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How Domino's Built a Moat on Digital Ordering
In this episode of Business Strategy Talks, Lucas and Luna dig into how Domino's Pizza turned a struggling brand into a digital-ordering powerhouse. They trace the company's pivot from 'pizza company' to 'e-commerce company that sells pizza,' examining the 2009 Pizza Turnaround, the 2010 launch of the Domino's Tracker, and the data-driven supply chain that now powers its dominance. Lucas breaks down the economics of delivery, the rise of the 'pizza arms race' with third-party apps, and how Domino's franchise model keeps its moat intact. Luna…
The skinny
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