ambient.
• 8:52
  SPEAKER_01: So as a holistic practitioner, I've always been interested in it in specifically about skincare, too.
• 9:00
  SPEAKER_01: You know, we have to treat the whole body.
• 9:03
  SPEAKER_01: That's the first principle.
• 9:04
  SPEAKER_01: And we want to do no harm.
• 9:06
  SPEAKER_01: We don't want to use anything in our ingredients that's gonna cause harm either to the body or uh, you know, well to us or to others.
• 9:16
  SPEAKER_01: So again, that that's just a whole foundation that, you know, when I started the brand, um, it was clean from the beginning.
• 9:23
  SPEAKER_01: And I think what's interesting now is that 25 years later, we've seen clean come front and center in the skincare industry.
• 9:30
  SPEAKER_01: And I'm thrilled that it's here and it's here to stay.
• 9:34
  SPEAKER_01: But it's not just about toxicity, uh, you know, whether a certain ingredient has a thought light in it and that may be problematic.
• 9:43
  SPEAKER_01: It's also whether those ingredients are actually working to build the strength and the integrity of the skin.
• 9:49
  SPEAKER_01: So I guess that's a long way of saying to you that ingredients are everything.
• 9:54
  SPEAKER_02: No, absolutely.
• 9:54
  SPEAKER_02: And I and I absolutely love that you brought up the the clean conversation because I mean it's in the name, you know, Naturepathica.
• 10:02
  SPEAKER_02: I mean, nature is the most clean you're going to get.
• 10:04
  SPEAKER_02: And I often find myself telling, you know, people who reach out to me via email for the podcast or even some of my, you know, um on the medical side, you know, in my practice, I tell people, you know, if you can't find an answer in nature, that's really a shame.
• 10:20
  SPEAKER_02: Because as scientists, we look for, you know, solutions and we look for solutions in a laboratory, but everything that has ever been discovered has ever had real meaning to us as humanity, and progressed modern medicine has been rooted in nature.
• 10:36
  SPEAKER_02: Well, that's the fundamental.
• 10:38
  SPEAKER_01: As we know, but most modern medicines all have their root in nature, right?
• 10:43
  SPEAKER_01: Yes, yes, exactly.
• 10:45
  SPEAKER_02: But the thing is, and and you know what's funny is also is that it's when people when you tell people things like, well, why don't you try putting a little bit of honey in your tea?
• 10:54
  SPEAKER_02: You know what I mean?
• 10:55
  SPEAKER_02: Instead of taking that cough drop, why don't you try doing they get they're like, Well, that's not gonna work.
• 11:00
  SPEAKER_02: And I'm like, Well, where do you think the whole idea comes from?
• 11:04
  SPEAKER_01: Exactly, you know, and and that's to bring that full circle to the beauty industry, you know, it's the same thing.
• 11:10
  SPEAKER_01: People are always looking for the next wizard ingredient, right?
• 11:14
  SPEAKER_01: What's it gonna be, the retinol or whatever?
• 11:17
  SPEAKER_01: And from my point of view, it never made sense to me, even when I started this brand, that we would treat a condition like acne by just applying salicylic acid, by just applying a topical.
• 11:29
  SPEAKER_01: You know, in Naturopathica, we've always looked at beauty through the lens of health.
• 11:33
  SPEAKER_01: So, how does diet, hormones, blood sugar, lifestyle factors like sleep, all of that ladder up to beautiful skin?
• 11:41
  SPEAKER_01: And that's that's now you understand why when I started our our healing arts center in East Hampton, that whole herbal apothecary was so important because we teach people those skills of what foods are good or not for certain skin types, what type of um, you know, uh what type of diets help with that.
• 12:04
  SPEAKER_01: And then last we look at what clean ingredients or holistic skincare can help uh create beautiful skin.
• 12:12
  SPEAKER_01: But it's the last thing I love that.
• 12:14
  SPEAKER_02: I love that.
• 12:14
  SPEAKER_02: I love that you um, you know, have really started you've stuck to what where you began in the sense of you've stayed true to your vision because I can't tell you, you know, how important it is now more than ever, as I'm sure you know, you know, just as well as you know, any medical doctor is uh it's it's it's very important for us to be really advocating for a more natural-based approach to almost every facet of human health.
• 12:40
  SPEAKER_02: I mean, it's you know, from like you know, these days I keep reading papers, or I can't even tell you how many times I've read a paper about endocrinology and how it relates to every organ.
• 12:52
  SPEAKER_02: And the same topic keeps coming up, the same topic.
• 12:56
  SPEAKER_02: And you you had mentioned toxicity before, right?
• 12:59
  SPEAKER_02: Well, that idea is coming up now, but now it's in relation to the modern medications, big pharma that we're talking about.
• 13:07
  SPEAKER_02: And we're now we're dealing with this idea that now that we've, you know, for example, people take metformin, right?
• 13:12
  SPEAKER_02: They take metformin for like insulin resistance.
• 13:15
  SPEAKER_02: Well, I just read a paper the other day that this is now what it's doing is causing multi-glandular endocrine, you know, pathologies, where multiple glands in your body are now in disarray because you've been taking and pumping your body with these synthetic chemicals that big pharma pushes.
• 13:37
  SPEAKER_01: It's oxycottin.
• 13:38
  SPEAKER_01: Yeah, I know, I get it.
• 13:39
  SPEAKER_01: So again, it's teaching people to dial back that less is more.
• 13:44
  SPEAKER_01: You don't necessarily need to clean your skin twice a day.
• 13:48
  SPEAKER_01: It depends on you have to treat the individual.
• 13:50
  SPEAKER_01: What is your skin like?
• 13:52
  SPEAKER_01: How does it react to certain ingredients?
• 13:55
  SPEAKER_01: How does it react to perhaps using um an oil as a serum afterwards instead of a cream?
• 14:02
  SPEAKER_01: So, again, teaching people to just dial back and to be their own doctor.
• 14:07
  SPEAKER_01: It's your body.
• 14:08
  SPEAKER_01: You've got to look at the symptoms, you know the history better than others, rather than turning to a quote unquote expert and decide what's best for your needs.
• 14:16
  SPEAKER_01: And so that's really the essence of what excites me about this industry is empowerment, is helping, you know, create that that knowledge base or that wellness rituals that excites people to be able to go on their own paths of wellness.
• 14:30
  SPEAKER_02: Absolutely.
• 14:31
  SPEAKER_02: No, that's definitely, definitely a wonderful, you know, um, I think mantra to live by.
• 14:36
  SPEAKER_02: And I am a huge fan of the brand.
• 14:38
  SPEAKER_02: Like I said, you know, I think that uh this is a really great time for us to really dive into the products because there are definitely so many Hallmark products in the range.
• 14:46
  SPEAKER_02: I mean, you know, for everyone listening, I I don't know if you have checked out the website yet, but I definitely encourage you to do so as we're speaking here because you'll see what I'm talking about.
• 14:57
  SPEAKER_02: You know, there is an eye cream.
• 14:59
  SPEAKER_01: One, oh, I'm sorry, I just wanted to say one of the questions that you asked, uh asked me that I thought was really interesting because I know I've listened to a lot of your podcasts, and I know you always like to ask, you know, what's the science behind the products?
• 15:11
  SPEAKER_01: And everybody has such interesting, interesting answers to that.
• 15:15
  SPEAKER_01: You know, for us, it's really quite simple.
• 15:18
  SPEAKER_01: You know, I have a master's degree in herbal medicine, and it may sound odd, but we all know that the primary cause of disease in the body is inflammation, and the skin is no different.
• 15:29
  SPEAKER_01: So basically, the science of our brand is how do we reduce inflammation?
• 15:35
  SPEAKER_01: So I use my herbalist hat to drop in as many botanicals that have a proven history of reducing inflammation from oats to aloe to you know calendula, hyalonic acid, and and really focusing on putting out the fires, so to speak.
• 15:53
  SPEAKER_01: And I think that's such a different approach with so many other brands that are into adding again that hero ingredient.
• 16:01
  SPEAKER_01: Uh, clean for us, you know, of course it's not toxic.
• 16:04
  SPEAKER_01: That's what my brand's been built on since its inception, but it's how do we calm irritation?
• 16:10
  SPEAKER_01: And then we can look at putting in those clean cosmoceuticals that really give us the results that we want to see, you know, the the peptides, the retinol, the vitamin C, but in clean base materials that don't promote more inflammation.
• 16:24
  SPEAKER_01: And my motto is if your skin is busy putting out the fire from some product you put on your face, it's not making collagen and elastin and all the other stuff you want it to do.
• 16:34
  SPEAKER_02: Exactly.
• 16:34
  SPEAKER_02: No, exactly.
• 16:35
  SPEAKER_02: And I love that you have that background in um natural medic medicine, you know, it's it's really something that I think a lot more people need to go into, you know, as a career path.
• 16:46
  SPEAKER_02: I think there's a lot of discoveries to be made, you know, in this realm.
• 16:49
  SPEAKER_02: And so I'm I'm very, very um impressed that you have this background and that you have really carried it forward into a brand.
• 16:56
  SPEAKER_02: You know, for example, I wanted yeah, I wanted to I wanted to dive in.
• 17:00
  SPEAKER_02: There's one, there's one uh thing I wanted to point out is that the brand has something for everyone, you know, it has something for everyone.
• 17:08
  SPEAKER_02: And that's what I love about it.
• 17:09
  SPEAKER_02: It's got, you know, options for any type of skin.
• 17:14
  SPEAKER_02: It's got options for any type of concern, and also the ingredients are not fluff ingredients.
• 17:20
  SPEAKER_02: You know, for example, the one of the best-selling products is the vitamin K brightening eye complex.
• 17:26
  SPEAKER_02: I think this is a beautiful, beautiful concept because vitamin K, you know, in medicine, we talk about vitamin K.
• 17:32
  SPEAKER_02: You know, it's it's involved in your clotting cascade, you know, when you you create um your clotting factors and your um, you know, it's a very, very important component.
• 17:42
  SPEAKER_02: And when you're a baby, your doctor injects you with vitamin K so that you don't bring, you know, bleed into your brain.
• 17:49
  SPEAKER_02: But with under-eye discoloration, a lot of times it's due to vessel um, you know, deformations and and problems.
• 17:56
  SPEAKER_02: So this is a very innovative product.
• 17:58
  SPEAKER_02: Um, so I would love for you to speak on this a little bit if you could, Barb.
• 18:01
  SPEAKER_02: Sure.
• 18:02
  SPEAKER_01: Yeah, so vitamin K, you're absolutely right.
• 18:05
  SPEAKER_01: It helps the blood, you know, reassorb into the vessels, but it's paired with horse chestnut, which is one of the most popular herbs in Europe right now, um, for the same thing, for uh increasing capillary function.
• 18:20
  SPEAKER_01: So for its ability to reduce um you know any kind of discoloration.
• 18:26
  SPEAKER_01: So those two work really well together.
• 18:28
  SPEAKER_01: And then we have niacinamide in there, which is a you know an iron horse that you know is beloved in the skincare industry, vitamin B3, because it really you know is a strong antioxidant and helps uh you know reduce fine lines, especially around the eye area.
• 18:45
  SPEAKER_01: The the other ingredients that are in there that are kind of interesting that I think um also add to this uh ability of this product to be so beloved and to be so effective as brightening, is that there's also mica and silica in it.
• 18:58
  SPEAKER_01: And what those do is they help refract the light uh and also create sort of a topical camouflage as well.
• 19:06
  SPEAKER_01: So all of them work together to make this sort of a beloved product um for treating as well as corrective care that you can wear, you know, uh in the mornings when before you go out and you're dead.
• 19:18
  SPEAKER_02: I love that.
• 19:19
  SPEAKER_02: Now I wanted to ask you, Barbara, about the the, you know, this is something I've never tried before.
• 19:25
  SPEAKER_02: I tried it from your line was the the carrot seed facial oil.
• 19:29
  SPEAKER_02: I would love to learn about carrot seed if you could tell us because I've never seen it before in products.
• 19:35
  SPEAKER_01: No, that's interesting.
• 19:36
  SPEAKER_01: You know, one of the beautiful things about that product is it was one of the first products literally that I created in 1997, uh two years after we had opened the spa.
• 19:48
  SPEAKER_01: And back then, if you can believe it, people were freaked out about using a face oil in America.
• 19:55
  SPEAKER_01: It was, you know, in Europe it was done all the time, but oh my god, I'm gonna break out, you know, how could this be kind of thing?
• 20:01
  SPEAKER_01: And now, of course, you see them used all the time, which is which is great because they're so nutritive to the skin.
• 20:07
  SPEAKER_01: You know, carrot seed, this this product, um carrot seed is basically an extraction for macerating the seeds, literally the seeds uh of the plant.
• 20:19
  SPEAKER_01: And if you think about what the seed is, it has the whole DNA or the life force of the plant.
• 20:24
  SPEAKER_01: And carrots are very rich in beta-carotene, and this is uh chopped full of antioxidants.
• 20:32
  SPEAKER_01: Um, in addition, we put this uh product in a uh base oil, and by that I mean a vegetal oil of rose hip seed oil.
• 20:41
  SPEAKER_01: And rose hip seed oil is a carrier seed oil.
• 20:44
  SPEAKER_01: I grow a lot of it at my garden here on my farm because it's very rich in essential fatty acids, and those are so important to really reducing inflammation in the skin.
• 20:56
  SPEAKER_01: So this product is great for your dry, divitalized skins.
• 21:00
  SPEAKER_01: And by that, I mean that that can mean really, you know, aggravated skins, like somebody who's just gone in and done a powerful uh, you know, AHA peel, high percentage peel, low pH, uh to bring down the redness.
• 21:13
  SPEAKER_01: We use it in our spas after we do the peels.
• 21:16
  SPEAKER_01: Uh, it can be great during the winter time when the skin uh is experiencing a little more irritation, or it can be great just as a primer before you put on a moisturizer for just giving, you know, infusing the skin with a big uh a big percentage of antioxidants from the carrot seed.
• 21:36
  SPEAKER_02: That makes sense.
• 21:36
  SPEAKER_02: Wow, I love that.
• 21:37
  SPEAKER_02: I like I didn't know it was such a powerful antioxidant.
• 21:40
  SPEAKER_02: That's very, very interesting.
• 21:42
  SPEAKER_01: Yeah, yeah.
• 21:42
  SPEAKER_01: It's uh it's what it's always in our top 10 products.
• 21:46
  SPEAKER_02: Yeah, no, it's a it's a beautiful, beautiful product.
• 21:48
  SPEAKER_02: I think that um, you know, for me, I love oils, and I really love that you brought that up about the whole culture around oils in America as we've seen it kind of evolve over the past, I think.
• 22:00
  SPEAKER_02: decade, you know, um oils to me is like it's like second nature for me to gravitate towards oil-based products, you know, and I was born in India, I was born there, but I grew up in an Indian culture.
• 22:12
  SPEAKER_02: I also lived in Europe for a long time, like you mentioned.
• 22:14
  SPEAKER_02: So you know it's it's it's like a it's it's a cultural thing for me.
• 22:18
  SPEAKER_02: But I often am astonished as well, like you mentioned, when people are so scared of oils.
• 22:24
  SPEAKER_02: It's like, why do you why are you guys so scared of oils?
• 22:27
  SPEAKER_02: They've been around since Egypt.
• 22:29
  SPEAKER_01: You know like about it in America when you thought about oils I mean a lot of them came from the petrochemical industry and they did make you break out.
• 22:37
  SPEAKER_01: I mean you know when I started this brand in the 90s I had to educate you know a vegetable oil versus a synthetic oil or a mineral oil or what it's what the solvent they use to extract the oil.
• 22:49
  SPEAKER_01: So you do have to be knowledgeable about it.
• 22:51
  SPEAKER_01: At the same time I maybe let me ask you this do you do you think that the sort of face oil category is getting a little bit heady with you know$500 face oils now?
• 23:01
  SPEAKER_01: Oh yeah absolutely it's ridiculous.
• 23:04
  SPEAKER_02: It's one of my biggest oh my gosh it drives me nuts.
• 23:07
  SPEAKER_02: I'm like you don't need all that why why the heck do you have a ridiculous and some of the oils Barb I don't even think they're real because like some of these plants I don't think you can extract oils from like some of the things I've seen.
• 23:21
  SPEAKER_02: So yes absolutely yes to your answer I mean to to answer your questions.
• 23:25
  SPEAKER_02: I think it's getting very heavy and it's getting very cluttered and people are now saying well you don't need oils we're seeing that again I don't know if you've noticed but I've been watching social media and people are like oh you don't need oil in your routine and I'm sitting here like oh my gosh here we go again.
• 23:41
  SPEAKER_02: You know like we're gonna go backwards now in time and go back to the days where people have you know badly hydrated skin, you know, that's not protected.
• 23:51
  SPEAKER_02: And this is a great time for us to actually uh remind everyone I think that's listening when you use an oil as I'm sure a lot of you already know you're locking in all of your other skincare you guys you know like it's it's so so important.
• 24:05
  SPEAKER_02: And actually Barb, I would love for you, if you wouldn't mind to give us a little mini lesson on the idea of the difference between a mineral oil and you know what I mean like the bad oils versus the good ones if you could just so people know.
• 24:18
  SPEAKER_01: Yeah I mean you know a vegetal oil is going to be the best type of thing to use in your skin because it's biocompatible right so when you use something that's petrochemically derived like a a mineral oil it's has no bioidentifiability with your skin it just rests on top of your skin and for some people it can also be irritating.
• 24:41
  SPEAKER_01: So when you're looking for a vegetable oil cold pressed is always going to be best because a lot of times manufacturers will heat up the nut or the seed to extract more out of it or they'll use uh a solvent and those solvents can use residues or by heating it up it's like you know cooking your broccoli or steaming your broccoli.
• 25:04
  SPEAKER_01: You're gonna kill a lot of those nutrients.
• 25:06
  SPEAKER_01: So you always want to look for a cold pressed vegetable oil things like rose hip or barrage I mean there are dozens marula you you can you know you can find tons of these by just googling them online.
• 25:18
  SPEAKER_01: And the other the other piece that I think is so important Ecta is is the aromatherapy piece as well and this is another pillar at Natropathica because we we practice holistic skincare and holism.
• 25:31
  SPEAKER_01: You know stress is such a big part of skin care.
• 25:34
  SPEAKER_01: You know just last night I got into bed I took out my evening prime rose while I put a couple drops in did an inhalation I just felt my whole body relax and then I started a face massage for about 10 minutes.
• 25:46
  SPEAKER_01: So relaxing so good for the skin you know I'm practically asleep by the time I've done so again with your background in India right in the body oils and treating all of the the the body it's so important to bring those wellness rituals back home.
• 26:03
  SPEAKER_02: Yeah I completely agree and by the way I'm a huge fan of the aromatherapy products that you have you know I actually have um you know all of the all of the oil that I actually request I have them on my bedside and I do the same thing right before bed and because I meditate at night you know I know a lot of people love to meditate in the mornings I don't have the time so I do it in the evenings and it's part of yeah yeah so it's part of my wind down routine and I've just been loving the I mean I've been loving them they're so nice they put you right in the mood of just let's wind down let's come you know bring this day to a close and then yeah you carry out your whole routine you go through your skincare you do whatever it is that relaxes you and you know you're right it's a huge part of skincare.
• 26:48
  SPEAKER_01: You know people people now are starting to finally talk about cortisol for example they're finally starting to talk about cortisol levels being elevated in 95% of the population of you know the Western civilization yes because we're always on the go we're always moving fried yes yes exactly yeah no I know have some good coffee exactly exactly and so you know with all of that being known it makes me it actually baffles me why consumers don't take the time to invest more in these kind of you know just the the more self-healing level you know level of screen health I think it's starting to change I mean I think people again we're we're programmed we're marketed to from the time we're in diapers of how to make our life easier which is another way of saying you can jam more stuff in there right and people people are really like you know what this isn't working.
• 27:45
  SPEAKER_01: I think COVID made people sit up and go like I need to rebalance I need to hit the reset button.
• 27:50
  SPEAKER_01: So people are learning to make their own skincare great I mean you know you're not going to make retinols but there's a lot of basic SKUs that you can make people are learning again how to do inhalations to help with anxiety they're learning to do bath rituals to help bring stress down uh to incorporate yoga with um aromatherapy um you know tea think about the the simple art of making tea I mean yeah that's the oldest healing tradition in the world is the shaman bringing you know a cup of herbal tea and by just putting that kettle on the stove and listening to the rumble of the kettle and pouring that over the herbs and smelling them and sipping drink something wild every day.
• 28:35
  SPEAKER_02: That's my motto it's one of the healthiest best things you can do for beautiful skin and for just resetting uh your stress level so absolutely yes I absolutely agree with you I think you're so so on point with that and I you know I it's so interesting to me that you know it used to be a trend you know how like everyone was like oh now I'm drinking um uh tea now I'm drinking what was that one there was there was one that was from South America everyone was doing it uh a mate you know and mate was like a trend and I was like I was I was drinking mate from like you know I don't even I was so young you know when I was introduced to it and I remember when all of the like the hipsters were into it and I was like you guys it's wellness isn't a trend it's a lifestyle like you have to just you have to keep doing it you can't do it for a month and then be like oh I'm done I'm gonna be I'm on to the next thing no and that's that's where I get very frustrated and I think also you know at the same time inspired I guess in some ways because when I come across brands such as yours Barb I'm like here you go you know here's a like a landing space for you guys you know explore you know test out things find the things that work for you and stick to them yes absolutely absolutely so you know I actually want to um ask you about you know just in terms of like when you know when you're crafting because I know there's a lot more than skincare right on the brand side.
• 30:01
  SPEAKER_01: So when you're we'll have minor herbal remedies we have tinctures which are liquid herbal extracts for those people don't know the tincture is how we the original US pharmacopia of how we took medicine is we chopped up an herb steeped it in in a uh alcohol and then we let that sit for six weeks and strain off the herb and that makes a tincture that you can take directly under the tongue or add to tea.
• 30:25
  SPEAKER_01: So we have tinctures, teas, uh aromatherapy uh so those are that is our remedy line as well as the skincare.
• 30:34
  SPEAKER_02: I love that and I I actually really enjoy your tinctures because I remember um you know I have anxiety I have clinical anxiety and um when I was in college actually it was in my in my master's years and I was really suffering because I did not want to take a benzodiazepine.
• 30:49
  SPEAKER_02: I did not want to get on Xanax.
• 30:50
  SPEAKER_02: I did not I refused my doctor was always arguing with me and like pushing it down my throat and I was like no and so what I did was like in explore like Valerian route and stuff.
• 31:00
  SPEAKER_02: And a lot of the places that I went, you know, even if they were I guess credible it made me a little nervous because I never knew like you know how are they really deriving this, you know, and where's it coming from?
• 31:11
  SPEAKER_02: And one thing I really love about your line are the tinctures because there is a stress relief one there is one you know that helps you and it gives you that same feeling of just instant like if you're having like a mini panic attack you can honestly I'm telling everybody you can honestly take it and if you want it to work faster put it right under your tongue and just let it just you know what I mean just go.
• 31:31
  SPEAKER_02: It works.
• 31:32
  SPEAKER_02: Actually I'm I'm gonna for me like for anxiety yes our oat stress tincture works the best but when I have a real panic attack it's our sleep tincture that works the best we have a passion flower on kava sleep tincture which is good for bringing on sleep but kava root hands down you know this one of the best for anxiety because of the kava lactones to really help um help deeply relax the body so yeah there's lots to explore yeah lots and lots to explore and you know it also like you know the reason I even brought that up was because you know we complain all the time in modern medicine and we're talking about how oh there's an opiate crisis oh there's a benzocrisis oh there's this and that there's that well there doesn't have to be okay there's and this is where this is where I really want to get just your your two cents is this um coming together of just I guess modern Western medicine with the more natural approach and really finding a balance and I would love to get your your insight on that so that if there's any you know uh practitioners listening in anyone who's on the side of medicine you can really adopt this so I if you want to comment on that Barb.
• 32:42
  SPEAKER_01: Yeah I do I think it's interesting because in the media oftentimes you'll hear about these scares like oh Comfrey root or you know ephedra and you know somebody had something happen and you know an herb gets uh banned or put on an FDA warning list and then as physician let me ask you how many how many times do we know that medicines are itrogenic meaning that they cause a toxic reaction oh my god that's like 98% of medication trying to be hospital stays are caused by you know what either some drug or some procedure that's caused harm you know plants are used by 85 90% of the world's population as their primary care.
• 33:32
  SPEAKER_01: We've used them for hundreds of years.
• 33:34
  SPEAKER_01: That's a lot of proven studies so if you want to prove the efficacy of the herb and you want to say well you know oxycotin is proven safe versus you know something like valerian well let's look at those years of proven use where we've seen that valerian is a really effective nervine for helping to calm and relax the body and I think I think that's valuable information.
• 33:59
  SPEAKER_01: Yes I am a complete nerd for for science and for that's why I have a master's degree in herbal medicine I want to do those studies but let's face it nobody's gonna race to find do clinical studies on echinacea right now because there's no money to be made in it.
• 34:16
  SPEAKER_01: Right I I think I think my point is that the concern for herbs is you know big pharma has really promoted that myth and consumers are often scared oh you know is this herb controversial and certainly if you are taking certain drugs you need to be careful that they're not contraindications.
• 34:35
  SPEAKER_01: But anyone could start out by just planting a few simple herbs at home in a window box if you're in an apartment or a little part in your backyard, a little plot of land and you know things as simple as rosemary and you know lavender, lemon balm ginger, you know uh thyme one of the best things for colds, oregano, right?
• 34:59
  SPEAKER_01: There's so many simple herbs that again we can add you know quickly to spices on our food or make teas with that people can feel the benefits uh from right away.
• 35:10
  SPEAKER_01: And I I think that's just really important to encourage people to do.
• 35:15
  SPEAKER_02: I agree.
• 35:16
  SPEAKER_02: I really agree with that and I think that you know um just one word about big pharma is that you know what they've been doing for many years is stealing from natural remedies like Ayurveda for example and then been applying it to scientific you know or not scientific but like bench research and then creating drugs and then pretending like it just came out of nowhere.
• 35:36
  SPEAKER_02: No yeah it came from a plant okay that's where it came from the the drugs you take to combat malaria the drugs you take to combat um HIV and uh tuberculosis they are derived from plants and tree barks and these are these fox gloves yes all of them you and and that's what I don't think consumers understand is that you're not getting some sort of miracle pill that just came out of nowhere.
• 36:03
  SPEAKER_02: It's all coming from nature and that's really where you know I I want to tie this back to that first point I made about you know it's been a if you can't find the answer in nature then it's probably not there because everything that we're looking for can be found if you look for it in the right place.
• 36:21
  SPEAKER_02: And so I'm a huge believer in you know your philosophy Barb I love your brand I'm I'm just you know I get frustrated because I think people are misinformed and it's definitely a lot of it because of marketing but a lot of it is also because of turning a blind's eye you know it's like if someone just shoves something in your face and you say okay I'll just accept that you're never going to find a better option.
• 36:43
  SPEAKER_02: So you know it's really my request to all of the listeners you know you should check out out brands like Naturopathica you should check out you know the real science behind these um ingredients because you'll really amaze yourself when you read about them.
• 36:57
  SPEAKER_02: It's it's truly astonishing.
• 36:59
  SPEAKER_01: Right.
• 36:59
  SPEAKER_01: I think you know people are marketed too and so they they get seduced by the next glitzy thing.
• 37:05
  SPEAKER_01: But usually what I found is when people embark upon the healing journey meaning they've had something happen that they couldn't fix with a quick pill or a quick you know visit to a practitioner then they take the time to explore what might be causing that imbalance and whether it's diet or stress or you know some sort of family history, whatever it is, and then looking at okay what are the things that I can do and it is the most rewarding journey you'll ever go on that the learning the feeling of empowerment um it's it's really an unfolding of what you can learn uh about your body and and and and what it's capable of.
• 37:50
  SPEAKER_02: Absolutely I 100% agree with you and you know I think that by you creating the brand the way you have by creating so many options and giving us a real catalog of you know just efficacious natural based products is such a service to us because you know there's not a lot of brands like this.
• 38:11
  SPEAKER_02: And so you know truly hats off to you and your work.
• 38:13
  SPEAKER_02: It's very astonishing and I really really am such a huge fan.
• 38:17
  SPEAKER_01: Well I'm a fan too I can't wait to meet you in person.
• 38:20
  SPEAKER_01: So please let me know when you can come visit one of our our uh wellness centers and I'd love to have tea with you.
• 38:27
  SPEAKER_02: Oh I would love that that sounds so so wonderful and thank you so much for the invitation I will definitely take you up on that excellent everyone listening um definitely go check out Naturopathica I will again like I said I will link everything in the concept art for this episode but you know go explore have fun it's a wonderful brand it's a wonderful website and there's a lot of information on there a lot of really really key information so uh thank you again Barb and thank you to everyone listening in I will be back next time.
• 38:56
  SPEAKER_02: A complete pleasure thank you bye bye hey guys so I hope you love that episode please make sure to hit subscribe if you're tuning in to us on any podcast platform we are available on so many different platforms so wherever it is that you're tuning in just go hit subscribe you will be immediately notified when we publish new episodes this way you're able to tune in to amazing insights from experts brand founders industry leaders authors all the wonderful people that we host and that's very important for me because I love to hear from you guys and really understand what you love and what you want to hear more of.
• 39:32
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• 39:40
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• 39:45
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• 39:56
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• 40:02
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• 40:07
  SPEAKER_02: Thank you.