Tom Foulkes (Former McLaren Global Head of Brand): Why Attention Isn’t Enough — The Real Battle Is Memory

The Unified Brand - Branding Podcast · Jun 4, 2026 · 37m

What happens when a brand captures millions of views but still struggles to be remembered?

In this episode of The Unified Brand Podcast, we sit down with Tom Foulkes, former Global Head of Brand at McLaren and now Managing Director at HBI, to explore one of the biggest misconceptions in modern marketing: the belief that attention equals brand growth.

Tom shares insights from leading one of the world's most iconic brands and explains why marketers need to stop obsessing over likes, shares, and impressions—and start focusing on memory, recall, and meaningful brand experiences.

We discuss:

✅ Why…