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3 Red Flags to Look Out for in a Website Design Agency · Marketing For Tradies

• 0:00
  SPEAKER_00: Why you need a website and what your goals are.
• 0:02
  SPEAKER_00: Is it more authority focused or is it more lead generation focused?
• 0:06
  SPEAKER_00: And what does that actually look like?
• 0:08
  SPEAKER_00: If the agency you're talking to doesn't ask you a simple question like, why do you need a website and what are your goals?
• 0:14
  SPEAKER_00: The right agency is going to know what you need because they're the expert.
• 0:19
  SPEAKER_00: I'm seeing so many people getting burnt by marketing agencies and website design agencies because they don't know what to look for.
• 0:26
  SPEAKER_00: What I would suggest that you do is.
• 0:30
  SPEAKER_00: Welcome to Websites That Convert, the podcast where your website stops being a liability and transforms into your greatest asset.
• 0:37
  SPEAKER_00: I'm your host Shannon and I'm going to guide you through the strategies and insights you need to build a website that not only attracts but converts.
• 0:46
  SPEAKER_00: Let's dive in.
• 0:50
  SPEAKER_00: A huge percentage of the projects that we take on in the agency actually us fixing the issues created by other agencies.
• 0:59
  SPEAKER_00: And recently we had a new client come on board, just had their website launched literally five days before we had our conversation, and he was so unhappy with the outcome.
• 1:10
  SPEAKER_00: And all he wanted was to start generating leads and get traffic to the website.
• 1:15
  SPEAKER_00: And after looking at what they had created, I realized there was absolutely no way that we could work with this website.
• 1:23
  SPEAKER_00: And it was obviously so disappointing for him to realize he'd invested in getting this website created and it wasn't something that he could even use for his marketing.
• 1:34
  SPEAKER_00: And that really sparked the idea for this episode today because I'm seeing so many people getting burnt by marketing agencies and website design agencies because they don't know what to look for.
• 1:47
  SPEAKER_00: And so in this episode, I'm going to take you through three red flags to look out for when you're choosing a website design agency so that you don't get burnt when you're looking at investing in marketing for your business.
• 2:00
  SPEAKER_00: The first red flag is that they don't talk about or ask you why you need a website and what your goals are.
• 2:07
  SPEAKER_00: This leads to a lot of assumptions that can be made.
• 2:11
  SPEAKER_00: And while usually someone would want a website because they want to build brand authority or they want to generate leads, that can't always be assumed.
• 2:19
  SPEAKER_00: And even if you have a specific goals, the type of website that you're going to get created is going to be very different.
• 2:26
  SPEAKER_00: Like, is it more authority focused or is it more lead generation focused?
• 2:31
  SPEAKER_00: And what does that actually look like?
• 2:33
  SPEAKER_00: If the agency you're talking to doesn't ask you a simple question, like why do you need a website and what are your goals?
• 2:39
  SPEAKER_00: They're essentially just going to assume they know what you want and create something that probably not aligned to the goals and outcome that you're looking to achieve.
• 2:48
  SPEAKER_00: So it's a very simple question, but why is very telling and it can definitely change a lot of things when you're creating something like a website for a business.
• 2:58
  SPEAKER_00: And obviously, if you're investing in something like that, you want to make sure that it's being created in a way that's going to get you the outcome and goal that you specifically have.
• 3:06
  SPEAKER_00: The second red flag that you need to look out for is that when they send you a proposal, does it look more like a menu rather than providing a solution to the problems that you have?
• 3:17
  SPEAKER_00: So if you have told them what your goal or the reason why you want a website and the problems and challenges that you're facing in your business that you're hoping this website will solve, does what they're providing you solve that actual problem?
• 3:31
  SPEAKER_00: Or are they giving you a list of things that you might want to include that you can kind of check the boxes on or say yes or no to, whether you want to have this many pages or include branding or include some type of advertising or different functionalities and all of these things?
• 3:49
  SPEAKER_00: The right agency is going to know what you need because they're the expert.
• 3:53
  SPEAKER_00: You don't know, most likely, what you need.
• 3:56
  SPEAKER_00: You know what your goals are and the outcome that you're looking to achieve, but you don't know what the most important things that you need on your website because you're not a website expert.
• 4:06
  SPEAKER_00: And that's why you're hiring a website design agency.
• 4:09
  SPEAKER_00: So if they're leaving the ball in your court to make the decision, the likelihood that you're going to get the results and outcome that you're looking to achieve is going to be much, much lower.
• 4:19
  SPEAKER_00: And the third red flag to look out for when you're investing in a website design agency is if they don't talk about the strategy or the outcome of the project.
• 4:29
  SPEAKER_00: So the strategy is the plan before the website gets created, and the outcome is the results that that website's going to get for you.
• 4:36
  SPEAKER_00: These are very important factors when it comes to a project like this, because if you don't have a solid plan, you're not going to get the right thing created.
• 4:44
  SPEAKER_00: And if you're not confident in them, then you probably shouldn't be investing in them.
• 4:49
  SPEAKER_00: So if they're not talking about how their strategy or their method or how they're going to tailor the project to your needs and how they're going to create something with a solid plan in place and what the outcome is that you can expect from the project, that's definitely a red flag and you should probably reconsider working with them.
• 5:08
  SPEAKER_00: Now I know a lot of people have been burnt, as I said in the start of this episode.
• 5:13
  SPEAKER_00: But if you have been burnt, I firstly want to say I'm sorry that this has happened to you.
• 5:18
  SPEAKER_00: You probably invested a lot of money in something and it hasn't worked out.
• 5:22
  SPEAKER_00: But the first thing is, or what I would suggest that you do is firstly accept that it's happened.
• 5:37
  SPEAKER_00: You know that it doesn't work already.
• 5:39
  SPEAKER_00: You know that you have these, the issues that have been created, and waiting any longer is not going to help the situation.
• 5:47
  SPEAKER_00: The second is to make sure you take on board these three red flags and find an agency that's going to help you in a way that is actually cares about what you want and why you want a website and ask you that question that knows their shit and can give you the solution to the problems that you and challenges that you face because they're the expert and an agency that prioritizes the strategy before something gets created, again, with your goals in mind and has or instills confidence in you that they can get the outcome that you're looking to achieve.
• 6:21
  SPEAKER_00: So the three red flags that I've gone through in this episode, they're big ones that you can definitely look out for when you are investing in a website design agency.
• 6:31
  SPEAKER_00: Again, if you've been burnt, I'm so sorry that this has happened to you.
• 6:35
  SPEAKER_00: But if you have been burnt and you need support, reach out to us anytime.
• 6:39
  SPEAKER_00: Drop a comment below if you have any experiences that you want to share or reach out to the team and we'd be more than happy to help.
• 6:46
  SPEAKER_00: But that's all for this episode, and I'll see you next time.
• 6:50
  SPEAKER_00: Thank you for listening to Websites That Convert.
• 6:52
  SPEAKER_00: If you found value in this episode, please give us a five star review on Apple Podcasts and Spotify.
• 6:58
  SPEAKER_00: Follow us on all social media, and if you're a service based business owner that's looking to double their website conversions, book a call with my team using the link below.
• 7:07
  SPEAKER_00: I'll see you in the next episode.