729: 729: $500,000 in Hamster Ball Sales? How a College Student Brought a New Product to Life
Half a million dollars in hamster balls. What if you spotted a gap in a market that hadn’t changed in 50 years and turned it into a fast-growing product business while still in college?
That’s exactly what Ethan Haber did with Happy Habitats, a small pet products company he started as a sophomore at Wake Forest University.
While watching his hamster Mooksy roll around in a standard hamster ball on campus, Ethan looked over and saw someone walking a dog.
The thought hit him: why can’t I walk my hamster? That simple question launched a product line now heading into 1,500 stores nationwide…
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