Latest / Family Business Stories with Fexingo: Succession, Legacy, and Multi-Generational Companies
How the Michelin Family Reinvented the Tire and the Restaurant Guide
In this episode of Family Business Stories with Fexingo, Lucas and Luna explore how the Michelin brothers turned a small rubber factory in Clermont-Ferrand into a global tire empire — and why they created a restaurant guide that became the gold standard for fine dining. They dive into the pivotal innovations that saved the company in the early 20th century, including the detachable tire and the iconic Michelin Man. They also reveal how the Michelin Guide was originally a marketing ploy to encourage people to drive more, and how it evolved into a culinary institution. Lucas explains why a…
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