Latest / Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
Keurig Dr Pepper’s Digital Transformation: CIO John Gigerich on Value Chain Optimization, Direct-to-Consumer Channels, and Deeper Consumer Insights
915: Consumer insights are the lifeblood of any company, enabling them to optimize product availability, personalize marketing, and enhance customer experiences through direct-to-consumer channels and loyalty programs. In this episode of Technovation, Peter High interviews John Gigerich, Chief Information Officer of Keurig Dr Pepper. John shares insights into the 2018 merger between Keurig and Dr Pepper, which created a beverage powerhouse, and discusses his role in integrating the companies’ IT systems while ensuring cybersecurity. He elaborates on Keurig Dr Pepper’s digital…
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