Marketing Fiction at Head of Zeus with Shannon Hewitt
In this episode, Gemma speaks to Shannon Hewitt, senior marketing manager at Head of Zeus, a London-based publisher with six imprints that cover a range of fiction and non-fiction books. We talk about the process of creating, planning and delivering effective book campaigns. Shannon shares the different elements of a marketing campaign, as well as how departments across the publishing house interact to launch a book. Later, we discuss how to make your cover letter stand out amongst a busy job market and the skills that you need to embark on your marketing career. This episode is very kindly…
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