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Matt Rosen on The Jeff Crilley Show

Everyone says AI will replace your workers, but the reality is more nuanced. Matt Rosen, Founder & CEO of Allata, points out that when Starbucks tried to automate everything, they actually ended up hiring more baristas because customers still craved human interaction.

The real risk today isn't that AI takes your job—it's that you ignore AI and lose your competitive edge to someone who didn't.

In this episode of The Jeff Crilley Show, Matt rejoins the studio to discuss how he transitioned Allata from custom dev to an AI-first consultancy. He shares:

✅ How they used AI toolsets to cut employee…

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