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Finding your niche with Lounge Lizard Worldwide CEO, Ken Braun
In the ever-growing space of digital marketing, Ken Braun, co-founder of Lounge Lizard Worldwide, has carved out a niche that holds strong almost 25 years later.
Ken found early success working in agencies, known for dreaming up the Ocean Spray slogan, “Crave The Wave”, and working with brands like Jose Cuervo. But 10 years in, Ken hatched the idea to start freelancing on the side. He created a website of his own and bought a spot with a niche offering: banner ads.
Soon after, he received a message from a brand in South Africa and began fulfilling requests on his daily commute to New York…
The skinny
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