AI Is NOT New. The Marketing Industry Is Just Lazy | Most Market Research Is Completely Unnecessary

The Collaborative Canvas Podcast · Feb 20, 2026 · 1h 11m

Everyone is panicking about AI.

But here’s the truth:

The same headlines were written in the 1860s about the telegraph.

The same fear happened in the 1990s about the internet.

AI isn’t new.

It’s just more accessible.

In this episode of Collaborative Canvas, Dave — with 40+ years in advertising, marketing, and research — breaks down:

• Why most market research is unnecessary

• Why “Generation X, Y, Z” is a lazy construct

• Why personas oversimplify human complexity

• Why people are humans 99% of the time — not consumers

• Why AI replaces searching… not thinking

If you work in tech, marketing…