Latest / Earn Your Leisure / Be Polarizing to Gain Influence: Keys to Growing a Following

Transcript

Be Polarizing to Gain Influence: Keys to Growing a Following · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J.
• 0:20
  Speaker 2: Trump's leadership.
• 0:21
  Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.
• 0:25
  Speaker 1: Under President Trump, attempted illegal border crossings are at the
• 0:29
  Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal
• 0:33
  Speaker 1: aliens have been arrested. If you are here illegally, your
• 0:37
  Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,
• 0:41
  Speaker 1: and deported.
• 0:42
  Speaker 2: You will never return.
• 0:44
  Speaker 1: But if you register using our CBP home app and
• 0:47
  Speaker 1: leave now, you could be allowed to return legally.
• 0:50
  Speaker 2: Do what's right. Leave now.
• 0:53
  Speaker 1: Under President Trump, America's laws, border and families will.
• 0:57
  Speaker 3: Be protected sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 4: And the last, the seventh and final point, right is
• 1:04
  Speaker 4: upset everyone. And I'm joking a little, but the most
• 1:08
  Speaker 4: important point. If you look at a lot of these
• 1:10
  Speaker 4: people as we're going through them, they all have a
• 1:13
  Speaker 4: character about them, right. I talked a lot about this
• 1:16
  Speaker 4: here and number two, the character and identity. Okay, so
• 1:20
  Speaker 4: I don't really mean upset everyone. I just mean upset
• 1:26
  Speaker 4: a few people, Okay, because what I've learned, right, is
• 1:31
  Speaker 4: what I've learned is over time is if you're not
• 1:36
  Speaker 4: being controversial, if you're not speaking your true, authentic self, right,
• 1:41
  Speaker 4: if you're not telling people your opinion, and you're not
• 1:44
  Speaker 4: standing for anything, then sadly you stand for nothing. And
• 1:48
  Speaker 4: when you're not able to polarize and stand out and
• 1:51
  Speaker 4: grab attention, right, what happens is you blend into the middle, right,
• 1:56
  Speaker 4: this kind of gray area, and it's very, very very
• 1:59
  Speaker 4: hard to promote your brand and to get the attention
• 2:02
  Speaker 4: your brand deserves if you don't have some viral aspects
• 2:06
  Speaker 4: around it. Okay, So I want to encourage you guys.
• 2:10
  Speaker 4: It's okay to have haters. It's okay to be your
• 2:14
  Speaker 4: authentic self, right, It's okay to tell your story. Okay,
• 2:18
  Speaker 4: It's okay to stand for something. And actually, if you
• 2:22
  Speaker 4: reverse engineer a lot of the biggest influencers and brands
• 2:25
  Speaker 4: in the world, you'll know you'll start to notice they
• 2:29
  Speaker 4: all have somewhat of what you would call a polarizing personality.
• 2:33
  Speaker 4: They all have a version of an ex street and sadly,
• 2:38
  Speaker 4: you know, there's a talk I give differently around mindset,
• 2:42
  Speaker 4: but sadly through society. We are brought up, as you know,
• 2:45
  Speaker 4: children and then teenagers, and our creativeness and our uniqueness
• 2:50
  Speaker 4: is always compressed because you never want to be different.
• 2:53
  Speaker 4: You're always told to blend in. Right, You're always told
• 2:56
  Speaker 4: to not dress differently and to look the same and
• 3:00
  Speaker 4: blah blah blah blah blah. Right, so we grow up
• 3:01
  Speaker 4: as children being compressed and pushed into a box to
• 3:05
  Speaker 4: blend in like everyone else. But pretty much every big
• 3:08
  Speaker 4: influence and influence from celebrity are unique. They're interesting. I
• 3:12
  Speaker 4: work with a lot of wrestlers, and one of the
• 3:15
  Speaker 4: fast fascinating things about the WWE is they all have
• 3:19
  Speaker 4: these outrageous, ridiculous personas, right if you look at them,
• 3:24
  Speaker 4: if you've ever watched wrestling, they all have these crazy personas.
• 3:28
  Speaker 4: So don't be don't be worried if you upset a
• 3:31
  Speaker 4: few people. Okay, And as you get more and more
• 3:34
  Speaker 4: successful and popular, right, Like I joke now that I
• 3:37
  Speaker 4: wake up and before breakfast I've already got five people
• 3:40
  Speaker 4: hating on me. That's a great thing, because you're impacting
• 3:43
  Speaker 4: thousands of people, right, You're getting millions of impressions. Millions
• 3:48
  Speaker 4: of people are seeing your brand. Whether you're a personal
• 3:50
  Speaker 4: brand or a product based brand, millions of people are
• 3:52
  Speaker 4: seeing it. So I really want to encourage you guys
• 3:56
  Speaker 4: to create something unique, right, to speak your true voice,
• 4:00
  Speaker 4: to be passionate, right, and to actually go after a
• 4:03
  Speaker 4: certain group of people, and also make sure that in
• 4:06
  Speaker 4: some ways it polarizes another group of people, because generally
• 4:10
  Speaker 4: you'll win and stand out in the online game if
• 4:12
  Speaker 4: you do that. It's very very hard to stand out.
• 4:15
  Speaker 4: So the more controversial or outrageous or loud or interesting
• 4:20
  Speaker 4: or funny that you can be, generally, the better your
• 4:23
  Speaker 4: brand will do. Okay, So look, guys, as I said
• 4:27
  Speaker 4: at the start, the world has changed, right, How products
• 4:30
  Speaker 4: and how brands are being built is changing every single day.
• 4:34
  Speaker 4: Celebrities are getting paid more to be a face of
• 4:38
  Speaker 4: a TV ad or a magazine ad for a famous
• 4:41
  Speaker 4: brand than they are to actually shoot a movie. Literally, Okay,
• 4:46
  Speaker 4: celebrities are getting paid athletes together.
• 4:50
  Speaker 5: Erness what's up? You ever walk into a small business
• 4:52
  Speaker 5: and everything just works like the checkout is fast, there
• 4:55
  Speaker 5: are seats of digital tipping is a breeze, and you're
• 4:59
  Speaker 5: out the door before the line even builds. Odds are
• 5:02
  Speaker 5: they're using Square. We love supporting businesses that run on
• 5:06
  Speaker 5: Square because it just feels seamless. Whether it's a local
• 5:08
  Speaker 5: coffee shop, a vendor at a pop up market, or
• 5:11
  Speaker 5: even one of our merch partners, Square makes it easy
• 5:14
  Speaker 5: for them to take payments, manage inventory, and run their
• 5:18
  Speaker 5: business with confidence, all from one simple system. If you're
• 5:22
  Speaker 5: a business owner or even just thinking about launching something soon,
• 5:25
  Speaker 5: Square is hands down one of the best tools out
• 5:28
  Speaker 5: there to help you start, run and grow. It's not
• 5:31
  Speaker 5: just about payments, it's about giving you time back so
• 5:35
  Speaker 5: you can focus on what matters most Ready. To see
• 5:37
  Speaker 5: how Square can transform your business, visit Square dot com
• 5:41
  Speaker 5: backslash go backslash eyl to learn more that Square dot
• 5:46
  Speaker 5: com backslash, go backslash eyl. Don't wait, don't hesitate. Let's
• 5:51
  Speaker 5: Square handle the back end so you can keep pushing
• 5:53
  Speaker 5: your vision forward. This episode is brought to you by
• 5:59
  Speaker 5: p and Bank. A lot of people think podcasts about
• 6:03
  Speaker 5: work are boring, and sure, they definitely can be, but
• 6:06
  Speaker 5: understanding a professionals routine shows us how they achieve their success,
• 6:10
  Speaker 5: little by little, day after day. It's like banking with
• 6:14
  Speaker 5: P and C Bank. It might seem boring to save,
• 6:17
  Speaker 5: plan and make calculated decisions with your bank, but keeping
• 6:20
  Speaker 5: your money boring is what helps you live a more
• 6:23
  Speaker 5: happily fulfilled life. P and C Bank Brilliantly Boring since
• 6:27
  Speaker 5: eighteen sixty five. Brilliantly Boring since eighteen sixty five is
• 6:31
  Speaker 5: a service mark of the PNC Financial Service Group, Inc.
• 6:35
  Speaker 5: P and C Bank National Association Member FDIC.
• 6:40
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 6:44
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 6:48
  Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with
• 6:52
  Speaker 1: filming and selling child pornography in Michigan.
• 6:55
  Speaker 2: These are just.
• 6:56
  Speaker 1: Some of the heinous migrant criminals caught because of President
• 7:00
  Speaker 1: Donald J.
• 7:00
  Speaker 2: Trump's leadership. I'm Christy Noman, the.
• 7:03
  Speaker 1: United States Secretary of Homeland Security. Under President Trump, attempted
• 7:07
  Speaker 1: illegal border crossings are at the lowest levels ever recorded,
• 7:11
  Speaker 1: and over one hundred thousand illegal aliens have been arrested.
• 7:14
  Speaker 1: If you are here illegally your next you will be
• 7:18
  Speaker 1: fine nearly one thousand dollars a day, imprisoned and.
• 7:21
  Speaker 2: Deported, you will never return.
• 7:24
  Speaker 1: But if you register using our CBP home app and
• 7:27
  Speaker 1: leave now, you could be allowed to return legally. Do
• 7:31
  Speaker 1: what's right, leave now. Under President Trump America's laws, border
• 7:36
  Speaker 1: and families will.
• 7:37
  Speaker 3: Be protected, sponsored by the United States Department of Homeland Security.
• 7:40
  Speaker 4: And then paid more than the hen on the call
• 7:42
  Speaker 4: or the pitch to be an ambassader. Right. And whenever
• 7:49
  Speaker 4: you're posting on social media, okay, look at how influences
• 7:54
  Speaker 4: are posting. Okay. Influence is what makes them great. When
• 7:58
  Speaker 4: we talk about content creation is they're all very creative. Okay.
• 8:02
  Speaker 4: So one of the best things about influencer marketing, for example,
• 8:06
  Speaker 4: which I do a decent amount of, is not only
• 8:09
  Speaker 4: the reach that they give when they post you, but
• 8:12
  Speaker 4: also the way they create the content. So if you're
• 8:15
  Speaker 4: trying to figure out your ads, if you're trying to
• 8:17
  Speaker 4: figure out content creation, I really encourage you to just
• 8:21
  Speaker 4: go reverse engineer some of the top people in your
• 8:25
  Speaker 4: space already or a similar space, and look for trends, okay,
• 8:29
  Speaker 4: because you can try and reinvent the wheel or you
• 8:32
  Speaker 4: can just copy it similar wheel and take it across
• 8:35
  Speaker 4: your brand. And of course I'm not saying you should
• 8:38
  Speaker 4: ever copy someone like the like, but you should be
• 8:40
  Speaker 4: using inspiration from lots of different people. Right. Oh, this
• 8:45
  Speaker 4: person did a video with some viral you know, motivational
• 8:49
  Speaker 4: song behind it. I'm going to do the same for
• 8:52
  Speaker 4: my brand. Right. Oh, this person you know, took a
• 8:55
  Speaker 4: photo and turned it upside down. I'm going to do
• 8:58
  Speaker 4: the same for my brand. Oh this person, Right, I'm
• 9:02
  Speaker 4: going to do the same for my brand. So study
• 9:04
  Speaker 4: the influencers on what's working and how they're doing it,
• 9:08
  Speaker 4: and look at their engagement and use it for inspiration.
• 9:11
  Speaker 4: Right and over time, Like I said, really focus on
• 9:16
  Speaker 4: this piece, right, I want you guys to focus on
• 9:19
  Speaker 4: over a long term, not a short time. How do
• 9:22
  Speaker 4: I build a stronger tribe? How do I build a
• 9:24
  Speaker 4: stronger community? Because if you can build an emotional connection, right,
• 9:29
  Speaker 4: an emotional connection to your brand, you'll do really really well. Okay,
• 9:34
  Speaker 4: and Logan Paul's a great example of that, right, went
• 9:37
  Speaker 4: from a youtubeer now to kind of a very famous,
• 9:40
  Speaker 4: like almost Hollywood figure. Right. And you can go and
• 9:44
  Speaker 4: see influencers in all different industries, and whenever they go
• 9:49
  Speaker 4: to a new city, or they go to a more
• 9:51
  Speaker 4: or they're doing a launch, thousands of people show up.
• 9:54
  Speaker 4: Why because they are able to build a loyal tribe.
• 9:58
  Speaker 4: The stronger that tribe is, the out of your products
• 10:00
  Speaker 4: will do, the more they'll share your content, the more
• 10:03
  Speaker 4: you'll go viral, the more companies will pay and want
• 10:06
  Speaker 4: to partner with you because of the loyalty you've built. Okay.
• 10:09
  Speaker 4: And then remember, like I said, try and be everywhere. Okay,
• 10:13
  Speaker 4: focus like I said, on attention. Remember you don't have
• 10:16
  Speaker 4: a money problem, You're have an attention problem. Okay. And
• 10:20
  Speaker 4: when you do all those things and you keep going viral, right,
• 10:24
  Speaker 4: and you figure out how do I create viral content,
• 10:27
  Speaker 4: how do I go viral, how do I go controversial?
• 10:30
  Speaker 4: How do I push the envelope a little, You'll have
• 10:33
  Speaker 4: a much stronger business. Okay, you have a much stronger business. Right.
• 10:37
  Speaker 4: Even this guy here, richest guy on the planet, right,
• 10:40
  Speaker 4: riches guy on the planet that's a tech geek, figured
• 10:44
  Speaker 4: this out. Okay, he's the richest guy on the planet,
• 10:48
  Speaker 4: right or on and off right, one of the richest.
• 10:50
  Speaker 4: And even he figured out, Hey, actually I'm going to
• 10:53
  Speaker 4: start being controversial on Twitter, right, I'm going to start
• 10:56
  Speaker 4: growing my personal brand. And then he goes, actually, I
• 10:59
  Speaker 4: want to owe attention so much. What am I going
• 11:02
  Speaker 4: to do next? What did he do to own attention
• 11:05
  Speaker 4: and control influence? Can anyone tell me? Yeah, he buys
• 11:12
  Speaker 4: an entire social media platform literally because he valued his
• 11:18
  Speaker 4: ability to control attention and influence so much. That's the
• 11:22
  Speaker 4: reason he did it, right, So think about that richest
• 11:26
  Speaker 4: guy on the planet. Okay.
• 11:28
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 11:32
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 11:36
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 11:40
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 11:44
  Speaker 1: some of the heinous migrant criminals caught because of President
• 11:48
  Speaker 1: Donald J.
• 11:49
  Speaker 2: Trump's leadership.
• 11:50
  Speaker 1: I'm Christy Noman, the United States Secretary of Homeland Security.
• 11:54
  Speaker 1: Under President Trump, attempted illegal border crossings are at the
• 11:58
  Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal
• 12:02
  Speaker 1: aliens have been arrested. If you are here illegally, your
• 12:05
  Speaker 1: next you will be fine nearly one thousand dollars a day,
• 12:09
  Speaker 1: imprisoned and deported, you will never return. But if you
• 12:13
  Speaker 1: register using our CBP home app and leave now, you
• 12:17
  Speaker 1: could be allowed to return legally.
• 12:19
  Speaker 2: Do what's right. Leave now.
• 12:21
  Speaker 1: Under President Trump America's laws, border and families will be protected.
• 12:26
  Speaker 3: Sponsored by the United States Department of Homeland Security,