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How to Build Long Term Loyal Support
Key Takeaways:
Build long-term loyal communities of support by focusing on relationships, not transactions. Stop pitching, pushing, and trying to convince people to care about your cause. Instead, find like-minded people who share your values and vision.
Adopt the "philanthropic heart" model, which is based on a person's lived experience, focus on future gains, and acceptance of people as they are. This helps you connect with donors on a deeper level.
Understand the six human needs that drive decision-making - security, variety, significance, connection, growth, and contribution. Use this to…
The skinny
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