Latest / Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners
Why Brands Are Using Product-Led Growth Instead of Ads
Episode 29 of Marketing Made Simple explores product-led growth (PLG) — a strategy that turns your product into your primary acquisition channel. Lucas and Luna break down how Slack grew to 8 million daily active users without a traditional ad campaign, focusing on the free tier as a marketing engine. They discuss the key metrics: time-to-value, activation rate, and viral coefficient. They also examine the risks — high churn, low conversion — and how brands like Calm and Notion fine-tune their free offerings. If you're a founder or marketer tired of pouring budget into ads, this episode…
The skinny
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