The Future of Broadcast: Betting on Sports, Streaming, and ATSC 3.0
NAB Show New York 2026 is in the books. From Oct. 20-22, some 6,700 event attendees in Manhattan were able to catch up on the latest video system and equipment advances. "MediaTalk" reviews the most important takeaways from the show:
What will shape local TV's future: live sports, streaming, or both? In this episode of "MediaTalk," host Mike Reynolds and Kagan research director Justin Nielson discuss how broadcasters are adapting as audiences and advertising shift toward streaming. Live sports remain a powerful draw, while local partnerships, over-the-air games, and digital distribution could…
The skinny
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