Latest / Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity
How On Running Built a Brand on Swiss Engineering and Community
In this episode, Lucas and Luna explore how On Running transformed from a startup with a patented CloudTec sole into a global running brand worth over $10 billion. They break down the key decisions: launching in specialty running stores instead of big-box retailers, using athlete storytelling through Helen Obiri and Jakob Ingebrigtsen, and building a community via the On Run Club app. They also discuss the brand's recent expansion into performance apparel and its partnership with Loewe for lifestyle credibility. Specific numbers include On's 46.6% revenue growth in 2025 and its 2024…
The skinny
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