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The Power of Instinct with Leslie Zane
Welcome to the What's Next! Podcast with Tiffani Bova.
I'm eager to welcome Leslie Zane to the show this week. She is the founder of Triggers, a CMO advisory firm rooted in behavioral science, where she champions the primacy of the instinctive mind in brand decisions. In her new book, The Power of Instinct, she shows how traditional persuasion tactics fall short to grow a brand, business, or even a social movement, and she shows what techniques work instead.
THIS EPISODE IS PERFECT FOR… leaders and marketers who want to build stronger, more memorable brands.
TODAY'S MAIN MESSAGE… do you ever…
The skinny
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