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Are We Over-Alerting? Arkansas Winter Storm WEA Strategy & Building Community Trust
When severe winter weather hit Arkansas, only one county issued multiple Wireless Emergency Alerts (WEAs). Was it over-alerting or a powerful example of proactive leadership?
In this episode of The Alerting Authority, Dr. Jeannette Sutton and Eddie Bertola break down a real-world case study from Calhoun County, Arkansas, where Judge Floyd Nutt sent a series of WEA messages ahead of and during a winter storm. From freezing rain and icy roads to water shortages and access to medical supplies, the messages created a narrative of preparedness, impact communication, and community reassurance.
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