Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Why Your Customers Are Hiding Their Loyalty From You
Most brands assume loyalty is visible through purchases, but a silent majority of high-value customers are actively hiding their engagement to avoid targeted pricing and spam. We break down the rise of 'ghost loyalty' in September 2026, where consumers use burner emails, cash payments, and privacy tools to opt out of data tracking while still spending heavily. Lucas and Luna explore how this behavioral shift is forcing retailers to rethink attribution models and why assuming your top spenders want to be known might be costing you their trust.
#CustomerRetention #PrivacyFirst…
The skinny
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