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284: How to Elevate Your Gifting Strategy and Strengthen Business Relationships with John Israel
One of the most overlooked ways to build lasting business relationships isn’t a marketing tactic or networking event; it’s with thoughtful and intentional gifting.
When done well, the right gift can create memorable experiences and strengthen relationships in ways that a generic Christmas card or gift simply can’t.
John Israel is the founder of Mr. Thank You. Despite building a very successful career at Cutco, he found himself overworked, unhappy, and deeply unfulfilled. That realization sparked a bold experiment: writing five handwritten thank-you notes every single day for an entire year…
The skinny
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